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PODCAST

My .4 Cents

My Point 4 Cents

This is what musicians need to know about the music business today. Every Tuesday, music marketers Matt Bacon, Dustin Boyer, Jesse Cannon, and Andrew Southworth break down what"s changed in music marketing and the music business, as well as what"s currently changing in the industry. You’ll be surprised what they disagree about!To support the My Point 4 Cents and get a whole extra hour from every episode—including full interviews and ad-free banter—become a subscriber. Hosted on Acast. See

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All Episodes

1:12:02

How Unknown Artists Chart On Billboard

My .4 Cents ·

2025/12/02

In this episode, Jesse Cannon, Andrew Southworth, Dustin Boyer, and guest host Olivia Pierce discuss Patreon and the resurgence of artists cultivating communities through apps, emphasizing how these platforms can offer authentic engagement and sustainable income. Then, Dustin Boyer interviews Nashville-based independent artist Ben Schuller, who has successfully built his career on his own terms. Schuller shares insights into how he capitalizes on unconventional routes such as YouTube covers and

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59:28

DIY Tour Booking Secrets Revealed!

My .4 Cents ·

2025/11/25

Hosts Andrew Southworth, Dustin Boyer, and Matt Bacon, alongside guest co-host Ryan Schutte, talk about the evolving landscape of the music industry. They begin with insights from Ryan Schutte, a booking agent at Forthright Booking, focusing on the challenges and strategies surrounding DIY tour booking and fostering local and regional music scenes to capture the attention of bigger agents. The episode then shifts to an enlightening interview with Jeff Betton and Matt Dowling from Hellbender Vinyl,

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1:09:40

Spotify's Huge Update For Musicians w/ Ryan Slone

My .4 Cents ·

2025/11/18

Andrew Southworth, Matt Bacon, Jesse Cannon, and Dustin Boyer tackle various shifts and trends in the music industry, particularly focusing on Spotify's recent introduction of video features in the American market and alterations to the Shuffle function. Highlighting the skepticism among American users accustomed to more static interfaces, the hosts humorously delve into their experiences with video availability on platforms like YouTube Music. The conversation pivots to the implications of adding

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1:12:16

Artists Need Three Accounts On Every Social...

My .4 Cents ·

2025/11/11

In this episode, hosts Dustin Boyer, Andrew Southworth, Matt Bacon, and Jesse Cannon discuss innovative strategies for music promotion and the implications of AI in the music industry. They dive into the effectiveness of utilizing multiple social media accounts to maintain a professional image while engaging in aggressive promotion and fan interaction. An interview with IDM-electronic artist RamonPang explores his approach to blending music creation with educational content and the unique experience

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1:01:28

How To Grow A Music Artist In 30 Days w/ Rod Yancy

My .4 Cents ·

2025/11/04

Hosts Jesse Cannon, Dustin Boyer, Andrew Southworth, and Matt Bacon engage in a deep dive discussion on optimizing an artist's reach, aiming to significantly increase their audience in just 30 days. They explore strategies for building a compelling narrative that resonates with audiences and the importance of leveraging collaborations to gain visibility in the music industry. The conversation also touches on the challenges hip-hop artists face in breaking through a saturated market, emphasizing the

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1:04:40

Why Musicians Are All Talking About Group 7 w/ C.J....

My .4 Cents ·

2025/10/28

In this episode, Matt Bacon, Jesse Cannon, Dustin Boyer, and Andrew Southworth explore diverse topics on how musicians can optimize their income through unconventional methods. They discuss creative strategies such as niche marketing, limited edition merchandise, and effective use of publishing rights to maximize revenue. The group discusses the merits of incorporating innovative platforms like Shopify and Bandcamp for handling merchandise and music sales. The episode also highlights an interview

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1:10:03

How Sombr's Marketing Fan Hate w/ Todd White

My .4 Cents ·

2025/10/21

In this episode, hosts Andrew Southworth, Jesse Cannon, Dustin Boyer, and Matt Bacon delve into various aspects of the music industry, discussing how musicians earn money through different income streams such as merch, touring, and streaming. The conversation features an insightful interview with Todd White, owner of King Volume Records, who shares the story of managing Castle Rat, a rising metal band, and their success on Kickstarter. The episode also addresses controversies in the industry,

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1:13:32

The Dark Side of Music Distribution w/ Olivia Pierce

My .4 Cents ·

2025/10/14

In this episode, hosts Jesse Cannon, Matt Bacon, and Dustin Boyer engage in a dynamic discussion with Alex Bochel, the owner of the EDM record label Spirations Music, covering the challenges and strategies of music distribution in the digital age. The conversation delves into the complexities and frustrations facing DIY musicians and label owners with distribution services, highlighting issues such as poor customer service, payout delays, and the limitations of promotional add-ons. Alex shares his

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1:06:40

Did Taylor Swift's Not Market TLOASG? w/ Lee Martin

My .4 Cents ·

2025/10/07

In this episode, Dustin Boyer, Jesse Cannon, and Matt Bacon explore Taylor Swift's latest album rollout and the mixed reactions it has garnered, noting both fan loyalty and criticism, while discussing its significant cultural footprint. Highlighting fascinating marketing strategies, they feature an interview with Lee Martin, a creative marketing expert with a rich background working with artists like David Bowie and Lord Huron. The episode delves into how Lee combines programming and creativity to

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1:16:23

YouTube Beats TikTok For Music Discovery? w/ John Strohm

My .4 Cents ·

2025/09/30

In this episode, Andrew Southworth and his colleagues Matt Bacon, Dustin Boyer, and Jesse Catted explore a study revealing TikTok's limited impact on music discovery compared to YouTube and streaming platforms. They delve into the intricacies of how people discover music, discussing whether initial exposure or full engagement constitutes true discovery. The team also interviews Jon Strom, a multifaceted music industry professional, who shares insights on artist development, marketing, and the

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1:11:07

What Makes A TikTok Go Viral?

