PODCAST

Pool Contractor Marketing Secrets

Douglas Laird

For Pool and Pond Pros Who Want More Leads, Better Clients, and Bigger Jobs.

business marketing

All Episodes

00:14:45

How to Rank on Google Without Paying for SEO

Pool Contractor Marketing Secrets ·

2025/10/31

You don’t need to spend thousands on SEO to get found on Google, you just need authentic, consistent content that positions you as the expert homeowners trust.In this video, we break down how outdoor living contractors can boost visibility organically without relying on expensive SEO agencies.-------------------------------------📲 Free community for outdoor living contractors to learn and grow together: https://www.skool.com/outdoor-living-alliance-7925/about?ref=d8df7f8ca3714c1db0ea1348bc79e20b📲

00:11:20

Why Homeowners Aren’t Finding Your Outdoor Living...

Pool Contractor Marketing Secrets ·

2025/10/30

Most homeowners start their search long before they ever call a contractor. They’re looking for answers, and if you’re not creating content that helps them, someone else will.In this video, we break down how outdoor living contractors can attract more homeowners by building trust and authority through educational content:-------------------------------------📲 Free community for outdoor living contractors to learn and grow together:

00:18:19

How to Get More Outdoor Living Leads Online

Pool Contractor Marketing Secrets ·

2025/10/29

You don’t need paid ads or constant referrals to grow your business, you just need a smart, consistent strategy that builds authority and visibility organically.When you stay consistent, your online presence becomes your best salesperson, no ad budget required.-------------------------------------📲 Free community for outdoor living contractors to learn and grow together: https://www.skool.com/outdoor-living-alliance-7925/about?ref=d8df7f8ca3714c1db0ea1348bc79e20b📲 Book a call to see how we get

00:18:29

Why Your Lead Generation Isn’t Working

Pool Contractor Marketing Secrets ·

2025/10/28

At Hardscape North America, we saw what really works (and what doesn’t) when it comes to lead generation.The businesses that gave value first, free giveaways, interactive booths, and real conversations, attracted way more leads than those just trying to sell.In this video, we cover:✅ How to make customers feel valued, not pressured✅ The best ways to collect contact info using value-based offers✅ Why nurturing leads is the real key to conversions✅ How consistent follow-up builds long-term

00:07:34

3 Reasons You’re Not Getting Leads

Pool Contractor Marketing Secrets ·

2025/10/27

Most businesses don’t have a marketing problem, they have a strategy problem. If you want leads and revenue, you need three things: a clear plan, a unique message, and an offer that’s easy to say yes to. Otherwise, you're just shooting in the dark.-------------------------------------📲 Free community for outdoor living contractors to learn and grow together: https://www.skool.com/outdoor-living-alliance-7925/about?ref=d8df7f8ca3714c1db0ea1348bc79e20b📲 Book a call to see how we get outdoor

00:11:16

How to Get Pool Customers in 2025

Pool Contractor Marketing Secrets ·

2025/10/24

Most businesses struggle to stand out, not because their work isn’t great, but because their marketing doesn’t build trust.With 78% of consumers researching on social media before buying, customers don’t just want the lowest price, they want a brand they can trust. By being helpful, authentic, and consistent, you’ll attract clients who value your expertise, not your discounts.-------------------------------------📲 Free community for outdoor living contractors to learn and grow together:

00:10:15

How AI Is Changing Marketing for Pool Contractors

Pool Contractor Marketing Secrets ·

2025/10/23

Marketing is changing fast, and AI is leading the shift.In this video, we talk about how AI is reshaping the way businesses are discovered, especially in high-investment industries like pool building. To stay relevant, companies must focus on trust, education, and authority.-------------------------------------📲 Free community for outdoor living contractors to learn and grow together: https://www.skool.com/outdoor-living-alliance-7925/about?ref=d8df7f8ca3714c1db0ea1348bc79e20b📲 Book a call to see

00:04:18

I Tested Facebook Ads So You Don’t Have To

Pool Contractor Marketing Secrets ·

2025/10/23

We tested Facebook ad budgets of $10, $50, and $100 per day for outdoor living companies to see which delivered the best results, and the difference was huge.-------------------------------------📲 Free community for outdoor living contractors to learn and grow together: https://www.skool.com/outdoor-living-alliance-7925/about?ref=d8df7f8ca3714c1db0ea1348bc79e20b📲 Book a call to see how we get outdoor living contractors 100’s of leads per month: https://calendly.com/douglas-aqualeads📲 Socials:

00:11:40

How to Stand Out as an Outdoor Living Contractor

Pool Contractor Marketing Secrets ·

2025/10/21

Most people struggle with social media not because they lack skills, but because they’re creating content for the wrong audience. If you want real clients, not just likes, focus on building trust. Use educational content to guide people from “just curious” to ready to buy, and willing to pay your full rate.-------------------------------------📲 Free community for outdoor living contractors to learn and grow together:

00:22:00

How to Fix Facebook Ads That Don’t Convert

Pool Contractor Marketing Secrets ·

2025/10/21

Running Facebook ads but not getting results? You're probably missing one key piece: RETARGETING. Discover how advanced contractors re-engage ghosted leads and get them back in the funnel.-------------------------------------📲 Free community for outdoor living contractors to learn and grow together: https://www.skool.com/outdoor-living-alliance-7925/about?ref=d8df7f8ca3714c1db0ea1348bc79e20b📲 Book a call to see how we get outdoor living contractors 100’s of leads per month:

