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PODCAST

Intelligent Artifice: become a 10X performance marketer

Welcome to Intelligent Artifice, the podcast that helps you become a 10x performance marketer.Intelligent Artifice explores the cutting edge of the intersection of AI, creatives and performance marketing.Every week, we deconstruct the ad systems behind high-performing advertisers using our in-house semantic analysis system, BruteForce AI , or we sit down with top operators redefining how advertising gets done in a Gen AI world.Whether you’re scaling user acquisition, leading a creative team, or

business marketing

All Episodes

20:35

He wrote the book on AI growth 5 years ago. Here is...

Intelligent Artifice: become a 10X performance marketer ·

2026/02/02

🚀 In this episode, I’m joined by Lomit Patel, a growth executive and the bestselling author of Lean AI. Lomit was pioneering AI automation strategies for user acquisition years before ChatGPT made headlines. In this conversation, he breaks down how his approach has evolved from the era of predictive machine learning to the generative AI landscape of today. Lomit shares his specific, high-level workflows for getting "production-ready" output from LLMs, explaining why he treats AI models like

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28:21

How to build(+ sell) future-proof AI apps: with...

Intelligent Artifice: become a 10X performance marketer ·

2025/12/19

🚀 In this episode, I’m joined by Evelin Herrera, the founder of Reflect Place and an expert who has seen hundreds of mobile app acquisitions up close. Evelin breaks down the exploding AI app market — what’s working, what’s failing, and why valuations have shifted dramatically in just months. She explains why many AI apps feel like simple “info products with a paywall,” why retention is collapsing across categories, and why buyers are now extremely skeptical of AI products. If you're building

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8:48

🚀I Cracked Babbel's 9-Figure Ad Formula (50+ Ads...

Intelligent Artifice: become a 10X performance marketer ·

2025/12/10

This language-learning app is quietly dominating the education category, and its ads reveal exactly why. With massive global adoption and some of the highest trust signals in the space, Babbel’s creative strategy is a masterclass in credibility, specificity, and real-world motivation. In this video, we break down the 5 key ad strategies behind their success, based on an in-depth analysis of 50+ top-performing ads using BruteForce AI. What you’ll learn: How vivid competitor analogies (like “ru...

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37:45

Using narrative/storytelling with AI to drive 40%+...

Intelligent Artifice: become a 10X performance marketer ·

2025/11/24

🚀 In this episode, I’m joined by Karen Levy Atias, the Director of Creative at Supersonic from Unity. Managing creative strategy at a massive scale for global hit games, Karen has navigated one of the biggest shifts in the industry: the transition from hyper-casual to hybrid-casual. She’s not just talking about AI efficiency; she’s actively using it to produce hundreds of high-performing ads a month without growing her headcount. 🎙️ What we cover in this conversation: ✅ The "Hybrid" Shift:

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40:32

Building defensible AI apps: product loops, retention...

Intelligent Artifice: become a 10X performance marketer ·

2025/11/19

🚀 In this episode, I’m joined by Phil Carter, the Founder and CEO of Elemental Growth. A former growth leader at Quizlet and Faire and a Stanford GSB grad, Phil has actually done the work: scaling world-class subscription apps from the inside and building frameworks that last. 🎙️ What we cover in this conversation: ✅ The "Subscription Value Loop": Phil's framework for building an enduring business. ✅ How to build a defensible AI product, not just another commodity "wrapper." ✅ The "Tourist

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5:38

🩸 Deconstructing Flo’s ad engine: humor,...

Intelligent Artifice: become a 10X performance marketer ·

2025/11/18

Flo is a mobile app for women that’s redefining how femtech brands earn trust and scale fast. With over 3 million downloads and $2M+ in monthly revenue, Flo’s creative strategy is a masterclass in empathy-driven marketing. In this video, we break down the 5 key ad strategies that helped Flo dominate the market, based on an in-depth analysis of 80+ top-performing ads using BruteForce.ai. What you’ll learn: 1. Why leading with uncomfortable truths builds trust 2. How simplicity and emotional...

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33:48

This AI video startup founder scaled to 7 figures...

