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PODCAST

Brand Up: Build an Unstoppable Brand That Conquers Sales (with Marian Esanu)

Do you want to build your brand online and become influential in your industry? The Brand Up Podcast ( previously Momentum Podcast ) helps you design your ultimate playbook for building a 7 figure personal or business brand from scratch. Each week host Marian Esanu, author of Brand UP, brings you the stories, strategies & lessons learned from interviewing thought leaders in marketing, sales & personal branding. For show notes and to download your Brand Up playbook, please visit

business marketing

All Episodes

10:26

🔥 How To Make ChatGPT Sound Like You - 141

Brand Up: Build an Unstoppable Brand That Conquers... ·

2026/04/06

In this episode of the Brand Up Podcast, we break down one of the biggest mistakes people make with ChatGPT: They ask weak questions and expect great results. If you’ve ever opened ChatGPT, typed a basic prompt, and got a generic answer back… this episode is for you. We talk about how beginners can start using ChatGPT the right way, especially if you’re a service-based business owner who wants help with content, marketing, ideas, offers, branding, and day-to-day business tasks. Inside this ep...

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10:51

🧠 You’re Using ChatGPT Like an Amateur - 140

Brand Up: Build an Unstoppable Brand That Conquers... ·

2026/03/30

In this episode of the Brand Up Podcast, we break down one of the biggest mistakes people make with ChatGPT: They throw everything into one conversation and hope for the best. If you’re using ChatGPT for captions, emails, thumbnails, automation, product ideas, and random questions all in the same thread… you’re making your life harder. This episode is all about how to organize ChatGPT like a real operator so it becomes faster, smarter, and way more useful. Inside the episode, we cover: Why yo...

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12:46

⚡ How Smart Business Owners Actually Use ChatGPT - 139

Brand Up: Build an Unstoppable Brand That Conquers... ·

2026/03/23

In this episode of the Brand Up Podcast, we break down why most people are barely scratching the surface with ChatGPT… and how business owners can start using it like a real competitive advantage. This isn’t another generic “AI is cool” conversation. This episode gets practical. We talk about how to use ChatGPT to: Analyze your viral thumbnails and create better variationsStudy why certain videos got more views than othersUpload your actual Reel files so captions sound like youTrain ChatGPT t...

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10:59

💰 Use ChatGPT To Save Time And Make More Money - 138

Brand Up: Build an Unstoppable Brand That Conquers... ·

2026/03/16

In this episode of the Brand Up Podcast, we break down one of the most practical conversations we’ve had yet: How beginners can actually use ChatGPT to save time, make more money, and move faster — without being “techy.” This episode is packed with real examples, not theory. We talk about how to use ChatGPT for: Writing better bios for Instagram and social profilesCreating luxury or professional brand messaging in secondsGenerating business name ideas that actually fit your nicheBrainstorming...

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12:52

📱 Personal Brand vs Business Page - 137

Brand Up: Build an Unstoppable Brand That Conquers... ·

2026/03/09

In this episode of the Brand Up Podcast, we break down one of the most common questions new entrepreneurs and creators ask after starting a business: Should I build a business page… or a personal brand? We discuss how service providers can leverage their existing audience instead of starting from zero, and why rebranding under your personal name often creates stronger connections with potential clients. Inside the episode we cover: Why you need 9 Instagram posts before pushing traffic to your...

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13:00

🧠 Instagram Is Smarter Than You Think - 136

Brand Up: Build an Unstoppable Brand That Conquers... ·

2026/03/02

In this episode of the Brand Up Podcast, we break down one of the biggest mistakes creators and service providers make: Obsessing over their Instagram feed. We cover: Why your Reels matter more than your aesthetic gridFeed vs Stories: what each one is actually forWhen personal content helps — and when it confuses your brandHow to mix lifestyle (gym, dog, family) without losing positioningWhy small accounts finally have an advantage with AI categorizationHow Instagram now reads your captions A...

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13:07

📍 Why Google Ads Beat Instagram for Service...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2026/02/23

In this episode of the Brand Up Podcast, we break down the moment every service provider faces: Are you playing business… or are you in business? We talk about: Why business is pay-to-play (you pay with time or money)When it’s actually smart to start running adsWhy you must sell a few times before pouring gasoline on the fireHow to properly optimize your Google Business Profile before spending a dollarWhy Google Ads beats Instagram for high-intent services like lashesThe mistake of promoting ...

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13:13

🎯 Master One Thing Then Scale - 134

Brand Up: Build an Unstoppable Brand That Conquers... ·

2026/02/16

In this episode of the Brand Up Podcast, we break down what most beginners get wrong when starting a service business: trying to do everything at once. We cover: Why you should master ONE service before adding moreHow one student built her entire brand around a single offer for a yearWhen it makes sense to run ads — and when it’s a waste of moneyWhy organic content alone is too slow if you want real growthHow to repurpose long-form into short-form using CapCutThe 4 types of content you can cr...

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14:30

⚡ Why Your Content Isn’t Getting Pushed - 133

Brand Up: Build an Unstoppable Brand That Conquers... ·

2026/02/09

In this episode of the Brand Up Podcast, we break down what actually happens when you’re a small account and the algorithm doesn’t “know” who to show your content to yet. We talk about: Why small accounts struggle before 100 followersHow Instagram and TikTok now categorize videos by spoken content, not hashtagsThe real reason your videos die in the first 3 secondsWhy “shadowban” is usually just weak openingsHow to reverse-engineer viral videos using the blue keyword textWhy thumbnails and tit...

