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PODCAST

Imperfect Action

How do I grow my business faster? What"s the secret to success? How can design a business that serves me, not the other way around?Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way. Now, Steph"s sharing the strategies she wishes she"d known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she"d had when she was

business marketing

All Episodes

17:10

My mini-sabbatical: Why I'm taking time off and how...

Imperfect Action ·

2024/08/29

This is a different episode to the usual one—because it's my last episode for a while! That's right, I'm packing my life into storage, getting behind the wheel of a van and I'm taking a mini-sabbatical. So in today's episode, I'm sharing *why* I'm taking some time off and how I'm reshaping my business as I move forward.- Why taking some time away is the best thing for me right now—even though I buried my head in the sand for months.- How making some really big decisions about my life has meant some

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10:18

How live launching makes selling easier—and creates...

Imperfect Action ·

2024/08/27

If you're not launching, then you still need to be selling. Live launching is a way to get things done in a relatively short time frame so that you can have some time and space instead of the constant sell. In today's episode, I'm sharing how live launching has created so much more freedom and ease in my business compared to when I was doing 1:1 client work.- What live launching really means for you, your business, your sales and your audience.- How live launching can help you to create more freedom

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12:49

4 essential ways to organically grow your...

Imperfect Action ·

2024/08/25

As most online business owners are already aware, times are changing when it comes to growing your audience. It's no longer just about building your numbers, it's about attracting the right people to the business that *you* want to build. In today's episode, I'm sharing the 4-part formula for audience growth that won't cost you a cent.- Why focusing on building more followers and subscribers won't necessarily translate to increased sales.- The common mistakes when it comes to growing your audience.-

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27:58

Coaching Call: How she generated a cash injection...

Imperfect Action ·

2024/08/22

Kate Clifton is the owner of "Kate Languages" and offers teacher trainings, CPD hours and teaching resources for language teachers. She's also a member of my Conversion Campaigns membership community and recently ran a 4-day limited time bonus campaign to bring over £1000 into her business in a weekend. In today's episode, Kate's joining me to share her experience of generating this quick cash injection into her business.- How you can use an offer you already have together with a time-limited

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8:54

Is bigger always better? The realities of business...

Imperfect Action ·

2024/08/20

It's easy to get caught up thinking that your business needs to grow B-I-G into some giant empire. But what do you really want? The thing about huge business growth is that it comes with a whole lot more responsibility. In today's episode, I'm sharing more about my journey as my business grew and why it's totally okay to be happy with where your business is at right now.- Why growing your business means you will have a lot more responsibility (and how that may show up for you).- How business growth

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12:36

Ask Steph: I already have multiple offers. Should I...

Imperfect Action ·

2024/08/18

Today, I'm answering a question from a listener who has multiple offers within her business already but is stuck on what to launch next. As her current offers are at a lower price point, she's questioning if the next product should be positioned at a higher price point. In this episode, I'm sharing my suggestions for her next steps.- How evaluating your business to take stock of where you're at will help you to understand what gaps exist in your offer suite.- Why getting really specific on the

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39:49

Coaching Call - How do I nail the messaging for my...

Imperfect Action ·

2024/08/15

Today I am coaching Sammi Sadicario, who is a singing coach for conscious leaders, healers and soul seekers. She wants to identify the best ways to market her multiple offers across such a diverse audience and overcome her fear of launching. In this episode, we break down Sammi's big business goals to clarify her marketing and messaging focus while exploring her fears.- How identifying your ideal client and mapping out their transformation journey can bring clarity to your messaging and marketing.-

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14:30

Need to increase your prices? Here's 5 signs you're...

Imperfect Action ·

2024/08/13

Are you struggling with your pricing? This is one of the toughest decisions faced by business owners—grappling with the question of what to charge for their offers. In today's episode, I'm revealing the tendency for business owners to undercharge, rather than overcharge, and the signs to look out for.- Why falling into the trap of undercharging, particularly at the beginning of your business journey, can be a fast tack to burn out.- How undercharging can attract the wrong clients to your business,

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13:23

3 ways to sell your offers without live launching them

Imperfect Action ·

2024/08/11

Live launching is definitely an important part of my online business—and can be a great addition to most online businesses—however not all offers require a full live launch. In today's episode, I'm sharing 3 others ways you can sell your offers to your audience.- The importance of a 60-90 day pre-launch nurturing process and which digital products are most suited to living launching.- The benefits of evergreen offers and the value they can add to your audience as instantly accessible problem

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18:37

Balancing profit and lifestyle: Designing your...

Imperfect Action ·

2024/08/08

This is part 2 of an episode that I released earlier this week where I focused why it's so important to have an intentional business model that takes into account your long-term vision, your offer suite and your pricing. Welcome to part 2 where I'm sharing another 4 ways to help balance your profit *and* your lifestyle.- Why building systems in your business—right from day 1—is crucial, and 4 key areas to systemise.- How delegating specific tasks in your business can contribute to both profitability

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22:49

Balancing profit and lifestyle: Designing your...

