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PODCAST

Brand Up: Build an Unstoppable Brand That Conquers Sales (with Marian Esanu)

Do you want to build your brand online and become influential in your industry? The Brand Up Podcast ( previously Momentum Podcast ) helps you design your ultimate playbook for building a 7 figure personal or business brand from scratch. Each week host Marian Esanu, author of Brand UP, brings you the stories, strategies & lessons learned from interviewing thought leaders in marketing, sales & personal branding. For show notes and to download your Brand Up playbook, please visit

business marketing

All Episodes

11:34

👀 Why Being the Best Isn’t Enough (If Nobody Knows...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/06/30

What do Dunkin’ Donuts and your beauty biz have in common? More than you think. In this episode of Brand Up Podcast, we dive deep into one of the most overlooked business lessons: visibility beats perfection. You’ll learn why: ✅ Getting known is more valuable than being “the best”✅ The Know-Like-Trust factor determines whether or not people buy from you✅ Most new beauty pros sabotage their growth by offering too many services too soon✅ Every lash artist needs to master the art of client reten...

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12:29

💡 ChatGPT Basics for Service-Based Entrepreneurs - 099

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/06/23

In this powerful episode of The Brand Up Podcast, we dive deep into how beauty professionals and service-based entrepreneurs can harness the true power of ChatGPT. Whether you’re completely new to AI or only using it for captions and hashtags, this episode will open your eyes to everything you’re missing. From content creation to business systems, I (who uses ChatGPT daily across multiple industries) share how you can start using it effectively and strategically — even if you’re not tech-savv...

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13:45

🤖 The Ultimate ChatGPT System: Organize, Prompt, and...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/06/16

In this episode of the Brand Up Podcast, we’re diving deep into next-level strategies for leveraging ChatGPT in your business. From organizing folders for content creation and email automation to using advanced prompt engineering techniques, you’ll discover how to turn AI into your most powerful marketing assistant. Learn how to: Structure your ChatGPT workspace for efficiencyUpload books, videos, and screenshots to guide AI responsesWrite high-performing prompts (even if you’re a beginner)Us...

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12:48

🚀 How to Use ChatGPT to Run Your Business Like a Pro...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/06/09

In this episode of Brand Up Podcast, Marian breaks down the exact ways he uses ChatGPT daily — not just for marketing, but to run his entire business smarter and faster. From automating client tasks to redesigning a backyard and generating brand names, you’ll learn: How to use ChatGPT to create personalized business systemsThe best prompts to get more out of the free versionHow to rebrand, write bios, create logos, and build content without starting from scratchWhy your lack of direction is a...

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48:34

🧠 ChatGPT for Service Businesses: Smarter Prompts,...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/06/02

In this episode of the Brand Up Podcast, Marian breaks down how service-based entrepreneurs can start using ChatGPT the right way — without wasting time, getting stuck, or sounding robotic. Whether you’re running a local business or building a personal brand, this episode will show you how to unlock the full power of AI for your content, marketing, and customer engagement. What you’ll learn: How to write smarter ChatGPT prompts that actually workThe simple AI-powered email strategy that boost...

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11:59

💥 Stop Trying to Be Perfect: The Truth About Growing...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/05/26

In this episode of the Brand Up Podcast, we break down the biggest myth holding most entrepreneurs back: waiting until everything is “perfect” before taking action. Whether you’re just getting started or scaling your business, this real, unfiltered conversation will help you shift your mindset and move faster. 🔥 What you’ll learn: Why “perfect” is the enemy of profitableThe one mistake most new business owners make when things start workingWhen to run ads—and when it’s just burning cashHow

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11:07

📉 Why Your Instagram Feed Strategy Might Be Costing...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/05/19

In this powerful episode of the Brand Up Podcast, we’re pulling back the curtain on a major mistake most business owners make when it comes to their content: treating their Instagram feed and Reels as separate — or worse, disconnected — parts of their brand. You’ll learn why what looks good might actually be hurting your reach, and how today’s algorithms are too smart to be fooled by aesthetics alone. Here’s what we unpack: The #1 thing you must fix on your Instagram feed if you want follower...

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12:56

📹 How to Create Content (Even If You Hate the Camera)...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/05/12

In this episode of the Brand Up Podcast, we break down how to finally stay consistent with video, even if being on camera makes you cringe. Here’s what you’ll learn: 🎯 3 beginner-friendly ways to make videos (without showing your face)🛠️ Tools like CapCut, InShot, and ChatGPT to speed up content creation📈 Why short-form video is the fastest way to build trust today🔍 How to post updates on Google even if you don’t have a website⚡ Why consistency—not perfection—wins in content and client

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11:32

🔍 Google Maps & Ads: Grow Your Local Business Smarter...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/05/05

If you’re trying to grow your local business but feeling overwhelmed by all the moving parts — this episode of the Brand Up Podcast is your shortcut to clarity. We’re breaking down exactly how to set up and optimize your Google Maps listing, get real reviews that actually stick, and run Google Ads the right way — without wasting time or money. Whether you’re just starting out or finally ready to build legit visibility online, this episode lays out the exact steps to take, including: ✅ How to ...

