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PODCAST

The Business of Hearing

The #1 Marketing Podcast for Private Practice Hearing Care Clinics The Business of Hearing Podcast shares the real insights into how you can grow your private practice hearing care clinic in today"s challenging and competitive market. Hosted by leading industry marketing consultant Oli Luke, the podcast is a combination of interviews with private practice leaders, external experts and authors, as well as insights into what the best performing clinics in the world are doing right now to grow

business marketing

All Episodes

39:59

Marcus Sheridan's 3 marketing predictions for the...

The Business of Hearing ·

2025/06/20

Marketing legend Marcus Sheridan joins Oli to unpack one of the biggest mindset shifts in private healthcare: 👉 Your business isn’t just a clinic anymore — it’s a media company. In this bonus episode, they break down how patient behaviour is changing, why old-school SEO won’t cut it, and what clinics must do to build trust before the first appointment. You’ll learn: Why YouTube is the most powerful platform for private practices How to out-position competitors before a patient ever calls What

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16:22

3 Industry Shifts That Are Forcing Hearing Clinics to...

The Business of Hearing ·

2025/06/13

The hearing care industry is changing fast — and the old ways of winning new patients aren’t cutting it anymore. In this video, you’ll discover the 3 major market shifts that are redefining how independent hearing clinics grow in 2025 and beyond. From shifts in patient behavior to changes in how people find and choose care, this is a must-watch if you want to stay ahead of the curve. 👂 Whether you’re a practice owner, audiologist, or marketing lead, understanding these trends will help you make

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13:56

This One’s Not for the Highlight Reel

The Business of Hearing ·

2025/06/12

You don’t see the doubts. The late nights. The quiet moments where confidence slips and questions creep in. From the outside, things might look like they’re going well — but behind the curtain, it’s messier. More human. More real. In this episode, I open up about the parts of this journey I rarely talk about. The pressure to keep it all together. The fear of getting it wrong. The tug-of-war between building something meaningful and staying present in the moments that matter most. There’s no

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19:56

Summer 2025: The 4 Things Every Private Practice...

The Business of Hearing ·

2025/06/06

In this episode of the Business of Hearing podcast, we break down the four most important focus areas for private practice owners heading into summer 2025. With industry shifts, rising patient expectations, and changing marketing dynamics, it's never been more important to work on the business, not just in it. You’ll learn: • What clinics should be prioritizing right now • Why admin overload is killing your growth • How to build a business that serves your lifestyle • The biggest mistakes clinics

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21:54

From Search to Suggest: Google AI and the New Era of...

The Business of Hearing ·

2025/05/30

Google’s AI Mode has officially rolled out — and it’s not business as usual. No more 10 blue links. No more relying on blogs to bring in a steady flow of traffic. This is a full-blown rewrite of how people search, discover, and decide who they trust. In this episode, we break down what Google’s AI changes actually mean for private practices, why most websites are about to get blindsided, and what smart clinics are doing to stay visible, valuable, and chosen in this new AI-first world. You’ll learn:

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09:02

How to maximize earwax removal leads

The Business of Hearing ·

2025/05/23

In this episode, we take a closer look at earwax removal, one of the simplest but most underused lead sources in private hearing care. While most practices see it as a time drain, Oli explains how to turn it into a consistent, scalable way to attract the right patients. You’ll hear about: Why earwax searches outperform hearing aid keywords How to attract the right volume without overwhelming your calendar What to include on your website to convert casual interest into bookings Learn more at

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18:01

Proof beats promises - how to increase trust in your...

The Business of Hearing ·

2025/05/16

In this episode, we explore the role of proof and trust in private practice growth — and why saying “we’re the best” just isn’t enough. Oli shares how to use credibility-building tools like testimonials, reviews, and storytelling to turn sceptics into loyal patients. You’ll hear about: The psychology of proof and how people decide who to trust Why most clinic marketing lacks credibility Practical ways to build authority without sounding salesy Learn more at www.orange-gray.com

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12:38

How to Make Patients Fall in Love With You

The Business of Hearing ·

2025/05/09

In this episode, Oli shares a personal story that leads to a powerful lesson in patient loyalty and how email newsletters (done right) can drive long-term connection. We explore how to turn routine emails into a personal, relationship-building tool that makes patients love your brand. You’ll hear about: The difference between transactional and emotional messaging Why most email newsletters are a waste of time A simple strategy for staying top of mind with your patient base Learn more at

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13:09

Focus on This, Everything Else Becomes Easier

The Business of Hearing ·

2025/05/02

In this episode, we unpack one of the biggest barriers to growth for private practices: not knowing who your ideal patient actually is. Oli breaks down how a clearer patient profile helps you streamline marketing, improve conversion, and build a practice that grows on purpose. You’ll hear about: The difference between product-first and market-first thinking How to define your most valuable patient type What happens when everything aligns around who you’re built to serve Learn more at

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23:12

The Past, The Present and the Future of Hearing Care...

