Forms of Recreation: Backstories

What happens when a brand doesn’t just make cameras, but builds a sense of belonging with it?In this episode of Forms of Recreation, we take a closer look at Leica Society International, which uses a Membership-as-Access model to welcome both amateur and experienced photographers into a global community.Listen to Andre (your host) wherever you get your podcasts.______Want to join or learn from the club featured on this episode? Visit:formsofrecreation.com/podcast/leica_____The opinions expressed in

What happens when a brand doesn’t just make golf equipment, but builds a sense of belonging with it?In this episode of Forms of Recreation, we take a closer look at Team Titleist, which uses a Membership-as-Access model to welcome golfers into a global community.Listen to Andre (your host) wherever you get your podcasts.______Want to join or learn from the club featured on this episode? Visit:formsofrecreation.com/podcast/titleist_____The opinions expressed in this episode are solely those of the

What happens when a brand doesn’t just make running apparel, but builds a sense of belonging with it?In this episode of Forms of Recreation, we take a closer look at Hare A.C. by Tracksmith, which uses a Membership-as-Access model to welcome runners into a global community.Listen to Andre (your host) wherever you get your podcasts.______Want to join or learn from the club featured on this episode? Visit:formsofrecreation.com/podcast/tracksmith_____The opinions expressed in this episode are solely

What happens when a brand doesn’t just publish a magazine, but builds a sense of belonging with it?In this episode of Forms of Recreation, we take a closer look at the National Audubon Society, which uses a Membership-as-Access model to welcome both amateur and experienced birdwatchers into a global community.Listen to Andre (your host) wherever you get your podcasts.______Want to join or learn from the club featured on this episode? Visit:formsofrecreation.com/podcast/audubon_____Are you a

What happens when a brand doesn’t just sell a telescope, but builds a sense of belonging with it?In this episode of Forms of Recreation, we take a closer look at the Unistellar Network, which uses a Product-as-Access model to welcome both everyday stargazers and astronomers into a global stargazing community.Listen to Andre (your host) on Apple Podcasts or wherever you get your podcasts.______Want to join or learn from the club featured on this episode

What happens when a brand doesn’t just sell gear — but builds belonging around it?In this episode of Forms of Recreation, we take a closer look at Rapha Cycling Club (RCC), a paid membership that welcomes both everyday riders and performance riders into a global cycling community.Listen to Andre (your host) on Apple Podcasts or wherever you get your podcasts.______Want to join or learn from the club featured on this episode? Visit:formsofrecreation.com/podcast/rapha_____Are you a visionary founder

Forms of Recreation is a podcast for recreation seekers and visionary founders curious about the brands that grow communities through the interests that make us come alive. Each week, we explore a branded recreation club — and how the brand behind it turned products into experiences, and one-time customers into committed members.Listen to Andre (your host) on Apple Podcasts or wherever you get your podcasts.______Want to join or learn from branded recreation clubs featured in episodes