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PODCAST

Brand Up: Build an Unstoppable Brand That Conquers Sales (with Marian Esanu)

Do you want to build your brand online and become influential in your industry? The Brand Up Podcast ( previously Momentum Podcast ) helps you design your ultimate playbook for building a 7 figure personal or business brand from scratch. Each week host Marian Esanu, author of Brand UP, brings you the stories, strategies & lessons learned from interviewing thought leaders in marketing, sales & personal branding. For show notes and to download your Brand Up playbook, please visit

business marketing

All Episodes

14:30

⚡ Why Your Content Isn’t Getting Pushed - 133

Brand Up: Build an Unstoppable Brand That Conquers... ·

2026/02/09

In this episode of the Brand Up Podcast, we break down what actually happens when you’re a small account and the algorithm doesn’t “know” who to show your content to yet. We talk about: Why small accounts struggle before 100 followersHow Instagram and TikTok now categorize videos by spoken content, not hashtagsThe real reason your videos die in the first 3 secondsWhy “shadowban” is usually just weak openingsHow to reverse-engineer viral videos using the blue keyword textWhy thumbnails and tit...

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11:41

⏱️ Speed Is the Real Competitive Advantage - 132

Brand Up: Build an Unstoppable Brand That Conquers... ·

2026/02/02

In this episode of the Brand Up Podcast, we break down what actually makes people choose one business over another — and it’s not fancy branding, big budgets, or being the cheapest. It’s speed. Relatability. Follow-up. You’ll hear a real breakdown of: Why responding fast beats ranking firstHow most businesses lose clients before the first conversationWhat “relatability” really means in marketingWhy accents, tone, and simplicity matter more than polishHow bootstrapped businesses must treat eve...

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13:52

📊 Booked Out Is Math, Not Luck - 131

Brand Up: Build an Unstoppable Brand That Conquers... ·

2026/01/26

In this episode of the Brand Up Podcast, we break down how service businesses actually get booked out — without guessing, overworking, or chasing random tactics. We walk through how to: Think in clients and revenue, not hoursPrice a luxury service without underchargingKnow when (and how) to raise pricesBuild a client avatar that can actually afford youReverse-engineer a full calendar using simple mathUse ChatGPT for market research, naming, pricing, and positioningYou’ll hear why being “busy”...

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13:21

🤝 Why Referrals Beat Ads (And How to Set Them Up...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2026/01/19

In this episode of the Brand Up Podcast, we break down the real mechanics behind referrals, trust, and predictable client flow — without relying only on ads. You’ll hear how simple tools like Canva + ChatGPT can be used to create business cards, QR codes, and referral systems that actually get used. We talk through why most referral programs fail, how to structure incentives the right way, and why paying $25 for a referral often beats paying $40 for a cold lead. We also cover: How rappo...

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12:29

🧠 Build Trust Before You Sell: The Real Business...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2026/01/12

In this episode of the Brand Up Podcast, we break down what actually matters when you’re starting a service-based business — before ads, before content, before scaling. This conversation covers the real-world mistakes most beginners make: charging clients the wrong way, skipping proper setup, rushing social media, and treating the business like a side project instead of an asset. We talk through: Why your Google Business Profile matters before anything elseHow inconsistent names, usernames, a...

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13:38

🛡️ The Business Setup Mistake That Costs People...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2026/01/05

In this episode of the Brand Up Podcast, we break down the side of business most people avoid until it’s too late: getting legit from day one. We talk through why setting up your LLC, business certificate, insurance, and business bank account isn’t bureaucracy—it’s protection, leverage, and future-proofing. You’ll hear real examples of what happens when you skip these steps, how small upfront costs save you years of setbacks, and why separating yourself from the business changes how banks, cl...

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13:16

⏳ You Don’t Need More Time — You Need a Plan - 127

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/12/29

In this episode of the Brand Up Podcast, we break down one of the most common excuses that holds people back: “I don’t have the time.” Through real stories and real situations, we talk about how progress actually happens when life is busy—full-time jobs, promotions, kids, side hustles, and long days. You’ll hear why you already have the tools, why waiting for the “right time” keeps people stuck, and how small, consistent actions beat big plans that never start. We cover: Why you can’t add hou...

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12:14

🔥 One Word That Shapes Your Next Level - 126

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/12/22

In this episode of the Brand Up Podcast, we explore a simple but powerful exercise: choosing one word that reflects who you are right now—and who you’re becoming next. What starts as a group discussion turns into a real conversation about resilience, ambition, creativity, discomfort, and growth. You’ll hear personal stories about starting over in new countries, chasing long-term goals, handling uncertainty, and learning how progress often feels lonely before it feels rewarding. We also unpack...

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12:55

💰 Stop Competing on Price: Win With Positioning - 125

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/12/15

In this episode of the Brand Up Podcast, we break down why home-based businesses shouldn’t compare themselves to salons—or any larger operation—and why underpricing is the fastest way to trap yourself. We talk about how intimacy, experience, and communication beat square footage every time. You’ll learn how to analyze competition the right way, where most owners mess up pricing early, and why leading with low prices attracts the wrong clients and kills referrals. This episode covers: How to a...

