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PODCAST

The Beacon Way

Beacon Media + Marketing

Want to grow your business but not sure how? Wondering when to recruit new team members? Struggling to stay motivated after a setback? Tune in to find out everything you need to know to help your business grow, scale, and thrive, from two people who’ve done it successfully. Adrienne Wilkerson and Jennifer Christensen each have more than two decades of small business experience, and now they’re sharing the story of how they built a seven-figure company to help others do the same. Find out about all

business marketing

All Episodes

7:34

Measuring VOI in Marketing

The Beacon Way ·

2025/10/30

Most organizations focus on ROI—but what about VOI? In this episode, CRO Ken Okonek breaks down the concept of VOI (Value on Investment) and why it’s essential for behavioral health organizations and mission-driven businesses to understand it. While ROI tracks dollars in vs. dollars out, VOI looks at the real-world impact of your marketing: community trust, patient engagement, reputation, and long-term outcomes. If your marketing efforts are about more than just revenue, this episode is for...

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21:41

Understanding True ROI in Digital Marketing

The Beacon Way ·

2025/10/23

Join Ken Okonek, CRO of Beacon Media + Marketing, on this episode of the Beacon Way Podcast as he delves into the crucial subject of calculating a true ROI in digital marketing. Ken discusses common misconceptions, important metrics, and practical strategies for understanding and maximizing ROI beyond simple revenue calculations. Learn about the significance of baseline business metrics, the complexity of multi-touch attribution, and the impact of factors like customer lifetime value and br...

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36:08

Scaling a Dental Practice With Intention: Dr. Monica...

The Beacon Way ·

2025/10/16

In this episode of The Beacon Way Podcast, host Adrienne Wilkerson sits down with Dr. Monica Estes, a Navy veteran, endodontist, and founder of a rapidly growing dental group with three South Carolina locations. Dr. Monica shares her journey from dental school to military service to launching a practice straight out of residency—an uncommon but intentional leap. Together, they unpack the mindset shifts required to grow from solo practitioner to multi-location leader, the business skills dent...

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30:09

Introducing Theo: Real-Time Mental Health Support for...

The Beacon Way ·

2025/10/09

In this episode of The Beacon Way podcast, host Adrienne Wilkerson sits down with Scott and Brian Seideman to discuss their innovative new app, Theo, which leverages AI to support teens struggling with mental health issues. Brian, a licensed therapist, shares his extensive background working with a variety of populations, while Scott explains the personal experiences that led to the development of Theo. They dive into the creation process, the urgent need for teen mental health resources, an...

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24:34

Transforming Youth Education with Loralyn Mears, PhD

The Beacon Way ·

2025/10/02

In this episode of the Beacon Way podcast, host Adrienne Wilkerson welcomes Loralyn Mears, co-founder of HELPipedia. They delve into HELPipedia's initiatives in transforming education for high school students, especially those with special needs. Loralyn shares the story behind the creation of HELPipedia, its mission to provide safe spaces and resources for youth development, and their pivot to focus on empowering parents and caregivers. They also discuss the importance of community ev...

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27:00

Exciting Updates at Beacon Media + Marketing

The Beacon Way ·

2025/09/25

In this episode of the Beacon Way Podcast, CEO Adrienne Wilkerson is joined by CRO Ken Okonek to discuss exciting updates at Beacon Media + Marketing. They announce the transition of co-founder Jennifer Christensen to her new passion projects and share their enthusiasm for the future of Beacon. The discussion covers the company's renewed mission and vision, their commitment to quality in the rapidly changing AI marketing landscape, and their focus on deepening expertise in the behavior...

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35:49

The Secrets of Successful Podcasting with Josh Troche

The Beacon Way ·

2025/09/18

In this episode of the Beacon Way Podcast, host Adrienne Wilkerson welcomes Josh Troche, owner of Pedal Stomper Productions, to discuss the intricacies of podcasting and video production for business marketing. Josh shares his journey from starting a YouTube channel at a semi-truck dealership to running a full-fledged production company specializing in photo, video, and podcast content. The conversation delves into essential tips for creating impactful video content, overcoming camera ...

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36:28

Cultivating Culture in Tech: Insights from Tech...

The Beacon Way ·

2025/09/11

In this episode of the Beacon Way podcast, Adrienne Wilkerson welcomes Gerry Gadoury, a 25-year veteran of the tech professional services industry. Gerry discusses his diverse career, which includes roles as a recruiter, salesperson, manager, consultant, trainer, executive, speaker, author, and business owner. He shares insights about his Destination Employer Methodology, aimed at helping startups and scaling companies attract and retain top talent. Gerry emphasizes the critical role of cultu...

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39:19

Unlocking Growth in Behavioral Health: The Power of...

The Beacon Way ·

2025/09/04

Join host Adrienne Wilkerson in this *solo* episode of The Beacon Way podcast as we explore the critical role of authenticity and consistency in branding for behavioral health clinics. Learn how a strong, reliable brand presence can boost revenue, build trust, and connect with patients meaningfully. Discover practical tips on leveraging personal stories, digital marketing, and AI tools to enhance brand authority and recognition. Don't miss this insightful conversation that delve...

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67:08

How to Scale Tech the Right Way with Peter House of...

The Beacon Way ·

2025/08/29

In this episode of The Beacon Way Podcast, host, Adrienne Wilkerson welcomes special guest Peter House, CEO & Founder of DeepTree, a managed IT and cybersecurity service provider. With a history dating back to fourth grade, the two professionals discuss the transition from wearing multiple hats as a founder to becoming a CEO. Peter shares his journey, including the pivotal moment of a traumatic brain injury that greatly impacted his career and life. They talk about the importance o...