Intelligent Artifice: become a 10X performance marketer ·

2025/11/03

🎙 In this episode: We sit down with Romain Torres, co-founder of Arcads, to explore how they scaled a hypergrowth startup using AI agents, automated workflows, and a data-driven creative engine that produces winning ads at scale. From customer support automation to creative testing with Meta’s ad library, this episode is a masterclass in AI-driven growth. 💡 You’ll learn: How to scale customer support and ad creation 10x using AIWhy “agents” and workflows are the new growth teamHow founders

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28:44

This team launched 3 breakout image apps: before the...

Intelligent Artifice: become a 10X performance marketer ·

2025/10/27

🚀 Welcome to Intelligent Artifice – the podcast that gives you the unfair advantage in performance marketing. This episode is 🔥 because we’re diving deep into how AI, creatives, and performance marketing are colliding to completely reshape advertising. I sit down with Rohan Khadatkar, one of the sharpest minds who was building AI products before it was cool — and he breaks down exactly how his team turned cutting-edge research into products like MagicPhotos and Magic Studio, long before the

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41:48

How to scale to 100s of ads per week with Félix...

Intelligent Artifice: become a 10X performance marketer ·

2025/10/20

🚀 Welcome back to Intelligent Artifice, the podcast where we break down the real strategies behind AI, creatives, and performance marketing. In this episode, I’m joined by Félix Boudreau, a true practitioner in the AI + creative space. No hype. No “push a button, get millions” shortcuts. Félix has actually done the work—scaling campaigns, building winning creative processes, and testing at a level most marketers only talk about. 🎙️ What we cover in this conversation: ✅ The truth about

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39:02

From Early AI to Agents: Lessons from Promova’s CEO...

Intelligent Artifice: become a 10X performance marketer ·

2025/10/13

In this episode, we sit down with Andrew Will — founder of Promova, one of the most prolific advertisers on Meta and an early pioneer of AI-first organizations. From building pronunciation models before GPT existed to integrating AI across every team at Promova, Andrew shares how his company uses AI and automation to scale language learning for millions of users. We explore the shift from ML models to LLMs, how AI now powers everything from customer support to HR, and why Andrew believes we’r...

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20:55

AI as Your Competitive Advantage – A Deep Dive with...

Intelligent Artifice: become a 10X performance marketer ·

2025/10/06

Welcome to Intelligent Artifice — the podcast built for performance marketers who want to 10x their results using AI, creativity, and data-driven strategy. In this episode, I sit down with Yves Benchimol to unpack how his team is scaling growth by embedding AI across every part of the business—from customer support and marketing to HR and product. We dive deep into why he’s creating the unusual role of Chief AI Officer, what success looks like in the first 90 days, and how AI agents are alrea...

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4:06

🥗 Deconstructing Noom’s $800K ad engine: habits,...

Intelligent Artifice: become a 10X performance marketer ·

2025/10/01

📈 How did Noom ads generate $800K+ revenue in 30 days? In this breakdown, I reveal the 5 winning ad strategies they used — and how you can apply them to your own performance marketing campaigns. You’ll learn: ✔️ Noom’s ad psychology behind simplicity ✔️ How they build trust with social proof ✔️ Why high-contrast visuals dominate paid social ✔️ The exact hook → problem → solution framework ✔️ How to turn user struggles into ad conversions This is part of Intelligent Artifice, the podcast and

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5:31

🧘 Deconstructing BetterMe’s $2M ad engine: stories,...

Intelligent Artifice: become a 10X performance marketer ·

2025/09/29

🚀 I Analyzed 71 BetterMe Ads Using AI (Here’s What I Found…) BetterMe made $2M in a year with their ads — but how? 🤔 I broke down 71 of their campaigns using AI and discovered 5 key strategies that you can steal and apply to your own marketing right now. In this video, you’ll learn: ✅ Why personal stories convert better than polished brand messages ✅ How food visuals act as powerful scroll-stoppers ✅ The role of “day in the life” footage in building trust ✅ Why breaking down plans

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8:29

🏋Deconstructing Ladder’s growth engine: urgency,...

