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PODCAST

The Pet Photographers" Journal

Ina J Photography

Welcome to The Pet Photographers" Journal, a practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability. I’m Ina J, a pet photographer who turned my side hustle into my full-time career. In this podcast, I share exactly what I’ve learned and actually applied in my own business. We talk about pricing, mindset, marketing, client experience, and sales, without feeling pushy. Some lessons I picked up from others but I always

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All Episodes

55:02

Stop Playing Small: Expanding Your Capacity to Grow...

The Pet Photographers" Journal ·

2025/10/28

It’s Not Your Pricing. It’s Your Capacity with Heather LahtinenAre you holding yourself back without even realising it?Today on The Pet Photographers’ Journal, I’m joined by the incredible Heather Lahtinen from the Flourish Academy. Heather has helped thousands of photographers shift their thinking, expand their capacity, and finally step into the business growth they’ve been chasing.We dive into the real reasons photographers stay stuck in inconsistent bookings, low confidence, and undercharging..

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55:20

Storytelling That Sells: How to Use Video and Emotion...

The Pet Photographers" Journal ·

2025/10/20

If you’ve ever struggled to show why your pet photography business matters (beyond “cute photos”), this episode will change how you think about storytelling and marketing forever.In this heartfelt and insightful conversation, I’m joined by Beth Lambert, founder of Fuzzy Face Media, a niche video production and education brand helping pet professionals attract the right clients and team members through powerful storytelling.Beth blends neuroscience, adult learning, and visual strategy to help brands

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44:43

The Truth About What’s Holding Photographers Back...

The Pet Photographers" Journal ·

2025/10/06

In today’s episode of The Pet Photographers’ Journal, I’m joined by Mark Rossetto, a double Master Photographer and one of Australia’s leading photography business coaches.Mark has spent almost 20 years in the industry, photographing over 500 families a year before becoming a full-time coach and founding the Professional Photography Business Network (PPBN) — a thriving global community for photographers.We dive deep into what photographers are really struggling with right now, from the rise of AI to

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53:40

Branding That Works: Practical Ways Pet Businesses...

The Pet Photographers" Journal ·

2025/09/29

Branding isn’t just about having a pretty logo or the right colours. It’s about creating a consistent experience that builds trust and attracts the right clients.In this episode of The Pet Photographer’s Journal, Ina sits down with Kate Hendry, founder of Finbo Studio, a UK-based creative studio serving pet businesses. Kate doesn’t just talk theory, she helps pet brands put branding into action through design, visuals, and messaging that actually work.We cover:How to know if your brand is helping

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52:51

Work Less, Earn More: Building a Business That Fits...

The Pet Photographers" Journal ·

2025/09/22

In this episode of The Pet Photographers’ Journal, I sit down with Jessica Wasik, the award-winning photographer behind Bark & Gold Photography in Pittsburgh.Jessica shares how she built a thriving pet photography business that averages 80–90 sessions a year with sales around $3,500 per client, all while staying true to her love of products, print, and creating boutique experiences.We dive into:Why she’s never been a shoot-and-burn photographer and how she set herself up for profit from the

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18:29

Stop Losing Clients on the Call: 5 Steps to...

The Pet Photographers" Journal ·

2025/09/15

If you’ve ever finished a consultation call with a potential client only to hear “I’ll think about it” instead of “When can we book?” , then this episode is for you.In this solo episode of The Pet Photographers’ Journal, I’m breaking down the 5-step consultation call framework that helps you stop losing clients on the call and start booking more sessions with confidence.You’ll learn how to:Build instant trust and connection without sounding salesyAsk the right questions that uncover the real reasons

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45:20

Live Coaching Call: Finding Confidence, Consistency,...

The Pet Photographers" Journal ·

2025/09/08

Finding Confidence, Consistency, and Clients with Bree Ruby PhotographyWhat happens when you love photographing pets but struggle with pricing, consistency, and building confidence in your offers?In this live coaching call, I chat with Bree Colenso of Bree Ruby Photography, a Melbourne-based pet photographer with a background as a vet nurse who specialises in heartfelt end-of-life sessions. Bree is passionate about creating meaningful memories for her clients, but like many photographers, she’s been

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01:03:31

Scaling Beyond Yourself: Hiring Associates and...

The Pet Photographers" Journal ·

2025/09/02

What does it really take to step out of being the bottleneck in your photography business and start building a team?In this episode of The Pet Photographers’ Journal, I sit down with Caitlin J. McColl, pet photographer, business coach, founder of Tails of the World, and host of the Focused on Time Podcast. Caitlin has grown her studio, Ragamuffin Pet Photography, into a thriving business supported by associate photographers and virtual assistants.We dive into:The mindset shift from “my clients only

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48:40

From Cheap Digitals to Profitable Artwork: Mindset...

The Pet Photographers" Journal ·

2025/08/25

What happens when your business plan is built around selling $25 digitals… and then a global pandemic cancels every single dog sports event on your calendar?For Michigan-based pet photographer Michelle Crandall of Pets in Focus, that reality became the turning point of her career.In this honest and inspiring conversation, Michelle shares how she:Pivoted from dog sports photography to pet portraits during the pandemicFaced (and overcame) her fears of working one-on-one with clientsShifted from

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30:39

Turning a Negative Comment on Social Media into Your...

