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PODCAST

Rebrand 100: The Podcast Series

Rebrand 100: The Podcast Series is a deep dive into the evolving world of branding—where creativity meets culture, and strategy drives connection. Hosted by Edmund Manasan, brand strategist and CEO of ASTIGS Design Inc. (ADInc.ca), this 100-episode series explores what it really takes to build, rebuild, and future-proof a brand in today’s fast-moving landscape. Each episode expands on a theme from the Rebrand 100 daily newsletter campaign, offering richer insights, real-world case studies, and

business

All Episodes

00:08:35

Episode 54: CTR Is More Than a Metric – It’s a Mirror...

Rebrand 100: The Podcast Series ·

2025/09/17

Why is your click-through rate (CTR) flat, even when your ads look great? In Episode 54, we unpack why CTR isn’t just a campaign metric. It’s a mirror of your brand clarity. It reveals whether your message resonates, whether your audience trusts you, and whether you’re solving a real problem with emotional pull. You’ll hear how cookware disruptor Hexclad cut through the noise not with gimmicks, but with sharp positioning and frictionless clarity.If people aren’t clicking, it’s not your button color

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00:08:50

Episode 53: What Your Likes Are Really Telling You

Rebrand 100: The Podcast Series ·

2025/09/16

In this episode, we challenge the obsession with likes, views, and follower counts and reveal what actually builds brand equity in today’s social landscape. Likes may offer a quick dopamine hit, but comments, shares, and saves are the real indicators of trust. These micro-investments – small but meaningful gestures of engagement – are what convert attention into lasting connection.Featuring a deep dive into Futurewise, the skincare brand that turned digital intimacy into community equity, host

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00:10:41

Episode 52: When Your Website Undermines Everything...

Rebrand 100: The Podcast Series ·

2025/09/15

Your website isn’t just a digital brochure, it’s your brand’s frontline. In this episode, Edmund Manasan uncovers how even the most beautifully designed sites can quietly kill trust if the experience, tone, and message don’t align with the rest of your brand. From confusing navigation to flat copy that contradicts your social energy, we explore how these subtle disconnects create what we call the “trust gap.”We also dive into a compelling case study of Fly By Jing – a brand that blew up on social

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00:08:19

Episode 51: Why Your Social Media Isn’t Building a...

Rebrand 100: The Podcast Series ·

2025/09/12

Social media isn’t just where your brand shows up, it’s where it lives. In this episode, we dissect the biggest mistake most brands make online: treating social like a billboard instead of a conversation. We explore why polished posts and clever carousels fall flat when there’s no human voice behind them, and how treating comments like content can radically shift your brand’s presence.Featuring a deep dive into Feastables by MrBeast, host Edmund Manasan examines how chaos, humor, and consistent

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00:08:38

Episode 50: Brand Perception vs. Brand Reality: Are...

Rebrand 100: The Podcast Series ·

2025/09/11

In this episode, we explore one of the most overlooked but critical tensions in branding: the gap between what you say you are and what customers actually experience. Brand perception vs. brand reality isn’t just a philosophical dilemma. It’s a business risk. We dive into the hidden signs of misalignment, and how that disconnect erodes trust, clarity, and long-term value if left unchecked.Using case studies like Duolingo’s playful rebrand, Dove’s authenticity dilemma, Nintendo’s balance between

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00:08:41

Episode 49: How to Prove the ROI of Your Brand

Rebrand 100: The Podcast Series ·

2025/09/10

Branding often gets dismissed as a "nice-to-have" – too intangible, too soft, too hard to measure. But in this episode of Rebrand 100: The Podcast Series, we make the case that branding has ROI, and we show you how to prove it. We unpack the hidden economic drivers of brand strength: faster conversion, higher loyalty, lower acquisition costs, and price premiums. It’s not just about being memorable. It’s about being profitable.Featuring case studies from Wild Deodorant, Allbirds, Warby

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00:07:39

Episode 48: What’s a Customer Really Worth? Why CLV...

