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PODCAST

The Beacon Way

Beacon Media + Marketing

Want to grow your business but not sure how? Wondering when to recruit new team members? Struggling to stay motivated after a setback? Tune in to find out everything you need to know to help your business grow, scale, and thrive, from two people who’ve done it successfully. Adrienne Wilkerson and Jennifer Christensen each have more than two decades of small business experience, and now they’re sharing the story of how they built a seven-figure company to help others do the same. Find out about all

business marketing

All Episodes

41:57

From Chef to CEO: James Barry's Journey with Pluck...

The Beacon Way ·

2025/05/01

In this episode of The Beacon Way Podcast, host Adrienne Wilkerson welcomes James Barry, founder, and CEO of Pluck Superfood Seasonings. James shares his journey from being a professional chef in Hollywood for nearly 20 years to founding Pluck. He explains the initial inspiration behind Pluck, which began with his desire to find nutritious food for his family, particularly organ meats. James elaborates on the challenges he faced, such as starting his business during COVID, the lessons learned...

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38:32

"Turning Trauma into Triumph: Chris Maliszewski on...

The Beacon Way ·

2025/04/24

Welcome to another insightful episode of the Beacon Way Podcast! In this episode, Adrienne is joined by Chris Maliszewski, founder of the Walking Tall Movement. Together, they discuss Chris's journey as a survivor of the tragic Highland Park mass shooting in 2022, how this experience inspired the creation of the Walking Tall Movement, and the challenges of navigating mental health while running a business. Chris and Adrienne dive deep into topics like vulnerability, the importance of human co...

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36:43

Navigating Entrepreneurship & Parenthood with Dr....

The Beacon Way ·

2025/04/09

Navigating Entrepreneurship & Parenthood with Dr. Melvin Varghese | Beacon Way Podcast Join Adrian Wilkerson on The Beacon Way Podcast as he chats with Dr. Melvin Varghese, a licensed psychologist and founder of the Selling the Couch podcast. Dr. Varghese shares his journey of transitioning from a traditional clinical career to creating a top-rated podcast aimed at helping therapists build online income. They delve into the challenges and dynamics of being a working dad, especially in th...

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30:07

Overcoming Challenges and Transforming Lives: Shauna...

The Beacon Way ·

2025/04/04

Welcome to the Beacon Way Podcast! In this episode, we have the incredible Sean and Angie Taylor joining us to discuss niche marketing, business entrepreneurship, their founder's journey, and how their Christian counseling service, Cornerstone, came to be. Discover their inspiring story of overcoming stigma in mental health, navigating the challenges of entrepreneurship, and integrating faith with clinical expertise to transform lives. Learn about their struggles, the importance of having an ...

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24:48

The Future of Mental Health: Insights from the 2025...

The Beacon Way ·

2025/03/27

The Future of Mental Health: Insights from the 2025 State of Mental Health Report In this episode of The Beacon Way Podcast, Jennifer hosts Brandon and Sanjana to discuss the findings of the 2025 report on mental health insurance and marketing trends. Sanjana, co-founder of Thrizer, and Brandon, owner of BG Copywriter, provide an overview of the report's key insights, including the challenges faced by clinicians with insurance, the growing trend of private pay, and potential innovations to im...

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28:52

AI and Authenticity: Challenges and Opportunities in...

The Beacon Way ·

2025/03/20

In this episode of The Beacon Way podcast, we're joined by Daniel Sorochkin, the founder and CEO of TakeOne. TakeOne is revolutionizing the way service providers create professional introduction videos, focusing on authenticity and trust in the digital world. Daniel shares insights from his previous venture, Tiny Giraffe Pictures, his transition to TakeOne, and the importance of maintaining customer service excellence. He also discusses overcoming early challenges, leveraging AI, and educatin...

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28:45

Navigating the New Era: Pivoting with Purpose

The Beacon Way ·

2025/03/13

Join host Jennifer on the Beacon Way Podcast as she converses with Melissa Rosenthal about navigating market pivots, the challenges of being a woman entrepreneur, current market trends, and the impact of AI on marketing and business. Melissa shares her journey from media to B2B SaaS, her experience building Outleaver, and the importance of trusting your gut in career and market shifts. This episode dives into the shifting paradigms of marketing in today's world, the balance between human inte...

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56:24

The Mental Health Business: You Must Do Well – To Do...

The Beacon Way ·

2025/02/27

The Mental Health Business: You Must Do Well – To Do Good Welcome to the Beacon Way Podcast Executive Series! In this insightful episode, we sit down with Christina Zampitella, owner of a successful mental health and behavioral health practice, to discuss her journey from launching her own practice to building a thriving group practice with the help of Beacon's marketing strategies. Christina shares her compelling story about the challenges and triumphs of starting a new business durin...

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36:26

Building Resilience and Disrupting HR with Chrissy...

The Beacon Way ·

2025/02/20

Building Resilience and Disrupting HR with Chrissy Myers | The Beacon Way Podcast In this episode of The Beacon Way Podcast, host Adrian welcomes Chrissy Myers, CEO of AUI and Clarity HR, and author of 'Reluctantly Resilient'. Chrissy shares her journey of taking over and scaling her family business, starting a new venture, and leading through personal and professional challenges. They discuss the importance of resilience, authenticity in leadership, and navigating the evolving HR landscape. ...

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28:24

Elevating Healthcare Marketing with Colin Jeffries

The Beacon Way ·

2025/01/23

In this episode of the Beacon Way podcast, host Jennifer is joined by Colin Jeffries to delve into various aspects of marketing within the healthcare and behavioral health sectors. They discuss Colin's podcast, the 'Rethink Marketing Podcast,' which has reached six successful seasons. Colin shares his journey in healthcare marketing, starting from his tenure at an orthopedic sports medicine practice to his current leadership role at BrightView Health. They talk about the transformative influe...

