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PODCAST

Imperfect Action

How do I grow my business faster? What"s the secret to success? How can design a business that serves me, not the other way around?Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way. Now, Steph"s sharing the strategies she wishes she"d known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she"d had when she was

business marketing

All Episodes

13:59

Are you building the business you *want* to build?...

Imperfect Action ·

2024/07/14

I've made *a lot* of mistakes in my business journey—and one of these was lacking the clarity and focus for the vision I had for my business' future. I also built a previous business that I thought I was *supposed* to build but it was based on someone else's vision. In today's episode, I'm putting *you* in the hotseat with some questions to ask yourself to find this clarity and focus for *your* business.- The 3 lessons I wish I'd learned earlier in my business and how you can learn from these

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12:52

5 ways to build your business income without...

Imperfect Action ·

2024/07/11

Feel like you're doing all the things but your monthly income just isn't increasing? This is totally normal and growing a business can take a while. In today's episode, I'm sharing 5 things that you can do *now* to help build your income.- Why understanding the income equation will help you to identify the cause/s of your slow income growth.- How being clear on the strategy behind how you sell will help you to navigate ways to grow your income.- The importance of using your free content to attract

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16:43

5 ways to generate cash on demand in your business

Imperfect Action ·

2024/07/09

Most online businesses go through periods of low cash flow. So knowing how to generate cash on demand is a super useful skill to help you get back on track. In today's episode, I'm sharing 5 ways you can boost your cashflow when you're needing a quick cash injection.- How creating a quick cash injection means you can generate more cash flow whenever you need to.- The benefits of using a "time limited campaign" to boost your cashflow.- Why using cash injections is a great way to take imperfect action

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22:32

How testing a new offer led to 19 sales without a...

Imperfect Action ·

2024/07/07

Christine is a certified pilates instructor who has a membership platform teaching online pilates. She's also a member of my new Conversion Campaigns membership. In today's episode, we talk about a new offer she successfully launched to her community, despite having no business or marketing background.- The benefits of creating a cash injection into your business outside of an existing monthly membership.- How Conversion Campaigns helps to clarify ideas for new offers *and* joins the dots from idea

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16:58

9 reasons you're not making enough sales right now...

Imperfect Action ·

2024/07/04

There's a lot of fear out there in the online space right now that says "no-one is buying" because of the economy. But it's normal for the economy to ebb and flow—that's nothing new. What's even more important when it comes to cashflow in your business is how you're showing up and selling your offers. In today's episode, I'm sharing 9 reasons why your sales may be slow right now that have nothing to do with the economy.- Why showing up with effective sales processes for your offers are keys to

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11:11

5 ways to boost your sales by generating cash on demand

Imperfect Action ·

2024/07/02

Having the ability to generate cash injections on demand means you're in control of the cashflow in your business—and that the slower months can be a little less slow as you begin to realise that you can always bring in some sales if you need to. In today's episode, I'm sharing 5 ways you can add a quick cash injection into your business when sales are slow.- How creating a low-hanging fruit offer can be simple and straightforward so that you an bring in some quick cash.- Why reminding your audience

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12:55

Struggling to make a consistent income? When turning...

Imperfect Action ·

2024/06/30

Riding the income roller coaster can be a challenge when it comes to online business. Some try to solve this by rebirthing an offer into a different format, however, this isn't always the solution. So, in today's episode, I'm sharing some other options to help you to ride that wave in your business.- The importance of understanding that your 1:1 client may be quite different to your one-to-many student.- Why a concrete sales funnel is essential to turn your 1:1 offer into an online product that

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12:38

How niche is too niche? 2 ways to "un-niche" your...

Imperfect Action ·

2024/06/27

Is it really true that the riches are in the niches—and that the smaller the niche, the better? There may be times when your business could benefit from accessing a larger niche. So, in today's episode, I am sharing how you can know that it's time to "un-niche" (go broader) in your business.- The importance of understanding your total addressable market and where you business is positioned within that.- Why having a bigger market is not necessarily better (unless your business outgrows a smaller

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15:17

Ask Steph: Should I continue with my current offers...

Imperfect Action ·

2024/06/25

Today I'm answering a question from one of my long-standing students who is torn between scaling her current offers or creating new offers to service her existing community. In today's episode, I'm sharing some of the pros and cons around this important decision as well as offering a couple of alternatives.- How scaling one product can minimise the risk and allow more time for focusing on the next thing.- The challenges that present themselves whilst scaling up.- Why creating a new offer and

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11:56

3 key elements for a sustainable business that gives...

Imperfect Action ·

2024/06/23

The foundations for building a sustainable online business may not look as shiny or as exciting as other things—but they *are* essential for running a business that continues to grow, even when you step away from your laptop screen. In today's episode, I'm sharing the 3 key elements for a sustainable business that gives you freedom.- How navigating "the messy middle"—where you have neither financial freedom nor time freedom—is part of the journey (and what you can do to move through it).- Why

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38:50

Coaching Call: What would be the fastest way to...

