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PODCAST

My .4 Cents

My Point 4 Cents

This is what musicians need to know about the music business today. Every Tuesday, music marketers Matt Bacon, Dustin Boyer, Jesse Cannon, and Andrew Southworth break down what"s changed in music marketing and the music business, as well as what"s currently changing in the industry. You’ll be surprised what they disagree about!To support the My Point 4 Cents and get a whole extra hour from every episode—including full interviews and ad-free banter—become a subscriber. Hosted on Acast. See

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All Episodes

1:20:44

Is The Music Business Cooked? w/ Ryan Shuck

My .4 Cents ·

2025/09/09

Hosts Matt Bacon, Jesse Caden, and Andrew Southworth dive into the challenges modern musicians face with streaming platforms, specifically addressing the controversial removal of artist Karra’s album from Spotify due to alleged artificial streaming. They analyze her claim of spending $100,000 on an album that earned only $1,200 from streaming, highlighting the lack of a marketing budget and broader issues among self-serve distribution platforms. The conversation further explores the broader digital

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1:07:20

How To Get Booked At Venues That Build Fanbases w/...

My .4 Cents ·

2025/09/03

Jesse Cannon welcomes his longtime friend Matthew Molnar—a true veteran of the music world with an impressive, decades-spanning resume that includes being a musician, record producer, manager, and concert booker. The conversation explores Matt’s deep roots in the DIY and punk scenes, his work booking shows at iconic New York venues Market Hotel and Trans-Pecos, and his passion for supporting rising talent and building local music communities. They dive into topics like the evolution of shoegaze, the

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1:15:50

Your Release Plan Might Be Broken (Waterfalls,...

My .4 Cents ·

2025/09/02

Jesse Cannon, Matt Bacon, Andrew Southworth, and Dustin Boyer are joined by special guest Matthew Molnar, a longtime music industry insider who currently books for Brooklyn venues Market Hotel and Trans-Pecos. The group dives into a spirited discussion about the ongoing debate surrounding waterfall release strategies in music marketing, questioning a viral social media claim that such methods are now ineffective. They dissect the data behind Spotify’s algorithm and popularity score, with experts

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49:40

Indie Artists’ Best-Kept Secret w/ Brian Zisook of...

My .4 Cents ·

2025/08/27

Brian Zisook, co-founder of AudioMac, shares the origin, mission, and evolution of the music streaming platform. He discusses how AudioMac carved out a niche as a discovery-focused service initially rooted in hip hop and now with a major presence across Africa, Latin America, and multicultural youth markets worldwide. By providing free tools and empowering independent artists through human curation, education, and innovative features like geo-targeted playlists and in-app messaging, AudioMac has

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1:06:28

Is TikTok, Reels or Shorts Better For Music Promotion?

My .4 Cents ·

2025/08/26

In this episode of “My Point Four Cents,” the hosts—Jesse Cannon, Dustin Boyer, Andrew Southworth, and Matt Bacon—engage in a detailed conversation on music marketing and platform strategies, featuring special guest Brian Zisuk, co-founder and EVP of AudioMac. The discussion dives into platform trends, contrasting how artists often perform differently across TikTok, Instagram Reels, and YouTube Shorts due to algorithmic preferences, content suitability, and user behavior. They explore the nuances of

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49:30

The Secret That Got Him 130 Million Streams!

My .4 Cents ·

2025/08/20

My .4 Cents host Andrew sits down with Chris Greenwood, also known as the artist "Manafest", to dive deep into his journey as an independent musician and music entrepreneur. Chris shares his evolution from touring artist to Spotify success, discussing his wins in sync licensing, including a six-figure Olympics placement, and the shift from active to passive income through streaming. He opens up about the strategic use of Facebook ads, merch funnels, and catalog sales to sustain a thriving music

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1:06:11

How Many Streams It Takes For Spotify To Promote Your...

My .4 Cents ·

2025/08/19

This episode of "My Point Four Cents" features a deep dive into the Spotify algorithm with musical artist and educator Chris Greenwood, also known as Manafest. Hosts Dustin Boyer, Matt Bacon, Jesse Cannon, and Andrew Southworth explore the metrics behind Spotify's Popularity Index and share insights from a data-driven study that analyzed the streaming behavior of hundreds of artists. Andrew explains findings from their research, revealing surprisingly simple correlations between streams and

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1:27:42

Will "Personality Content" Kill Your Music's Growth?

My .4 Cents ·

2025/08/12

Andrew Southworth, Matt Bacon, Jesse Cannon, and Dustin Boyer delve into the complex dynamics of “personality content” in the evolving world of music marketing. They engage in a candid roundtable discussion on how artists balance showcasing their music with sharing personal, often unrelated content online, and explore the risks and rewards of merging personality and artistry on platforms like TikTok and Instagram. The episode also features a deep-dive interview with James Rhodes, President and CEO

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1:02:51

From Quitting Music to Playing EDC In Just 2 Years w/...