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21:23

Unmasking the Behavioral Health Crisis: An In-Depth...

The Beacon Way ·

2025/01/03

Unmasking the Behavioral Health Crisis: An In-Depth Discussion with TPN Health's Trevor ColhounJoin your host Jennifer on The Beacon Way Podcast as she chats with Trevor Colhoun from TPN Health Trusted Provider Network. In this episode, they delve into the complexities of the behavioral health market, discussing issues with insurance, matching patients with the right care, and the role of marketing. Trevor shares the foundation and mission of TPN Health, aiming to bring transparency, connecti...

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42:01

From Battle to Balance: A Veteran's Journey Through...

The Beacon Way ·

2024/12/19

From Battle to Balance: A Veteran's Journey Through EMDR and TherapyJoin Jennifer on The Beacon Way Podcast as she delves into an enlightening conversation with Christopher Brown of Peak Psychotherapy. Christopher shares his compelling journey from military service and battling PTSD to becoming a licensed therapist specializing in EMDR (Eye Movement Desensitization and Reprocessing). Learn about the profound impact of EMDR on trauma recovery, the science behind its effectiveness, and its conn...

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33:15

Authenticity and Healing: A Conversation with Johnny...

The Beacon Way ·

2024/12/05

Overcoming Trauma and Thriving in Uncertainty with Johnny CrowderIn this empowering episode of The Beacon Way Podcast, host Jennifer welcomes Johnny Crowder, a mental health advocate, speaker, and founder of Cope Notes. Johnny shares his inspiring journey from a tumultuous childhood and severe mental illness to becoming a beacon of hope and mental wellness. He discusses the challenges and breakthroughs of living authentically, the importance of taking responsibility for one's healing journey,...

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19:03

Boosting Credibility and Compliance: The Power of...

The Beacon Way ·

2024/11/27

In this episode of The Beacon Way Podcast, Adrienne Wilkerson dives deep into LegitScript certification, detailing its importance for healthcare businesses. She explains how it enhances credibility, ensures compliance with industry regulations, and is essential for marketing healthcare services online. Adrienne highlights the rigorous certification process, including application submission, on-site inspections, and ongoing monitoring, to ensure high standards are maintained. The discussion al...

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28:52

AI in Content Marketing: Transforming Behavioral...

The Beacon Way ·

2024/11/14

In this episode of the BeaconWay podcast, Adrienne Wilkerson delves into the impact of AI on content marketing, particularly in the behavioral health sector. Addressing the question of whether AI signifies the end of content marketing or a new frontier, Adrienne explores how AI enhances personalization, streamlines processes, and improves efficiency for behavioral health clinics. Despite these advancements, she emphasizes the importance of human creativity, empathy, and emotional connection i...

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23:40

Ethical SEO Content in The Age Of AI

The Beacon Way ·

2024/11/07

In this episode of The Beacon Way Podcast, the host welcomes SEO and copywriting expert Krista Walsh. They discuss the complexities and myths around SEO, especially in the context of AI's growing influence. Krista shares insights into effective SEO practices, cautioning against quick-fix methods, and highlights Google's recent updates targeting AI-generated content. They explore the importance of user experience (UX) and clear messaging in converting website visitors, particularly in the ment...

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14:26

From Founder to CEO: Navigating Growth and Leadership...

The Beacon Way ·

2024/10/31

In this episode of The Beacon Way Podcast, CEO Adrienne Wilkerson dives into one of the biggest challenges entrepreneurs face: the transition from founder to CEO. Adrienne shares her personal journey with Beacon Media and Marketing, revealing the key traits and strategies needed to navigate the unique challenges of startup growth and leadership. Are you considering stepping into the CEO role, or maybe debating whether to hand off the reins? This episode is packed with insights on what it take...

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57:24

Workaholism and Its Hidden Toll: Recognizing and...

The Beacon Way ·

2024/10/22

THE BEACON WAY PODCAST: EPISODE 55Workaholism and Its Hidden Toll: Recognizing and Rebalancing for Healthier LivesIn this comprehensive episode, host Ken Okonek along with special guest Carmen Paredes, the first Latina vice president at a leading telecom company in Alaska, discuss the multifaceted issue of workaholism and the journey towards preventing burnout. The conversation explores the stark differences between being a hard worker and a workaholic, the role of dopamine, and the personal ...

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16:59

Revolutionizing Therapy: How Thrizer Makes...

The Beacon Way ·

2024/08/29

Join us in this insightful episode of The Beacon Way Podcast, where host Jennifer Christensen sits down with Sanjana, Co-Founder of Thrizer. Discover how Thrizer is transforming the therapy landscape by making out-of-network services straightforward and accessible for both therapists and clients. Dive into the origins of Thrizer, the challenges they've overcome, and the innovative solutions they're bringing to the mental health industry.What you’ll learn:· Insights into the bootstrap approach...

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35:08

Tech, Talent, and Tenacity: Peter House Shares His IT...

The Beacon Way ·

2024/08/22

Join us for an enlightening episode of The Beacon Way Podcast, where host Jennifer Christensen explores the multifaceted journey of Peter House, Founder + CEO of DeepTree – an IT support service in Palmer, Alaska. Jennifer and Peter discuss real-world implications of starting and scaling a business, the critical importance of listening to the market, and how to leverage community and mentorship to propel business growth. Peter shares his personal experiences and the strategic decisions that h...

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92 results

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