Imperfect Action ·

2024/08/06

I see so many online business owners trying to build a business without taking the time to intentionally design their business model. This not only leads to burnout and overwhelm, but also creates a business that doesn't align with your goals, or your lifestyle. In today's episode, I'm sharing 4 essential components of a business model that balances sustainability, profit *and* lifestyle.- The importance of intentionally designing a business model that aligns with your goals and vision.- Why

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18:03

5 ways my students are using AI to save time and make...

Imperfect Action ·

2024/08/04

AI can be a great tool to use in any business—but, it's there to *enhance,* not replace, human creativity and expertise. This is the theme in today's episode, where I'm sharing 5 practical, actionable ways to use AI in your business.- Why using AI to personalise your sales email templates can save you tonnes of time *and* improve consistency.- How refining your messaging and copy becomes much easier when using AI as a starting point.- The benefits of using AI to adapt email templates for your

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30:55

Coaching Call: How do I create more programs without...

Imperfect Action ·

2024/08/01

Today I am coaching Carolyn, a naturopath and yoga teacher who sees clients 1:1 and virtually. The challenge that Carolyn faces today is how to create more programs without jeopardising her main offer. In this episode, we workshop different ideas to create a group version of her 1:1 program that doesn't sacrifice client results—or value.- How transitioning from 1:1 to group programs can be challenging, while also offering opportunities for balancing personal interaction and creating community.- How

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13:31

Taking forever to create your course, program or...

Imperfect Action ·

2024/07/30

I see so many business owners spending weeks and months (or longer!) building out their online course, group program or membership—and then wonder why it doesn't sell. In today's episode, I'm sharing 3 reasons why *now* is a good time to launch your offer, wherever you're at.- The 2 common mistakes to avoid when building your online digital product.- How launching your offer *before* you've even created it can save you so much time and energy.- Why building your course, program or membership is

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11:44

How niching is one of the simplest ways to shift who...

Imperfect Action ·

2024/07/28

I've spoken about niching a lot on this podcast—but here's the thing: Niching down is one of the simplest ways to shift who your business attracts. So if you're struggling to stand out and find that you're getting people shopping around for the cheapest option, rather than seeing the value in what you sell, it could be that you need to switch up what you offer. In today's episode, I'm sharing some new ways to think about niching.- The common link between the niche you serve and your offers.- The

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20:03

Overcoming these 6 common challenges when you're an...

Imperfect Action ·

2024/07/25

Running your own business can be very satisfying and rewarding. But, it's never smooth sailing—there will always be setbacks that can knock you off course. In today's episode, I share 6 of the most common challenges I've experienced in business and my strategies and tips to overcome them.- How persevering through the slow income growth phase of your business is easier with these 4 steps.- Why growing your audience is a slow burn and the 2 options you could consider to speed up this growth.- Why

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17:57

3 tips for sharing free content in a saturated online...

Imperfect Action ·

2024/07/23

Our world is overflowing with free content and it's *way* more than we could ever consume. And as more social platforms pop up to share your content on, you're at the mercy of the ever-changing algorithms as trends come and go. In today's episode, I'm sharing my 3 top tips for creating standout content in a noisy online world.- Why choosing your platform is more about being consistent than the platform itself—there's no one "right" platform to use.- The importance of being intentional and strategic

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13:43

Debunking 5 unrealistic expectations of having an...

Imperfect Action ·

2024/07/21

Starting and growing an online business has many perks—but that doesn't mean it's going to be fun all the time... In the beginning, we often have unrealistic expectations built up by all of the external noise around us, and then feel flat and uncertain wondering if we're "doing it right" when it doesn't happen! In today's episode, I'm debunking 5 of these unrealistic expectations and revealing more realistic approaches instead.- The benefits of organic growth and why online businesses don't grow

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19:16

Ask Steph: I have so many ideas, so how do I choose?

Imperfect Action ·

2024/07/18

Today I am answering a question from a listener who has multiple business ideas but doesn't know which one to pursue. In today's episode, I'm sharing how I've used the wrong ideas in the past and reveal the 6-step process I now follow when making decisions.- Why unique ideas are not always the best ideas—or what people actually want.- Why starting with the market you intend to sell to and brainstorming (their problems and solutions) is the first step.- The power of 1:1 client research to gain

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12:20

5 ways to free up your time so you can prioritise the...

Imperfect Action ·

2024/07/16

Running a business can be super BUSY! And it can be really hard to figure out how to balance your time across everything you need to do and all the tasks that need your attention. In today's episode, I'm sharing 5 strategies I use to free up my time and prioritise my tasks.- Why defining your "Queen Bee" role is a must-do for anyone who runs a business.- How automating your repetitive tasks can help to free up your time.- Why delegating anything that's not your "Queen Bee" role will help you to buy

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