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PODCAST

Kids Media Club Podcast

Jo Redfern, Andrew Williams, & Emily Horgan

Kids Media Club Podcast is a podcast hosted by Jo Redfern, Andy Williams, and Emily Horgan. In each episode they chat with a different guest about the world of Kids Media. The podcast covers everything from trends in animation to the rise of Edtech.

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All Episodes

25:10

Indie Animation Rising: YouTube's New Wave Report,...

Kids Media Club Podcast ·

2026/04/16

Episode Summary:Jo is away in Lisbon for this episode, leaving Andy and Emily Horgan to kick things off with a discussion about a timely YouTube Culture and Trends report — Animation's New Wave: How Independent Online Animators Are Reshaping the Entertainment Industry — before bringing in a guest who feels almost like the report's cover star: indie animator and creator Emily Brundige of Strawberry Vampire.The episode opens with Andy and Emily Horgan picking apart the YouTube report, which surveyed

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46:12

Deddy Bears: From Shelf to Screen, Building IP...

Kids Media Club Podcast ·

2026/04/09

This episode, sponsored by Innov8 Creative Academy and Deddy Bears, sees Andy and Emily joined by two guests who met through a thoroughly Irish chain of mutual acquaintances and ended up building something genuinely unusual together. Gavin Lawler is the founder of Innov8 Creative Academy — a toy inventor and entrepreneur with over 250 IPs in his portfolio and a background that includes the Irish Fairy Door Company. Chris Ticker is a kids media showrunner and creator with a long career in the

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22:23

BBC's New Direction, Danny Go's Netflix Deal, and Why...

Kids Media Club Podcast ·

2026/04/02

With Emily otherwise occupied, this episode is a hosts' hangout — just Andy and Jo, with a car pickup deadline providing a natural time limit. The conversation covers three topics: the appointment of the BBC's new Director General, the news that YouTube kids show Danny Go has been picked up by Netflix, and some cautious optimism about original IP at the box office.The BBC discussion centres on what the hiring of Matt Britton — who comes from a background in big tech and spent a significant stretch

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07:39

Kids Media Industry in Crisis: Kids Screen Summit...

Kids Media Club Podcast ·

2026/03/31

This is a short, unplanned emergency episode — Andy, Jo, and Emily jumping on a three-way call in real time to react to a double dose of seismic industry news landing in the same day. First came the announcement that World Screen (and its TV Kids publication) would be ceasing to publish. Then, as the episode was being recorded, the news dropped that the Kids Screen Summit would not be returning in 2027, with parent company Brunico Communications confirming it is discontinuing its entire US events

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38:14

Inside Animation Dingle: Storytelling, the Original...

Kids Media Club Podcast ·

2026/03/27

This bonus episode takes a different format, with Emily reporting live from the Animation Dingle Festival in County Kerry, Ireland. Rather than a single guest, the episode brings together three separate conversations captured across the festival weekend: an interview with co-founder and festival director Maurice Galway, a chat with veteran screenwriter and director Karey Kirkpatrick, and a conversation with Ailbhe Fearon and Muireann Mulvihill, the two recent graduates who swept the festival's

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39:34

Safe Social Media for Kids: How Zigazoo Is Building...

Kids Media Club Podcast ·

2026/03/26

In this episode, Andy, Jo, and Emily are joined by Ashley Mady, President of Zigazoo — a social media platform built specifically for kids that has been quietly growing its user base to over 10 million while the wider debate around children and social media has grown louder and louder. The timing feels right: with social media bans for under-16s being debated in legislatures around the world, Zigazoo makes the case that the answer isn't to shut kids out of online social spaces altogether, but to

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29:37

Netflix Kids Content: Paw Patrol, SpongeBob,...

Kids Media Club Podcast ·

2026/03/20

This bonus episode of the Kids Media Club sees Andy and Jo joined by Emily, who has just published her latest Netflix Kids Content Performance Report — a deep dive into Netflix's engagement data covering the second half of 2025. It's a data-rich conversation that covers which shows are winning, which are declining, and what it all means for the wider kids content landscape.The headline finding is that Paw Patrol has taken the number one spot by hours viewed in H2 2025, driven by its first-ever US

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34:16

Kids Online Safety, Club Penguin's Moderation...

Kids Media Club Podcast ·

2026/03/19

Takeaways:The Kids Media Club podcast is currently accepting sponsorship opportunities for interested parties.Listeners can engage with the podcast via LinkedIn or the official website for strategic conversations.Chris Heatherly, an influential figure at Disney, shared profound insights during our discussion on children's online safety.The conversation surrounding online safety for children remains critical and unresolved after two decades.The challenges faced by Club Penguin in moderating content

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28:04

Club Penguin: The Game That Could Have Been Roblox —...

Kids Media Club Podcast ·

2026/03/12

In this episode, Andy, Jo and Emily sit down with Chris Heatherly — former Disney executive, Club Penguin General Manager, and the man who ran the world's biggest kids' playground for nearly a decade. What follows is a candid, fascinating look at one of kids media's great "what ifs."Chris traces his journey from overseeing Disney's toy business to becoming the custodian of Club Penguin, the safe, customisable multiplayer world that, at its peak, boasted 200 million registered avatars and 300,000

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34:19

KidScreen & MIP London 2026: No More Hierarchies,...

Kids Media Club Podcast ·

2026/03/05

This episode brings Andy, Jo, and Emily back together after a busy fortnight that saw the Kids Media Club divide and conquer — Emily and Andy heading to KidScreen in San Diego while Jo hosted the Kids and Teens Summit at MIP London. Here's what they came away with.The hierarchy is gone — and that's now official. Both events reflected something the podcast has been saying for a while: TV no longer sits at the top of the kids media food chain. YouTube, Roblox, and broadcast were all on equal footing —

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26:40

Bonus Episode - The Best Worst Kids Screen Ever:...

