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PODCAST

More Perfect Marketing

How can small businesses make incremental improvements in their marketing? This show explores how to think strategically (rather than tactically) and develop systems that support predictable and consistent business growth. For many businesses, marketing feels like a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business. It doesn"t have to be

business marketing

All Episodes

00:34:01

Opportunities & Pitfalls in Home Services Marketing...

More Perfect Marketing ·

2025/03/17

In the home services industry, success isn;t measured by racking up leads... it's about building solid, long-lasting customer connections through smart marketing. Many businesses in this space chase after new leads while overlooking a goldmine of potential in the relationships they already have. In this episode we're chatting about how these businesses can shift their focus to not just ring the phone, but also keep it ringing with the right strategies. Our guest, Phil Risher, has been in

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00:34:34

Solving Silent Money Leaks in Email Marketing (with...

More Perfect Marketing ·

2025/02/03

As the digital landscape evolves, one core marketing component remains crucial: how effectively you communicate with your audience. Email marketing, especially automated campaigns, can be a game-changer for businesses. But what happens when the “set it and forget it” approach morphs into a “set it and neglect it” reality? Spoiler alert: It's not good news. On this episode of "More Perfect Marketing," we explore the delicate balance between automation and careful management in email

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00:30:02

[MPM Live] How To Make It Intentionally Easy For...

More Perfect Marketing ·

2025/01/27

Ever found yourself frustrated by how hard it can be to make a purchase or book a service? On this episode of More Perfect Marketing Live, we explore a crucial yet often overlooked aspect of business success: making it as easy as possible for your customers to say "yes." This concept can dramatically impact your business, whether you're an independent contractor or a large corporation. We often overlook how minor obstacles in the purchasing or booking process can create significant

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00:35:37

The New Marketing Agency Success Model (with Colby...

More Perfect Marketing ·

2025/01/20

For marketing agencies, clarity, expectation-setting, and strategic business insights aren't just nice-to-haves; they're crucial for success. On this episode of "More Perfect Marketing," we explore the transformative power of setting clear roles, effective communication, and strategic thinking with our guest, Colby Wegter. If you’re struggling with managing client expectations or finding yourself bogged down by unnecessary meetings, this is an episode you won't want to miss. How often do you

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00:32:18

Connecting Dreams and Consumers Through Marketing...

More Perfect Marketing ·

2025/01/13

Ever wonder why some marketing strategies fail to make a real impact despite substantial investment and effort? On this episode of "More Perfect Marketing," we explore the often overlooked, yet crucial elements that can make or break a marketing campaign. Whether it's the need for a more holistic approach, the role of strategic investment, or understanding the importance of marrying tactics with a strong underlying strategy, this conversation shines a spotlight on the complexities and

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00:29:42

[MPM Live] Why Building Trust Is Your Secret Weapon...

More Perfect Marketing ·

2025/01/06

In an era where the digital marketplace is teeming with strategies to win over customers, one approach often remains overlooked: leveraging your existing satisfied clients to bring in new business. It's more than just a strategy; it's about creating a self-sustaining engine that turns your delighted customers into your most effective salespeople. On this episode of More Perfect Marketing Live, we explore the untapped potential of referral marketing and how it can transform your business's

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00:33:17

Building Brand Awareness with Radical Marketing...

More Perfect Marketing ·

2024/12/30

In an age where digital platforms shape the success of businesses, one cannot overstate the importance of crafting a robust online presence and marketing strategy. For entrepreneurs and business leaders, understanding how to effectively leverage platforms like Instagram can be groundbreaking. But there’s more to successful marketing than just posting online—it's an intricate dance between strategy, trust, and a relentless drive to innovate.On this episode we explore these vital elements with

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00:30:28

[MPM Live] Maximize Your Marketing Impact With...

More Perfect Marketing ·

2024/12/23

How is it that some businesses thrive while others struggle to stay afloat, even when they offer similar products or services? The answer often lies in how a business positions itself. This episode of More Perfect Marketing Live explores an insightful concept: the importance of making your business distinctive by focusing on a specific problem for a specific audience. This episode will make you rethink your approach to problem-solving and how you market your business. As I recently observed at

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00:16:15

[MPM Live] Targeting The Right Audience For Maximum...

More Perfect Marketing ·

2024/12/16

Businesses often jump straight into marketing without a clear strategy. They see someone else's success and assume the same approach will work for them, but that's rarely the case. On this live-streamed episode of More Perfect Marketing Live, I discuss the importance of a tailored marketing strategy and explore several key elements that should be at the forefront of your marketing efforts: Understand Your Goals: Before launching any marketing campaign, you need to clearly define what you want

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00:34:37

Six Keys to Entrepreneurial & Life Success (with...

More Perfect Marketing ·

2024/12/09

Entrepreneurs and small business owners often face a unique blend of challenges and opportunities, where the stakes are high and the journey is filled with both excitement and uncertainty.But what if there was a set of practices or habits that could guide you towards consistent growth and success? On this episode of we explore just that. My guest is NY Times best-selling author, the CEO and co-founder of Keap, Clate Mask. Keap, the leader in small business automation software, is an 8-time

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00:34:49

Transforming Lead Generation into Sales with Personal...