00:10:44

Why Facebook Leads Ghost You (And How to Fix It)

Pool Contractor Marketing Secrets ·

2025/10/20

Tired of getting ghosted after someone fills out your lead form? It’s not just you. In this video, we unpack why leads go silent and share proven ways to get responses, without sounding desperate. From follow-up speed to using memes and videos to stand out, this is how real pool pros turn cold leads into hot opportunities.-------------------------------------📲 Free community for outdoor living contractors to learn and grow together:

00:19:19

How to Instantly Improve Lead Quality

Pool Contractor Marketing Secrets ·

2025/10/17

Most pool builders are stuck in the dark, losing leads and sales because they don't understand what today's buyer actually wants. In this video, we break down how your messaging might be pushing customers away (without you knowing), and how to fix it using trust, curiosity, and content.-------------------------------------📲 Free community for outdoor living contractors to learn and grow together: https://www.skool.com/outdoor-living-alliance-7925/about?ref=d8df7f8ca3714c1db0ea1348bc79e20b📲

00:12:17

Why Unlicensed Builders Keep Winning Jobs

Pool Contractor Marketing Secrets ·

2025/10/16

Licensed pool builders are under attack... by cheap, unlicensed competition cutting corners and undercutting on price. But here's the truth: you can't win a price war you never should’ve joined.In this video, we expose the real reason quality builders lose bids, and break down a strategy that helps you compete without lowering your prices, the ACE Framework (Authority, Consistency, Educate).-------------------------------------📲 Free community for outdoor living contractors to learn and

00:10:49

#1 Secret to WIN More Pool Clients

Pool Contractor Marketing Secrets ·

2025/10/14

Struggling to compete with unlicensed builders who undercut your prices? You don’t need to race to the bottom, you need the ACE Framework:Authority, Consistency, Education.-------------------------------------📲 Free community for outdoor living contractors to learn and grow together: https://www.skool.com/outdoor-living-alliance-7925/about?ref=d8df7f8ca3714c1db0ea1348bc79e20b📲 Book a call to see how we get outdoor living contractors 100’s of leads per month:

00:14:08

How to Get BETTER Pool Leads

Pool Contractor Marketing Secrets ·

2025/10/14

Are you drowning in leads that go nowhere?In this video, we break down how to attract higher-quality leads as a pool builder or outdoor living contractor, so you’re not wasting time on people who can’t afford or don’t value your service.-------------------------------------📲 Free community for outdoor living contractors to learn and grow together: https://www.skool.com/outdoor-living-alliance-7925/about?ref=d8df7f8ca3714c1db0ea1348bc79e20b📲 Book a call to see how we get outdoor living contractors

00:15:33

Google SEO vs AI

Pool Contractor Marketing Secrets ·

2025/10/13

Traditional SEO is dying. If you're still relying on Google rankings to get leads for your pool or outdoor living business… you're already behind.In this video, we break down why SEO doesn’t work like it used to, and what you need to focus on instead: Search Content Optimization. That means creating authentic, trust-building content that positions you as the expert AI tools and real people recommend.-------------------------------------📲 Free community for outdoor living contractors to

00:09:22

Why Pool Builders Lose Leads

Pool Contractor Marketing Secrets ·

2025/10/11

Pool builders, are you getting leads but no one’s booking a call?The problem may not be your offer... it’s your messaging.In this video, we break down how a simple change in your language, adding curiosity, can drastically increase consultation bookings and help you filter the right clients faster.-------------------------------------📲 Want help building a system that actually converts?Book a discovery call →

00:07:22

Best Pool Contractor Strategy for 2025

Pool Contractor Marketing Secrets ·

2025/10/10

If you’re a pool builder or outdoor living contractor, chances are you’ve been pitched by a marketing agency that promised the world… but didn’t deliver. In this video, we break down the BIGGEST red flags to watch for when hiring a marketing agency, and how most of them are selling you what you think you need instead of what actually gets results.-------------------------------------📲 Want help building a system that actually converts?Book a discovery call →

00:15:48

Pool Builders STOP Attracting the WRONG Clients

Pool Contractor Marketing Secrets ·

2025/10/09

Struggling to close leads for swimming pools or outdoor living spaces?It might not be your sales skills, it’s your messaging.In this video, I break down the 3 types of leads (bought, owned, and FREE) and why most pool builders are wasting money on the wrong ones. I’ll show you how to build a brand that attracts free leads—the ones who already trust you and are ready to buy.-------------------------------------📲 Want help building a system that actually converts?Book a discovery call →

00:13:19

Why Pool Contractors Are Posting the WRONG Content

Pool Contractor Marketing Secrets ·

2025/10/08

If you're in the pool or outdoor living industry, your work already looks amazing. So why are you hiding it behind random memes and unrelated posts?In this video, we break down how to showcase your actual projects and get massive reach without spending a dime on ads.-------------------------------------📲 Want help building a system that actually converts?Book a discovery call → https://app.gohighlevel.com/v2/preview/2UCb89We75wxiULJsUvq-------------------------------------Music by @HoobeZaLink

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Pool Contractor Marketing Secrets

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