Kids Media Club Podcast ·

2026/03/03

Episode Summary:In this bonus episode, Andy Williams and Emily Horgan join Eric Calderon of Surviving Animation for a candid debrief straight from the Kids Screen conference floor in San Diego. With a smaller-than-usual attendance, a shifting industry landscape, and more than a few big questions hanging in the air, the three take stock of what Kids Screen looks like now — and what it might need to become.Key Takeaways:1. Smaller crowd, better conversations. Attendee numbers were down, but the

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46:20

BeddyByes: Building a Preschool Franchise from the...

Kids Media Club Podcast ·

2026/02/26

In this special live episode, recorded at KidsScreen in San Diego, Andy and Emily take to the stage to moderate a deep-dive panel on one of the most talked-about new preschool IPs in the market right now: BeddyByes.Born out of the very relatable chaos of lockdown-era bedtimes, BeddyByes is a new show from Jam Media designed to help young children wind down — and it's been built with real intention, from the ground up. Joining Andy and Emily are John Rice, CEO of Jam Media and co-creator of the show;

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30:02

YouTube Is TV, Disney Missed a Trick, and Club...

Kids Media Club Podcast ·

2026/02/19

This week the Kids Media Club team is back for another Host’s hangout - Andy returns from a ski holiday (not in a cast, luckily) — and he's joined by co-hosts Jo and Emily for a wide-ranging house chat covering some of the biggest stories shaping kids media right now.YouTube's Quietly Enormous TV PlayThe conversation kicks off with something that still surprises people even when they hear the numbers: YouTube has just had its biggest year for ad revenue ever, pulling in $40 billion. Add in the

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52:08

"Thank You to Viewers Like You" — PBS Kids, Federal...

Kids Media Club Podcast ·

2026/02/12

This week the Kids Media Club welcomes Sarah DeWitt, SVP and GM of PBS Kids, for a conversation that covers a lot of ground — and covers it brilliantly.For international listeners, Sarah begins by unpacking how PBS actually works: a network of 330 member stations across the US, locally run but nationally coordinated, funded through a mix of voluntary public donations, corporate underwriting (with strict nutrition and advertising rules), and federal grants. It's a model unlike anything in the UK or

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38:03

From Stop Motion to Always On: How Aardman Connects...

Kids Media Club Podcast ·

2026/02/05

Aardman Animations, renowned for its innovative and beloved characters such as Wallace and Gromit and Shaun the Sheep, is undergoing a significant transformation in its approach to audience engagement as articulated by Emma Hardy, the executive commercial and brand director. The discussion pivots around the studio's strategic shift from a broadcast-first paradigm to a fan-centric model that prioritizes direct consumer interactions. Hardy delineates how this evolution is not merely a superficial

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21:29

Beyond Micro Dramas: How Major Media Companies Are...

Kids Media Club Podcast ·

2026/01/29

Episode OverviewIn this episode of the Kids Media Club Podcast, hosts Jo, Andy, and Emily reunited in person at London's OTT Question Time event. Between sessions, they carved out twenty minutes to share their insights from the conference, diving deep into Emily's Vertical Video panel and previewing Jo's upcoming Data and Strategy discussion.Key InsightsVertical Video: More Than Just Micro Drama HypeEmily's panel tackled the elephant in the room: vertical video is not synonymous with micro dramas,

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26:34

Beyond the Sub Count: Netflix's Engagement Era

Kids Media Club Podcast ·

2026/01/22

Jo is away so Andy gets Emily perspective on Netflix's latest earnings report. In a recent strategic shift, Netflix are moving away from the subscriber count obsession and focusing on ‘engagement'. It's an interesting pivot, especially as the streaming giant grapples with the reality that their core markets are pretty well tapped out.The big question now is how to keep demonstrating growth when you've already signed up most of the households you're going to get. Enter: engagement metrics. Netflix

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54:31

Kids Media Club: Guest Jesse Cleverly on the perfect...

Kids Media Club Podcast ·

2026/01/15

The landscape of children's entertainment is shifting—fast. In this eye-opening conversation, multi-award-winning creative executive Jesse Cleverly shares why now might be the perfect time to work in media, despite all the doom and gloom.The Perfect Storm (In a Good Way)Jesse drops a perspective bomb early in the conversation: while traditional media is facing seismic changes, he genuinely believes we're entering "an interesting and great moment" for the industry. Why? Because creators no longer

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36:37

Kids Media Club: New Year, New Youtube Regulations

Kids Media Club Podcast ·

2026/01/08

In this episode we discuss the evolving regulatorary landscape around kids content on YouTube and social media. The wild west era of children's content on YouTube appears to be coming to an end. As countries worldwide move toward stricter social media regulations—France announcing September 2026 enforcement, Virginia implementing new protections—YouTube's AI-powered content moderation is creating uncertainty for creators in the kids' space.Key TakeawaysThe Regulatory Shift: After years of minimal

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24:55

Kids Club Podcast Year in Review: our standout...

Kids Media Club Podcast ·

2026/01/01

In this special New Year episode of the Kids Club Podcast, we reflect on our favourite Podcast conversations of 2025 and share eight moments that stood out for us from the year.We revisit conversations with industry professionals who share honest insights on being transparent and staying scrappy in tough times.Featured Topics:Building resilience as a content creator in 2026The importance of self-advocacy for aspiring creatorsBreaking through in a competitive creative environmentPractical advice from

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