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PODCAST

Kids Media Club Podcast

Jo Redfern, Andrew Williams, & Emily Horgan

Kids Media Club Podcast is a podcast hosted by Jo Redfern, Andy Williams, and Emily Horgan. In each episode they chat with a different guest about the world of Kids Media. The podcast covers everything from trends in animation to the rise of Edtech.

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All Episodes

54:31

Kids Media Club: Guest Jesse Cleverly on the perfect...

Kids Media Club Podcast ·

2026/01/15

The landscape of children's entertainment is shifting—fast. In this eye-opening conversation, multi-award-winning creative executive Jesse Cleverly shares why now might be the perfect time to work in media, despite all the doom and gloom.The Perfect Storm (In a Good Way)Jesse drops a perspective bomb early in the conversation: while traditional media is facing seismic changes, he genuinely believes we're entering "an interesting and great moment" for the industry. Why? Because creators no longer

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36:37

Kids Media Club: New Year, New Youtube Regulations

Kids Media Club Podcast ·

2026/01/08

In this episode we discuss the evolving regulatorary landscape around kids content on YouTube and social media. The wild west era of children's content on YouTube appears to be coming to an end. As countries worldwide move toward stricter social media regulations—France announcing September 2026 enforcement, Virginia implementing new protections—YouTube's AI-powered content moderation is creating uncertainty for creators in the kids' space.Key TakeawaysThe Regulatory Shift: After years of minimal

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24:55

Kids Club Podcast Year in Review: our standout...

Kids Media Club Podcast ·

2026/01/01

In this special New Year episode of the Kids Club Podcast, we reflect on our favourite Podcast conversations of 2025 and share eight moments that stood out for us from the year.We revisit conversations with industry professionals who share honest insights on being transparent and staying scrappy in tough times.Featured Topics:Building resilience as a content creator in 2026The importance of self-advocacy for aspiring creatorsBreaking through in a competitive creative environmentPractical advice from

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35:23

🎄 Kids Media Club: Christmas Special 2025

Kids Media Club Podcast ·

2025/12/18

The team dives into Netflix's Christmas movie dominance, shares heartwarming holiday TV traditions from around the world (including Ireland's legendary Late Late Toy Show), and makes bold predictions for 2026's animation landscape. Spoiler: sequels reign supreme, and Australia's social media ban for kids could reshape the creator economy.Episode Breakdown🎅Netflix's Christmas Movie EmpireEmily kicks things off celebrating Netflix's "pure and lovely" commitment to churning out Christmas content. This

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43:59

Kids Media Club: Netflix Buys Warner Bros and What It...

Kids Media Club Podcast ·

2025/12/11

The Kids Media Club crew tackles the biggest media story in years: Netflix's acquisition of Warner Brothers. Andy and Jo dive deep into what this seismic deal means for streaming, cinema, theme parks, and most importantly—the future of kids' content production. From Harry Potter to DC Comics, and from theatrical releases to original programming, they unpack the winners, losers, and uncertain future facing producers everywhere.Key Takeaways🎯 Why Netflix Wanted Warner BrosUnlocks merchandise and

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54:06

KMC: special guest Louis Grenier's no punches pulled...

Kids Media Club Podcast ·

2025/12/04

Episode Summary:Andy, Jo, and Emily are joined by marketeer and 'recovering French man' Louis Grenier to give an outside perspective on kids media. Louis delivers his inimitable no-holds-barred take on the industry—expect sweary spikiness and truth bombs about what's really going on in children's content.Key Discussion Points:Ethical marketing practices in children's contentHow media consumption affects kidsUsing creativity to differentiate in a competitive marketCreating meaningful, responsible

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49:13

Kids Media Club: guest, Louie Stowell on why...

Kids Media Club Podcast ·

2025/11/27

Author Louie Stowell (Loki series) joins the Kids Media Club to make the case for more chaos in children's books. Why do young readers crave mischief? How do illustrated books hook reluctant readers? And what's killing kids' love of reading—spoiler: it's not TikTok.Key Takeaways:Mischievous characters create powerful entry points for emerging readersIllustrations aren't just for "struggling" readers—they're a legitimate storytelling mediumTesting culture is crushing reading joy (and what we can do

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21:57

Kids Media Club: The YouTube challenge for Kids IP...

Kids Media Club Podcast ·

2025/11/20

In this special listener's digest episode, we examine the challenges and opportunities of creating children's content on YouTube. We listen back to three creators who shared their experiences navigating COPPA regulations, monetization struggles, and strategies for building sustainable businesses in the current digital landscape.Key GuestsMelly Buse- Boutique content producer discussing COPPA's impactCory Williams- Creator of Silly Crocodile, a YouTube-first kids IPNic Cabana- Claynosaurz, discussing

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52:13

Kids Media Club Podcast - rerun of Nickelodeon’s...

Kids Media Club Podcast ·

2025/11/13

The Big Shift:Nickelodeon is launching new shows on YouTube FIRST before linear or streamingKid Cowboy marks their flagship YouTube-first seriesThis represents a 5-year evolution, not a sudden pivotWhy It Works:Leadership buy-in from the top (Brian Robbins understands digital platforms intimately)Tight integration between creative teams and data analyticsPlatform-specific content strategy rather than repurposing linear contentIn-house production for speed and cost efficiencyThe Strategy:Launch new

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41:40

Kids Media Club: Hosts chat on the Impact of layoffs...

