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PODCAST

Wait, What? Sportsbiz Chat with DP & McGhee

Two sports marketing insiders, David Paro and Tim McGhee, bring you a fresh take on the sports business — often irreverent, sometimes cynical, and occasionally serious. From their years leading both agencies and client teams, they break down today’s biggest industry stories and share lessons learned along the way. Joined by top voices from the sports marketing world, DP & McGhee help you see the game behind the game. You’ll laugh, learn, and sometimes just say, “Wait, What?”

business marketing

All Episodes

00:41:45

Are You Ready For Some Football? 𝘈 𝘤𝘢𝘯𝘥𝘪𝘥,...

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/08/28

𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭𝟮𝟰 | 𝗗𝗣 & 𝗠𝗰𝗚𝗵𝗲𝗲In this episode, David and Tim sit down with Keith Gill, Commissioner of the Sun Belt Conference, for an open and wide-ranging conversation on the future of college sports. Gill shares his perspective on the College Football Playoff expansion, the transfer portal, and reflects on his own journey as a student-athlete at Duke University.Before Gill joins the show, DP & McGhee break down some of the hottest topics in sports business:⛳ PGA TOUR

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01:02:56

𝗧𝗲𝗻𝗻𝗶𝘀 𝗔𝗻𝘆𝗼𝗻𝗲? 𝘈𝘩𝘮𝘢𝘥 𝘕𝘢𝘴𝘴𝘢𝘳 𝘰𝘯 𝘗𝘭𝘢𝘺𝘦𝘳 𝘈𝘥𝘷𝘰𝘤𝘢𝘤𝘺 & 𝘵𝘩𝘦...

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/08/21

Episode 123 | DP & McGheeIn this episode, David Paro and Tim McGhee kick things off with their signature Spotlight on Sponsorships before diving into big stories across the sports business landscape. They wrap things up with a conversation with Ahmad Nassar, Executive Director of the Professional Tennis Players Association (PTPA) and CEO of Winners Alliance.✨ Spotlight on Sponsorships🏟️ Olympic Venue Naming Rights – LA2028 makes history by selling venue naming rights, while iconic sites like

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00:49:30

𝗙𝗿𝗼𝗺 𝗟𝗶𝘁𝘁𝗹𝗲 𝗧𝗵𝗶𝗻𝗴𝘀 𝗕𝗶𝗴 𝗧𝗵𝗶𝗻𝗴𝘀 𝗚𝗿𝗼𝘄: 𝘐𝘯𝘴𝘪𝘥𝘦 𝘓𝘪𝘵𝘵𝘭𝘦...

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/08/14

Episode 122 | DP & McGheeCo-hosts David Paro and Tim McGhee open with a sharp look at recent headline-making moves in sports media. They break down the NFL’s $2.5B stake in ESPN—part of a massive $25B valuation—and Fox Sports’ strategic investment in IndyCar, exploring how these deals could reshape the sports broadcast and rights landscape.The discussion then tackles the troubling persistence of sexism and misogyny in sports. DP & McGhee address incidents like sex toys being thrown onto the

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01:08:31

𝗢𝗻 𝗧𝗵𝗲 𝗦𝗵𝗼𝘂𝗹𝗱𝗲𝗿𝘀 𝗢𝗳 𝗚𝗶𝗮𝗻𝘁𝘀 𝘧𝘦𝘢𝘵𝘶𝘳𝘪𝘯𝘨 𝘴𝘱𝘰𝘳𝘵𝘴 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨...

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/07/31

Episode 121 | DP & McGheeIn this Legends Series episode of Wait, What? Sportsbiz Chat with DP & McGhee, co-hosts David Paro and Tim McGhee sit down with industry pioneer Frank Vuono — a true architect of the modern sports marketing era. From supercharging the NFL’s licensing operation in the 1980s to co-founding ISI and 16W Marketing, Frank shares hard-earned insights and behind-the-scenes stories from a remarkable career spent working with some of the biggest names in sports.But first, DP

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00:49:34

𝗕𝗼𝗮𝗿𝗱𝗿𝗼𝗼𝗺 𝗕𝗹𝗶𝘁𝘇: 𝘓𝘦𝘰𝘯𝘢𝘳𝘥 𝘔𝘢𝘳𝘴𝘩𝘢𝘭𝘭 𝘰𝘯 𝘭𝘪𝘧𝘦 𝘢𝘧𝘵𝘦𝘳...