The Business of Hearing ·

2025/04/30

This was a little random. Just me, my microphone and some top-of-mind thoughts about where we're at as an industry, where we're going, and what the future will look like. If you fancy joining me as I rant and ponder, it's for you. *** Learn more at www.orange-gray.com

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15:43

Why new patient appointments have fallen ... and what...

The Business of Hearing ·

2025/04/25

Why Patient Numbers Are Falling — And What Smart Clinics Are Doing About It Description: In this episode, we explore why so many hearing clinics are seeing a dip in patient numbers — and what the smartest practices are doing to stay ahead. From changing patient behaviours to marketing mistakes, Oli breaks down the real factors behind the trend and how to fix them before it impacts your bottom line. You’ll hear about: The hidden reasons why appointment numbers are dropping How to fix common gaps

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16:54

Google just changed the rules, again

The Business of Hearing ·

2025/04/18

In this episode, we explore the decline of traditional SEO and what it means for businesses trying to get noticed online. With the rise of AI-powered search and zero-click results, the rules of the game are changing. Oli breaks down what’s happening behind the scenes — and what savvy marketers should be doing instead. You’ll hear about: Why SEO is no longer the guaranteed growth strategy it once was The impact of AI-generated answers and “search compression” How to adapt your marketing

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13:55

4 AI Predictions for the 2 Years

The Business of Hearing ·

2025/04/11

In this episode, I share four bold predictions about the rise of AI — and how they could completely reshape how we communicate, market, and connect. From voice replacing keyboards to ultra-personal AI companions, this is what the near future looks like. It’s coming fast — here’s what to expect and how to stay ahead. Learn more at www.orange-gray.com

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51:55

Become a Long-Haul Leader with Chris Ducker

The Business of Hearing ·

2025/03/28

Chris Ducker is a renowned entrepreneur, bestselling author, and personal branding expert. As the founder of Youpreneur®, he helps business owners build sustainable, future-proof brands around their expertise. He’s written “Rise of the Youpreneur” and “Virtual Freedom,” both of which have become essential reads for entrepreneurs looking to scale their businesses while maintaining personal authenticity. Chris is also a sought-after keynote speaker, podcaster, and mentor, known for his practical,

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12:36

Big News: Google's 'AI Overviews' is Heavily...

The Business of Hearing ·

2025/02/28

In November, Google introduced 'AI Overviews' - the first step towards their 'Zero Click' aims. This has impacted our industry heavily. By replacing our abilities to educate consumers, it's creating a squeeze and stopping people from getting to the bottom of the funnel as they're halted at the top. In this episode, I share exactly what's happening and what you can do about it. Learn more at www.orange-gray.com #hearingcare #audiology

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12:55

3 unique (and weird) ideas to grow your practice ......

The Business of Hearing ·

2025/02/21

In this video, I reveal three unique ideas to grow your hearing care practice—strategies you might not have considered yet! Join me as I share actionable tips, practical advice, and innovative marketing techniques designed to help you attract more patients and stand out in the competitive world of hearing care. Whether you're a seasoned professional or just starting out, these insights can help transform your practice and boost your success. Remember to subscribe for more tips on growing your

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19:13

Where to Find Extra Revenue in Your Practice

The Business of Hearing ·

2025/02/14

💰 Is your hearing care practice sitting on hidden revenue? Most clinics are losing money without realizing it. In this episode, uncover the exact areas to find extra profit and increase your bottom line—without working harder. Most hearing care practices leave money on the table because they don’t track the right things. In this episode, you’ll learn: ✔ The biggest hidden revenue streams in private practice ✔ The #1 mistake that’s costing you money ✔ Easy ways to improve billing & coding

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16:48

How to Increase Help Rates Without Changing Sales Skills

The Business of Hearing ·

2025/02/07

The difference between a provider having 20% of patients say yes to treatment versus 70% is massive. A provider’s help-rate is one of the biggest levers for success—allowing you to generate more revenue and achieve better outcomes without increasing patient volume. That’s why I want to share three simple changes you can make to get more patients to say yes—without requiring your providers to do anything differently. They'll have the Midas touch (without changing anything that they're doing) In this

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17:42

Three real-world ways to minimize no-shows for...

The Business of Hearing ·

2025/01/31

This is all about the details. In this episode, I’m sharing three real-world, easy-to-implement strategies to minimize no-shows and cancellations—because even though they’re often dismissed as “breathing room” in the schedule, they’re actually a major missed opportunity. By applying these three simple changes, you can keep your schedule full and your patients on track. Learn more at www.orange-gray.com

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38:27

Being The Only Audiologist on The Island With Dr....

The Business of Hearing ·

2025/01/24

Dr. Annette Stephenson is the owner of Cayman Hearing Center, and the only Audiologist on the Cayman Islands. She joined Dr. Nancy Duncan for an 'Under the Hood' interview to learn her journey to breaking new ground, being the first and only Audiologist to a population of 100,000 people, and some of the biggest lessons on the journey.

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201 results

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