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13:14

🎯 Stop Selling for Free: How to Build Leverage With...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/12/08

In this episode of the Brand Up Podcast, we break down one of the most overlooked advantages creators and service-based entrepreneurs have: you’re getting paid to learn how to sell. Most people wait until they have a product to start building leverage. The truth? You should be learning sales, content, and audience psychology before you launch anything of your own. We talk through how creators can use brand deals, UGC, and sponsored content as a training ground—then flip that experience into p...

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13:26

🤝 Stop Waiting for Clients — Go Where They Already...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/12/01

In this episode, we break down the strategy most beauty and service-based business owners never use: getting out of your bubble and putting your business in front of the right people offline, online, and through partnerships. We get into how small events, cross-industry collaborations, smart local ads, and referral systems can build a predictable flow of high-value clients — without relying on luck or Groupon shoppers. Here’s what we cover: How $500 events put you in front of hundreds of perf...

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18:53

💸 Stop Undercharging and Start Competing the Right...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/11/24

In this episode of the Brand Up Podcast, we break down the real strategy behind pricing, competition, and client retention — especially for service-based businesses working from home. We dig into how you should actually compare yourself to competitors, how to position your home setup as an advantage, and why undercharging early will trap you with the wrong clients and kill your ability to grow. You’ll hear the full breakdown on: How to research direct vs. indirect competitors the smart wayWhy...

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22:05

📈 Stop Guessing. Start Targeting: Local Marketing...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/11/17

In this episode of the Brand Up Podcast, we break down the real mechanics behind local marketing — the stuff that actually moves the needle when you’re building a service-based business. We get into why Groupon brings price-shoppers, why Google Maps ads are the easiest entry point, and how $10/day can turn into a year of recurring revenue if you understand your ideal client and stick to a long-term plan. You’ll hear why most owners fail at ads (hint: they quit after one bad day), how to build...

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29:38

🎯 Uncomfortable Is Where Your Real Growth Starts - 120

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/11/14

In this episode of the Brand Up Podcast, we break down a simple truth every entrepreneur eventually learns: your story, your mindset, and your ability to grow through discomfort matter more than any connection you have. This recording dives into a live workshop where everyone in the room had to pick one word that defines who they are right now — resilience, ambition, creativity, determination — and the conversations that followed turned into raw lessons on identity, confidence, and growth. Yo...

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11:44

🔥 From Corporate Burnout to Building Your Own Brand -...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/11/03

In this episode of Brand Up Podcast, Marian dives deep into the mindset shift that every entrepreneur faces — leaving behind stability, titles, and expectations to build something truly your own. Through an honest and inspiring conversation, you’ll hear how a former corporate manager who led 90 people decided to walk away from the 24/7 grind, six-figure paycheck, and external validation to start a completely new chapter — one built on freedom, passion, and purpose. Marian shares: Why starting...

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13:49

🚀 From Zero Clients to Fully Booked: How to Build a...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/10/27

In this episode of Brand Up Podcast, we unpack the real, step-by-step process behind going from zero clients to a fully booked calendar — without guessing, wasting money, or burning out. Marian breaks down the exact mindset, math, and marketing moves that help service-based entrepreneurs (especially in beauty, creative, and local industries) scale confidently and strategically. Here’s what you’ll learn in this episode: How to set your first 6-month growth plan — and why “40 hours” isn’t the r...

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13:24

⚡ How Canva + ChatGPT Can Build Your Brand (and Fill...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/10/20

In this episode of Brand Up Podcast, we dive into one of the most practical and game-changing combos for entrepreneurs in 2025 — Canva and ChatGPT. Whether you’re creating business cards, social media posts, or a full referral campaign, this episode walks you through how to turn simple tools into real client-generating systems. Here’s what you’ll learn: How Canva and ChatGPT now integrate — and how to use them together to create on-brand marketing in minutesThe easiest way to design and print...

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13:00

📈 The Real Steps to Starting a Legit Business - 116

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/10/13

In this episode of Brand Up Podcast, we break down what most people overcomplicate — the actual steps to launch your business the right way from day one. From legal setup to social presence, this episode gives you a clear roadmap for going from idea to official business owner. Here’s what you’ll learn: Why skipping your Google Business listing is the fastest way to stay invisible onlineThe exact order to set up your accounts — Gmail → Google Maps → Instagram → Facebook → WebsiteHow to pick a ...

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13:39

💼 How to Build a Legit Business (Without...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/10/06

In this episode of Brand Up Podcast, we get into the fundamentals every new entrepreneur needs to understand — from setting up your business the right way to attracting the right clients and knowing when to level up. Here’s what we cover: Why you should stop overthinking your first business name (and what to do instead)LLCs, DBAs, business insurance — the real setup breakdown without the legal jargonHow to protect your personal assets by separating business and personal creditWhat to expect w...

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6:53

🤖 How to Make AI Sound Like You (and Boost Sales with...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/09/29

In this episode of Brand Up Podcast, we dig into one of the biggest questions entrepreneurs have about AI: how do you make it actually sound like you? Here’s what we cover: How to train ChatGPT on your transcripts, reels, and past content so it writes in your authentic voiceUsing tools like YouTubeTranscript.com to extract your style, jokes, and toneWhy the voice feature changes the game for building AI that adapts to your personalityHow to apply AI to travel planning, daily itineraries, and ...

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71 results

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