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/07/24

Episode 120 | DP & McGhee In this wide-ranging episode, co-hosts David Paro and Tim McGhee sit down with former New York Giants star Leonard Marshall. Known for his dominant play on the field, Marshall opens up about his legendary NFL career, his championship days in New York, and his impressive post-football business ventures. But before welcoming Leonard, the hosts take a lap around the world of sports and culture with their trademark wit and insight.Here’s what they cover:🎸 RIP to a Rock

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00:46:47

Hey Now, You’re an All-Star: 𝘔𝘓𝘉 𝘥𝘳𝘢𝘮𝘢, 𝘓𝘦𝘪𝘸𝘦𝘬𝘦'𝘴...

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/07/17

Episode 119 | DP & McGhee DP & McGhee return with a wide-ranging look at the latest in sports and sports business — from the All-Star Game to a possible showdown in MLB labor talks.They also break down the shocking indictment of Oak View Group Founder & CEO, Tim Leiweke, and what it means for the future of OVG and other management firms.Also in this episode:🌭 Joey Chestnut’s wildest records🎾 Wimbledon on and off the court🏆 Chelsea’s Club World Cup beatdown of PSG🏁 Shane van Gisbergen

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00:59:08

𝗨𝗻𝗹𝗶𝗺𝘁𝗲𝗱 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹: 𝘝𝘢𝘯𝘦𝘴𝘴𝘢 𝘛𝘢𝘷𝘦𝘳𝘢𝘴 𝘰𝘯 𝘵𝘩𝘦 𝘳𝘪𝘴𝘦 𝘰𝘧...

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/07/10

Episode 118 | DP & McGhee 🎙️ Hot Takes on Hot DogsCo-hosts David Paro and Tim McGhee kick off with the Nathan’s Hot Dog Eating Contest, praising Joey Chestnut’s continued dominance while diving into the controversy surrounding the women’s winner’s disqualification.⭐ WNBA All-Star Pay & Player Power MovesThe hosts spotlight the modest All-Star bonuses for WNBA players and the Players Association’s rejection of the league’s initial CBA proposal. Plus, they dig into a potential conflict of

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00:48:04

Turn On Your Search Light: 𝘚𝘤𝘰𝘵𝘵 𝘊𝘢𝘳𝘮𝘪𝘤𝘩𝘢𝘦𝘭 𝘰𝘯 𝘵𝘩𝘦...

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/07/03

𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭𝟭𝟳 | 𝗗𝗣 & 𝗠𝗰𝗚𝗵𝗲𝗲This week, DP & McGhee sit down with Scott Carmichael, founder and CEO of Prodigy Search — one of the most trusted names in executive search across sports. From Lakers ball boy to front-office insider, Scott shares what’s changed in the hiring game and what’s next for leadership in sports.Also: It’s July 1 — which means birthdays, Bonilla, and a few curveballs from the sports business world.🎙️ Scott Carmichael onHis path from ball boy to CEOHow the

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00:51:37

Summer's Here and the Time is Right: 𝘑𝘶𝘭𝘪𝘦 𝘎𝘪𝘦𝘴𝘦 𝘰𝘯...

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/06/26

Episode 116 | DP & McGheeThis week, we tackle the biggest headlines in the sports business — from NBA expansion rumors to Wrexham’s stunning $475M valuation — and then sit down with Julie Giese, President of the NASCAR Chicago Street Race.We cover:• Julie’s path from Watkins Glen to Phoenix to the heart of Chicago• How NASCAR brought racing to city streets — and pulled it off• What it really takes to grow a career in sportsPlus:• $10B Lakers valuation — and what it means for expansion fees• Joe

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00:32:44

Episode 115 (S4:E19): From The US Open to Mexico...

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/06/18

What's behind the headlines in sports this week? DP & McGhee serve up another fast-paced rundown of the latest in the business of sport: PGA TOUR Enterprises makes a power move, naming Brian Rolapp (former NFL media chief) as CEO. What does this mean for the future of the TOUR and any potential reunification with players on the LIV Tour? Scott O’Neil and Chris Heck are back together—this time at LIV Golf. JJ Spaun stuns the field and captures the U.S. Open—we look at what his win

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01:04:52

Episode 114 (S4:E18): A Witness To Middle East Sports...

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/06/11

Guest: Roger Duthie, former Head of Sponsorships at Emirates AirlinesIn this dynamic episode, DP & McGhee sit down with Roger Duthie, a true insider who has had a front-row seat to the explosive growth of sports in the Middle East. With decades of experience in global sponsorship, including a marquee role at Emirates Airline.Roger shares stories from the front lines of sports marketing and discusses the rapid transformation of the Gulf region into a global sports hub.DP & McGhee also

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00:39:24

Episode 113 (S4:E17):🎙️ THE FINALS COUNTDOWN – Sports...

