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PODCAST

Mindful Marketing with Lou

Louise Kozlevcar

Welcome to Mindful Marketing with Lou. This podcast is for you if you want to make smart, informed decisions about your website. After joining the web development and digital marketing industry in 2011, I"ve learned so much! And I don"t want to keep this all to myself. If you"re not techy, that"s no problem! I make concepts easy to understand, and avoid hype and jargon as much as possible.

business marketing

All Episodes

00:26:37

Episode 045: Facebook ads aren’t a magic wand—here’s...

Mindful Marketing with Lou ·

2025/04/10

Understand what hustle means in your business and what you need to really focus on for a thriving business. Pamela hits us hard with the brutal truth about why we hate selling and why Facebook ads don't work.Yes, we can use social media—organic and or paid ads to get people to buy our things. And we can do it in a way that isn’t spammy or feels like a hustle.Episode link: https://loukoz.com/why-facebook-ads-dont-work/

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00:07:13

Episode 044: The real reason your Google Ads aren’t...

Mindful Marketing with Lou ·

2025/04/02

PPC ads not working? I know exactly why—and I’ll show you how to fix it.Running Google Ads in 2025 can feel confusing. You spend money, but the results just aren’t there. Don’t worry—I’ve got you.With 5 years of experience in digital advertising, I know what’s changed and what actually works.Have a specific Google Ads or digital marketing question you'd like me to answer on a future episode? Reach out via my website.

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00:29:18

Episode 043: Branding and AI: How it can make or...

Mindful Marketing with Lou ·

2025/03/19

Branding and AI can work together, or they can work against one another. In this episode, Julie shares her thoughts on how AI can impact your brand.Julie: "...the whole purpose of branding is to get you to really strongly share who you are and your expertise. And if you can… If you can beam that out really strongly, then you end up attracting the right people to you and turning the wrong ones away."

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00:19:36

Episode 042: Get more bookings without spending...

Mindful Marketing with Lou ·

2025/03/14

I'm gonna be real with you: An agency or digital marketer might suggest you spend thousands of dollars on ads to get more bookings... But what if you didn't have to?No, you don’t need to pour thousands into ads to attract more patients—sometimes, your website likely holds the answers! If it’s confusing, potential patients might be leaving before they even book.In this episode, I’ll walk through simple website fixes that can help you get more bookings without extra ad spend. I’ll also share a

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00:19:36

Episode 041: Before you hire a web designer... Make...

Mindful Marketing with Lou ·

2025/03/05

Thinking about hiring a web designer but feeling overwhelmed? You’re not alone. Before you take the plunge, there are a few key things you should know—things that will save you time, money, and a lot of stress. As a web designer, I’ve seen too many business owners dive in without a clear plan, only to feel frustrated later. This episode will walk you through exactly what to consider before hiring someone, so you can move forward with confidence, knowing you’re making the right choice for your

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00:32:40

Episode 040: Money management for self-employed...

Mindful Marketing with Lou ·

2025/02/17

Sherry is a financial coach who helps self employed individuals understand manage their money. She often particularly works with people with ADHD.In this episode, Sherry and I discuss:Her personal situation and how she got her start as a money coach.Avoiding debt after job loss.What she needed to go through to make her business work for her.How to get the benefits of being unemployed without the negatives of unstable income.Why Lou can’t give you a flat out answer to, “how much should I spend on my

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00:10:43

Bonus EP01: The Sobering Truth on Google Ads and Paid...

Mindful Marketing with Lou ·

2025/02/07

PSA to the solopreneur or small business owner who is keen on Google Ads or Facebook ads: I want to help. But paid ads may not be right for you!This video discusses my experiences working in digital agencies, and taking a look into small business Google Ads accounts.

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00:31:09

Episode 039: SEO first steps: How to start when you...

Mindful Marketing with Lou ·

2024/10/22

If you've ever felt overwhelmed by SEO or unsure where to start, you're not alone. Many online service providers know they need it but get stuck in the technical jargon and complicated strategies. The good news? SEO doesn't have to be a mystery. In fact, there are simple, often overlooked benefits that can make a huge impact on your business without diving into the deep end of tech-speak. Join Jules and I as we uncover a few of these hidden gems and show you how SEO can actually work in your favor,

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00:19:16

Episode 038: Should you use paid ads? Let's talk...

