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PODCAST

My .4 Cents

My Point 4 Cents

This is what musicians need to know about the music business today. Every Tuesday, music marketers Matt Bacon, Dustin Boyer, Jesse Cannon, and Andrew Southworth break down what"s changed in music marketing and the music business, as well as what"s currently changing in the industry. You’ll be surprised what they disagree about!To support the My Point 4 Cents and get a whole extra hour from every episode—including full interviews and ad-free banter—become a subscriber. Hosted on Acast. See

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All Episodes

1:12:49

The Death of Spotify and Music Streaming?

My .4 Cents ·

2026/03/05

This week on My Point Four Cents, Andrew Southworth, Matt Bacon and Dustin Boyer talk about a statement from Jimmy Iovine and article from Joel Gouveia that music streaming services are 'minutes away from being obsolete', how Suno users don't listen to music like normal people and some changes happening to the podcast. This episode features an interview with Eyal Levi (founder of URM Academy, Riffhard and guitarist of DAATH) where he discusses how music artists can succeed and how the industry has

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1:17:06

Why TuneCore Is Paying Artists Late & AI Music Hell

My .4 Cents ·

2026/02/24

This week on My Point Four Cents, Andrew Southworth, Matt Bacon and Jesse Cannon have a wide-ranging conversation sparked by Adam Neely’s latest video on AI music, Suno, and what it all could mean for musicians, creativity, and the future of the industry, along with updates on host changes and a rotating fourth chair while Jesse dives deeper into filming his documentary Why There’s No Money in Music. The episode also features an interview with Dave Cool (formerly of Bandzoogle, now at GigSalad)

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1:10:59

Distrokid Is For Sale! Is This Good For Musicians?

My .4 Cents ·

2026/02/17

In this episode of My Point Four Cents, Jesse Cannon, Dustin Boyer, Matt Bacon, and Andrew Southworth dive deep into the recent news that music distribution giant DistroKid is apparently up for sale. The crew explores whether this could mean notorious customer service improvements, unpacks why user support has become so problematic across various distribution platforms, and how profitability and automation may be influencing decision-making at the top. Jesse shares his conversation with Joshua

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1:00:26

Is Spotify Really Making A Music Middle Class?

My .4 Cents ·

2026/02/10

Jesse Cannon, Andrew Southworth, Dustin Boyer, and Matt Bacon discuss Spotify's colossal payouts to artists. As the conversation unfolds, they explore the intricacies of label deals and the reality behind Spotify's royalty distribution, offering insight into how record deals might impact earnings. The team also shares dos and don’ts in marketing, dispelling misconceptions around the effectiveness of certain strategies like influencer campaigns and pre-saves. Guest Maddie Elyse of Shark Attack and 19

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1:06:24

TikTokPocalypse Is Threads The Winner?

My .4 Cents ·

2026/02/03

Jesse Cannon, Andrew Southworth, Dustin Boyer, and Matt Bacon discuss the aftermath of TikTok's challenging week and its impact on content reach. The discussion delves into how artists are responding to changes in TikTok's algorithm and shifting their focus to platforms like Instagram and Threads. Jesse dives deep into an engaging interview with Chris Dalariva, the author of "Uncharted Territory," exploring the history and evolution of Billboard charts, the concept of hits being 'rigged,' and how

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56:27

Is TikTok Over For Musicians?

My .4 Cents ·

2026/01/27

In this episode, Jesse Cannon, Matt Bacon, Dustin Boyer and guest Ryan Schutte talk about the implications of TikTok's transition to American ownership, highlighting the onset of censorship and algorithm changes. The discussion explores the confusion and frustration among creators due to shadow banning and restricted content visibility, suggesting the platform's recent actions could potentially alienate its user base. The conversation shifts to an interview with Johnny Fiaconi, shedding light on the

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1:20:56

LIVE FROM NAMM: Answering Musicians Marketing...

My .4 Cents ·

2026/01/25

In this special episode filmed live at NAMM, the team talks with a wide range of attendees and musicians about music promotion, branding, and the evolving landscape of social media marketing for artists. Topics include growing email and SMS lists, balancing creative authenticity with engaging content, pitching for sponsorships, running effective ad campaigns on small budgets, and building a standout image in a band. The discussion also touches on how artists can leverage their DIY roots, navigate

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1:12:53

Spotify Launches Stories, Social Listening & More

My .4 Cents ·

2026/01/13

Matt Bacon, Jesse Cannon, Andrew Southworth, and Dustin Boyer delve into a variety of topics surrounding the music industry, particularly focusing on innovations at Spotify and the integration of AI in marketing and music production. They discuss Spotify's new features like listening activity and the controversial "about the song" feature, which pulls third-party data to enhance song information. The episode also features an interview with Howard Bullows, an AI marketing professional and independent

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54:10

Music Marketing 2026: Insider Predictions!

My .4 Cents ·

2026/01/06

Andrew Southworth, Dustin Boyer, Matt Bacon, and Jesse Cannon kick off the new year by diving into the controversial subject of Drake's alleged involvement in a RICO case, touching on issues of illegal gambling, money laundering, and the ethics of stream manipulation. The conversation then shifts to predictive insights for music marketing strategies in 2026, exploring potential shifts in content trends towards more authentic and raw video formats. Behind a membership barrier, an exclusive discussion

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47:28

How Black Veil Brides Built Their Fanbase

My .4 Cents ·

2025/12/30

In this candid interview, Blasko, formerly associated with iconic acts like Ozzy Osbourne and Rob Zombie, shares his dynamic journey through the music industry, beginning with his early inspiration from Kiss. Starting in 1985, he transitioned from aspiring drummer to bassist, joining bands like Cryptic Slaughter in his teenage years, and later making significant strides with Rob Zombie and Ozzy Osbourne. Beyond performing, Blasko delves into the business side of music, co-founding a management

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26:51

The Secrets Of Boosting Your Spotify Algortihm w/...