Imperfect Action ·

2024/06/20

Today I am coaching Steven, who is the co-owner of a software platform for coaches. The challenge he faces today is how to replace his freelance corporate job with two complementary online revenue streams when he isn't sure what to do first. In this episode, we talk about how he can spend more time building his business, while making sure his financial needs are met.- How trying to help many different people with many different problems can make it harder to become known for anything in your

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42:34

Why building an online business is not a linear...

Imperfect Action ·

2024/06/18

"Prior to Launch Magic, I thought you just had a little cart button on your website and people would just press "buy". I had no idea that you had to take them through a journey before they would be ready to buy". Sound familiar? This is soooo common! In today's episode, I'm asking the big questions in a live Q&A panel that I ran with some former Launch Magic students who are all in different businesses and at different stages.- How enrolling in Launch Magic helped students to clarify their

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37:06

How to learn from each launch to grow your sales...

Imperfect Action ·

2024/06/16

Christine Corcoran is a business mindset master coach. She's a high ticket sales strategist, speaker, podcast host, and she's the creator of Thrive, Retreat and Elevate and Next Level Masterminds. In today's episode, we talk about how Launch Magic has helped her launch her offers over and over again, learning each time.- How launching is a repeatable sales process that you can do over and over again, learning and tweaking each time you do.- The importance of doing comprehensive market research

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90:53

(Masterclass) How to tweak your launch strategy to...

Imperfect Action ·

2024/06/13

Even though the economy is tough, people are still spending money. They're just being a lot more discerning about *where* they spend it—meaning that your messaging and content needs to show them why they need to spend money on your offer, right now.In today's episode, I'll help you uncover the key shifts to sell your online course, program or membership even when it feels like the economy (and the algorithms) are stacked against you.- How uncovering common content and messaging mistakes can help you

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22:17

Inside Launch Magic: Real stories from my students

Imperfect Action ·

2024/06/11

You can spend forever trying to piece together everything you need to launch your program from the free information that's out there. But you don't *really* get the actual information to help you launch until you buy. So, you are always just going to be getting told more and more things about the problem that you have.In today's episode, I'm talking to previous Launch Magic students because sometimes the best way to know whether a program is going to be a good fit for your particular situation is to

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40:47

Here's how Eliska launched her first offer with just...

Imperfect Action ·

2024/06/09

Eliska is an e-commerce store owner who started coaching other e-commerce business owners, and soon found herself fully booked. She wanted to create a digital product offer, but thought her audience was too small. She decided to do Launch Magic anyway and her first launch was a success! In today's episode, I chat with Eliska about her journey through Launch Magic despite a tiny audience and not much time on her plate.- How identifying a specific problem for a specific niche helped Eliska to create a

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13:57

4 signs your launch audience is the wrong one for...

Imperfect Action ·

2024/06/06

4 signs your launch audience is the wrong one for your offer—and what to do insteadNot everyone who follows you, or subscribes to your email list, will be right for your offer. But launching is all about guiding your audience on a journey to be *ready* to buy from you. So, how do you figure out if they're just not ready yet, or if they're the wrong people in the first place? In today's episode, I'm sharing how you can identify the wrong people for your offer, and what you can do instead.- The

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9:50

What to do in the 90 days before your launch—without...

Imperfect Action ·

2024/06/04

When I tell people a launch needs to be 90 days, they're usually shocked — surely you can't talk about your product for 90 days without really annoying your subscribers and followers?! But, there's so much more to a launch, well beyond what your product is actually about. In today's episode, I'm sharing more about what to do in the 90 days before opening doors to a launch.- The importance of crafting and validating your messaging and your offer rather than *guessing* what problem you solve and who

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12:34

4 rules to break in your next launch for more profit

Imperfect Action ·

2024/06/02

There's all kinds of marketing rules out there in the online world that tell you what you should or shouldn't be doing when it comes to getting your offers out there. But the thing is—those one-size-fits-all rules don't take into consideration where you're at and where you want to go. In today's episode, I'm sharing 4 of these rules you can break in your next launch to make more profit.- Why chasing your goals every moment of every day may not be the best choice for you and your business (and what

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11:05

Do launches still work in this economy? Here's what...

Imperfect Action ·

2024/05/30

Yes. Launches *do* still work, but you do need to adjust your expectations. Things are different in today's online world because the "fads" no longer work. Instead, you need to learn *how* to sell in this economy—otherwise you won't make sales. In today's episode, I'm sharing what you need to know—like the things that *do* sell your offers.- Why launching is a sales process that you can repeat over and over again.- How jumping on board with the latest fads doesn't work—especially in today's

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