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PODCAST

Dental Marketing Goat

Welcome to the Dental Marketing Goat Podcast, where we discuss proven dental marketing strategies that consistently attract predictable new patient flow to your practice.Whether you"re a solo practitioner or part of a larger group, we"ll provide valuable insights and actionable tips to help your dental practice thrive.Tune in as we explore the latest trends and techniques in dental marketing and how you can use them to drive predictable, sustained growth for your business.

business marketing

All Episodes

14:32

#229 How this Dentist DOUBLED Average Collections Per...

Dental Marketing Goat ·

2025/12/23

🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc 🚀The mastermind fills fast - apply now and start scaling with confidence: https://shorturl.at/AenIt In this episode, host Gary Bird sits down with Dr. Jancy Parkerson to reveal how her dental practice doubled production per patient and is on track for more than $2 million in collections this year. Dr. Jancy breaks down the patient financing strategy, treatment presentation process, and team workflow that

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5:10

#228 Busy Doctors, Broken Systems

Dental Marketing Goat ·

2025/12/17

🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc 🚀Spots are limited - secure your seat in the mastermind that’s changing how dentists grow: https://shorturl.at/AenIt Most doctors think the basics are obvious. They are not. Today’s episode is about SOPs and training, and why they quietly break down inside growing practices. I reviewed five client accounts today. Every one of them had the same issues. Poor phone conversion, weak block scheduling, low

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14:27

#227 From 17 to 30+ New Patients (Out-of-Network!)

Dental Marketing Goat ·

2025/12/12

🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc 🚀What are top-performing dentists doing differently? Find out inside the mastermind: https://shorturl.at/AenIt In this episode of Dental Marketing Goat, host Gary Bird sits down with Dr. Parth Patel to break down how he grew his fee-for-service dental practice without joining insurance networks. Dr. Patel shares the exact strategy he used to increase new patients from the teens to over 30 per month by...

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5:24

#226 Why Low ROI Might Actually Mean BIG Growth

Dental Marketing Goat ·

2025/12/10

🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc 🚀The mastermind fills fast - apply now and start scaling with confidence: https://shorturl.at/AenIt In this episode, host Gary Bird breaks down a surprising truth about dental marketing ROI and what actually drives long-term practice growth. Using real data from high-performing dental offices, Gary explains why low short-term ROI can still lead to massive production increases when new patients re-care and

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4:37

#225 The 2026 Growth Accelerator System

Dental Marketing Goat ·

2025/12/08

📥Free Resource: https://go.smcnational.com/resources/growth-accelerator-package 🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc 🚀Spots are limited - secure your seat in the mastermind that’s changing how dentists grow: https://shorturl.at/AenIt Your path to scale comes down to five core components. Together, they make a simple growth system for your practice. 1. Ready to Grow in 2026 Checklist A readiness assessment to make sure your team and systems

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2:40

#224 Major News in AI Marketing!!!

Dental Marketing Goat ·

2025/12/05

🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc 🚀What are top-performing dentists doing differently? Find out inside the mastermind: https://shorturl.at/AenIt In this episode, Gary Bird breaks down the major announcement that Sam Altman and OpenAI are preparing to roll out ads inside ChatGPT responses and what this means for dental marketing. Gary explains how AI search behavior is shifting, how ChatGPT could become the next Google, and why this ch...

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5:53

#223 How to Do a HARD Reset on Growing Your Practice...

Dental Marketing Goat ·

2025/12/03

🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc 🚀The mastermind fills fast - apply now and start scaling with confidence: https://shorturl.at/AenIt In this episode, Gary Bird breaks down how dentists can perform a hard reset on their dental practice growth heading into 2026. Gary explains why dental production, collections, patient referrals, and insurance reimbursement have shifted dramatically since 2024 and why most dentists are making less despite

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7:20

#222 Dentists made $17,000 LESS in 2024!

