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PODCAST

Brand Up: Build an Unstoppable Brand That Conquers Sales (with Marian Esanu)

Do you want to build your brand online and become influential in your industry? The Brand Up Podcast ( previously Momentum Podcast ) helps you design your ultimate playbook for building a 7 figure personal or business brand from scratch. Each week host Marian Esanu, author of Brand UP, brings you the stories, strategies & lessons learned from interviewing thought leaders in marketing, sales & personal branding. For show notes and to download your Brand Up playbook, please visit

business marketing

All Episodes

29:38

🎯 Uncomfortable Is Where Your Real Growth Starts - 120

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/11/14

In this episode of the Brand Up Podcast, we break down a simple truth every entrepreneur eventually learns: your story, your mindset, and your ability to grow through discomfort matter more than any connection you have. This recording dives into a live workshop where everyone in the room had to pick one word that defines who they are right now — resilience, ambition, creativity, determination — and the conversations that followed turned into raw lessons on identity, confidence, and growth. Yo...

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11:44

🔥 From Corporate Burnout to Building Your Own Brand -...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/11/03

In this episode of Brand Up Podcast, Marian dives deep into the mindset shift that every entrepreneur faces — leaving behind stability, titles, and expectations to build something truly your own. Through an honest and inspiring conversation, you’ll hear how a former corporate manager who led 90 people decided to walk away from the 24/7 grind, six-figure paycheck, and external validation to start a completely new chapter — one built on freedom, passion, and purpose. Marian shares: Why starting...

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13:49

🚀 From Zero Clients to Fully Booked: How to Build a...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/10/27

In this episode of Brand Up Podcast, we unpack the real, step-by-step process behind going from zero clients to a fully booked calendar — without guessing, wasting money, or burning out. Marian breaks down the exact mindset, math, and marketing moves that help service-based entrepreneurs (especially in beauty, creative, and local industries) scale confidently and strategically. Here’s what you’ll learn in this episode: How to set your first 6-month growth plan — and why “40 hours” isn’t the r...

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13:24

⚡ How Canva + ChatGPT Can Build Your Brand (and Fill...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/10/20

In this episode of Brand Up Podcast, we dive into one of the most practical and game-changing combos for entrepreneurs in 2025 — Canva and ChatGPT. Whether you’re creating business cards, social media posts, or a full referral campaign, this episode walks you through how to turn simple tools into real client-generating systems. Here’s what you’ll learn: How Canva and ChatGPT now integrate — and how to use them together to create on-brand marketing in minutesThe easiest way to design and print...

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13:00

📈 The Real Steps to Starting a Legit Business - 116

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/10/13

In this episode of Brand Up Podcast, we break down what most people overcomplicate — the actual steps to launch your business the right way from day one. From legal setup to social presence, this episode gives you a clear roadmap for going from idea to official business owner. Here’s what you’ll learn: Why skipping your Google Business listing is the fastest way to stay invisible onlineThe exact order to set up your accounts — Gmail → Google Maps → Instagram → Facebook → WebsiteHow to pick a ...

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13:39

💼 How to Build a Legit Business (Without...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/10/06

In this episode of Brand Up Podcast, we get into the fundamentals every new entrepreneur needs to understand — from setting up your business the right way to attracting the right clients and knowing when to level up. Here’s what we cover: Why you should stop overthinking your first business name (and what to do instead)LLCs, DBAs, business insurance — the real setup breakdown without the legal jargonHow to protect your personal assets by separating business and personal creditWhat to expect w...

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6:53

🤖 How to Make AI Sound Like You (and Boost Sales with...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/09/29

In this episode of Brand Up Podcast, we dig into one of the biggest questions entrepreneurs have about AI: how do you make it actually sound like you? Here’s what we cover: How to train ChatGPT on your transcripts, reels, and past content so it writes in your authentic voiceUsing tools like YouTubeTranscript.com to extract your style, jokes, and toneWhy the voice feature changes the game for building AI that adapts to your personalityHow to apply AI to travel planning, daily itineraries, and ...

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7:19

⚡ The Prompt Hack That Will 10X Your Content Strategy...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/09/22

In this episode of Brand Up Podcast, we reveal the simple but powerful prompt hack that can transform the way you use ChatGPT for content creation, SEO, and social media growth. Here’s what you’ll learn: Why a “vanilla” prompt always gives you a vanilla answerThe exact phrase you can use to get ChatGPT to rewrite any prompt into a world-class versionHow to reverse-engineer viral posts from top competitors in your industryA step-by-step example using real estate agents in Reading, Massachusett...

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10:23

🔍 AI SEO, Google & The Future of Ranking Your...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/09/15

In this episode of Brand Up Podcast, we dig into the future of SEO in the age of AI — and what business owners need to know right now to stay ahead. Ranking on Google used to be about backlinks and keywords, but with ChatGPT, Gemini, and AI search creeping in, the playbook is changing fast. We cover: Why there’s no clear roadmap yet for ranking on ChatGPT or GeminiHow proximity and location still drive results on both Google and AI search toolsThe role of branding — and why people should reme...