Rebrand 100: The Podcast Series ·

2025/09/09

Most brands celebrate customer acquisition…but the real power lies in retention. In this episode, host Edmudn Manasan unpacks why Customer Lifetime Value (CLV) should be your north star, not just a finance metric. CLV reveals how valuable a customer really is over time, and how strong your brand story is at keeping them.We break down how brands like Care/of, Stitch Fix, Adobe, and Starbucks embed CLV into every decision – from onboarding flows to loyalty apps to subscription models. Plus, we share

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00:07:27

Episode 47: Why NPS Is One of the Most Powerful...

Rebrand 100: The Podcast Series ·

2025/09/08

Recommending a brand to a friend is one of the strongest signals of brand loyalty – and Net Promoter Score (NPS) captures exactly that. In this episode, Edmund Manasan unpacks why this one-question tool is a goldmine for brand builders. It goes beyond satisfaction to measure advocacy, alignment, and emotional conviction – far before your revenue or retention metrics show cracks.With insights from Bev, Oatly, Peloton, and Patagonia, we explore how NPS helps brands track sentiment, catch early

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00:08:42

Episode 46: Seen vs. Remembered: What’s the...

Rebrand 100: The Podcast Series ·

2025/09/05

Being seen is easy in today’s saturated media landscape, but being remembered is what separates iconic brands from forgettable ones. In this episode, host Edmund Manasan dives into the powerful difference between recognition (the spark) and recall (the flame). While recognition gets your brand noticed, it’s recall that earns customer preference, loyalty, and word-of-mouth.We unpack how brands like Samaritaine, Spotify, Trader Joe’s, and Red Bull build lasting recall through emotional connection,

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00:08:38

Episode 45: How to Track Brand Sentiment – And Why It...

Rebrand 100: The Podcast Series ·

2025/09/04

Most brands wait until it's too late to ask the real question: How do people actually feel about us? In this episode of Rebrand 100: The Podcast Series, Edmund Manasan goes beyond dashboards and dives into the emotional tone behind your brand. Because clicks can mislead, but sentiment tells the truth.We explore why brand sentiment is a leading indicator of brand health, and how businesses – from SKIMS and Delta to Ben & Jerry’s and Peloton – either leveraged it or ignored it to their gain or

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00:09:17

Episode 44: The One Branding Metric Most Businesses...

Rebrand 100: The Podcast Series ·

2025/09/03

Most businesses are laser-focused on clicks, conversions, and impressions, but often miss the most important signal of all: how people feel about their brand. In this episode, we break down the often-ignored branding metric of brand sentiment – the emotional tone behind conversations, reviews, and reactions. From viral backlash to cult followings, we explore how sentiment shapes brand equity long before your performance metrics catch up.Host Edmund Manasan unpacks key lessons from Meta’s Threads,

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00:07:06

Episode 43: Why Customer Loyalty Is the New Brand...

Rebrand 100: The Podcast Series ·

2025/09/02

Attention is cheap. Loyalty is priceless.In Episode 43 of Rebrand 100: The Podcast Series, host Edmund Manasan shifts the spotlight from viral buzz to enduring brand power…and that power comes from loyalty. Because when customers choose to return again and again – not out of habit, but belief – you’re not just building a brand. You’re building a movement.This episode dives into how brands like Chamberlain Coffee, Patagonia, Amazon Prime, and Trader Joe’s are winning not by shouting louder, but by

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00:06:39

Episode 42: The Metrics That Matter Most for Brand...

