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PODCAST

Kids Media Club Podcast

Jo Redfern, Andrew Williams, & Emily Horgan

Kids Media Club Podcast is a podcast hosted by Jo Redfern, Andy Williams, and Emily Horgan. In each episode they chat with a different guest about the world of Kids Media. The podcast covers everything from trends in animation to the rise of Edtech.

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All Episodes

50:22

Kids Media Club Podcast: Our Response to the...

Kids Media Club Podcast ·

2025/08/21

In this episode, we respond to the UK government’s industry survey on children’s content, programming, and social media.We talk about the aims of the survey, share our honest thoughts on what’s working, what’s not, and what the future of kids' media could look like. From funding challenges to the impact of social platforms, we unpack it all.🎧 Tune in for a real-time industry check-in from three people who care deeply about children’s content.#KidsMedia #ChildrensTV #GovernmentSurvey

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48:33

From Charlie and Lola to YouTube : Mellie Buse joins...

Kids Media Club Podcast ·

2025/08/14

In this episode of the Kids Media Club podcast, we sit down with renowned children's TV writer and producer Mellie Buse. Known for her work as head writer on Charlie and Lola, co-creating Grandpa in My Pocket, and writing/producing The Hoobs for The Jim Henson Company, Mellie shares her journey through the world of kids’ television.We dive into the evolution of children’s media, discussing the shift from traditional TV to platforms like YouTube, the opportunities this brought for IP creators, and

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46:55

Kids Media Club x Brands In Play - Italian Brain Rot,...

Kids Media Club Podcast ·

2025/08/07

Kids Media Club is thrilled to team up with Brands in Play for an exciting new episode! We chatted with Nic Hill and Albane Prioux, hosts of the Brands In Play podcast, to explore the wild and deeply weird world of Italian Brain Rot. This chaotic blend of ironic meme culture and generative AI is making waves as the latest UGC trend. Is it just the sloppiest of AI slop yet, or does this anarchic phenomenon have the potential to evolve into a massive, open-sourced IP? Meme Chaos or IP Gold?Tune in to

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53:37

Kids Media Club: Claynosaurz and the age of...

Kids Media Club Podcast ·

2025/07/31

In this week's episode of the Kids Media Club Podcast, we sat down with Nic Cabana and Andrew Pelekis, the folks behind Claynosaurz. We talk about how they leveraged fan-power to build their a monster sized IP. We dive into how they flipped the animated brand playbook on its head by starting with collectables and building to series and discuss their mission to build a community of superfans. If you're interested in the future of brand building this is a must listen.

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36:57

Kids Media Club: Hosts Hang Out - Rachel Zegler,...

Kids Media Club Podcast ·

2025/07/24

Hosts Hang Outs are a bit like buses, there aren't any for months and then two come along one week after another! Yes, that's right, we enjoyed our hosts' natter so much we decided to do another one straight away. Here's what we chat about in this episode of the Kids Media Club:Emily has just seen Rachel Zegler as Evita in the West End - we get her thoughts on the show and discuss the buzz around Zegler's performance. After the Snow White fiasco is this her emancipation? The British Media regulator

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44:52

Kids Media Club: Hosts Hang Out - Kpop Demon Hunters,...

Kids Media Club Podcast ·

2025/07/17

Back to one of our favourite formats - the Hosts Hang Out! Yes, we do love the sound of our own voices! :-) In this episode, we cut loose and dive into what's happening in children's media. No guests, just the hosts putting the world to rights. And there's a lot to put right! We chew over the sensational success of the 'K-pop Demon Hunters' animated movie on Netflix and the rise if Ms Rachel, explore the implications of Sky Kids' announcement that they will end original content commissioning, and

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43:47

Kids Media Club: The Wiggles Rerun episode

Kids Media Club Podcast ·

2025/07/10

We're out of the office this week, either on holiday or at Children's Media Conference in Sheffield, so we thought we'd take this opportunity to dive into the archive and revisit this conversation with the OG nursery rhyme preschool band - The Wiggles. Normal service will be resumed next week, in the meantime enjoy this episode - it's a cracker!

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54:49

Kids Media Club: Gregory Dray co-founder of Animaj

Kids Media Club Podcast ·

2025/07/03

In this latest episode of the Kids Media Club Podcast, we spoke with Gregory Dray, co-founder of Animaj, about his mission to create the next big digital-first children's media brand. We discuss:Greg's background at YouTubeHow Animaj are using AI to manage production in a way that empowers creatives rather than replaces themThe challenges of raising investment at a time when the kids media business is considered broken.Why the industry is so stuck and Animaj's plans to fix it. At a time when people

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29:25

Kids Media Club: Rewind interview with Kevin Parry,...

Kids Media Club Podcast ·

2025/06/26

For this episode, we have opened the archives and returned to a great discussion we had with Kevin Parry, stop-motion animation, visual magician, and FX wizard. Kevin has built a huge following on all the major social media platforms from LinkedIn to Youtube. He regularly gets viewing numbers networks would envy! In this episode, Kevin chats about making stop-motion animation go viral, the power of behind the scenes content, and why he likes to think of his audience as a 'network' of collaborators

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41:06

Kids Media Club: Crafting Shows & Supporting Parents...

Kids Media Club Podcast ·

2025/06/19

Join us for an exclusive dive into the world of CBeebies, featuring special guests Kate Morton, Senior Head of Commissioning, and Joe McCulloch, Executive Producer. We’ll explore how CBeebies commissions its shows, discuss its YouTube strategy, and delve into its approach to building communities. Kate and Joe also introduce CBeebies’ new Parenting brand extension, revealing how it supports families with valuable tips, resources, and engaging ways to learn and grow together.

