Intelligent Artifice: become a 10X performance marketer

In this episode, we break down the ad strategy behind Rise Science — a sleep optimization app that’s generated over $5 million in revenue and tested tens of thousands of creatives in the past year. But this isn’t just a success story. Using BruteForce AI, our in-house ad intelligence engine, we analyzed 1,800+ display ads to uncover exactly how Rise uses performance creative to sell identity transformation, not just sleep. From personalized diagnostics and second-order pain points to credibil...

In this episode, we break down the creative strategy behind Glam AI — a beauty tech app that’s taken the internet by storm with over 900,000 downloads and more than $1 million in revenue in just one month. But we’re not just talking numbers — we’re diving deep into how they did it. Using Brute Force AI, our in-house ad intelligence engine, we analyzed 68 of Glam AI’s top-performing video ads to uncover the strategies that made them go viral. From scroll-stopping visuals and aspirational story...

In today’s episode we deconstruct JustFit, the fitness app that scaled to $35 million by focusing on a unique niche: at-home workouts for plus-size women. We dive into 381 of their ad scripts to uncover their successful creative system. Discover how JustFit masters identity-based marketing, using specific personas, emotional hooks, and implied social proof to resonate with an often-overlooked audience. We’ll break down their modular messaging, explore how they build trust through "manufacture...

Welcome to the very first episode of Intelligent Artifice. After years of hosting The Mobile User Acquisition Show—where I interviewed some of the best minds in mobile growth—I took a step back to rethink what matters in the age of generative AI. This kickoff episode shares why I started this new show, why creative is the biggest lever in performance marketing today, and what kind of marketer will thrive in the years ahead. Episodes drop soon—where we’ll be breaking down high-performing ad sy...