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PODCAST

The Pet Photographers" Journal

Ina J Photography

Welcome to The Pet Photographers" Journal, a practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability. I’m Ina J, a pet photographer who turned my side hustle into my full-time career. In this podcast, I share exactly what I’ve learned and actually applied in my own business. We talk about pricing, mindset, marketing, client experience, and sales, without feeling pushy. Some lessons I picked up from others but I always

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All Episodes

58:26

From Inconsistent Bookings to Booked Out: How This...

The Pet Photographers" Journal ·

2026/09/28

In April, Aubri Poon wrote down her dream result: another successful calendar contest, and $10,000 donated to dog rescues. By August, the beer can label contest she ran with a Calgary brewery had raised $87,341 for the Calgary Humane Society. A separate campaign, a birthday giveaway she launched during the Marketing System Workshop, had booked 14 sessions and filled her calendar into October. In this episode, Ina sits down with Aubri, a Calgary dog photographer who went full time in August 2025

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01:04:46

Pet Photography Pricing When You Feel Guilty Charging...

The Pet Photographers" Journal ·

2026/09/16

Kaity Hartley has said the thing most pet photographers think and never say out loud. She wants to be the photographer everybody can afford, because she genuinely believes everyone should be able to have beautiful photos of their dog. She is also a full-time mum with bills to pay, and three families a month at her entry package comes to $1,500. In this live coaching call, Ina works through what that one belief is costing her, and why her pet photography pricing is the only lever she has that does

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57:39

Michelle Marchant on the Marketing Plan Behind...

The Pet Photographers" Journal ·

2026/08/19

Michelle Marchant used to be flat out for two months, then drop off to nothing. Leads were never her problem. She had them coming in, she just did not know what to do with them once they landed. Now she has eleven bookings sitting in her calendar for August and September, a three week holiday booked over the top of them, and no stress about either.In this episode, Ina sits down with Michelle Marchant of Captured Hearts Photography in the Dandenong Ranges, Melbourne. Michelle has been in business for

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17:04

The passive marketing every pet photographer needs,...

The Pet Photographers" Journal ·

2026/08/07

For years I did what everyone tells you to do. I posted consistently, I showed up on social media, I made sure my website was SEO optimised. And I was still sitting there waiting for the bookings to come in.Last year, more than half my bookings came from campaigns I deliberately launched. Book projects, giveaways, being physically present at expos and markets, and the business relationships I built through them. I can track exactly one booking directly to a reel.That's not an argument against social

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20:35

Breakdown of my Facebook ads pet photography...

The Pet Photographers" Journal ·

2026/08/06

I spent $688.80 on Facebook ads over 13 days. That turned into $33,495 in sales.I keep hearing that nobody's spending right now, and that giveaways don't work because all they attract is freebie seekers. So in this episode I'm breaking down my National Love Your Pet Day campaign start to finish. What I ran, what it made, and the part I got wrong.Facebook ads for pet photographers can absolutely work. Mine returned 48.6 times what I put in. But the ads were never the thing that made it work, and I'm

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17:06

Why Your Ordering Appointment Isn't Where You Sell

The Pet Photographers" Journal ·

2026/07/25

A disappointing ordering appointment usually looks like one of a few things. They don’t show up. They turn up and say, my gosh, this is so expensive, or I thought this included all the digitals. Or you relied on them to book it in, and they ghosted you. It feels like it fell apart on the day. It didn’t. Something was broken earlier in the process, before the session ever happened.In this episode I’m breaking down why the sale process shouldn’t start at the ordering appointment, what my own client

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01:29:02

Third Party Marketing for Pet Photographers: How...

The Pet Photographers" Journal ·

2026/06/02

When Kirstie McConnell found out she was moving back to Australia after six years in Italy, she had six months to prepare. By the time she landed in Melbourne, a city where she knew almost no one professionally, she had 26 sessions already booked. Her first three shoots were four days after arriving home.In this episode, Ina sits down with Kirstie, one of Australia's original pet photographers and co-host of the now-closed Pet Photographers Club podcast, to unpack exactly how she did it. This is a

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01:14:49

The Facebook Ad and Giveaway System That Books Out a...

The Pet Photographers" Journal ·

2026/05/18

What if you could run four campaigns a year, spend around $40 to acquire each client, and predict exactly how many sessions you'd fill?That is exactly what Jason Krieger-Baum has built at Fido Photo in Toronto. He has been photographing pets for over 17 years, and in this episode he pulls back the curtain on the giveaway-based lead generation model that now drives his entire business. No organic social. No cold outreach. Just a system that works.This conversation gets genuinely specific. We talk

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15:00

Your Next Busy Season Is Being Decided Right Now

The Pet Photographers" Journal ·

2026/05/02

I'm recording this right at the start of my busiest month. Sixteen sessions in May. And almost every single one of them was booked from campaigns I ran back in January and February.That gap between when the marketing happens and when the bookings land is the thing most photographers miss. And it's exactly what this episode is about.If you're in a busy season right now and you're not thinking about what happens next, or if you're staring at a quiet calendar wondering how it got this way, this one is

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01:17:45

Hiding Behind the Camera: The Subconscious Reason...

The Pet Photographers" Journal ·

2026/04/27

Why You Can't Make Yourself Show Up Online (It's Not a Confidence Problem) with Miss MarissaYou know what you should be doing. Post more. Show up consistently. Put yourself out there. And yet something keeps stopping you.In this episode, I sit down with Marissa, a personal brand therapist, coach, and former national TV hypnotist who works at the intersection of neuroscience, subconscious rewiring, and personal brand identity. Marissa has 20+ years in personal branding and marketing, degrees in PR,

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59:34

Inspiration, Copying, and the Courage to Own Your...