Rebrand 100: The Podcast Series ·

2025/09/01

If you stripped away your likes, followers, and page views, how would you really know if your brand was working? In Episode 42 of Rebrand 100: The Podcast Series, Edmund Manasan spotlights the metrics that actually matter: the ones that signal trust, resonance, and long-term growth. Forget vanity stats. We're talking branded search volume, repeat purchases, Net Promoter Scores, and retention patterns that show whether your brand is built to last.Featuring insights from DEUX, Spotify, Warby

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00:09:02

Episode 41: How to Measure Brand Awareness Effectively

Rebrand 100: The Podcast Series ·

2025/08/29

Most brands assume they’re more visible than they actually are, and that assumption is dangerous. In Episode 41 of Rebrand 100: The Podcast Series, host Edmund Manasan breaks down what brand awareness really means, how to measure it beyond vanity metrics, and why recall, recognition, and association matter more than sheer exposure.With sharp case studies featuring TALA, Monzo, Allbirds, and Notion, this episode explores how smart brands punch above their weight using relevance, word-of-mouth, and

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00:08:05

Episode 40: Getting Everyone Onboard: The Missing...

Rebrand 100: The Podcast Series ·

2025/08/28

Most rebrands don’t fail because of poor visuals, they fail because people weren’t brought along for the ride. In Episode 40, host Edmund Manasan explores why internal team buy-in is the foundation of every successful rebrand. From Microsoft’s culture reboot to Starbucks’ national barista reset, and Southwest’s people-first branding strategy, we break down how great companies rebrand from the inside out.We outline a practical five-step framework to build internal alignment before the public rollout

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00:05:55

Episode 39: Branding Misalignments That Break Trust...

Rebrand 100: The Podcast Series ·

2025/08/27

Misalignment is one of the most overlooked threats to brand trust. In Episode 39, Edmund Manasan explores how small gaps between your messaging and your reality can quietly erode credibility, and what to do about it before it’s too late. From Bud Light’s crisis in inclusivity to Shein’s failed sustainability pivot, Better.com’s cultural disconnect, and Peloton’s identity drift, we examine how even top brands fall into this trap.Through real-world case studies and hard-earned lessons, we unpack why

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00:08:08

Episode 38: How to Conduct a Brand Audit in Under 60...

Rebrand 100: The Podcast Series ·

2025/08/26

Most brands don’t fail because of bad logos or weak products, they fail because no one’s checking their pulse. In this episode, host Edmund Manasan walks through a fast, honest, and actionable brand audit you can run in under an hour. No bloated agency decks. No drawn-out research cycles. Just six practical steps you can apply today to assess your brand’s website, social presence, messaging, search visibility, and competitive edge. We break it all down with examples from Squarespace, Duolingo,

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00:08:45

Episode 37: Brand Refresh vs. Full Rebrand: What’s...

Rebrand 100: The Podcast Series ·

2025/08/25

When your brand starts to feel outdated or misaligned, what’s the right move – a subtle refresh or a full-scale rebrand? In this episode, host Edmund Manasan breaks down the critical differences between the two, showing how each path carries distinct implications for your identity, resources, and audience trust. From Baskin-Robbins’ nostalgic refresh to Burberry’s bold redefinition, we explore how leading brands made the call and what lessons you can take away when making your own.We walk you

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00:10:04

Episode 36: Your Rebrand Playbook: A Step-by-Step...

Rebrand 100: The Podcast Series ·

2025/08/22

Rebranding is more than a logo change – it’s a strategic transformation that, when done right, can redefine your relevance, spark new growth, and rebuild trust. In this episode, Edmund Manasan unpacks a 7-step rebrand playbook that cuts through the noise and gets to the core of what makes a rebrand successful.From SanDisk’s bold new identity to Kia’s misunderstood logo evolution, Dropbox’s pivot to creativity, and Abercrombie & Fitch’s redemption arc, we explore real-world case studies that show

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00:07:45

Episode 35: Evolving Your Brand Without Losing Your...

Rebrand 100: The Podcast Series ·

2025/08/21

Rebranding is easy. Rebranding without losing your audience? That’s an art form.In Episode 35, Edmund Manasan dives into the strategies that help brands evolve while holding onto the people who matter most. From Dunkin’s smooth name shift to LEGO’s comeback, you’ll learn how to communicate change, keep your values intact, and invite your audience along for the ride.Produced by ASTIGS Design Inc. – Creative-as-a-Service💡 Plug Us In | 🎧 Subscribe to the full series | 📩 Read Brand Amplifier

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