PODCAST

Pool Contractor Marketing Secrets

Douglas Laird

For Pool and Pond Pros Who Want More Leads, Better Clients, and Bigger Jobs.

business marketing

All Episodes

00:08:41

How Outdoor Living Contractors get more LEADS?

Pool Contractor Marketing Secrets ·

2025/12/10

Explains the three stages contractors struggle with, no leads, poor sales, and no referrals, and how a content-driven flywheel solves all three at once.-------------------------------------📲 Free community for outdoor living contractors to learn and grow together: https://www.skool.com/outdoor-living-alliance-7925/about?ref=d8df7f8ca3714c1db0ea1348bc79e20b📲 Book a call to see how we get outdoor living contractors 100’s of leads per month: https://calendly.com/douglas-aqualeads📲 Socials:

00:10:15

How to get more leads (for contractors)

Pool Contractor Marketing Secrets ·

2025/12/09

Explains how solving customer problems through your content and website helps you rank organically on Google and AI tools.-------------------------------------📲 Free community for outdoor living contractors to learn and grow together: https://www.skool.com/outdoor-living-alliance-7925/about?ref=d8df7f8ca3714c1db0ea1348bc79e20b📲 Book a call to see how we get outdoor living contractors 100’s of leads per month: https://calendly.com/douglas-aqualeads📲 Socials:

00:11:20

How AI Gets Contractors More Leads

Pool Contractor Marketing Secrets ·

2025/12/05

With tools like GPT changing how people discover businesses, being seen online is now essential, even great companies fail without visibility.-------------------------------------📲 Free community for outdoor living contractors to learn and grow together: https://www.skool.com/outdoor-living-alliance-7925/about?ref=d8df7f8ca3714c1db0ea1348bc79e20b📲 Book a call to see how we get outdoor living contractors 100’s of leads per month: https://calendly.com/douglas-aqualeads📲 Socials:

00:10:36

Why Contractors Should Use AI for Their Marketing

Pool Contractor Marketing Secrets ·

2025/12/04

AI tools like Google AI Studio and ChatGPT can turn everyday project photos into high-quality graphics, helping contractors market faster and cheaper.-------------------------------------📲 Free community for outdoor living contractors to learn and grow together: https://www.skool.com/outdoor-living-alliance-7925/about?ref=d8df7f8ca3714c1db0ea1348bc79e20b📲 Book a call to see how we get outdoor living contractors 100’s of leads per month: https://calendly.com/douglas-aqualeads📲 Socials:

00:10:03

Why Outdoor Living Contractors Need Lead Strategies

Pool Contractor Marketing Secrets ·

2025/12/03

Consistent content, targeted ads, and steady reviews help contractors increase visibility, build trust, and generate more qualified leads.-------------------------------------📲 Free community for outdoor living contractors to learn and grow together: https://www.skool.com/outdoor-living-alliance-7925/about?ref=d8df7f8ca3714c1db0ea1348bc79e20b📲 Book a call to see how we get outdoor living contractors 100’s of leads per month: https://calendly.com/douglas-aqualeads📲 Socials:

00:04:00

Why Nano Banana Help Contractors To Get LEADS

Pool Contractor Marketing Secrets ·

2025/12/02

AI allows you to improve your project photos instantly, eliminating the need for expensive shoots while still delivering high-quality images.-------------------------------------📲 Free community for outdoor living contractors to learn and grow together: https://www.skool.com/outdoor-living-alliance-7925/about?ref=d8df7f8ca3714c1db0ea1348bc79e20b📲 Book a call to see how we get outdoor living contractors 100’s of leads per month: https://calendly.com/douglas-aqualeads📲 Socials:

00:10:07

Google’s New AI Will Replace Contractors?!

Pool Contractor Marketing Secrets ·

2025/11/28

AI tools like Google’s new generators are creating perfect outdoor living projects in seconds. Here’s why contractors should be worried, and what you can do to stay ahead.-------------------------------------📲 Free community for outdoor living contractors to learn and grow together: https://www.skool.com/outdoor-living-alliance-7925/about?ref=d8df7f8ca3714c1db0ea1348bc79e20b📲 Book a call to see how we get outdoor living contractors 100’s of leads per month: https://calendly.com/douglas-aqualeads📲

00:06:50

How Daily Posts Help Contractors Get More Clients

Pool Contractor Marketing Secrets ·

2025/11/27

Are you an outdoor living contractor trying to grow your business online? This video explains why consistent posting on social media is more important than being "the best" in your field.-------------------------------------📲 Free community for outdoor living contractors to learn and grow together: https://www.skool.com/outdoor-living-alliance-7925/about?ref=d8df7f8ca3714c1db0ea1348bc79e20b📲 Book a call to see how we get outdoor living contractors 100’s of leads per month:

00:07:48

Why Contractors Need a Lead Magnet Before Running Ads

Pool Contractor Marketing Secrets ·

2025/11/26

We break down one of the biggest mistakes contractors make with Facebook ads: running them without a lead magnet. That’s why ads get expensive, lead quality drops, and the customer journey stalls. A good lead magnet gives homeowners a reason to take action, something free, valuable, and instantly helpful.-------------------------------------📲 Free community for outdoor living contractors to learn and grow together:

00:07:29

How Contractors Educate Homeowners and Get More Leads

Pool Contractor Marketing Secrets ·

2025/11/26

Contractors don’t need perfect, polished videos, homeowners want real, educational, behind-the-scenes content that shows the truth about your work. Raw clips of your process, mistakes, decisions, and problem-solving outperform staged promotional material every time.-------------------------------------📲 Free community for outdoor living contractors to learn and grow together: https://www.skool.com/outdoor-living-alliance-7925/about?ref=d8df7f8ca3714c1db0ea1348bc79e20b📲 Book a call to see how we