My .4 Cents ·

2025/08/08

Jesse Cannon sits down with Victor, also known as Goshfather, to explore his journey into the vibrant world of Disco House—a high-energy subgenre of electronic dance music blending vintage sounds with modern flair. Victor shares how he went from nearly quitting music to experiencing a career renaissance through a bold commitment to releasing one song every week for a year, redefining his personal brand with a unique Soviet-inspired aesthetic, and creating authentic content that resonates across

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1:17:35

Is The Spotify Algorithm Anti-Artist?

My .4 Cents ·

2025/08/05

Jesse Cannon, Dustin Boyer, Andrew Southworth, and Matt Bacon engage in a deep discussion on the mechanics of music algorithms—especially those used by apps like Spotify—and how they interact with the artistic process. They explore whether algorithms influence or dilute artistic integrity, unpacking concepts such as collaborative filtering, user behavior, and track metadata. Throughout the conversation, they emphasize the importance of matching music with the right listeners to trigger better

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12:33

BONUS: AI "Musicians" Are Now Getting Record...

My .4 Cents ·

2025/08/01

Hallowood Media, a relatively obscure label, is signing ImOliver, the top user of the AI music generation platform Suno. This move has sparked debate, as it raises questions about the value of AI-generated music versus human creativity. Suno allows users to create full songs from text prompts, making it easy for those without traditional musical skills to produce listenable music. While “I’m Oliver” has amassed over 3 million streams, critics argue that signing an AI music user overlooks real

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1:01:39

BONUS: Running America's Coolest Underground Punk...

My .4 Cents ·

2025/07/31

Music Marketer Matt Bacon talks with longtime friend Scotty Heath of Tankcrimes Records about his journey through underground music and the evolution of his DIY label. Scotty shares his early influences, from discovering punk at a Rancid show to immersing himself in San Francisco’s vibrant DIY scene. He recounts how his entrepreneurial spirit and experience at grassroots shows led to launching Tankcrimes, which has grown from selling seven-inches out of a shopping cart to running a full-fledged

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1:02:48

Is It Time For Musicians To Leave Spotify?!?!

My .4 Cents ·

2025/07/29

Andrew Southworth, Matt Bacon, Dustin Boyer, and Jesse Cannon discuss the growing trend of artists pulling their music from Spotify due to concerns over ethical practices and poor compensation, sparked in part by King Gizzard and the Lizard Wizard's departure from the platform. The conversation quickly expands into a broader critique of streaming economics, label contracts, undervalued digital services, and the challenges of artist sustainability in a capitalist system. Later, Matt interviews Scotty

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1:14:01

What Musicians Should Know About TikTok's New App

My .4 Cents ·

2025/07/22

My .4 Cents hosts Matt Bacon, Dustin Boyer, Jesse Cannon, and Andrew Southworth dive into the rumored Oracle acquisition of TikTok and its potential rebranding as M2, discussing the implications for artists, especially musicians and content creators. The conversation spans the B2B nature of Oracle, user data and algorithms, social media dynamics, and how rebranding could mirror the transformation seen in Twitter’s shift to X. They debate the effectiveness of targeting friends and family for early

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16:48

PREVIEW: Musicians Getting New Fans From Free CDs In...

My .4 Cents ·

2025/07/17

Music Marketer Andrew Southworth outlines a marketing strategy centered around "free plus shipping and handling" funnels, commonly used in e-commerce and increasingly applied in the music industry. The approach involves offering a free product—such as a CD or vinyl record—while charging for shipping, with the actual costs integrated into the shipping rate to maintain profitability. The strategy hinges on creating a customized sales funnel that includes upsells like additional merchandise, bundled

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21:12

PREVIEW: 4 Music Marketers Discuss If Meta Ads Help...

My .4 Cents ·

2025/07/10

In this preview of the first episode of My .4 Cents, the expert of advertising in music Andrew Southworth goes back and for with its greatest hater Jesse Cannon and music marketers Matt Bacon & Dustin Boyer delve into whether promoting music via Facebook ads is worthwhile. They stress the importance of ads as a valuable tool in the broader strategy of marketing music, while suggesting that a holistic approach remains crucial. They present differing perspectives, discussing the effectiveness of

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0:52

My Point 4 Cents Trailer 2025

My .4 Cents ·

2025/07/07

This is what musicians need to know about the music business today. Every Tuesday, music marketers Matt Bacon, Dustin Boyer, Jesse Cannon, and Andrew Southworth break down what's changed in music marketing and the music business, as well as what's currently changing in the industry. You’ll be surprised what they disagree about!To support the My Point 4 Cents and get a whole extra hour from every episode—including full interviews and ad-free banter—become a subscriber.Follow Andrew

en

0:23

My Point 4 Cents Trailer v0

My .4 Cents ·

2025/06/17

My .4 Cents PoFollow Andrew Southworth Follow Jesse CannonFollow Dustin BoyerFollow Matt Bacon Hosted on Acast. See acast.com/privacy for more information.

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