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71:11

🚀 Mastering Marketing, Branding, and Ads to Grow Your...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/04/28

In this episode of the Brand Up Podcast, we dive deep into how to effectively market yourself as a service-based entrepreneur — whether you’re just starting out or ready to scale. Here’s what you’ll learn: How to master personal branding and build real trust 🌟Why mixing personal + business content drives more engagementSmart strategies for optimizing your Instagram, TikTok, and Google presenceHow to use ads — without wasting money 💸Why storytelling is your biggest marketing advantageWhen

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87:06

🎯 How to Build a 7-Figure Service Brand from Scratch...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/04/21

In this episode of the Brand Up Podcast, Marian breaks down the exact mindset and moves he used to grow a service-based brand to 7 figures — even without a big team or fancy setup. Whether you’re in beauty, wellness, or any client-based business, these strategies can help you scale smart and build a brand that actually converts. Here’s what you’ll learn: 🧠 Marian’s superpower for growing service businesses from $0 to 7 figures💸 Why your sales process matters more than your lead cost📸 How to

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56:17

🚀 Master the One Skill Every Business Owner Needs - 089

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/04/14

In this powerful episode of the Brand Up Podcast, we dive into what separates successful entrepreneurs from the rest — and spoiler alert: it’s not just talent or hustle. Marian breaks down: 🔥 Why marketing is the #1 skill to master if you want to generate real revenue🧠 The mindset shift from side hustle to full-time business ownership📅 Why every client should leave your salon with their next appointment booked📍 Choosing the right location strategy – is Boston or New Hampshire right for your

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76:04

🎯 From Passion to Paycheck: Turning Your Craft Into a...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/04/07

In this episode of the Brand Up Podcast, we’re diving deep into what it really takes to go from side hustle to full-time success in the beauty industry. It’s not about who you know—but who knows you. Whether you’re applying for salon jobs or building your solo brand, discover how to: Stand out when applying for beauty jobs (even if you don’t meet all the requirements)Optimize your social media to attract clients and opportunitiesUse video testimonials to land jobs or build trustUnderstand the...

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10:38

🔥 Mastering Personal Branding: Why Keeping Your...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/03/31

Should you merge your beauty business with a family member’s, or is it better to keep things separate? In this episode of Brand Up Podcast, we break down the best approach for beauty professionals looking to grow their brand while maintaining clear business boundaries. Here’s what you’ll learn: ✅ The power of personal branding – Why having your own identity in the beauty industry is key to standing out. ✅ Instagram growth hacks – How to use Instagram collaborations and name optimization to at...

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12:26

🎙️ Embrace Your Accent: The Key to Authentic Branding...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/03/24

Your accent tells a story—so why hide it? In this episode of Brand Up Podcast, we dive deep into the power of authenticity and why embracing your unique voice can be your greatest asset in business. 🔹 Why an accent makes you more relatable, not less 🔹 How to confidently create content in a second language 🔹 Overcoming fear of judgment from peers and social media 🔹 Building a personal brand that evolves with your business 🔹 The SEO advantage of using your rea...

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68:57

🎨 Canva Hacks Every Business Owner Needs to Know! - 085

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/03/17

Are you leveraging Canva to its fullest, or are you leaving money on the table? Canva isn’t just a design tool—it’s a game-changer for entrepreneurs, content creators, and business owners looking to elevate their brand and streamline content creation. In this episode, we’ll dive into: ✅ The hidden Canva features most business owners overlook ✅ How to create high-converting marketing materials in minutes ✅ Time-saving templates that keep your branding consistent ✅ Simple ways to collaborate wi...

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6:36

🚀 The Ultimate Content Workflow: How to Scale Your...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/03/10

Ever wondered what goes into creating high-quality daily content? In this episode of Brand Up Podcast, we pull back the curtain on a streamlined content creation process that ensures maximum efficiency and impact. 🔥 Here’s what you’ll learn: •How a three-person system powers daily content production •The exact tools and software used to record, edit, and publish •Why using a DSLR with Elgato levels up video quality •The workflow from research to final upload—no wasted time! •How to delegate

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7:35

🎙️ Unlocking Freedom: Create Daily Content with...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/03/03

In this episode of the Brand Up Podcast, Host Marian Esanu and guest Evan Carmichael dive deep into the power of creating daily content that drives impact and unlocks true freedom. They also discover how top entrepreneurs strategically craft their messages, leverage storytelling, and maximize content across platforms. 🔹 How to structure your content for daily posting 🔹 The secret to making interviews stand out (so they actually grow your brand) 🔹 The #1 mistake content creators make—and how

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11:08

🔥 Unlocking Competitor Keywords: Your Path to Success...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/02/24

Ever wondered how to show up whenever your competitors do? In this episode of Brand Up Podcast, we sit down with Marian Esanu, a digital marketing expert who reveals how to leverage competitor keywords to dominate YouTube, Google, and beyond. We break down the strategies behind keyword research, automated sales funnels, and high-ticket client acquisition. Whether you’re a coach, speaker, or business owner, this episode is packed with actionable insights to help you scale. 🎯 Learn how to: ✅

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11:09

🎯 How to Hijack Competitor Traffic & Dominate YouTube...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/02/17

In this episode of Brand Up Podcast, we dive deep into advanced YouTube ad strategies that can help you target and convert your competitor’s audience. This conversation is packed with game-changing insights on how to dominate the digital ad space using smart targeting tactics. 🔥 Key Takeaways: How to legally retarget users who visit competitor websites.Why YouTube ads are one of the most powerful tools for brand awareness.The secret behind Tai Lopez and Grant Cardone’s YouTube success.How to

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