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PODCAST

Dental Marketing Goat

Welcome to the Dental Marketing Goat Podcast, where we discuss proven dental marketing strategies that consistently attract predictable new patient flow to your practice.Whether you"re a solo practitioner or part of a larger group, we"ll provide valuable insights and actionable tips to help your dental practice thrive.Tune in as we explore the latest trends and techniques in dental marketing and how you can use them to drive predictable, sustained growth for your business.

business marketing

All Episodes

7:20

#222 Dentists made $17,000 LESS in 2024!

Dental Marketing Goat ·

2025/11/28

🚀Lock In Your $3,000 Credit - Podcast Listeners Only: https://bit.ly/48twj4o 🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc ADA data says dentists’ average income dropped by $17,000 in 2024. American Dental Association (ADA) data indicates the average net income for general practice dentists dropped by over $17,000 in 2024, from $225,230 in 2023 to $207,980 in 2024, primarily due to practice expenses outpacing revenue. Dentists are also working

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19:50

#221 2x New Patients & 37% Collections Growth in 60...

Dental Marketing Goat ·

2025/11/26

🚀Apply here to Double Your New Patients in 90 days: https://go.smcnational.com/case-study 🚀Your $3,000 Growth Boost Awaits—Schedule Your Strategy Call: https://bit.ly/48twj4o: https://bit.ly/48twj4o 🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc In this episode of Dental Marketing Goat, host Gary Bird sits down with Dr. Dave Agia to unpack how his practice doubled new patients, increased collections by 37% in just 60 days, and 2x’d Google reviews....

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5:55

#220 Dental Growth Lagging vs Leading Indicators

Dental Marketing Goat ·

2025/11/24

🚀Schedule your call to lock in your marketing credit: https://bit.ly/48twj4o 🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc In this episode, host Gary Bird breaks down the exact KPIs dentists need to track to drive real dental practice growth, explaining the difference between leading indicators and lagging indicators. Gary Bird shares how metrics like qualified leads, scheduled appointments, new patients, production, and collections each tell a

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6:24

#219 "AI Search" in Dental: Some Things You Should Know!

Dental Marketing Goat ·

2025/11/12

🚀Schedule your call to lock in your marketing credit: https://bit.ly/48twj4o 🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc In this episode, host Gary Bird breaks down the truth about AI search in dentistry, and what it means for your marketing strategy. With tools like ChatGPT, Atlas, and Google’s new AI features, search results are changing fast, and dentists need to know how it impacts their visibility online. Gary reveals real test results fro...

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25:06

#218 Practical Steps to Grow Your Dental Practice...

Dental Marketing Goat ·

2025/11/04

🚀Lock In Your $3,000 Credit - Podcast Listeners Only: https://bit.ly/48twj4o Learn actionable, real-world strategies to grow your dental practice without sacrificing your team culture or patient experience. In this episode, Gary Bird and Dr. Jancy Parkerson share practical steps for scaling sustainably, covering leadership clarity, team alignment, financial planning, and patient retention. Discover how to expand your operations, increase production, and strengthen your practice culture

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4:48

#217 Maximizers vs. Optimizers: Why Your Thinking...

Dental Marketing Goat ·

2025/10/31

🚀Schedule your call to lock in your marketing credit: https://bit.ly/48twj4o In this episode, we’re breaking down two powerful types of thinkers: the maximizers and the optimizers. Maximizers chase growth, momentum, and opportunity, often thinking in top-line terms; how big can we make this? Optimizers, on the other hand, focus on efficiency, systems, and sustainability; how to get the most out of the bottom line. Both can succeed, but they build completely different kinds of busines...

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4:36

#216 Why Isn't My Marketing Working?

Dental Marketing Goat ·

2025/10/24

🚀 Schedule your call to lock in your marketing credit: https://bit.ly/48twj4o In this episode, Gary Bird breaks down one of the most overlooked reasons dental practices struggle to grow: doing the right things in the wrong order. Gary explains why many dentists believe “Google Ads don’t work” or that they’ve “hit a ceiling” in new patient volume, when the real issue is operational bottlenecks like poor phone conversion, scheduling, or customer service that sabotage marketing ROI. This

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22:23

#215 Marketing that Works: How a Chicago Practice...

Dental Marketing Goat ·

2025/10/22

🚀 Lock In Your $3,000 Credit - Podcast Listeners Only: https://bit.ly/48twj4o Discover how Dr. Kim doubled new patients, increased production by 40%, and achieved a 300% ROI through smart dental marketing, team training, and internal referral strategies. In this episode, Gary Bird from SMC National breaks down the campaigns, systems, and leadership mindset that helped Smiles for Miles grow faster and stronger in a competitive market. Connect with our Guest, Here ⤵️ Dr. Jee Sun Kim ...

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4:23

#214 Free Dental Growth Training: How to Increase...

Dental Marketing Goat ·

2025/10/20

🚀Grow your office by 44% for FREE! https://go.smcnational.com/resources/20-20-strategy/dmd 🚀Lock In Your $3,000 Credit - Podcast Listeners Only: https://bit.ly/48twj4o In this episode, Gary Bird reveals a powerful and completely free training that can help you grow your dental practice revenue by up to 44%. Gary breaks down how improving your phone conversion rates and case acceptance can dramatically increase production, profitability, and overall dental growth. Learn the exact s...

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4:04

#213 Did You Hit Your 2025 Goals? How to Grow Your...