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43:38

Personalization at Scale: AI-Driven Strategies for...

The Beacon Way ·

2025/08/20

Welcome to another episode of the Beacon Way Podcast! In this episode, host Adrienne Wilkerson dives deep into how Artificial Intelligence (AI) can revolutionize personalized marketing, making it accessible for small and medium-sized businesses. Learn about AI-driven strategies like predictive analytics, dynamic content creation, and advanced customer segmentation. Adrienne also discusses the importance of ethical AI use, data minimalization, and emerging trends. Whether you're ...

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52:22

Understanding Legal Challenges in Business: Insights...

The Beacon Way ·

2025/08/14

Join the award-winning executive team of Beacon Media + Marketing on The Beacon Way Podcast as they host Mitchell Beinhaker, a seasoned business law and estate planning attorney with over three decades of experience. In this episode, Adrienne and Mitchell discuss the vital aspects of legal considerations for business owners, from drafting contracts to handling commercial leases and structuring multi-generational family businesses. Mitchell sheds light on the importance of having legal ...

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33:40

Best Practices for Optimizing SEO + GEO Content with AI

The Beacon Way ·

2025/08/07

The way people search is changing fast — and if your content isn’t keeping up, you’re already falling behind. In this solo episode of The Beacon Way, Adrienne breaks down the best practices for SEO and GEO optimization in 2025, and how AI is completely reshaping the game. Whether you’re a business owner, content creator, or marketer, this episode will help you understand how to stay relevant in search — and in front of the right audience. From smarter algorithms to the rise of Generative ...

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20:38

Why UX/UI Design Is the Secret Sauce for Your Website...

The Beacon Way ·

2025/07/25

Your website is more than a digital storefront—it’s often your only shot at winning a customer’s trust. But what really makes a website memorable (and effective)? In this solo episode of The Beacon Way, Adrienne Wilkerson breaks down the power of UX/UI design and why it’s absolutely essential for small business growth. From boosting conversions to shaping your brand message, Adrienne shares practical insights into what makes a website work—and what makes visitors bounce. Plus, she dives into...

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47:18

Leading Sales with Clarity: Josh Pitchford on...

The Beacon Way ·

2025/07/17

Join us for this dynamic episode of The Beacon Way Podcast, where host Adrienne Wilkerson sits down with Josh Pitchford, Principal at Sandler Training Atlanta – Sales Engine. Known for his practical, no-fluff approach to selling and leadership, Josh shares what really moves the needle in modern sales teams, and what holds most of them back. Discover how Josh uses the Sandler Selling System to help sales leaders stop chasing activity and start building impact-driven cultures rooted in coachi...

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33:24

Transforming Women's Mental Health with Stephanie Sweeny

The Beacon Way ·

2025/07/10

Join us for an inspiring episode of the Beacon Way podcast, featuring Stephanie Sweeny, the founder of Women's Mental Health Specialists and a certified nurse midwife. Stephanie shares her journey, challenges, and the unique care model she has developed to address gaps in women's mental health care. From her personal experiences with depression and anxiety to her approach to holistic, compassionate care, Stephanie's insights are profound. She discusses the importance of sleep, exercise...

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35:30

Navigating Wealth Management with Dustin Serviss

The Beacon Way ·

2025/07/03

Navigating Wealth Management with Dustin Serviss Welcome to another episode of the Beacon Way Podcast, hosted by Adrienne Wilkerson. In this episode, Adrienne is joined by Dustin Serviss, the founder of Service Wealth, who shares his journey and insights into wealth management. Established in 2005, Service Wealth focuses on helping business owners and successful families navigate the complexities of wealth and insurance. Dustin discusses the evolution of the financial planning industry...

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24:02

From Newsroom to Purpose-Driven Storytelling |...

The Beacon Way ·

2025/06/12

From Newsroom to Purpose-Driven Storytelling | Michael's Journey with Bipolar Advocacy & Media Entrepreneurship In this episode of The Beacon Way: Founders Edition, we sit down with Michael, co-CEO of Pizzetta Media, who shares his remarkable transformation from a seasoned news professional to a purpose-driven entrepreneur amplifying mental health voices. Michael opens up about his diagnosis with bipolar disorder, his journey through stigma in the corporate world, and how he turned pers...

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28:35

Empowering Men's Mental Health: A Conversation with...

The Beacon Way ·

2025/05/28

Empowering Men's Mental Health: A Conversation with Justin Garber In this episode of the Beacon Way podcast, we are joined by Justin Garber, a clinical psychologist with over a decade of experience in various settings, including the Department of Veteran Affairs. Justin, who specializes in the relationship between psychological stress and the body's response system, shares his personal journey into the field of psychology and the founding of Restorative Psychological Services. The dis...

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28:24

The Beacon Way Podcast: Navigating Wellness for First...

The Beacon Way ·

2025/05/07

The Beacon Way Podcast: Navigating Wellness for First Responders with Dr. Kerry Steiner Welcome back to the Beacon Way podcast! In this episode, we continue our founders' edition with special guest Dr. Kerry Steiner, founder of the First Responders Wellness Center and a licensed clinical psychologist with 13 years of experience as a Chicago police officer. Dr. Steiner shares her journey from the police force to establishing a wellness center dedicated to helping first responders. She d...

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92 results

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