x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

More Perfect Marketing

How can small businesses make incremental improvements in their marketing? This show explores how to think strategically (rather than tactically) and develop systems that support predictable and consistent business growth. For many businesses, marketing feels like a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business. It doesn"t have to be

business marketing

All Episodes

00:32:39

Creating & Marketing the Epic Encore Community (with...

More Perfect Marketing ·

2024/09/02

As people transition from the work life that's defined their daily routine into a new phase of life, they often face unique challenges like social isolation and a lack of mental stimulation. But what if there were ways to turn these challenges into opportunities?That's the topic we're exploring on this episode, together with Ted Prodromou, a veteran in business and marketing who is currently working on a new project connecting men who are transitioning from employment (or full-time work) into

en

00:34:28

Programmatic Marketing’s Edge in Modern Advertising...

More Perfect Marketing ·

2024/08/26

Have you ever wished that your marketing budget could be more efficiently allocated, reaching the right people at the right time on the right platforms without the constant guesswork?Programmatic advertising might be the solution you're looking for. It's a game-changer in the world of digital marketing, allowing businesses to serve highly targeted ads in the most relevant spaces, ultimately optimizing both reach and engagement. On this episode we're exploring the multifaceted world of

en

00:34:25

Elevating Nonprofit Revenues and Donor Engagement...

More Perfect Marketing ·

2024/08/12

Have you ever considered that the main obstacle for many nonprofits isn’t just raising funds but effectively sharing their success stories? Understanding this distinction can be the key to unlocking the true potential of nonprofit marketing.On this episode we explore how smart strategies and data-driven approaches can elevate nonprofits in the same way they're used in for-profit businesses. Our guest, Howard Levy, has helped hundreds of organizations overcome their inertia, wake up their

en

00:36:22

A Guide to Systematic Business Scaling (with Brad...

More Perfect Marketing ·

2024/08/05

Scaling a business can often feel like you’re wearing a shirt that’s just a size too small – uncomfortable and restrictive. On this episode of "More Perfect Marketing," Brad Martineau shares his insights into how businesses can grow smoothly and steadily, avoiding the common pitfalls of trying to expand too quickly without the right foundational steps.A lot of entrepreneurs dream of rapid growth, but trying to jump to the finish line can be counterproductive and stressful. Brad brings a

en

00:35:21

The Future of Marketing Automation & AI (with Laura...

More Perfect Marketing ·

2024/07/29

Have you ever wondered how Artificial Intelligence (AI) can revolutionize not just the tech industry, but marketing as well? On this episode we explore the intriguing world of AI technology in content creation and marketing strategies with our guest, Laura Kamrath, as we seek to understand both the prospects and challenges AI introduces for businesses, especially small to medium-sized ones.AI technology’s rapid advancements are reshaping the way marketing operates, offering tools that can

en

00:34:37

The Intersection of Technology, Business Growth, and...

More Perfect Marketing ·

2024/07/22

Have you ever wondered how the rapidly advancing technology and revolutionary business models shape the growth and management of businesses?On this episode we explore the connection between business growth, digital marketing, as well as the evolving role of artificial intelligence. Our special guest, Clayton Patterson, shares insights from his rich entrepreneurial journey, the lessons he learned along the way, and the strategic value of integrating AI in business. Clayton is only in his

en

00:35:58

Effective Marketing and Business Humanization (with...

More Perfect Marketing ·

2024/07/15

Handling tasks that don’t spark joy or don’t translate well into effective marketing efforts is not uncommon among business owners. Many find themselves buried under tedious activities that bring little return on investment.Have you ever wondered what it would be like to free up that time and focus on what really counts? On this episode we explore this problem and discuss practical solutions with Jocelynn Flowers, an expert marketer who helps clients reach their target audiences effectively

en

00:36:45

Authenticity, Impact, & Minimalism in Email Marketing...

More Perfect Marketing ·

2024/07/08

Many businesses underestimate the power of email marketing, often viewing it as an outdated or ineffective tool. But what if I told you that email marketing, when done right, could revolutionize how you connect with your audience and drive meaningful interactions?On this episode we explore the untapped potential of email marketing with Chelsea Beauchamp, who believes passionately in its ability to achieve diverse business goals. Chelsea is an email marketing expert who works with subject

en

00:36:23

Empowering Your Website for Marketing Success (with...

More Perfect Marketing ·

2024/07/01

I'm always on the lookout for innovative strategies that can revolutionize the way we approach our audience. So on this episode, I'm excited to explore a topic that highlights the pivotal role of website content in not only building an audience but also in generating leads. A website isn't just a digital placeholder; it's a dynamic tool that can propel your business forward, and our guest today sheds light on how to harness its full potential. Joining me is Monica Pitts, a seasoned expert

en

00:33:28

Building Trust through Genuine Content (with Atiba de...