Kids Media Club Podcast ·

2025/11/06

In this episode of the Kids Media Club podcast, hosts Andy, Jo, and Emily discuss the current challenges in the kids' media industry, including layoffs and the importance of networking. They highlight Emily Brundige's success as a creator and the significance of in-person experiences. The conversation shifts to the rise of stage productions and the dynamics of fandom, particularly focusing on K-Pop Demon Hunters. They also explore the importance of content planning for IP longevity and conclude with

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34:27

Kids Media Club: How to own your audience...

Kids Media Club Podcast ·

2025/10/30

In this week’s Kids Media club podcast, it the hosts are playing tag: Emily is away this week, but Jo is back from giving a talk at the Vimeo Creativity conference in New York. Andy and Jo discuss the Vimeo conference and the way video platforms are evolving. On the one hand we have platforms like YouTube and TikTok which offer massive reach, albeit subject to the vagaries of the algorithm, and on the other hand we have fan-based subscriber driven platforms like Substack, Patreon, Vimeo, possibly

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27:40

Kids Media Club: MIPCOM & MIPJUNIOR debrief

Kids Media Club Podcast ·

2025/10/23

In this episode of the Kids Media Club, we are back from Cannes and have some thoughts! Jo is on a work trip, but for the rest of us, we are back in the office and ready to share our impressions of MIPCOM and MIPJunior and just what it means for the industry. We chew the fat on the current state of programming strategy in streaming services, highlight the contrast between the algorithmically led programming compared to editorially led approaches. Lots to dive into. Also, quick plug for Emily’s

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33:49

Kids Media Club: Frank Falcone, founder of Guru...

Kids Media Club Podcast ·

2025/10/16

In this episode of Kids Media Club podcast hosted at Mipjunior in Cannes, we were delighted to be joined by the very special guest Frank Falcone, founder of Guru Studios. On the 25th anniversary of his studio, Frank reflects on the changes the animation industry has gone through in that time. We discuss the challenges of A.I., adapting to the fragmented landscape and new audiences expectations, and the continuing importance of delivering high quality, and passionate storytelling created with human

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41:12

Kids Media Club: David Michel on producing Teen dramas

Kids Media Club Podcast ·

2025/10/09

On this week’s show, we are delighted to be joined by David Michel of French television producer and CEO of Cottonwood Media. We discuss the craft of creating dramas for tweens, teens, and millennials. We look at the impact that big budget Netflix shows like Wednesday, Heartstopper, and even Stranger Things have had on the industry and whether kids producers have the resources to compete for that cross-generational attention. There’s stuff about the role for social and vertical video to reach

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50:34

Kids Media Club: Cory Williams on why he turned down...

Kids Media Club Podcast ·

2025/10/02

In this week’s Kids Media Club Podcast, we are joined by the creator Cory Williams who talks to us about creating a digital first children’s franchise - Silly Crocodile. He talks about how the character was inspired by toy play with his daughter, shares his challenges with the YouTube algorithm, issues around AI and piracy, and his reasons for turning down a $5million offer. This is a must listen for any YouTube kids creators out there. https://sillycrocodile.com/

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01:01:31

Kids Media Club: guest Ian Whittaker on 'Is YouTube...

Kids Media Club Podcast ·

2025/09/25

In this week's episode of the podcast, we chat to analyst Ian Whittaker and ask him the question - 'Is YouTube TV?' This question prompts a deep dive into channel fragmentation, advertising revenue, the creator economy, and the centrality of Kids content within the current battle between legacy media and social media. It's a fun, no hold bars, discussion, so grab a tea and sit back and enjoy. Oh and a small disclaimer - as Ian always says, none of the opinions expressed here constitute investment

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48:08

Kids Media Club: Exploring the Intersection of...

Kids Media Club Podcast ·

2025/09/18

In this episode, we dive deep intoRoblox as a game-changing platform for brand engagement and immersive content creation. Our guest,Nate Spell, CEO ofBarrier4, reveals how his team evolved from producing trailers to building interactive experiences for top brands likeNetflixandNickelodeon—all within the Roblox ecosystem.We explore how brands are moving beyond traditional ads, usinggameplay as storytellingandRoblox as a long-term engagement strategy. From licensing opportunities to community-driven

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33:15

Kids Media Club: MIPCOM preview

Kids Media Club Podcast ·

2025/09/11

As the media industry transforms at lightning speed, how do iconic events likeMIPCOMandMIPJuniorstay ahead of the curve?In this episode, we sit down withLucy Smith(Entertainment Division Director, RX France; Director of MIPCOM) andCarole Ollardissen(Content & Conference Manager, MIPCOM & MIPJunior) for an insider look at how the world’s leading entertainment markets are evolving to meet the demands of a shifting industry — from the rise of streaming to the explosion of the creator

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31:35

Kids Media Club: deep dive into K-Pop Demon Hunters

Kids Media Club Podcast ·

2025/09/04

In this week's Kids Media Club Podcast, Andy is away so Jo and Emily are indulging their inner-geek and doing a deep dive into THE kids phenomenon K-Pop Demon Hunters. They unpick the strategies behind the birth of a new mega kids franchise, check out the fan created content on Roblox and Youtube, and learn about the science and craft behind the chart topping songs. K-Pop Demon Hunters really is THE hit movie that has taken everyone by surprise. When even tennis champion Novak Djokovic is doing the

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37:22

Kids Media Club: Host's Hang Out - K Pop Demon...

Kids Media Club Podcast ·

2025/08/28

This week’s hosts’ hangout at the Kids Media Club HQ is all about discussing K-Pop Demon Hunters’ record-breaking success (yay!). They also talk about the ongoing challenges facing kids’ media (boo!) and, in particular, try to tackle the thorny issue of COPPA regulations. Could they be amended to help the industry monetise kids’ content on YouTube more successfully or is it working as it was intended?

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