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PODCAST

Dental Marketing Goat

Welcome to the Dental Marketing Goat Podcast, where we discuss proven dental marketing strategies that consistently attract predictable new patient flow to your practice.Whether you"re a solo practitioner or part of a larger group, we"ll provide valuable insights and actionable tips to help your dental practice thrive.Tune in as we explore the latest trends and techniques in dental marketing and how you can use them to drive predictable, sustained growth for your business.

business marketing

All Episodes

5:27

#260 Out of Network on the Phone: The Script that...

Dental Marketing Goat ·

2026/04/20

🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/4tmFXwQ 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4tjNlsC ➖➖➖➖ Most dentists don’t realize they’re losing up to 100% of out-of-network patients before they ever step into the office. In this episode, Gary Bird breaks down the exact phone conversion system your front desk needs to handle out-of-network calls the right way. You’ll learn the scripting framework that builds trust, ...

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20:32

#259 This is What Separates $1.5M from $3M Dental Office

Dental Marketing Goat ·

2026/04/17

🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/4tmFXwQ 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4tjNlsC ➖➖➖➖ Most dentists don’t realize they’re missing 35% of new patient calls and losing half of the rest on the phone. In this episode, Gary Bird breaks down the exact systems behind scaling from $1M to $3M, including phone conversion, time-to-appointment, cost per qualified lead, and the referral engine that drives real new

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10:08

#258 Why Your Front Desk is Costing You $100k per Year

Dental Marketing Goat ·

2026/04/15

🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/4tmFXwQ 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4tjNlsC ➖➖➖➖ Most dentists don’t realize their front desk is quietly costing them $100,000 a year in lost production. In this episode, Gary Bird breaks down the simple math behind missed calls and low phone conversion and shows how to turn 35 new patients into 75 using proven systems. You’ll learn the exact phone scripts, sched...

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33:08

#257 Step-by-Step to Double Your New Patients in 90 Days

Dental Marketing Goat ·

2026/04/10

📥Case Study Offer – Double NP in 90 Days (5 practices): https://hubs.la/Q0433ZnN0 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/4tmFXwQ 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4tjNlsC ➖➖➖➖ Most dental practices are losing up to 90% of new patient opportunities without realizing it. In this episode, Gary Bird from SMC breaks down the exact 5-step system that took a practice from 15–25 to 50–75 new patients in just 90 days

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3:33

#256 Dental Marketing is a Scam!

Dental Marketing Goat ·

2026/04/08

🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/4tmFXwQ 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4tjNlsC ➖➖➖➖ Most dentists think marketing is the problem after failing with 10 different companies. In this episode, Gary Bird breaks down why dental marketing fails and the exact framework you need to fix it. You’ll learn the Three M’s system used by SMC to drive real new patient growth, including market analysis, marketing

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6:17

#255 The 3 M's of Dental Growth

Dental Marketing Goat ·

2026/04/07

🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ In this episode, Gary Bird breaks down the 3 M’s of dental practice growth: Market, Marketing, and Management, and why most dentists fail to align them. If your dental marketing isn’t working, your new patient flow is inconsistent, or your practice isn’t growing, this framework will show you exactly what’s missing. Learn

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22:44

#254 Decision Making Framework When Dropping Dental...

Dental Marketing Goat ·

2026/04/06

🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ In this episode, Gary Bird and Dr. Jancy Parkerson discuss dental practice growth strategy, dropping dental insurance plans, how insurance changes impact dental practice revenue, and how to adjust marketing, KPIs, and production goals after losing patients due to insurance network changes. They cover dental practice

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8:25

#253 How Starbucks (and DSOs) Use Brute Force in...

Dental Marketing Goat ·

2026/04/03

🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ In this episode, Gary Bird breaks down how DSOs and brands like Starbucks dominate markets using brute force marketing, and what dental practice owners can do to compete and grow. Learn proven dental marketing strategies, practice growth systems, and how to increase new patient acquisition, treatment acceptance, and

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23:38

#252 3 Core Steps to Solve Your Capacity Crisis...

Dental Marketing Goat ·

2026/04/01

🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Learn how a rapidly growing dental practice solved a major capacity problem without immediately hiring more staff. In this episode, Gary Bird and Dr. Shane break down practical dental practice growth strategies, including improving new patient flow, increasing case acceptance, optimizing hygiene scheduling, and scaling a

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4:45

#251 These Types of Dentists We Can't Help Grow!

