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PODCAST

Restoration Pros Unplugged

Step into the dynamic world of restoration with Restoration Pros Unplugged—now hosted by industry experts Clinton James and Bobby Thomas!Clinton James, CMO at Water Restoration Marketing, brings his deep expertise in marketing and business growth, while Bobby Thomas, CEO of Extreme Services and a visionary leader in the restoration industry, adds his firsthand experience in building and scaling a successful restoration business. Together, they dive into the ins and outs of the restoration world,

business marketing

All Episodes

45:05

Restoration Finance Reimagined: Tech, Strategy &...

Restoration Pros Unplugged ·

2025/05/31

In this episode of Restoration Pros Unplugged, Clinton James sits down with Nikole Mackenzie, Founder and CEO of Momentum Accounting, to break down how restoration businesses can turn financial mess into momentum. Nikole shares how her team helps owners gain control of cash flow, clean up chaotic books, and implement systems that scale—all through a modern, outsourced accounting model built specifically for restoration companies. You'll learn: Why restoration companies are uniquely suited for...

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22:42

Hiring in 2025: How to Find and Keep Top Restoration...

Restoration Pros Unplugged ·

2025/05/17

In this episode of Restoration Pros Unplugged, hosts Clinton James and Bobby Thomas tackle one of the biggest challenges facing restoration business owners today: hiring and retaining skilled technicians in an increasingly competitive labor market. Bobby, CEO of Extreme Services, shares what’s actually working for his team—from creative recruiting tactics to culture-building strategies that keep employees loyal and motivated. This isn’t theory—it’s a behind-the-scenes look at how a successful...

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27:24

Payment Delays, SLA Pressure, and the Harsh Truth...

Restoration Pros Unplugged ·

2025/05/09

In this brutally honest episode of Restoration Pros Unplugged, Clinton James sits down with Bobby Thomas, CEO of Extreme Services, to unpack the evolving challenges of working with Third Party Administrators (TPAs) in 2025. From delayed payments to unrealistic SLAs and inconsistent claim volume, this episode dives deep into the operational and financial landmines that restoration contractors face when tied too tightly to TPA programs. Bobby brings unfiltered insights, real-world horror storie...

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31:37

How AEO Is Changing Local SEO for Restoration Pros in...

Restoration Pros Unplugged ·

2025/05/02

In this special replay of a recent webinar, Clinton James, Chief Marketing Officer at Water Restoration Marketing, reveals the 2025 SEO & GEO strategy that’s helping restoration businesses rank higher, dominate local markets, and generate more emergency calls—without relying solely on paid ads. This 30-minute session breaks down the real impact of Google’s 2025 algorithm changes and how new technologies like AEO (Answer Engine Optimization) and Google’s SGE (Search Generative Experience) ...

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16:35

Built for Restoration: How 22-Year-Old Jafet Orozco...

Restoration Pros Unplugged ·

2025/04/25

In this inspiring episode of Restoration Pros Unplugged, host Clinton James sits down with Jafet Orozco, a rising star in the restoration world. At just 22 years old, Jafet is the proud owner of Portland NW Water Damage Restoration, a fast-growing restoration company serving the Portland, OR area. Jafet shares his incredible journey from life before restoration to founding his own company alongside his father. Clinton and Jafet dive deep into the realities of starting young in a competitive i...

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31:49

Branding That Builds Trust: Why Every Detail Matters...

Restoration Pros Unplugged ·

2025/04/18

In this episode of Restoration Pros Unplugged, hosts Clinton James and Bobby Thomas dive deep into one of the most underestimated growth tools in the restoration industry—branding. From the power of a strong, memorable logo to the impact of cohesive visual identity across technician uniforms, wrapped vehicles, and marketing materials, they unpack how consistent branding builds trust, boosts visibility, and ultimately drives conversions. Whether you're just starting out or looking to refine yo...

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28:07

Revolutionizing Contents Restoration: With Shawn...

Restoration Pros Unplugged ·

2025/04/11

In this episode of Restoration Pros Unplugged, host Clinton James sits down with Shawn Turano, a dynamic entrepreneur and the visionary behind Property Restoration Solutions and Contents Recovery Systems. Shawn shares his journey from the early days of launching Property Restoration Solutions in Colorado to scaling it into a local restoration leader, and then expanding his impact nationwide through Contents Recovery Systems—a company revolutionizing contents restoration with a patented mobile...

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28:43

From Adjuster to Owner: Nathan Dubien’s Fast-Track...

Restoration Pros Unplugged ·

2025/04/05

In this episode of Restoration Pros Unplugged, host Clinton James sits down with Nathan Dubien, the owner of HydroDry Restoration, whose remarkable story is both inspiring and instructive for restoration professionals across the country. Nathan spent over eight years as an independent insurance adjuster, traveling coast to coast and gaining a deep understanding of claims, property damage, and carrier dynamics. But when it was time to settle down and start a family, Nathan made a bold pivot—la...

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22:58

From Stains to Gains: How Carpet Cleaning Grows...

Restoration Pros Unplugged ·

2025/03/28

Rolling in Revenue: How Carpet Cleaning Can Transform Your Restoration Business What if you could turn every restoration job into a recurring revenue opportunity? In this episode, Clinton James and guest Bobby Thomas break down how adding carpet cleaning services can unlock new profit streams and build long-term customer relationships. Bobby shares how he started with carpet cleaning before expanding into full-service restoration, revealing the secrets behind his steady cash flow and loyal ...

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19:46

The Restoration Social Media Blueprint: Get More...