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49:09

Kids Media Club - YT series: Christian Hughes on...

Kids Media Club Podcast ·

2025/06/12

As part of our current series diving into the world of YouTube content creation, we’re dusting off an old episode from the Kids Media Club Podcast archives! In this episode we chat with Christian Hughes, the creative mind behind Gecko's Garage, to uncover what it takes to build a successful kids’ YouTube show. This conversation explores Christian’s YouTube journey, the strategies and challenges that shaped Gecko's Garage, and the breakthroughs that led to its success. In this episode, we cover:How

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42:57

Kids Media Club x Precise TV YT Series: Unpacking...

Kids Media Club Podcast ·

2025/06/05

In this exciting episode, recorded live in partnership with Precise TV, we sit down with Jasmine Dawson from BBC Studios to dive into the digital phenomenon of the kids IP, Bluey. We explore the early days of fandom growth post-launch and how it snowballed into the massive wave of viewers for Season 3! Jasmine shares her team’s innovative approach to Bluey’s YouTube presence, embracing a native creator mindset from day one - a brilliant strategy that’s paid off in spades. Listen in for an insightful

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42:55

YT Series: Getting into Nursery Rhymes

Kids Media Club Podcast ·

2025/05/29

From rhymes to riches? Nursery rhymes have become one of the biggest genres on YouTube, captivating young children and their parents while spawning major entertainment franchises. In this episode, we sit down with Liz Gonzalez, an expert in children's digital content, to explore how nursery rhyme videos became such a massive phenomenon. We'll discuss the unique challenges of creating production pipelines for this type of content, and address the frequent criticism about whether this type of content

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35:07

Kids Media Club: the ethics of using AI in animation.

Kids Media Club Podcast ·

2025/05/22

In this week’s episode of the Kids Media Club Podcast, Jo, Emily, and Andy are joined by Tom Box, Co-Founder of Blue Zoo animation studio. Tom discusses Blue Zoo’s AI policy, which aims to ethically integrate AI into their workflow. AI in animation is a contentious topic, sparking heated and polarising debate. The hosts even imagined hordes of angry animators, pitch forks in hands, marching up to their podcast studio at the merest mention of the word. Incorporating AI successfully into a company’s

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35:59

Kids Media Club x Precise TV : YouTube and Kids Media

Kids Media Club Podcast ·

2025/05/15

In this special episode of the Kids Media Club Podcast, sponsored by Precise TV, we’re joined by Denis Crushell, Chief Commercial Officer of Precise TV to dive into their PARK report on YouTube viewing habits among UK kids and families. Hosts Andy, Emily, and Jo unpack key insights, including YouTube’s dominance as the #1 platform for kids and the influence children have on household purchasing decisions. Plus, don’t miss an exciting announcement about an upcoming live event you won’t want to miss

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43:17

Kids Media Club: behind the Peppa Pig Baby news

Kids Media Club Podcast ·

2025/05/08

The arrival of a new baby takes a lot of planning and that's as true for the Peppa Pig family as any other! In this week's Kids Media Club podcast, Jo, Emily, and Andy are joined by Esra Cafer, SVP Global Brand Strategy at Hasbro, to discuss the new addition to the Peppa Pig family and just what's involved from a brand management and strategy perspective.

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38:53

Kids Media Club: Special guest, Emily Brundige on...

Kids Media Club Podcast ·

2025/05/01

In this week's episode, special guest Emily Brundige joins the podcast to talk about what goes into creating an animated show. She draws on her extensive experience that covers from her first break producing a YouTube original series through to developing and producing her own show GOLDIE for Apple TV+. This is a must-listen to any aspiring or experienced animators and show producers. https://www.emilybrundige.com/

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48:08

Kids Media Club: Roblox and Dreamworks Rerun

Kids Media Club Podcast ·

2025/04/24

We dip into the archives to revisit an old episode. Roblox has recently broken its own record of concurrent players on the platform, so we thought we'd look back at this episode about kids media IP owners increasingly playing in the Roblox sandbox:Dreamworks is extending its Roblox integration with the launch of the new Shrek game. It's a sign that Roblox is becoming a key part of a big brand's flywheel and IP eco-system. Is it a trend or is Roblox here to stay? In this episode, Jo, Andy, and Emily

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36:16

Kids Media Club: five most common mistakes in Kids Media

Kids Media Club Podcast ·

2025/04/17

What are the five most common mistakes made in kids media? In this week's episode, the hosts got together to share their thoughts on the biggest boo-boos being made in the industry today. From blindly following data to making shows for parents rather than kids, they propose their picks for the most typical blunders the industry is guilty of committing. What do you think? Would you have suggested some different ones? Let us know in the comments.

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43:44

Kids Media Club: From Blocks to Blockbuster,...

Kids Media Club Podcast ·

2025/04/10

In this episode of the Kids Media Club Podcast, our hosts chat with Simon Pulman, entertainment lawyer and returning guest to the show. They get together to discuss the topic that everyone is talking about. Namely the Minecraft Movie. What factors contributed to its startling commercial success? Was it by respecting the source material or by ensuring the Minecraft community felt properly represented and seen? Will Hollywood learn from this or grab the wrong end of the stick? Simon, Jo, Emily, and

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