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PODCAST

Dental Marketing Goat

Welcome to the Dental Marketing Goat Podcast, where we discuss proven dental marketing strategies that consistently attract predictable new patient flow to your practice.Whether you"re a solo practitioner or part of a larger group, we"ll provide valuable insights and actionable tips to help your dental practice thrive.Tune in as we explore the latest trends and techniques in dental marketing and how you can use them to drive predictable, sustained growth for your business.

business marketing

All Episodes

5:59

#202 The Biggest Dental SEO Hack in 2025

Dental Marketing Goat ·

2025/08/22

In this episode, host Gary Bird reveals the number one dental SEO hack that every dentist can use to rank higher on Google and attract more patients. The best part is that this strategy requires no technical SEO knowledge, no website experience, and can be implemented in just a few minutes. By leveraging Google reviews with targeted keywords, you can dominate the local map pack and rank for niche treatments like IV sedation, Invisalign, sleep apnea dentistry, and same-day crowns. This simple ...

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7:39

#201 The Truth About Pay-for-Performance Marketing...

Dental Marketing Goat ·

2025/08/20

In this episode, host Gary Bird breaks down the truth about pay-for-performance dental marketing and why so many dentists are frustrated with SEO, websites, and traditional dental marketing companies. Many doctors are searching for guaranteed results, but without fixing operational issues like unanswered calls, low phone conversion rates, and poor scheduling, no marketing strategy can succeed. Gary explains how dental practices lose thousands in wasted marketing dollars and shares how data, a...

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10:28

#200 10 Dental Growth Commandments Every Dentist Must...

Dental Marketing Goat ·

2025/08/18

In this episode of Dental Marketing Goat, host Gary Bird breaks down the final Dental Growth Commandments every dentist must follow to grow their practice and attract more new patients. From mastering patient referrals and taking ownership of your dental marketing strategy, to responding strategically to negative reviews and understanding your competitors, Gary shares proven dental practice growth tips you can apply immediately. Learn why patient referrals are worth more than traditional mark...

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14:33

#199 10 Dental Growth Commandments Every Dentist Must...

Dental Marketing Goat ·

2025/08/15

In this episode of Dental Marketing GOAT, host Gary Bird reveals the 10 Dental Growth Commandments, non-negotiable rules that every dentist must follow to grow their practice. From front desk training and phone call conversion to scheduling new patients faster, using patient financing, and boosting Google reviews, you’ll learn exactly how to increase new patient flow and maximize your marketing ROI. These dental marketing strategies have been tested on hundreds of practices and work in compet...

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6:51

#198 10 Top Hard Pills to Swallow if You Want to Grow!

Dental Marketing Goat ·

2025/08/13

Join host Gary Bird on Dental Marketing Goat as he shares the top hard-to-swallow truths about dental practice growth, crowdsourced from thousands of dentists. In this episode, Gary reveals the real mindset shifts, leadership strategies, and operational changes required to grow your dental practice and attract more patients. You’ll hear proven tips on team management, patient experience, marketing investment, and removing roadblocks that hold your practice back. Whether you’re a startup denti...

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8:48

#197 Why You’re STUCK at 30 New Patients (And How to...

Dental Marketing Goat ·

2025/08/11

Is your dental practice stuck at 20–40 new patients a month? In this episode, Gary Bird breaks down the exact five-step strategy his clients have used to double new dental patients, improve phone conversion, and overcome operational challenges in dental marketing. Learn how to fix your no-show rate, increase Google reviews, and identify the real reason your practice isn’t growing; it's not your ads, it's your systems. Gary shares real case studies from dental practices nationwide, including s...

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9:06

#196 5 Free Ways to Prevent a September Revenue Slump

Dental Marketing Goat ·

2025/08/08

In this episode, Gary Bird breaks down why September is one of the hardest months for dental offices and how you can beat it. From marketing tips that bring in more patients to simple steps for improving phone calls and reducing no-shows, these ideas are practical and easy to implement. Gary also shares how to boost patient referrals and get more treatment scheduled without extra costs. If you’re ready to stop stressing about cancellations and start seeing steady growth, this is your must-wat...

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19:59

#195 Why Dr. Singh’s Practice Stands Out on a Crowded...

Dental Marketing Goat ·

2025/07/30

Discover how one dental practice in Manhattan’s ultra-competitive Upper West Side used exceptional phone conversion strategies and data-driven marketing to attract 90+ new patients a month and achieve over 450% ROI. In this episode, Dr. Sidak Singh shares the systems, tools, and mindset behind building a thriving, patient-focused dental practice in a crowded market. Learn how to grow your dental practice through strategic marketing, patient education, and high-converting phone skills. Connect...

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3:55

#194 The Truth About Zocdoc: Why Dentists Lose HALF...

Dental Marketing Goat ·

2025/07/25

In this episode, Gary Bird breaks down the real pros and cons of using Zocdoc to grow your dental practice. Gary shares why Zocdoc can drive high patient volume, but also why its 50% no-show rate and per-schedule fees make it a risky strategy for dentists. Learn how to prioritize high-intent dental marketing, maximize Google search ads, and avoid common mistakes with online schedulers. If you're considering Zocdoc for patient acquisition or wondering how to improve dental marketing ROI, this ...

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5:58

#193 11 Ways Dentists Self-Sabotage Growth: #8 - Why...

Dental Marketing Goat ·

2025/07/23

In this episode, host Gary Bird delves into one of the biggest mistakes dentists make that sabotages growth: running their practice based on feelings instead of data. Gary explains how many dental practices fall into the trap of “vibe-based” decisions instead of using clear KPIs and proven metrics to drive growth. Discover why tracking the right dental marketing KPIs, optimizing for one goal at a time, and avoiding over-optimization are critical to building a successful practice. If you want ...