Restoration Pros Unplugged ·

2025/03/21

Join host Clinton James and co-host Bobby Thomas in this episode of Restoration Pros Unplugged as they uncover the power of social media in the restoration industry. They provide a comprehensive guide on leveraging various social media platforms to expand reach, engage with the community, and build a strong brand presence. From content creation to paid advertising, this episode equips restoration professionals with the tools needed to harness social media effectively for business growth. If ...

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23:11

Breathing Easier: How Air Duct Cleaning Boosts...

Restoration Pros Unplugged ·

2025/03/14

"Breathe New Life into Your Business: Adding Air Duct Cleaning for Profit & Growth" In this episode, host Clinton James sits down with Bobby Thomas of Extreme Services to explore why air duct cleaning is one of the smartest add-ons for restoration companies looking to boost profits and stabilize cash flow. Discover how this high-demand service not only complements restoration work but also generates immediate revenue without dealing with the headaches of insurance claims. Bobby shares ho...

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25:49

Marketing Secrets: The Best Channels for Water, Mold,...

Restoration Pros Unplugged ·

2025/03/08

In this episode of Restoration Pros Unplugged, host Clinton James and co-host Bobby Thomas delve into the intricacies of marketing within the restoration industry. They explore tailored strategies for water damage restoration, mold remediation, and fire and smoke damage restoration, offering insights into selecting the most effective marketing channels for each service. Listeners will gain valuable knowledge on optimizing their marketing efforts to attract more clients and enhance their b...

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23:10

Restoration Pros Unplugged 2.0: Bobby Thomas Joins as...

Restoration Pros Unplugged ·

2025/03/01

Big changes are happening at Restoration Pros Unplugged! Host Clinton James is excited to introduce Bobby Thomas as the new co-host of the podcast! Bobby isn’t just any guest—he’s the CEO of Extreme Services, a multi-location restoration company with over 15 years of industry experience. From starting with a Home Depot Rug Doctor to scaling a successful business specializing in water, fire, and mold restoration, Bobby brings hands-on expertise that will take this podcast to the next level. ...

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56:10

Plugging the Leaks: Enhancing Your Restoration...

Restoration Pros Unplugged ·

2025/01/01

In this episode of Restoration Pros Unplugged, we’re bringing you the exclusive recording of a powerful webinar hosted by Clinton James (CMO) and Kevin Wilkie (CEO) of Water Restoration Marketing. Together, they share the proven strategies that have helped over 130 restoration companies nationwide secure more high-value water jobs and maximize their ROI.Here’s what you’ll learn:- Why your PPC campaigns might not be delivering the results you expect.- The critical role of Google’s Map Pack and...

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26:21

Dominate the Google Map Pack: Local SEO Tips for...

Restoration Pros Unplugged ·

2024/10/18

In this episode of The Restoration Pros Unplugged Podcast, host Clinton James sits down with Ryan Schrader, the newly appointed Director of Local SEO at Water Restoration Marketing, to reveal the strategies that can help restoration companies dominate their local markets. Ryan brings over 13 years of experience in web design and local SEO for home service businesses and shares invaluable insights on how restoration companies can secure a top 3 spot in the highly coveted Google Map Pack.They e...

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29:47

How Restoration Companies Can Thrive with Google Ads:...

Restoration Pros Unplugged ·

2024/09/17

In this episode of The Restoration Pros Unplugged Podcast Clinton introduces the mastermind behind their agency's successful PPC campaigns, Terrence Bennett. As one of the most accomplished Google Ads experts in the industry, Terrence has spent the last 4.5 years as the Director of Ads for Water Restoration Marketing, helping restoration companies thrive in the competitive world of digital marketing.Terrence shares his journey into digital marketing, the unique challenges of managing PPC camp...

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41:24

Unlocking Growth: How EOS Can Transform Your...

Restoration Pros Unplugged ·

2024/09/06

In this episode of Restoration Pros Unplugged, host Clinton chats with Lyn Askin, a certified EOS Implementer and Exit Planning Advisor. Lyn has helped numerous businesses, including Clinton’s agency, gain focus and growth through the Entrepreneurial Operating System (EOS®).Lyn shares his journey to becoming an EOS Implementer and explains how EOS can help restoration businesses overcome common challenges and scale effectively. He also discusses the benefits of working with an EOS professiona...

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31:41

Balancing Profit and Growth: Strategies for Financial...

Restoration Pros Unplugged ·

2024/08/09

Welcome to another insightful episode of The Restoration Pros Unplugged Podcast! In this episode, we are honored to interview Michele Gray, the dynamic owner of Restoration CFO, a company specializing in bookkeeping and fractional CFO services tailored specifically for restoration companies.Michele's expertise is unparalleled, given her seven years of success running her own restoration company. Tune in as Michele reveals the three biggest financial mistakes restoration companies often make a...

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25:18

Leading the Way: Elisa Laphand on Female...

Restoration Pros Unplugged ·

2024/06/04

Welcome to another inspiring episode of The Restoration Pros Unplugged Podcast! In this episode, we have the privilege of interviewing Elisa Laphand, the remarkable woman who is the owner of LAP Roofing & Restoration.Elisa's journey is nothing short of extraordinary. From navigating the male-dominated world of a Louisiana oil refinery to establishing a successful roofing and restoration business in Baton Rouge with her husband, her story is a testament to resilience and determination.Tune...

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32:43

Talking the Top 3 Focus Areas for Restoration Digital...

Restoration Pros Unplugged ·

2024/05/09

Welcome to The Restoration Pros Unplugged Podcast! In a recent episode, I interviewed Michelle from Jill's Office, a top provider of tailored answering services for home service businesses, including restoration companies.After our chat, I joined their team for a Facebook Live session. We discussed three key areas where home service businesses should focus their digital marketing efforts, revealing effective strategies for boosting online leads.Tune in for valuable insights that could transfo...

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49 results

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