My .4 Cents ·

2025/12/23

In this interview, Luke Mansell, the creator of Music Stacks—a platform known for being a vital resource for musicians—dives into the intricacies of his creation. Music Stacks presents Spotify data in a user-friendly manner, providing insights like the key, tempo, and energy levels of songs, and tracking the popular Spotify popularity score. Luke explains his initial motivation behind the platform's creation, citing the lack of ads and quality user experience as key differentiators. Over time, the

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1:18:23

How Soon Do Artists Make Money On Their Music

My .4 Cents ·

2025/12/16

In this podcast episode, music marketing experts Jesse Cannon, Dustin Boyer, Matt Bacon, and Andrew Southworth dive into the challenges artists face when attempting to make a profit in the music industry. They analyze the effectiveness of various strategies, such as streaming, direct-to-fan sales, and the use of social media, while emphasizing the importance of consistency and experimentation. The conversation highlights the necessity for artists to understand their audience, adapt to rapidly

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1:02:58

2025's Biggest Change In Music Marketing

My .4 Cents ·

2025/12/09

Andrew Southworth, Dustin Boyer, Jesse Cannon, and Matt Bacon discuss artist branding and the influence of Spotify Wrapped's new features. The conversation unfolds around vintage music marketer Rob Gross, who shares insights from his extensive experience working with legendary artists like Black Sabbath and The Rolling Stones. The hosts explore the significance of artist individuality, authenticity, and innovative brand positioning, using examples such as Addison Rae's development from a

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1:12:02

How Unknown Artists Chart On Billboard

My .4 Cents ·

2025/12/02

In this episode, Jesse Cannon, Andrew Southworth, Dustin Boyer, and guest host Olivia Pierce discuss Patreon and the resurgence of artists cultivating communities through apps, emphasizing how these platforms can offer authentic engagement and sustainable income. Then, Dustin Boyer interviews Nashville-based independent artist Ben Schuller, who has successfully built his career on his own terms. Schuller shares insights into how he capitalizes on unconventional routes such as YouTube covers and

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59:28

DIY Tour Booking Secrets Revealed!

My .4 Cents ·

2025/11/25

Hosts Andrew Southworth, Dustin Boyer, and Matt Bacon, alongside guest co-host Ryan Schutte, talk about the evolving landscape of the music industry. They begin with insights from Ryan Schutte, a booking agent at Forthright Booking, focusing on the challenges and strategies surrounding DIY tour booking and fostering local and regional music scenes to capture the attention of bigger agents. The episode then shifts to an enlightening interview with Jeff Betton and Matt Dowling from Hellbender Vinyl,

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1:09:40

Spotify's Huge Update For Musicians w/ Ryan Slone

My .4 Cents ·

2025/11/18

Andrew Southworth, Matt Bacon, Jesse Cannon, and Dustin Boyer tackle various shifts and trends in the music industry, particularly focusing on Spotify's recent introduction of video features in the American market and alterations to the Shuffle function. Highlighting the skepticism among American users accustomed to more static interfaces, the hosts humorously delve into their experiences with video availability on platforms like YouTube Music. The conversation pivots to the implications of adding

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1:12:16

Artists Need Three Accounts On Every Social...

My .4 Cents ·

2025/11/11

In this episode, hosts Dustin Boyer, Andrew Southworth, Matt Bacon, and Jesse Cannon discuss innovative strategies for music promotion and the implications of AI in the music industry. They dive into the effectiveness of utilizing multiple social media accounts to maintain a professional image while engaging in aggressive promotion and fan interaction. An interview with IDM-electronic artist RamonPang explores his approach to blending music creation with educational content and the unique experience

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1:01:28

How To Grow A Music Artist In 30 Days w/ Rod Yancy

My .4 Cents ·

2025/11/04

Hosts Jesse Cannon, Dustin Boyer, Andrew Southworth, and Matt Bacon engage in a deep dive discussion on optimizing an artist's reach, aiming to significantly increase their audience in just 30 days. They explore strategies for building a compelling narrative that resonates with audiences and the importance of leveraging collaborations to gain visibility in the music industry. The conversation also touches on the challenges hip-hop artists face in breaking through a saturated market, emphasizing the

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1:04:40

Why Musicians Are All Talking About Group 7 w/ C.J....

My .4 Cents ·

2025/10/28

In this episode, Matt Bacon, Jesse Cannon, Dustin Boyer, and Andrew Southworth explore diverse topics on how musicians can optimize their income through unconventional methods. They discuss creative strategies such as niche marketing, limited edition merchandise, and effective use of publishing rights to maximize revenue. The group discusses the merits of incorporating innovative platforms like Shopify and Bandcamp for handling merchandise and music sales. The episode also highlights an interview

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1:10:03

How Sombr's Marketing Fan Hate w/ Todd White

My .4 Cents ·

2025/10/21

In this episode, hosts Andrew Southworth, Jesse Cannon, Dustin Boyer, and Matt Bacon delve into various aspects of the music industry, discussing how musicians earn money through different income streams such as merch, touring, and streaming. The conversation features an insightful interview with Todd White, owner of King Volume Records, who shares the story of managing Castle Rat, a rising metal band, and their success on Kickstarter. The episode also addresses controversies in the industry,

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45 results

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