00:11:31

How Contractors Build REAL Authority Online

Pool Contractor Marketing Secrets ·

2025/11/21

Outdoor living contractors can’t rely on AI-generated content anymore, it all looks the same and lacks authenticity. If you want to stand out from your competitors, video content is no longer optional… it’s essential.-------------------------------------📲 Free community for outdoor living contractors to learn and grow together: https://www.skool.com/outdoor-living-alliance-7925/about?ref=d8df7f8ca3714c1db0ea1348bc79e20b📲 Book a call to see how we get outdoor living contractors 100’s of leads per

00:15:24

Why Contractors Ads Fail to Attract Real Customers

Pool Contractor Marketing Secrets ·

2025/11/20

Most contractors are running ads the wrong way, relying on finished project photos that actually confuse homeowners instead of attracting them. People don’t hire contractors because of a polished picture… they hire them because of the process, the clarity, and the trust they feel. That’s what your ads must highlight.-------------------------------------📲 Free community for outdoor living contractors to learn and grow together:

00:06:29

How to Make Homeowners Choose YOU Over Competitors

Pool Contractor Marketing Secrets ·

2025/11/20

Most outdoor living contractors rely on finished project photos, but homeowners don’t choose you because of a picture, they choose you because of the experience. With AI-generated images flooding social media, photos alone don’t stand out anymore.-------------------------------------📲 Free community for outdoor living contractors to learn and grow together: https://www.skool.com/outdoor-living-alliance-7925/about?ref=d8df7f8ca3714c1db0ea1348bc79e20b📲 Book a call to see how we get outdoor living

00:09:09

Why Contractors Need to Build Trust with Cold Leads

Pool Contractor Marketing Secrets ·

2025/11/12

Too many contractors try to close deals before the client even trusts them. In this video, I break down why high-ticket sales require a real process, not pressure.By using micro-commitments like booking calls, collecting info, and sharing educational videos, you can warm up cold leads and guide them through a structured funnel that builds trust and authority.If you want to sell bigger projects without chasing or discounting, slow down your sales process, that’s how real pros

00:05:42

Don’t Let a Marketing Agency Do This

Pool Contractor Marketing Secrets ·

2025/11/11

If you’re a contractor, don’t let a marketing agency control your accounts. Too many business owners give up access to their Google Business, website, and social media, only to find out later they don’t actually own anything.-------------------------------------📲 Free community for outdoor living contractors to learn and grow together: https://www.skool.com/outdoor-living-alliance-7925/about?ref=d8df7f8ca3714c1db0ea1348bc79e20b📲 Book a call to see how we get outdoor living contractors 100’s of

00:06:26

Why Contractors Shouldn’t Outsource Marketing

Pool Contractor Marketing Secrets ·

2025/11/10

In this video, I break down when it actually makes sense to hire a marketing agency, and when you’re better off handling it yourself. Most contractors fit into one of three categories: those who have no clue about marketing, those with some knowledge but no direction, and those who understand it well enough to lead.-------------------------------------📲 Free community for outdoor living contractors to learn and grow together:

00:09:21

How Contractors Should Really Use Social Media

Pool Contractor Marketing Secrets ·

2025/11/06

Most contractors are overcomplicating social media, when it’s actually simple.In this video, we break down how to use social media the right way to grow your business fast.-------------------------------------📲 Free community for outdoor living contractors to learn and grow together: https://www.skool.com/outdoor-living-alliance-7925/about?ref=d8df7f8ca3714c1db0ea1348bc79e20b📲 Book a call to see how we get outdoor living contractors 100’s of leads per month:

00:11:34

How Contractors Win More Jobs in 2026

Pool Contractor Marketing Secrets ·

2025/11/05

As we move into 2026, the contracting industry is changing fast, and the contractors who adapt will win big.In this video, we share 3 key takeaways every contractor should focus on to stay ahead.-------------------------------------📲 Free community for outdoor living contractors to learn and grow together: https://www.skool.com/outdoor-living-alliance-7925/about?ref=d8df7f8ca3714c1db0ea1348bc79e20b📲 Book a call to see how we get outdoor living contractors 100’s of leads per month:

00:09:38

How to Turn Every Project Into a Lead Magnet

Pool Contractor Marketing Secrets ·

2025/11/04

Most contractors miss a huge opportunity: their own job sites. In this video, we break down how to turn your existing projects into a powerful lead magnet using a simple flywheel strategy.-------------------------------------📲 Free community for outdoor living contractors to learn and grow together: https://www.skool.com/outdoor-living-alliance-7925/about?ref=d8df7f8ca3714c1db0ea1348bc79e20b📲 Book a call to see how we get outdoor living contractors 100’s of leads per month:

00:09:20

How to Use YouTube to Generate Leads for Your Outdoor...

Pool Contractor Marketing Secrets ·

2025/11/03

YouTube isn’t just for influencers, it’s one of the most powerful lead generation tools for outdoor living contractors.In this video, we break down how you can use YouTube to build trust, attract clients, and grow your business organically without spending money on ads.-------------------------------------📲 Free community for outdoor living contractors to learn and grow together: https://www.skool.com/outdoor-living-alliance-7925/about?ref=d8df7f8ca3714c1db0ea1348bc79e20b📲 Book a call to see how

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Pool Contractor Marketing Secrets

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