The Pet Photographers" Journal ·

2025/08/18

In this solo episode of The Pet Photographers’ Journal, I’m unpacking a recent negative comment from a troll on one of my Instagram reels about marketing for pet photographers. Instead of letting it get under my skin, I took it as an opportunity to have a real conversation about what marketing actually is, why it matters for your photography business, and why the people who “don’t get it” aren’t the ones you’re speaking to.We’ll talk about the difference between marketing and selling, why marketing

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47:09

The Mindset Shift Behind Consistent $2K–$3K Pet...

The Pet Photographers" Journal ·

2025/08/11

Today I’m joined by Nicole Begley, former zoological animal trainer turned pet photographer, educator, and the founder of Hair of the Dog Academy and Freedom Focus Formula. Nicole runs multiple businesses, helps pet photographers master both craft and business, and still finds time to run a non-profit supporting wildlife conservation.In this episode, we dig into:Why many photographers lose clients during the inquiry process and how to fix itHow to follow up without feeling pushyCreating urgency in a

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12:07

Luxury Isn't What You Think - Rethinking Value in...

The Pet Photographers" Journal ·

2025/08/04

Feeling stuck competing with $150 sessions? In this episode, Ina redefines what luxury really means in pet photography, and it's not what you think. Discover how to position your business as a premium experience without needing a commercial studio or gold foil packaging, and learn the mindset shifts that helped Ina's clients invest $2,000-$6,000 regularly (with one $11,000 sale!) all from her home studio.Why luxury isn't about expensive packaging or fancy studiosThe difference between

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36:54

Building a Joy-First Brand with J. Nichole Smith

The Pet Photographers" Journal ·

2025/07/28

In this episode, I’m joined by J. Nichole Smith, brand architect, creative strategist, and founder of Joy First World. We explore what branding really means beyond logos and colours, how to stand out in a saturated pet photography market, and why emotional connection is the key to building a business that lasts.We talk about:Why “pet photographer” isn’t a niche anymoreHow to build desire instead of just selling informationUsing your brand to confidently raise pricesThe psychology behind visual

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58:08

High-Ticket Pet Photography: Behind the $10K+ Sales...

The Pet Photographers" Journal ·

2025/07/14

In this episode of The Pet Photographers’ Journal, I chat with Gabi Kline Leon — an award-winning pet photographer known for creating bold, emotional images and consistently achieving $7K–$10K+ sales (including a recent $50K client!). Gabi shares how mindset, clear client communication, and purposeful pricing helped her build a sustainable, high-end business.We unpack her client journey, pricing structure, how she markets her business, and the key shifts that helped her break through the $2K average

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22:39

Why You’re Not Charging Enough and How to Change That

The Pet Photographers" Journal ·

2025/07/07

In this episode of the Pet Photographers Journal, host Ina J Photography delves into the critical topic of pricing and mindset in the pet photography business. She shares her personal journey from undercharging as a side hustle to recognising the importance of valuing her work. The conversation highlights the hidden costs of undercharging, including burnout and attracting the wrong clients, and provides practical steps for photographers to confidently raise their prices. Ina emphasises the need to

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23:48

Creating a unique pet photography experience with...

The Pet Photographers" Journal ·

2025/06/30

What happens when you combine pet photography with a 10-acre farm, alpacas, ponies, chickens, and sunsets that take your breath away? In this heartwarming episode, Ina chats with Sarina Veliz of Fuzz Design Photography, based in Monteith, South Australia, about building a one-of-a-kind photography experience on her own property.Sarina shares her journey of leaving Sydney, relocating to the countryside, and transforming a dream into a thriving business where every session is an adventure. From

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20:56

Why am I not getting consistent clients?

The Pet Photographers" Journal ·

2025/06/23

In this episode, Ina addresses the common issue of inconsistent client bookings in the pet photography business. She identifies three major gaps that may be causing this inconsistency: unclear offers, weak marketing rhythms, and leaky lead funnels. The discussion emphasizes the importance of having clear value propositions, a consistent marketing strategy, and effective client management systems. Ina provides actionable steps for photographers to improve their business practices and encourages them

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06:14

Redefining Success in Pet Photography

The Pet Photographers" Journal ·

2025/06/17

In this episode, Ina discusses the multifaceted nature of success in the pet photography business. She shares her personal journey from a stable government job to pursuing her passion and going into her pet photography business full-time, emphasising the importance of defining success on one's own terms. The conversation highlights the need for clarity in business goals, client relationships, and work-life balance, encouraging listeners to create a vision that aligns with their values and

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06:10

Welcome to the Pet Photographers' Journal

The Pet Photographers" Journal ·

2025/06/16

In this inaugural episode of the Pet Photographers' Journal, your host Ina J introduces the podcast's mission to support pet photographers in building sustainable and profitable businesses. She reflects on the closure of the Pet Photographers Club and the opportunity it presents for a fresh start. Ina shares her journey from a full-time public servant to a successful pet photographer, emphasising the importance of intentional business strategies and community engagement. The podcast will feature

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