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PODCAST

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones. Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.

business marketing

All Episodes

27:54

The Business Shift I Didn’t Expect

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/08/26

Sometimes growth looks like chasing a million-dollar year. Other times, it looks like letting go of old goals, finding joy in smaller seasons, and rewriting the rules to fit your life now. In this episode, I’m reflecting on what changed after two babies, selling my agency, and shifting my business model, and why I’m more excited than ever about what’s next. If you’ve ever felt like your business path had to look a certain way, this episode is your reminder that you can redefine success. In this

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29:17

Why I Don’t Use Gendered Language in Marketing

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/08/19

What if saying “for women” is actually turning away the very people you’d love to work with? In this episode, I’m diving into the nuances of gendered marketing and why I choose not to use gender-specific labels in my business. From real-life examples to practical shifts you can make, we’ll unpack how inclusive marketing doesn’t just feel better, it performs better too. Whether you’re rethinking your own brand messaging or want to be more intentional with your language, this is a powerful starting

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38:40

My Posts Aren't Getting Engagement. Help!

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/08/12

More posts ≠ more progress. I’m sharing exactly what’s working on social media right now—and what’s not—so you can adapt your content to meet your audience where they are (without burning out in the process). We’re covering real shifts in content behavior, algorithm changes, and how smart marketers are showing up differently in 2025. If you're frustrated with lower reach and engagement, this episode will help you understand why and what to do next. In this episode of the podcast, I talk about: Why

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32:26

Streamlining Your Business Systems with Rachael Mueller

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/08/05

Ever opened Airtable or Asana and immediately closed it because your brain just said “nope”? Been there. In this episode, I’m joined by systems expert Rachael Mueller for a real talk on how to make your tools work for you—not overwhelm you. We’re diving into practical strategies that actually make your life easier (not more complicated). Whether you’re drowning in post-its or juggling a million Google Docs, this convo is for you. If your to-do list lives in your head (and you’ve got 47 birthday

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20:18

What the Heck Is a Labubu and Why Should Small Biz...

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/07/29

A creepy collectible toy might not be your marketing inspo but hear me out. There’s a reason Labubu is all over your feed. In this episode, I break down the wild obsession behind Labubu and what small business owners can learn from it. From building community to harnessing scarcity, this isn’t just about trends… it’s about staying memorable in a sea of sameness. If your marketing feels too safe or too forgettable, this is your nudge to do things differently. In this episode of the podcast, I talk

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49:08

Why Relationship-Based Marketing Works with Jessica Abel

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/07/22

My favorite way to get new clients? It’s not social media or email. It’s referrals from friends. And that kind of trust doesn’t just show up. It’s built. In this episode, I’m joined by Jessica Abel, an artist-turned-business coach, to talk about relationship-based marketing—what it looks like, how it works, and why so many creatives struggle to sell their work. We also dig into business models, service-based offers, and how to rethink “sustainable” growth in your business. If you’re tired of trying

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44:35

Why SEO Still Matters in an AI World with Mariah...

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/07/15

If you’re over making Instagram Reels that barely reach your audience, this episode is your permission slip to shift gears. I’m joined by SEO strategist and YouTube queen Mariah Magazine for a candid convo on why long-form content is having a well-deserved comeback—and how it can actually work for your business. We dig into her YouTube growth strategy, monetization, and how long-form content plays a bigger role in building authority (especially with AI). Whether you’re feeling stuck in the social

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12:12

The Summer Reset Your Content Needs

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/07/08

If the summer heat is draining your energy, your content shouldn’t be doing the same. In this episode, I’m breaking down the 3 habits that are quietly sabotaging your marketing—and what to do instead. Because you can stay visible without chasing trends, obsessing over metrics, or posting daily just to keep up. Whether you’re in a summer slump or just tired of the pressure, this episode will help you slow down, recalibrate, and market with more intention. In this episode of the podcast, I talk

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09:39

3 Posts That Build Trust Fast (Even if You’re Offline)

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/07/01

What kind of content actually works when you're slowing down for the summer? In this episode, I’m breaking down 3 types of posts you can share during your summer slowdown. These aren’t trendy or complicated—they’re rooted in strategy, build long-term trust, and help you stay visible without burning out. Whether you’re off traveling, spending time with family, or just need space from the algorithm, this is your content shortcut. In this episode of the podcast, I talk about: The teaching-style post

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43:09

Mastering Instagram Marketing in 2025 with Michelle...