The Pet Photographers" Journal ·

2026/04/06

Cat Race has been photographing dogs professionally since 2013, and she is one of the most recognisable names in the industry. Her work has won awards, appeared in national and international publications, and her Scarf Project is one of the most distinctive bodies of work in dog photography today. She is also refreshingly honest about the things most photographers don't talk about out loud.In this conversation, Cat and Ina go deep on what it means to build a career that is genuinely your own, from

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11:53

Your Clients Aren't Ghosting You. Your Process Is

The Pet Photographers" Journal ·

2026/03/30

You did everything right. The session was amazing, the dog was a star, the client loved it. Then you sent the gallery link or reached out to book their ordering appointment. And nothing.In this solo episode, Ina gets honest about what's actually happening when clients go quiet after a session. And it's probably not what you think.Spoiler: it's almost never a closing problem. It's a communication breakdown that happened much earlier in the process.Ina also shares a personal update on how the current

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20:51

AI and Pet Photography: What's Actually True, What...

The Pet Photographers" Journal ·

2026/03/26

AIWon'tReplacePetPhotographers.ButHere'sWhatWillChange.Ifyou'vebeenscrollingphotographygroupslately,you'veprobablyseenthepanic."AIiscomingforus.""Ispetphotographyevensafe?"It'sloud,andhonestly,it'sunderstandable.Sointhissoloepisode,Inaaddressesitheadon.Nottodismisstheconcern,buttogiveyouanhonest,groundedtakefromsomeonewhoisdeepinAIandstillactivelyshootingweekly.Theshortanswer?Yourphotographyworkissaferthanyouthink.Butyourbusinessoperations?That'swherethingsgetinteresting.Inthisepisode,Inacovers:Whype

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41:48

From Zero Clients to a $9,000 Sale: Yunet's Pet...

The Pet Photographers" Journal ·

2026/03/23

When Yunet Solarzano reached out to Ina on Instagram, she had been trying to build her pet photography business for about a year, had no paying clients, and was at a crossroads. She'd already invested in all the creative gear, tried collaborating with local businesses, and spent money on templates and equipment. None of it moved the needle.In this episode, Yunet shares what actually changed when she invested in coaching, from opening a studio in Kirkland, Washington to landing a $9,000 sale from a

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47:41

Why Pet Photographers Should Document Their Own Dogs...

The Pet Photographers" Journal ·

2026/03/09

Documenting Your Own Dogs: Personal Photography Projects with Kerry MartinMost episodes of The Pet Photographers’ Journal focus on the business side of photography. Marketing, pricing, and building a sustainable photography business.But this episode is a little different.Instead of talking about strategy or sales, this conversation steps back into something much more personal.Photographing our own dogs.Ina Jalil sits down with Kerry Martin from Puppy Tales, an award winning Melbourne based dog

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43:25

From Overwhelmed with Marketing to Fully Booked for...

The Pet Photographers" Journal ·

2026/02/09

Do you feel like your marketing is scattered or your marketing reactively instead of proactively? Are you posting on social media just to "post something," hoping it leads to a booking?In this special episode, I’m sitting down with Sharon Canovas, a talented pet and family photographer based in Ontario (and a professional stuntwoman!). Sharon joined my Consistent Bookings Workshop because she was tired of the being overwhelmed with marketing and wanted a clear path forward.We dive deep into how she

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01:00:34

How to Transform Your Pet Photography Client...

The Pet Photographers" Journal ·

2026/02/02

Feeling overwhelmed by scattered systems, lost inquiries, and clients who ghost before booking? You're not alone. In this episode, systems strategist Colie James breaks down exactly how to build a client experience that runs on autopilot while still feeling personal and professional.Colie is a Dubsado Certified Specialist, HoneyBook Educator, and the host of Business-First Creatives podcast. After spending 12 years as a family photographer, she discovered her passion for helping creative service

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01:05:05

SEO Made Simple for Pet Photographers with Jodie...

The Pet Photographers" Journal ·

2025/11/24

Today’s guest is Jodie Humphries, a pet-obsessed SEO specialist and freelance copywriter who helps pet businesses connect with the dog parents searching for them. She blends her background in SEO with her lived experience as a devoted dog mum to Wally, bringing a unique understanding of what pet owners actually want to read, search for, and buy.In this episode, we walk through her Simple SEO Method and how pet photographers can start improving their organic search presence without feeling

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55:46

What 600+ Interviews Reveal About Successful...

The Pet Photographers" Journal ·

2025/11/16

What separates the photographers who stay consistently booked from those who struggle month to month?In this episode, Ina sits down with Andrew Hellmich, host of the legendary PhotobizX Podcast and one of the most respected voices in the photography business world. After more than 600 interviews, Andrew has seen the patterns, the pitfalls, and the powerful habits that set successful photographers apart.They dive into what’s actually working right now in 2025, why so many photographers overcomplicate

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52:14

Is Your Website Costing You Bookings? How SEO...

The Pet Photographers" Journal ·

2025/11/03

If your website feels like a digital business card instead of a lead-converting machine… this episode will help you change that.I’m joined by the brilliant Mikaela, founder of Pet Marketing Unleashed and the host of the Pet Marketing Unleashed Podcast. She designs high-converting pet business websites (yes… including pet photographers) and teaches SEO in a way that finally makes sense.We chat about how your website can become the hardest-working part of your business. Even when you're sleeping. Even

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