Dental Marketing Goat ·

2026/03/30

🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ In this episode, Gary Bird breaks down why some dentists struggle with dental practice growth, and why no amount of dental marketing or new patient leads can fix it. Learn the real reasons dental practices fail to grow, including poor leadership, lack of accountability, and misunderstanding how dental marketing actually

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15:42

#250 17 Roadblocks to Growth: The Real Reason Your...

Dental Marketing Goat ·

2026/03/27

🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ In this episode, Gary Bird breaks down the 17 hidden reasons dental practices fail to grow, and how to fix them with proven systems. If you’re struggling with dental practice growth, patient acquisition, missed calls, low Google reviews, or poor case acceptance, this episode reveals the operational blind spots holding

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26:09

#249 122 New Patients: A Dental Startup Success Story

Dental Marketing Goat ·

2026/03/25

Download Free Resource: https://hubs.la/Q0415CjZ0 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ How does a brand-new dental startup reach 122 new patients in just three months in a hyper-competitive market? In this episode, Gary Bird talks with Dr. Hussam Asker about startup dental practice marketing, high phone conversion rates, ZocDoc patient acquisition, Go...

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26:30

#248 20 to 70 New Patients: Hyper Competitive Market...

Dental Marketing Goat ·

2026/03/23

📥 Download Free Resource: https://go.smcnational.com/phone-coaching 📥 Phone Call Conversion Verbiage Scripting: https://hubs.la/Q0415CjZ0 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Two dentists share how they turned a struggling dental practice into a fast-growing office by increasing marketing spend, improving phone conversion rates, and creating systems that

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7:49

#247 Dental Marketing in Medicaid Cities (And You...

Dental Marketing Goat ·

2026/03/16

🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ In this episode, Gary Bird breaks down one of the biggest challenges in dental marketing and practice growth: how to attract the right patients when a large percentage of your local market relies on Medicaid. Gary explains how dentists in both rural areas and dense cities like Brooklyn can use smarter Google marketing

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3:00

#246 2026 Dental Social Media Calendar with Canva...

Dental Marketing Goat ·

2026/03/11

🚀GET YOUR FREE RESOURCE: https://bit.ly/4srT6UV 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC 🚀The mastermind fills fast - apply now and start scaling with confidence: https://shorturl.at/AenIt ➖➖➖➖ In this episode, Gary Bird shares one of the most requested resources for dental marketing and social media growth. Gary walks through a powerful 2026 dental social media

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19:15

Special Episode: 30 Dental Growth Hacks in 20 Minutes...

Dental Marketing Goat ·

2026/03/02

🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC 🚀What are top-performing dentists doing differently? Find out inside the mastermind: https://shorturl.at/AenIt A lack of effective systems, rather than poor marketing, is the real reason dental practices struggle. In this exclusive episode, dental marketing and growth expert Gary Bird reveals 30 proven, immediately appl...

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8:04

#245 You'd LOSE $800 on 4 Crowns with Delta... Now What?

Dental Marketing Goat ·

2026/02/25

🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC 🚀The mastermind fills fast - apply now and start scaling with confidence: https://shorturl.at/AenIt ➖➖➖➖ In this episode of Dental Growth, Gary Bird breaks down a real-world case where a dentist would lose $800 performing four crowns in-network and outlines a five-step strategy to fix it. Learn how to drop dental insuran...

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23:10

#244 Going from $2.2m to $3.2 Million in Collections!

Dental Marketing Goat ·

2026/02/24

🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ Discover how a dental practice scaled from $2.2 million to $3.2 million in collections by optimizing leadership, scheduling systems, patient experience, Google reviews, referrals, and patient financing. In this episode, Gary Bird and Dr. Shane Wingler break down the exact strategies that improved case acceptance, reduced no-shows, shortened time to appointment, and drove sustainable dental practice growth without

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5:15

#243 9-Box Grid Method

Dental Marketing Goat ·

2026/02/16

Check out our new Dental AI Receptionist! It schedules better than humans: https://hubs.la/Q042tN1N0 🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc 🚀What are top-performing dentists doing differently? Find out inside the mastermind: https://shorturl.at/AenIt In this episode, Gary Bird breaks down the 9-Box framework and how dental practice owners can decide whether to keep, coach, or let go of a team member. If you’re struggling with dental team m...

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6:41

#242 The Black Coffee Theory: Why Your Practice isn't...

Dental Marketing Goat ·

2026/02/13

🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://hubs.la/Q042tN1N0 🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc 🚀The mastermind fills fast - apply now and start scaling with confidence: https://shorturl.at/AenIt In this episode, Gary Bird breaks down the Black Coffee Theory and how it directly impacts dental practice growth and patient acquisition. You’ll learn why focusing on the patients you don’t want leads to

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