My .4 Cents ·

2025/09/23

Jesse Cannon, Dustin Boyer, and Matt Bacon dive into what makes TikTok content successful for musicians, breaking down examples of viral videos and detail how spectacle, identity, and strong hooks drive engagement. They also discuss how adapting ideas from other genres can elevate a music marketing strategy, and how tools like ChatGPT can be leveraged for industry research, such as identifying the right promoters or venues for a tour. Later in the episode, Matt sits down with Fabrice Sergent,

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1:24:30

This Band Raised $50K Without a Label?! w/ Ryan Shuck

My .4 Cents ·

2025/09/20

Musician Ryan Shuck explores the remarkable arc of his music career, from founding roles in Orgy and Julien-K to collaborations with the likes of Chester Bennington and Korn. The conversation focuses heavily on Julien-K’s latest innovative crowdfunding campaign surrounding their live-streamed event “Ritual,” revealing how the band successfully transitioned from platforms like Indiegogo to fully integrating campaigns into their own Shopify store. Shuck details the strategic design behind

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51:04

The Country Star the Internet Can’t Ignore w/ Bryan...

My .4 Cents ·

2025/09/17

Emerging country artist Brian Andrews shares his journey as a DIY musician from a small town in Missouri to becoming a rising voice in both music and sociopolitical conversations. He opens up about how his upbringing instilled a strong sense of speaking out for what he believes in, which has become a defining aspect of his brand. Brian discusses the interplay between his music and political content, explaining how the passion behind his messages shapes both his songwriting and online presence. He

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1:12:13

How Often Should Musicians Post Each Week?

My .4 Cents ·

2025/09/16

In this episode of "My Point Four Cents," the hosts delve into the complexities surrounding music streaming platforms, particularly Spotify, and how they can be exploited through scams such as improper artist tagging and bot-driven attacks. They explore how fraudulent actors can hijack artist profiles, the lack of effective authentication systems, and the failure of distributors to safeguard creators, especially indie artists. The discussion also highlights how established artists enjoy support that

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1:20:44

Is The Music Business Cooked? w/ Ryan Shuck

My .4 Cents ·

2025/09/09

Hosts Matt Bacon, Jesse Caden, and Andrew Southworth dive into the challenges modern musicians face with streaming platforms, specifically addressing the controversial removal of artist Karra’s album from Spotify due to alleged artificial streaming. They analyze her claim of spending $100,000 on an album that earned only $1,200 from streaming, highlighting the lack of a marketing budget and broader issues among self-serve distribution platforms. The conversation further explores the broader digital

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1:07:20

How To Get Booked At Venues That Build Fanbases w/...

My .4 Cents ·

2025/09/03

Jesse Cannon welcomes his longtime friend Matthew Molnar—a true veteran of the music world with an impressive, decades-spanning resume that includes being a musician, record producer, manager, and concert booker. The conversation explores Matt’s deep roots in the DIY and punk scenes, his work booking shows at iconic New York venues Market Hotel and Trans-Pecos, and his passion for supporting rising talent and building local music communities. They dive into topics like the evolution of shoegaze, the

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1:15:50

Your Release Plan Might Be Broken (Waterfalls,...

My .4 Cents ·

2025/09/02

Jesse Cannon, Matt Bacon, Andrew Southworth, and Dustin Boyer are joined by special guest Matthew Molnar, a longtime music industry insider who currently books for Brooklyn venues Market Hotel and Trans-Pecos. The group dives into a spirited discussion about the ongoing debate surrounding waterfall release strategies in music marketing, questioning a viral social media claim that such methods are now ineffective. They dissect the data behind Spotify’s algorithm and popularity score, with experts

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49:40

Indie Artists’ Best-Kept Secret w/ Brian Zisook of...

My .4 Cents ·

2025/08/27

Brian Zisook, co-founder of AudioMac, shares the origin, mission, and evolution of the music streaming platform. He discusses how AudioMac carved out a niche as a discovery-focused service initially rooted in hip hop and now with a major presence across Africa, Latin America, and multicultural youth markets worldwide. By providing free tools and empowering independent artists through human curation, education, and innovative features like geo-targeted playlists and in-app messaging, AudioMac has

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1:06:28

Is TikTok, Reels or Shorts Better For Music Promotion?

My .4 Cents ·

2025/08/26

In this episode of “My Point Four Cents,” the hosts—Jesse Cannon, Dustin Boyer, Andrew Southworth, and Matt Bacon—engage in a detailed conversation on music marketing and platform strategies, featuring special guest Brian Zisuk, co-founder and EVP of AudioMac. The discussion dives into platform trends, contrasting how artists often perform differently across TikTok, Instagram Reels, and YouTube Shorts due to algorithmic preferences, content suitability, and user behavior. They explore the nuances of

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49:30

The Secret That Got Him 130 Million Streams!

My .4 Cents ·

2025/08/20

My .4 Cents host Andrew sits down with Chris Greenwood, also known as the artist "Manafest", to dive deep into his journey as an independent musician and music entrepreneur. Chris shares his evolution from touring artist to Spotify success, discussing his wins in sync licensing, including a six-figure Olympics placement, and the shift from active to passive income through streaming. He opens up about the strategic use of Facebook ads, merch funnels, and catalog sales to sustain a thriving music

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32 results

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