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10:43

🧠 SEO & Ads Hacks to Beat Your Competitors - 111

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/09/10

In this episode of Brand Up Podcast, we go deep into how to use AI, SEO, and simple research tricks to compete with — and beat — your toughest competitors without paying agency prices. Here’s what we cover: How to build a full SEO strategy by analyzing your top 3 competitorsThe exact prompt that turns ChatGPT into an expert SEO strategistWhy you shouldn’t always target the biggest city keywords when starting outHow to discover the real keywords your customers are searching (not the ones you a...

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10:30

🎥 YouTube Shorts, Trust & The System That Actually...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/09/01

In this episode of Brand Up Podcast, we break down why YouTube Shorts might be the most powerful platform right now — and how trust, consistency, and content strategy can turn viewers into paying customers. We cover: Why YouTube Shorts beats Instagram, TikTok, and Facebook for long-term growthHow testimonials and reviews create the trust needed to sell higher-ticket offersThe “7–14 touchpoints” rule every entrepreneur needs to understandWhy YouTube builds deeper connection compared to short R...

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10:32

📈 Confidence, Clients & The Smart Way to Grow Your...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/08/25

In this episode of Brand Up Podcast, we dive into what it really takes to go from learning a skill to running a business that actually pays the bills. Spoiler: it’s not about rushing to rent the fanciest space or comparing yourself to everyone else’s highlight reel — it’s about confidence, consistency, and smart decisions. Here’s what we cover: Why YouTube Shorts is the most underrated growth platform right nowThe difference between consuming social media vs. using it to build revenueWhy “har...

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12:28

🎯 Stop Comparing Levels: Marketing, Sales & Finding...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/08/18

In this episode of Brand Up Podcast, we talk about the traps entrepreneurs fall into when they compare themselves to others — and why most of those comparisons are pointless. Instead of focusing on someone else’s level 10, you need to get clear on your level 3 and who you’re really here to serve. We break down: Why comparison can either fuel you or destroy youThe truth about skill vs. marketing vs. sales — and which one actually pays the billsHow to sell without sounding pushy (and why you sh...

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40:50

⚡ Stop Writing Weak Prompts: How to Get AI to Do Real...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/08/11

In this episode of Brand Up Podcast, we’re cutting through the noise on AI content creation and showing you how to get ChatGPT to deliver game-changing results. The difference between a mediocre output and a high-impact one comes down to how you ask. We cover: Why “vanilla” prompts give you useless, generic resultsThe exact prompt framework to make ChatGPT act like an expert in your industryHow to reverse-engineer viral content from your competitors in minutesUsing AI for SEO strategy, Google...

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10:05

🤖 How to Actually Use ChatGPT to Run Your Business...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/08/04

In this episode of Brand Up Podcast, we get real about how to actually use ChatGPT and AI tools to save time, think clearer, and get more done. No fluff. No hype. Just practical ways to turn tech into your personal assistant — from content and captions to business planning and backend systems. You’ll learn: Why most people are using AI wrong — and how to fix it with better promptsHow ChatGPT can handle everything from social captions to business naming, video ideas, product research, and meal...

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9:54

🧠 Pricing, Client Avatars & Building a Brand That...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/07/28

In this episode of Brand Up Podcast, we break down what most business owners get wrong about growth — it’s not about getting more customers, it’s about attracting the right ones and building your entire model around them. Here’s what we cover: Why your pricing structure determines if your business survives or stallsHow to reverse-engineer your ideal client avatar based on income and buying habitsThe $3,000–$4,000 per year customer math that changes everything about retentionWhy chasing the wr...

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13:52

💰 $5 Ads, 10 Questions, and Zero Excuses - 104

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/07/21

If you’re still blaming the algorithm or “not knowing where to start,” this episode is your wake-up call. I’m breaking down how to build a real local business from scratch using smart content, $5 ad spend, and Google search — no fluff, no agency required. Whether you’re doing lashes, lymphatic services, or any in-person service, this episode walks you through a system that actually gets clients to show up. Inside this episode: Why offering a 50% discount on the wrong service actually makes yo...

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55:12

💼 How to Launch a Service Business That Attracts...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/07/16

This episode is a no-BS breakdown of how to actually build a profitable service business — the kind that doesn’t rely on tips, referrals, or random luck. Whether you’re offering beauty services, recovery services, or any 1:1 appointment-based service, this will help you shift from side hustle thinking to real business strategy. I will walk you through: Why undercharging is silently killing your profit How to reverse-engineer your ideal client using data, not guesses The exact ...

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12:05

⚖️ Hobby or Business? Read the Damn Numbers - 102

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/07/14

Most people confuse passion with profit — and that’s exactly why they stay broke. In this episode of Brand Up Podcast, we pull back the curtain on what really separates a hobbyist from a real business owner. If you’re undercharging, only taking referrals, or afraid to raise your prices because “they tip well,” this one’s going to hit. Here’s what we get into: The hidden costs you’re ignoring (and why it matters)How to reverse-engineer your ideal client using income dataA real story about scal...

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13:10

💸 Touchpoints, Rent, and Real Talk: Turning Skills...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/07/07

If you think passion is enough to pay the bills, think again. In this episode of Brand Up Podcast, we break down the real numbers behind building a small biz that doesn’t just feel good — it works. From raising your prices without losing clients, to understanding digital touchpoints, to dealing with the hate when you post in English instead of Spanish… It’s all here. I talk about: Why some foot traffic is worthless How charging more (strategically) makes everything easier The ...

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58 results

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