More Perfect Marketing ·

2024/12/02

The essence of genuine human connection in marketing is at risk of fading into oblivion. How do we build meaningful relationships in an age where a personal touch seems like an endangered species? On this episode we explore exactly that, diving into why cultivating relationships with leads is far more valuable than simply acquiring them. We’ve seen this landscape evolve drastically over the years. Gone are the days when a simple web design service could make you stand out. With no

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00:28:19

[MPM Live] The Art Of Differentiating Your Business

More Perfect Marketing ·

2024/11/25

Businesses are constantly vying for attention, and standing out can seem nearly impossible. The secret? It's all about finding your unique selling proposition (USP). This mysterious yet crucial element can spell the difference between your business merely surviving and truly thriving. On this episode of More Perfect Marketing Live, we explore the intriguing concept of the USP and why it's a game-changer for any business looking to set itself apart. Understanding what makes your business

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00:32:58

Building Trust through Authentic and Ethical...

More Perfect Marketing ·

2024/11/18

What if I told you that the key to a successful marketing strategy might lie in something as simple, yet profound, as sticking to your values? On this episode we explore the revolutionary potential of ethical marketing with Cat Valverde, a marketing professional who turned a burnout moment into a powerful business driven by ethics, integrity, and authenticity. These days marketing is often treated with skepticism, so Cat’s approach is a breath of fresh air. Her story is deeply personal and

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00:27:48

[MPM Live] How To Eliminate Spray And Pray Marketing

More Perfect Marketing ·

2024/11/11

Marketing is a super-competitive activity... and many businesses inadvertently adopt a haphazard approach, hoping that something—anything—will stick and bring in customers. But what if the "spray and pray" and "throwing spaghetti at the wall" techniques are not just ineffective, but detrimental to your business? On this episode of More Perfect Marketing Live, we explore this critical topic and provide a roadmap to ensure your marketing dollars are well spent. Haphazard marketing, often

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00:33:05

The Power of Personal Stories in Modern Marketing...

More Perfect Marketing ·

2024/11/04

Sometimes, it’s not what you’re selling but how you’re telling the story that determines success. For many businesses these days, standing out involves more than just showcasing a product's features. Consumers are becoming more sophisticated and selective, often looking for more than just the utilitarian aspects of what’s on offer. That's why integrating personal stories and emotional connections into your business can make all the difference. These stories resonate with your audience on a

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00:36:34

Middle of the Funnel Marketing Excellence (with...

More Perfect Marketing ·

2024/10/28

Many businesses overlook the crucial middle phase of the sales funnel, fixating instead on attracting new leads or closing sales. But, neglecting the middle can lead to missed opportunities and wasted efforts. By focusing on the middle of the funnel (MoFu), you can refine leads and ensure smoother transitions to the final purchase decision, ultimately boosting your conversion rates. On this episode I explore the significance of the middle of the sales funnel and how businesses can effectively

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00:23:45

[MPM Live] End The Revenue Roller Coaster For Good

More Perfect Marketing ·

2024/10/21

It’s something every business owner, whether managing a small enterprise or a large corporation, has experienced but rarely talks about— the unpredictable and often nerve-wracking revenue roller coaster. Why is revenue one month booming and the next plummeting? On this episode of More Perfect Marketing Live, we tackle this very issue, providing actionable insights and practical advice for maintaining steady, predictable growth. Understanding the reasons behind fluctuating revenue isn't just

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00:33:52

How to Hire Your Business Technology (with Kronda Adair)

More Perfect Marketing ·

2024/10/07

Ever wondered why some businesses seem to have seamless marketing and operational processes while others constantly struggle with data issues? On this episode I explore this crucial topic with tech and marketing expert, Kronda Adair. We discuss the importance of having access to and control over your business data and how this can significantly enhance your automation efforts and overall business efficiency. Kronda Adair has a rich background in web development and marketing. She transitioned

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00:32:30

Bringing Madison Avenue Strategies to Main Street...

More Perfect Marketing ·

2024/09/30

In an era where marketing messages bombard us from every direction, how can businesses stand out and build meaningful connections with their audience?On this episode of More Perfect Marketing, we explore the power of humanizing customer relationships to not only capture attention but build trust that leads to lasting success. Picture a world where every ad you see is relevant and resonates with your needs and values. Imagine never rolling your eyes at another misaligned ad again. It sounds

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00:32:35

Smart Google Ads Compliance (with John Horn)

More Perfect Marketing ·

2024/09/16

If you’ve ever wondered why your business isn’t performing well on digital platforms or, worse, had your ad account suspended unexpectedly, then this episode is for you. We explore why digital platforms like Google and Meta have become the new gatekeepers of advertising and how this impacts your ability to reach your audience. On this episode, I'm joined by John Horn, who shares invaluable insights into the ever-evolving landscape of digital advertising. Understanding how these platforms

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