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/06/24

Feeling like Instagram just isn’t hitting the way it used to? You're not alone. This week, I sat down with Instagram strategist Michelle Gifford to get honest about what’s actually working right now—and what isn’t. We talk through how to make content creation sustainable, how the algorithm really works, and what makes marketing feel more aligned (especially when you’re also raising kids, juggling clients, and trying not to burn out). If you want smarter Instagram marketing without overthinking every

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23:10

Building a Business Without Burnout

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/06/17

We’re told that marketing requires hustle, constant availability, and showing up 24/7. But at what cost? In this episode, I’m sharing the real story behind why I turned off notifications, redefined my work hours, and stopped working from the beach (yes, really). Because protecting your energy is a strategy—and boundaries aren’t walls, they’re invitations. Whether you’ve been running your business for years or you’re still finding your groove, this episode offers a permission slip to work in a way

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30:27

The Art of Podcast Guesting with Sam Brake Guia

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/06/10

One of my favorite ways to get clients? Podcast guesting. And no—it’s not just about showing up, sharing tips, and hoping for the best. It’s about building real relationships, delivering value, and knowing how to turn one great interview into long-term opportunities. This week, I’m joined by Sam Brake Guia, podcast host and co-founder of PodWritten, to break down how to approach podcast guesting with purpose. We cover everything from pitching to what you actually say on the mic, and how to make the

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25:04

Unlocking the Secrets of Google's Algorithm with...

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/06/03

SEO isn’t dead; it just evolved. Google’s algorithm has changed a lot in recent years, and if you’re still thinking like it’s 2012 (hello, keyword stuffing!), this episode is for you. I’m joined by Lindsey Busfield of Optimize My Firm to break down what’s actually working in SEO right now—from AI changes and backlink credibility to the human-first experience Google’s really prioritizing. In this episode of the podcast, we talk about: Why outdated SEO tactics can hurt you What the algorithm really

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35:38

Staying Solo with Maggie Patterson

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/05/27

“Hire a team, scale fast, never stop growing.” That’s the advice we’ve all heard. But what if that isn’t your dream? What if building a business that actually supports your life means not hiring a big team? This week, Maggie Patterson joins me to talk about her new book, Staying Solo, and why more business owners are choosing to stay lean, profitable, and in control—without sacrificing growth. We get real about the myths of solo business, the financial numbers people avoid, and the very real

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33:51

Building Real Community on Threads with Laura Sinclair

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/05/20

Threads isn’t just another X clone—it’s a community builder. If you’ve been wondering how to use Threads to grow your business and actually connect with people, Laura Sinclair is here to share how she’s done exactly that. We talk about how she approaches the platform differently, why her community keeps showing up, and how she’s built real relationships—all without the “salesy” energy we’re all so tired of. Ready to use Threads to build real community? Start here. In this episode of the podcast, we

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25:39

Bluesky for Business? Here’s the Deal (And My Honest...

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/05/13

Do you really need another social media app? If you’re still figuring out if Bluesky deserves a spot in your strategy, this episode is for you. I’m breaking down everything you need to know—from its launch and user experience to the real differences between Bluesky, Threads, and X (formerly Twitter). You’ll hear my thoughts on its underground, community-focused vibes, the pros and cons of joining early, and who I think should skip it entirely. In this episode of the podcast, I talk about: What

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40:01

What to Do When Marketing Feels Hard

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/05/06

If you’ve ever woken up and thought, “what if I just didn’t post today?”—this one’s for you. Because sometimes the problem isn’t the strategy. It’s that you’re tired. Life is lifing. Your season is heavier. And marketing feels like too much. In this episode, I’m sharing the real story behind my current season of business, why burnout hit hard, and what I’ve learned about showing up online when energy is low. From data-backed trends to practical repurposing and a little pumpkin spice, this one’s

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45:40

What Real Personal Branding Looks Like with Natalie...

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/04/29

Posting more doesn’t require more confidence—it requires clarity. And as today’s guest Natalie Bullen reminds us, showing up consistently isn’t just about marketing. It’s about choosing to stand in your values, serve your people, and build something sustainable—without letting fear or perfectionism slow you down. In this episode, we talk about marketing unapologetically, building a personal brand that cuts through the noise, and how Natalie ended up managing a viral Facebook group she never wanted

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37:48

AI in Sales & Marketing with Victor Adefuye

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/04/22

Sales and marketing should work together—but too often, they don’t. Instead of collaborating, teams operate in silos and miss opportunities hiding in plain sight. Victor Adefuye is here to change that. In this episode, we talk about how AI is bridging the gap between sales and marketing—by turning real sales conversations into actionable marketing insights, better customer experiences, and smarter strategies. If you’ve ever felt like your marketing was disconnected from what your audience actually

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29:00

Community vs. Followers with Brooke Summer Adams

The Mindful Marketing Podcast (Formerly Known As The... ·

2025/04/15

Big followings don’t guarantee sales. Connection does. Because it’s not about how many people see your content—it’s about how many feel something from it. Brooke Adams joins me to break down the real difference between having an audience and building a community. We dig into what keeps people around, how to create belonging (without burning out), and what makes someone go from casual follower to repeat client. If your audience isn’t converting like you expected, this might be the shift you’ve been

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