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/06/04

No guest this week? No problem.DP & McGhee are talking business—this week, specifically the business of sports media. From why NBA and Stanley Cup Finals ratings could be historically low, to MLB’s attendance and viewership boom, this week’s episode is a tour through the shifting sports TV landscape.🎯 Topics covered:📉 Why NBA & NHL Finals ratings may dip (and who’s to blame)📈 MLB’s strong rebound: ratings, rules, and real fan interest🏀 Knicks coaching drama & what it means for MSG🚐

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00:56:40

Episode 112 (S4:E16): Talking Mental Health With Dr....

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/05/29

DP & McGhee had a packed show this week, including a great interview in recognition of Mental Health Awareness Month with Dr. Mara Smith, a consultant to the USOPC. Dr. Mara works with athletes of all levels on the importance of mental wellness and fitness. As a former college gymnast, she brings a unique perspective to mental fitness and her thought on Simone Biles case of the twisties is particularly enlightening.Before the interview David and Tim talk about what will surely be the biggest

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00:53:10

Episode 111 (S4:E15): Documenting The Enigmatic

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/05/22

DP & McGhee welcome award-winning filmmaker, Josh Altman to discuss his new docuseries, Earnhardt, on the day the first 2 episodes drop on Amazon Prime Video. Josh talks about Dale Earnhardt’s legacy, the participation of Dale’s family in the project, and how he approaches his projects. The Sportsbiz Chat gives a very strong endorsement of the project.Before the interview, DP & McGhee talk about how MLB Commissioner Rob Manfred’s decision to lift the lifetime ban on Pete Rose and Shoeless

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01:09:09

Episode 110 (S4:E14): Turning The Table On The Sports...

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/05/13

If you’ve ever had the pleasure, and you’re anything like us, you love seeing the name Terry Lefton show up on your caller ID. Any conversation with Terry is a delight. And we had Terry back on this week’s episode as the first-ever repeat guest on Wait…What?Before welcoming Terry, DP & McGhee talked NBA playoff viewership (among other league items), F1 financial performance, Media Upfronts, MJ joining the NBA broadcasts next year with NBC, and their new favorite topic (at least for now), Shadeur

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00:55:41

Episode 109 (S4:E13): Court Is In Session

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/05/08

DP & McGhee are joined by longtime CEO of U.S. Squash, Kevin Klipstein, who discusses what the inclusion of squash in the 2028 Summer Games means for the sport, and plenty more.Before that, the hosts talk about the Kentucky Derby, NBA playoff ratings, and the end of an era with the retirement of Spurs coach Gregg Popovich. Three unique sponsorships are highlighted in a Spotlight on Sponsorship segmentAnd in a show first, a listener calls out a mistake by Tim on the last episode. One he is more

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00:56:48

Episode 108 (S4:E12): Touching All the B-ACE-S

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/04/29

The NFL may be the 800-pound gorilla of the US-sports world, but DP & McGhee start the conversation today talking about the NHL and NBA playoffs.But don’t despair, they talk about the recently completed NFL draft. In most years, all the talk would be about the first quarterback in the draft, in this case, Miami’s Cam Ward. However, this isn’t most years. Shadeur Sanders went in the 5th round, but he was the #1 topic of discussion among all the pundits (and David and Tim, too). Speaking of

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00:51:30

Episode 107 (S4:E11): Opening DORSE For Athletes

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/04/16

Imagine 115,000 student athletes all in one place. That place is Opendorse, the platform that matches brands to student athletes for use in advertising, endorsement, and influencer campaigns.TJ Ciro, SVP of Partnerships at Opendorse joins DP & McGhee to talk about the current state of affairs in the collegiate athlete marketing space.Before that conversation, David and Tim talk numbers like the ratings for the Masters, the rebound in NBA viewership, and the NFL’s continued revenue growth

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00:48:20

Episode 106 (S4:E10): A (New) Tradition Unlike Any Other

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/04/08

It’s early April, so what else would DP & McGhee be talking about besides Final Four hoops and Masters Week.The co-hosts go deep into both the Men’s and Women’s tournaments before David admits he’s not a fan of a beloved Final Four tradition. And even though all eyes are on Augusta, David and Tim talk about the ongoing rift in golf and offer their thoughts and suggestions.Later on Jason Langwell, Chief Revenue Officer of TMRW Sports joins the show to share his take on the successful first year

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01:02:16

Episode 105 (S4:E9): Damn the Torpedoes...Full Speed...

Wait, What? Sportsbiz Chat with DP & McGhee ·

2025/04/02

On this week’s episode, David and Tim talk to legendary sports marketer, Rick Jones about his nearly 50-year career in sports. Rick shares the story about how the deal for Werner Ladder came together for them to become the official ladder of March Madness as well as stories about historic Final Fours and his thoughts on this year’s Big Dance.DP & McGhee don’t hold back on their thoughts about Pat McAfee’s recent amplification of a false rumor. And as you can tell from the episode’s title, they

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