Intelligent Artifice: become a 10X performance marketer ·

2025/09/03

In this episode, we break down the ad strategy behind Ladder — the strength training app for busy people that has generated over $19 million in the past 12 months. Using BruteForce AI, our proprietary ad intelligence system, we analyzed 210+ video ads to uncover how Ladder uses identity-driven messaging, urgency framing, and aspirational storytelling to persuade power users in the fitness space. From time-bound challenges like “Give me 6 weeks” to gender-specific archetypes such as “Muscle Mo...

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6:15

📷 Deconstructing Remini’s ad engine: nostalgia,...

Intelligent Artifice: become a 10X performance marketer ·

2025/08/28

In this episode, we break down the ad strategy behind Remini — the AI photo and video enhancement app with over 2 million downloads and $6 million in monthly revenue. Using BruteForce AI, our proprietary ad intelligence system, we analyzed 90 top-performing creatives to uncover how Remini taps into nostalgia, self-expression, and fantasy to fuel explosive growth. From curiosity-driven hooks like “I asked AI how our baby will grow old” to powerful before/after storytelling, this teardown shows...

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5:57

🌱Deconstructing this plant ID app’s ad engine:...

Intelligent Artifice: become a 10X performance marketer ·

2025/08/25

In this episode, we break down the ad strategy behind PictureThis — the plant identifier app with tens of millions of downloads and a thriving subscription model. Using BruteForce AI, our proprietary ad intelligence system, we analyzed their top-performing creatives to uncover how PictureThis turns a simple utility into a lifestyle brand for plant lovers. From curiosity-driven hooks like “What plant is this?” to lifestyle positioning that transforms users into “plant parents,” this teardown r...

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7:40

🗣️I deconstructed $80M of Donald Trump & Kamala...

Intelligent Artifice: become a 10X performance marketer ·

2025/08/21

In this episode, we break down the ad strategy behind the 2024 Trump vs. Kamala campaigns — a political ad battle that poured over $80 million into Meta ads in just three months. Using BruteForce AI, our proprietary ad intelligence system, we analyzed their top-performing creatives to uncover how each campaign used urgency, donations, patriotism, and fear to mobilize millions of voters. From Kamala’s donation-driven, policy-focused messaging to Trump’s urgency-laden, all-caps rallying cries —...

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6:40

🧠 Deconstructing Impulse’s $6M/mo ad engine:...

Intelligent Artifice: become a 10X performance marketer ·

2025/08/11

In this episode, we break down the ad strategy behind Impulse Brain Training — a personal development app generating over $6 million in monthly revenue and running more than 50,000 ads on Meta. Using BruteForce AI, our proprietary ad intelligence system, we analyzed top-performing creatives to uncover how Impulse uses identity-driven messaging, emotional puzzles, and cognitive challenges to fuel high-performance growth — especially among neurodivergent and self-aware users. From ADHD empowerm...

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6:33

✝️ Deconstructing Bible Chat’s $3.6M ad engine:...

Intelligent Artifice: become a 10X performance marketer ·

2025/08/04

In this episode, we break down the ad strategy behind Bible Chat — a Christian guidance app that’s quietly generated over $3.6 million in revenue and 7 million downloads in the past year. But this isn’t just a niche faith-based product. Using BruteForce AI, our in-house ad intelligence engine, we analyzed 182 top-performing creatives to uncover how Bible Chat drives emotional clarity and spiritual transformation — all through faith-forward creative systems. From addiction recovery arcs and di...

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6:59

📘 Deconstructing Headway’s 50,000-ad engine:...

Intelligent Artifice: become a 10X performance marketer ·

2025/07/21

In this episode, we break down the ad strategy behind Headway — a micro-learning app that’s running over 50,000 creatives and dominating the Meta Ads Library. But this isn’t just a volume play. Using BruteForce AI, our in-house ad intelligence engine, we analyzed dozens of long-running ads to uncover how Headway sells self-reinvention through identity-first performance creative. From transformation headlines and gendered personas to habit-change messaging and landing page congruence — this te...

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24 results

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