More Perfect Marketing ·

2024/06/24

Many businesses think content creation is simply about pushing out information and attracting as many eyeballs as possible, but there's a lot more to it.Successful content strategy is about being seen by the right people and engaging them in meaningful ways. In this episode, we're going to dig into the heart of effective content strategy and how it can grow your business by genuinely addressing your customers' needs and pain points. Our guest, Atiba de Souza, shares key insights on how to

en

00:34:47

Quick & Easy Content That Builds Relationships and...

More Perfect Marketing ·

2024/06/17

Isn't it fascinating how the digital landscape continually reshapes our approach to business growth? In modern marketing, old strategies are constantly refurbished, and brand-new tactics are rolled off the assembly line every day. One methodology that has taken center stage is content marketing, particularly the use of video content to establish credibility and authenticity. This approach not only enhances your brand's voice but directly influences how effectively you can attract and engage

en

00:35:14

Human Psychology and Automation in Ecommerce (with...

More Perfect Marketing ·

2024/06/10

Is your business struggling to turn leads into loyal customers? If you've ever felt overwhelmed by the complexity of lead generation and management, you’re not alone. Many businesses, especially in the eCommerce sector, grapple with not only attracting potential clients but effectively converting them into revenue.Growing a business is no longer just about having a great product or service. It’s equally about how efficiently you can handle leads, understand what your potential customers want,

en

00:37:01

Mastering the Google Business Profile (with Marilyn...

More Perfect Marketing ·

2024/06/03

Have you ever wondered how a simple tweak in your online presence could dramatically enhance visibility and attract more customers? Well, you're about to discover why mastering your Google Business Profile (GBP) is not just an option but a necessity for local businesses striving to thrive in today’s digital marketplace. In the constantly evolving landscape of digital marketing, Google Business Profile has emerged as a powerhouse tool, pivotal in connecting businesses with local customers. Its

en

00:34:10

Operational Capacity Meets Marketing Strategy (with...

More Perfect Marketing ·

2024/05/27

Tt's easy to overlook the backbone of sustainable business growth: the synergy between operations and marketing. That's right – before you prop up your latest ad or funnel, stop and ask yourself, "Is my operational capacity in tune with my marketing endeavors?" It's a question that could very well make or break your success.This often-underestimated relationship is crucial. Without a robust operational framework to support it, a business's marketing efforts may attract customers that the

en

00:38:14

Evolving Website Design for Optimal Business Benefit...

More Perfect Marketing ·

2024/05/20

We are overflowing with digital content. Standing out in the sea of internet businesses is like finding a needle in a haystack. But what if I told you that while the rest of the crowd is busy zigging, you can zag your way to Google's heart by prioritizing quality and genuineness in your website? That's exactly the sort of wisdom our guest today brings to the table—strategies that not only entice search engines but also truly engage your audience. It all hinges on the golden rule of internet

en

00:36:08

Building Relationships Beyond Transactions (with Josh...

More Perfect Marketing ·

2024/05/13

Imagine you're at a local networking event, your hand extended, ready to exchange business cards. But instead of a trade, you give your card away without expecting one in return. Strange? Maybe. But according to my recent guest, this simple act of generosity could be the golden key to unlocking unprecedented business growth and genuine relationships. That's what we're delving into today on More Perfect Marketing; it's not about transaction, it's about transformation. In the business world,

en

00:33:44

The Art of Franchise Marketing (with Doug Reifschneider)

More Perfect Marketing ·

2024/05/06

When you think of a burger chain, what usually comes to mind? Freshly grilled patties, mouth-watering cheese, and slick marketing tricks, maybe? But what if I told you that one wildly successful burger company chose to spend more on training their staff than on flashy advertising? Today, we explore brand experience—where flipping burgers meets flipping the traditional marketing playbook on its head. It’s an important topic for anyone in the marketing world, especially those in the business

en

00:33:17

The Fundamental Role of Stories in Marketing (with...

More Perfect Marketing ·

2024/04/29

Have you ever heard a story so captivating it felt like you were living it? That’s the power of good marketing. In this episode, we explore why crafting a compelling story can make or break your brand.Marketing is an art, blending creativity with strategy to connect with people on a level that goes beyond just features and benefits. I've come to realize it's not just what you sell that matters, it's the story you tell. When our stories align with our audience's values and experiences, magic

en

00:32:39

How to Sell More by Listening to Your Customers (with...

More Perfect Marketing ·

2024/04/22

Have you ever sat across from someone, listened intently to their story, and suddenly realized it has completely changed your perspective? That's the kind of shift that happens when businesses truly start to listen to their customers—not just hear them, but deeply understand their experiences, desires, and frustrations. It's this understanding that can pivot a company's direction towards real success. With such a cluttered and noisy marketing environment, where shouting the loudest often gets

en

00:36:08

Cultivating Connections & Crafting Conversations...

More Perfect Marketing ·

2024/04/15

Have you ever found yourself at a networking event awkwardly waiting for a break in the conversation to deliver that perfectly polished elevator pitch?Or maybe you've had a one-on-one meeting where you only received polite nods and “interesting” as feedback? On today's episode, we discuss the art of creating genuine connections and becoming a person others can't stop talking about – in a good way! The fact is, most of us understand networking and referrals to be integral to business

en

45 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...