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11:41

⏱️ Speed Is the Real Competitive Advantage - 132

Brand Up: Build an Unstoppable Brand That Conquers... ·

2026/02/02

In this episode of the Brand Up Podcast, we break down what actually makes people choose one business over another — and it’s not fancy branding, big budgets, or being the cheapest. It’s speed. Relatability. Follow-up. You’ll hear a real breakdown of: Why responding fast beats ranking firstHow most businesses lose clients before the first conversationWhat “relatability” really means in marketingWhy accents, tone, and simplicity matter more than polishHow bootstrapped businesses must treat eve...

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13:52

📊 Booked Out Is Math, Not Luck - 131

Brand Up: Build an Unstoppable Brand That Conquers... ·

2026/01/26

In this episode of the Brand Up Podcast, we break down how service businesses actually get booked out — without guessing, overworking, or chasing random tactics. We walk through how to: Think in clients and revenue, not hoursPrice a luxury service without underchargingKnow when (and how) to raise pricesBuild a client avatar that can actually afford youReverse-engineer a full calendar using simple mathUse ChatGPT for market research, naming, pricing, and positioningYou’ll hear why being “busy”...

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13:21

🤝 Why Referrals Beat Ads (And How to Set Them Up...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2026/01/19

In this episode of the Brand Up Podcast, we break down the real mechanics behind referrals, trust, and predictable client flow — without relying only on ads. You’ll hear how simple tools like Canva + ChatGPT can be used to create business cards, QR codes, and referral systems that actually get used. We talk through why most referral programs fail, how to structure incentives the right way, and why paying $25 for a referral often beats paying $40 for a cold lead. We also cover: How rappo...

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12:29

🧠 Build Trust Before You Sell: The Real Business...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2026/01/12

In this episode of the Brand Up Podcast, we break down what actually matters when you’re starting a service-based business — before ads, before content, before scaling. This conversation covers the real-world mistakes most beginners make: charging clients the wrong way, skipping proper setup, rushing social media, and treating the business like a side project instead of an asset. We talk through: Why your Google Business Profile matters before anything elseHow inconsistent names, usernames, a...

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13:38

🛡️ The Business Setup Mistake That Costs People...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2026/01/05

In this episode of the Brand Up Podcast, we break down the side of business most people avoid until it’s too late: getting legit from day one. We talk through why setting up your LLC, business certificate, insurance, and business bank account isn’t bureaucracy—it’s protection, leverage, and future-proofing. You’ll hear real examples of what happens when you skip these steps, how small upfront costs save you years of setbacks, and why separating yourself from the business changes how banks, cl...

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13:16

⏳ You Don’t Need More Time — You Need a Plan - 127

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/12/29

In this episode of the Brand Up Podcast, we break down one of the most common excuses that holds people back: “I don’t have the time.” Through real stories and real situations, we talk about how progress actually happens when life is busy—full-time jobs, promotions, kids, side hustles, and long days. You’ll hear why you already have the tools, why waiting for the “right time” keeps people stuck, and how small, consistent actions beat big plans that never start. We cover: Why you can’t add hou...

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12:14

🔥 One Word That Shapes Your Next Level - 126

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/12/22

In this episode of the Brand Up Podcast, we explore a simple but powerful exercise: choosing one word that reflects who you are right now—and who you’re becoming next. What starts as a group discussion turns into a real conversation about resilience, ambition, creativity, discomfort, and growth. You’ll hear personal stories about starting over in new countries, chasing long-term goals, handling uncertainty, and learning how progress often feels lonely before it feels rewarding. We also unpack...

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12:55

💰 Stop Competing on Price: Win With Positioning - 125

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/12/15

In this episode of the Brand Up Podcast, we break down why home-based businesses shouldn’t compare themselves to salons—or any larger operation—and why underpricing is the fastest way to trap yourself. We talk about how intimacy, experience, and communication beat square footage every time. You’ll learn how to analyze competition the right way, where most owners mess up pricing early, and why leading with low prices attracts the wrong clients and kills referrals. This episode covers: How to a...

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13:14

🎯 Stop Selling for Free: How to Build Leverage With...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/12/08

In this episode of the Brand Up Podcast, we break down one of the most overlooked advantages creators and service-based entrepreneurs have: you’re getting paid to learn how to sell. Most people wait until they have a product to start building leverage. The truth? You should be learning sales, content, and audience psychology before you launch anything of your own. We talk through how creators can use brand deals, UGC, and sponsored content as a training ground—then flip that experience into p...

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13:26

🤝 Stop Waiting for Clients — Go Where They Already...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/12/01

In this episode, we break down the strategy most beauty and service-based business owners never use: getting out of your bubble and putting your business in front of the right people offline, online, and through partnerships. We get into how small events, cross-industry collaborations, smart local ads, and referral systems can build a predictable flow of high-value clients — without relying on luck or Groupon shoppers. Here’s what we cover: How $500 events put you in front of hundreds of perf...

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18:53

💸 Stop Undercharging and Start Competing the Right...

Brand Up: Build an Unstoppable Brand That Conquers... ·

2025/11/24

In this episode of the Brand Up Podcast, we break down the real strategy behind pricing, competition, and client retention — especially for service-based businesses working from home. We dig into how you should actually compare yourself to competitors, how to position your home setup as an advantage, and why undercharging early will trap you with the wrong clients and kill your ability to grow. You’ll hear the full breakdown on: How to research direct vs. indirect competitors the smart wayWhy...

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