Dental Marketing Goat ·

2025/10/17

🚀Here's a practice growth audit for Q4: https://go.smcnational.com/offer/q4-practice-growth-audit 🚀 Your $3,000 Growth Boost Awaits—Schedule Your Strategy Call: https://bit.ly/48twj4o In this episode, Gary Bird shares a proven framework to help dental practice owners hit their growth goals and scale smarter in 2026. As 2025 comes to an end, Gary walks through a six-part dental growth audit covering market demographics, competition, conversion rates, pricing strategy, capacity, and ROI. This

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9:39

#212 Single Brand vs. Multi-Brand in Dental

Dental Marketing Goat ·

2025/10/15

🚨Don’t Miss Out: Secure Your $3,000 Credit: https://bit.ly/48twj4o In this episode, Gary Bird breaks down one of the most common questions in dental marketing and dental group growth, should your dental practice operate under a single brand or multiple brands? Learn the pros and cons of multi-brand vs single-brand dental strategies and how top DSOs like Aspen Dental, Heartland Dental, and Pacific Dental structure their growth. Gary shares a practical framework for choosing the rig...

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7:52

#211 The #1 Indicator of a Successful Marketing Campaign

Dental Marketing Goat ·

2025/10/06

In this episode, host Gary Bird reveals the number one indicator of a successful dental practice and why it determines whether your dental marketing strategy actually works. After years of analyzing data from hundreds of practices, Gary explains why dentist involvement in marketing is the key to dental growth, patient acquisition, and long-term success. You’ll learn how operational decisions, leadership, and marketing alignment directly impact new patient numbers and practice profitability. W...

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10:11

#210 Why More Leads Didn’t Bring You More Patients

Dental Marketing Goat ·

2025/10/01

🚀 Join the Dental Growth Group on Facebook to connect with practice owners leveling up marketing, AI, operations, and collections: https://www.facebook.com/groups/1128133131694060/ 🚀 Download Our Free phone Scripting to turn more calls into appointments: https://go.smcnational.com/redirect-questions 🚀 Get More New Patient Referrals With Our Free Checklist: https://go.smcnational.com/smc-patient-referrals-checklist It’s one of the most frustrating things for a dentist. You see the reports,

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5:52

#209 How Many Leads Do You Need to Get One (1)...

Dental Marketing Goat ·

2025/09/26

DOWNLOAD FREE CALCULATOR HERE: https://go.smcnational.com/resources/dental-practice-goal-calculator/ In this episode, host Gary Bird breaks down one of the biggest challenges in dental marketing: how many leads it actually takes to get one new patient through the door. Dentists often get flooded with “leads” from marketing companies but struggle to see real growth in new patient numbers. Gary shares a free dental marketing calculator that reveals where leads are lost, how to measure ...

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14:29

#208 The $200k Ceiling: Why Most Dental Practices Get...

Dental Marketing Goat ·

2025/09/24

🚀Sign up today and get your complimentary copy of How Dental Practices Break the $500k Ceiling. ➡️ https://go.smcnational.com/resources/how-dental-practices-break-the-ceiling Most dental practices hit a wall around $200k a month. The demand is there, the doctors are skilled, and the patients exist, but growth stalls. The truth is, breaking through isn’t about working longer hours. It’s about building the right systems. In this episode, I’ll walk you through what thousands of dentists and

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11:31

#207 5 Step Process to FIX Your Marketing (And it has...

Dental Marketing Goat ·

2025/09/12

In this episode, host Gary Bird reveals the 5-step process to fix failing dental marketing campaigns and double new patient growth. After working with thousands of dentists and analyzing more dental marketing data than anyone else, Gary shares the five key areas: answer, convert, schedule, chief, and recare; that determine whether your practice grows or stalls. If your dental marketing isn’t working, these proven strategies will help you reduce no-shows, increase treatment acceptance, and gen...

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13:11

#206 5 Dental Marketing Mistakes That Almost Sank My...

Dental Marketing Goat ·

2025/09/10

In this episode, host Gary Bird shares the five biggest dental marketing mistakes that nearly sank his career and how dentists can avoid them. These insights are critical for any dentist looking to improve dental practice growth, new patient acquisition, and marketing ROI. The last one is the biggest growth killer: 1. Not knowing the difference between the three points of entry for a practice 2. Not knowing the gap between high-intent vs low-intent patients 3. Not realizing how leaky th...

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6:24

#205 Why is Dental Marketing so Hard and Confusing?

Dental Marketing Goat ·

2025/09/05

In this episode, host Gary Bird explains why dental marketing is so confusing for dentists and breaks it down into four key categories every practice owner must understand. Many dentists struggle with marketing because it’s always changing, their office operations affect results, tracking is often missing, and competition is constantly shifting. Gary shares why marketing success depends on aligning your practice’s phone handling, scheduling, and patient referrals with your campaigns. If you’v...

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6:48

#204 Block vs. Wave vs. Hybrid Scheduling — Which...

Dental Marketing Goat ·

2025/09/01

In this episode, Gary Bird breaks down why most dental practice schedules are broken and how smarter scheduling systems can dramatically increase dental growth. No matter how strong your dental marketing is, it won’t work if new patients can’t get an appointment quickly, and Gary explains why block scheduling, wave scheduling, and hybrid scheduling are essential for reducing no-shows and maximizing treatment opportunities. Learn how to prioritize new patients, improve patient flow, and create...

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8:44

#203 How Much Should I Spend on Dental Marketing?

Dental Marketing Goat ·

2025/08/25

In this episode, Gary Bird breaks down one of the most common questions in dental marketing: “How much should I spend on marketing for my dental practice?” Using proven strategies from working with hundreds of dentists, Gary explains the formula for calculating the right dental marketing budget based on production, new patient goals, and practice growth targets. If you’ve ever wondered whether to spend 1%, 3%, or 7% of your production on marketing—or how to balance patient referrals with paid...

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225 results

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