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17:24

#192 Doubling New Patients: Dr. Matt’s Blueprint for...

Dental Marketing Goat ·

2025/07/21

Discover how Dr. Matt Wimmer doubled his new patient numbers using expanded hours, strategic offers, and proven marketing systems. In this episode, we break down exactly what it takes to grow a dental practice, increase case acceptance, and scale production without sacrificing patient experience. Whether you're a solo dentist or managing multiple associates, this conversation reveals the systems and mindset needed to drive long-term dental practice growth. Connect with our Guests Here ⤵️ Dr. ...

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7:03

#191 11 Ways Dentists Self-Sabotage Growth: #7 - How...

Dental Marketing Goat ·

2025/07/18

In this episode, host Gary Bird reveals why so many dentists unknowingly sabotage their growth by neglecting patient referrals, one of the most powerful drivers of dental practice growth. Gary breaks down how low referral numbers often signal deeper customer service or operational problems that hold practices back. Learn how improving the patient journey and using simple scripting can unlock a steady stream of high-quality referrals. Discover actionable strategies to turn marketing patients i...

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5:18

#190 11 Ways Dentists Self-Sabotage Growth: #6 –...

Dental Marketing Goat ·

2025/07/16

In this episode of Dental Marketing Goat, host Gary Bird breaks down the sixth way dentists unknowingly sabotage their own growth: opening a second dental office before the first one is operationally sound. Discover why scaling chaos is one of the most dangerous traps in dental business growth and how to avoid it. Gary shares real examples of successful practices losing momentum due to premature expansion, and offers actionable advice on how to stress-test your systems before scaling. Learn h...

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6:49

#189 11 Ways Dentists Self-Sabotage Growth: #5 – Your...

Dental Marketing Goat ·

2025/07/14

In this episode of Dental Marketing Goat, host Gary Bird breaks down one of the biggest mistakes dentists make that sabotages their practice growth: responding emotionally to negative Google reviews. Learn how to protect your dental practice's reputation, respond professionally to reviews, and boost patient trust through simple, effective scripts. Gary shares real examples and gives a proven strategy you can use today to turn online criticism into growth opportunities. If you're trying to imp...

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5:48

#188 11 Ways Dentists Self-Sabotage Growth: #4 – No...

Dental Marketing Goat ·

2025/07/11

In this episode of Dental Marketing GOAT, host Gary Bird dives into one of the biggest growth killers in dentistry: not holding your team accountable to clear KPIs and repeatable processes. Learn why most dental practices think they convert well over the phone—but the data tells a different story. Gary breaks down the systems, scripting, and leadership skills dentists need to actually grow their practice and stop self-sabotaging. If you're missing calls, struggling with front desk conversions...

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6:01

# 187 11 Ways Dentists Self-Sabotage Growth: #3 – How...

Dental Marketing Goat ·

2025/07/04

In this episode, dental growth expert Gary Bird exposes the third way dentists unknowingly self-sabotage their practices: rude front desk behavior that drives away new patients. Discover how untrained dental teams are "weeding out" the very patients you need to grow, simply by mishandling calls or giving the wrong first impression. We’ll also recap the first two self-sabotage mistakes—poor phone scripting and misunderstanding strategic pricing—and dive deep into how these issues compound. Lea...

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9:25

#186 11 Ways Dentists Self-Sabotage Growth: #2 – Why...

Dental Marketing Goat ·

2025/07/02

In this episode, Gary Bird breaks down how dentists unknowingly self-sabotage dental practice growth by misunderstanding pricing strategies. Discover why using loss leaders—not coupons—is one of the most powerful ways to attract high-quality dental patients and grow your practice. Gary shares real-life dental marketing mistakes and how they can stall your success, even when new patient numbers are rising. Learn how to strategically price dental cleanings and services to increase patient volum...

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7:31

#185 11 Ways Dentists Self-Sabotage Growth: #1 - Why...

Dental Marketing Goat ·

2025/06/30

In this episode, Gary Bird shares the 11 ways dentists self-sabotage dental practice growth and how to fix them. Today, we dive into the biggest mistake dental teams make when handling patient pricing questions over the phone. Learn why giving dental prices over the phone can damage trust and what your team should say instead to convert high-intent patients. Gary also explains why many dentists unknowingly block new patient growth and how simple training can dramatically improve results. If y...

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5:59

#184 Why September Kills Dental Growth But January...

Dental Marketing Goat ·

2025/06/18

Why is January the best month for dental growth and September one of the worst? In this episode, Gary Bird breaks down why dental practices often see huge patient spikes in January and major slowdowns in September. Learn how dental offices can attract more new patients, improve treatment acceptance, and increase production during slow months. We dive into dental marketing strategies, patient behavior trends, and how to boost dental practice growth even during seasonal slumps. Whether yo...

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11:01

#183 6 Growth Myths Keeping Your Dental Practice Stuck

Dental Marketing Goat ·

2025/06/16

Gary Bird breaks down the six biggest dental growth myths that are stopping your practice from reaching its potential. 1. “There’s not enough new patients in my market.” 2. “Patients only care about insurance.” 3. “Patients can afford tx, but don’t prioritize it.” 4. “Marketing doesn’t work in my area.” 5. “My team can’t handle growth.” 6. “I didn’t convert the new patient because they were a shopper.” Connect with our Host, Gary Bird, Here ⤵️ SMC: https://...

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225 results

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