Mindful Marketing with Lou ·

2024/10/12

Paid ads can be a great way to grow your business or amplify your next launch. But from my experience as a paid ads specialist for the last 4 years, I’ve seen a lot of disasters! Sometimes, ads don’t bring in the results you expected. Sometimes, important information is missed when determining what resources you need for success.In this episode I'm going to uncover some common reasons why ads might no work for you. And what you may want to consider instead. I want to help business owners use the

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00:12:52

Episode 037: THAT WordPress and WP Engine drama

Mindful Marketing with Lou ·

2024/09/30

Did you hear that *something* was going on with WordPress?Here’s the scoop: One of the co-founders of WordPress, Matt, has a business conflict with web hosting company, WP Engine. And he’s decided to retaliate by blocking certain WordPress features from WP Engine customers. This has caused a lot of issues to businesses who host their websites on WP Engine. For instance, some have been unable to update plugins. I care about this, because I’ve been a long-time user of WordPress. I think it’s a

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00:25:25

Episode 036: Copywriting is more than just words,...

Mindful Marketing with Lou ·

2024/09/05

You might know you can solve your customer's problem, but can you explain how you do it in their language? In this episode, Brandy Wells explains what a copywriter does to help you get more sales. If you've ever asked yourself, "What does a copywriter do?" the answer goes beyond making words look good or sound smart. You need to articulate your message in a way that compels a customer to buy. Furthermore, you need to ensure this message is consistent across all phases of your

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00:20:20

Episode 035: Why hire a paid ads specialist, when you...

Mindful Marketing with Lou ·

2024/08/29

When deciding whether to DIY or hire an ads manager, it's important to consider not just the time you'll save, but also the expertise and strategy a professional can bring to your campaigns. In this episode, I go through the difference between running ads yourself versus hiring someone to help. It's not just about saving time—professionals know how to handle the fiddly parts of ad platforms. I also touch on how the iOS 14 update messed with Facebook Ads, which is a good reason to have a

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00:15:53

Episode 034: Paid VS Organic - How to balance this...

Mindful Marketing with Lou ·

2024/08/25

This episode answers some questions my listeners have asked: Paid VS organic - which should you choose if you have a low budget? Listen in to hear me explain based on my professional experience.

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00:36:46

Episode 033: Email list building and why owning your...

Mindful Marketing with Lou ·

2024/08/18

Do you own your audience, or are you renting it? If the only way you're reaching new audiences and nurturing them is through social media, then you're doing the latter. And this is a problem because if your accounts is hacked or deleted, it can be difficult to get it back. Whereas, if you grow an email list, you own that database! This gives you a chance to speak more intimately with your audience, and assures your message are being read. Uncover more merits of email list building in this

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00:13:43

Episode 032: Boosted posts VS using ads manager....

Mindful Marketing with Lou ·

2024/08/07

Want to know what's involved and what to expect from boosted posts VS using the ads manager? This episode is for you! In this episode, I share my wisdom and experiences with setting up Facebook ad campaigns for success. I'd like for you to know what's involved, before you start diving in.

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00:04:29

Episode 031: 'Always On Campaign': How to Ensure Your...

Mindful Marketing with Lou ·

2024/08/01

Running a business can sometimes feel like a rollercoaster, with cashflow ebbs and flows. But what if there was a way to keep your business ticking along, without the ups and downs? That's where an "Always On Campaign" comes in. This strategy ensures that your business is always bringing in a stream of new sales and your pipeline never dries up!If you'd like to suggest a digital marketing topic for a future episode, please don't hesitate to reach out!

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00:24:43

Episode 030: Everything your website needs, and what...

Mindful Marketing with Lou ·

2024/07/10

Not sure what your website needs? First ask yourself what your business needs, and then what your customers need. In this interview with web developer, Kim Maxwell, we explain website requirements for coaches, course providers, and service providers in more detail. Tune in if you want to know more!

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00:09:32

Episode 029: When should you include paid ads in your...

Mindful Marketing with Lou ·

2024/07/04

If you run a business, and you’re unsure if paid media ads are for you, you’re not alone! In this podcast episode, I’ll tell you what you need to know before you start asking for help. I’ve had to deal with a few prospective clients asking me to help, only to redirect them on another course. So grab a cuppa and sit down with me if you’d like some insights!

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00:09:34

Episode 028: Why do you need email marketing? I think...

Mindful Marketing with Lou ·

2024/06/27

It's been mentioned several times now in my podcasts, and now I'll answer: Why use email marketing? As a marketing person, I love businesses who take a proactive approach to grow their list. Not only that, but making good use of it. Email marketing is especially useful in a number of ways for paid media advertising!

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00:33:50

Episode 027: Your key to success with content marketing

Mindful Marketing with Lou ·

2024/06/21

Ever wondered how some coaches and group program facilitators make their content marketing look… effortless? In this guest interview with Claire Riley, we unlock her content marketing success secrets! (And how she can help you achieve this too!)

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