Dental Marketing Goat ·

2025/11/28

🚀Lock In Your $3,000 Credit - Podcast Listeners Only: https://bit.ly/48twj4o 🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc ADA data says dentists’ average income dropped by $17,000 in 2024. American Dental Association (ADA) data indicates the average net income for general practice dentists dropped by over $17,000 in 2024, from $225,230 in 2023 to $207,980 in 2024, primarily due to practice expenses outpacing revenue. Dentists are also working

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19:50

#221 2x New Patients & 37% Collections Growth in 60...

Dental Marketing Goat ·

2025/11/26

🚀Apply here to Double Your New Patients in 90 days: https://go.smcnational.com/case-study 🚀Your $3,000 Growth Boost Awaits—Schedule Your Strategy Call: https://bit.ly/48twj4o: https://bit.ly/48twj4o 🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc In this episode of Dental Marketing Goat, host Gary Bird sits down with Dr. Dave Agia to unpack how his practice doubled new patients, increased collections by 37% in just 60 days, and 2x’d Google reviews....

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5:55

#220 Dental Growth Lagging vs Leading Indicators

Dental Marketing Goat ·

2025/11/24

🚀Schedule your call to lock in your marketing credit: https://bit.ly/48twj4o 🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc In this episode, host Gary Bird breaks down the exact KPIs dentists need to track to drive real dental practice growth, explaining the difference between leading indicators and lagging indicators. Gary Bird shares how metrics like qualified leads, scheduled appointments, new patients, production, and collections each tell a

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6:24

#219 "AI Search" in Dental: Some Things You Should Know!

Dental Marketing Goat ·

2025/11/12

🚀Schedule your call to lock in your marketing credit: https://bit.ly/48twj4o 🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc In this episode, host Gary Bird breaks down the truth about AI search in dentistry, and what it means for your marketing strategy. With tools like ChatGPT, Atlas, and Google’s new AI features, search results are changing fast, and dentists need to know how it impacts their visibility online. Gary reveals real test results fro...

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25:06

#218 Practical Steps to Grow Your Dental Practice...

Dental Marketing Goat ·

2025/11/04

🚀Lock In Your $3,000 Credit - Podcast Listeners Only: https://bit.ly/48twj4o Learn actionable, real-world strategies to grow your dental practice without sacrificing your team culture or patient experience. In this episode, Gary Bird and Dr. Jancy Parkerson share practical steps for scaling sustainably, covering leadership clarity, team alignment, financial planning, and patient retention. Discover how to expand your operations, increase production, and strengthen your practice culture

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4:48

#217 Maximizers vs. Optimizers: Why Your Thinking...

Dental Marketing Goat ·

2025/10/31

🚀Schedule your call to lock in your marketing credit: https://bit.ly/48twj4o In this episode, we’re breaking down two powerful types of thinkers: the maximizers and the optimizers. Maximizers chase growth, momentum, and opportunity, often thinking in top-line terms; how big can we make this? Optimizers, on the other hand, focus on efficiency, systems, and sustainability; how to get the most out of the bottom line. Both can succeed, but they build completely different kinds of busines...

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4:36

#216 Why Isn't My Marketing Working?

Dental Marketing Goat ·

2025/10/24

🚀 Schedule your call to lock in your marketing credit: https://bit.ly/48twj4o In this episode, Gary Bird breaks down one of the most overlooked reasons dental practices struggle to grow: doing the right things in the wrong order. Gary explains why many dentists believe “Google Ads don’t work” or that they’ve “hit a ceiling” in new patient volume, when the real issue is operational bottlenecks like poor phone conversion, scheduling, or customer service that sabotage marketing ROI. This

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22:23

#215 Marketing that Works: How a Chicago Practice...

Dental Marketing Goat ·

2025/10/22

🚀 Lock In Your $3,000 Credit - Podcast Listeners Only: https://bit.ly/48twj4o Discover how Dr. Kim doubled new patients, increased production by 40%, and achieved a 300% ROI through smart dental marketing, team training, and internal referral strategies. In this episode, Gary Bird from SMC National breaks down the campaigns, systems, and leadership mindset that helped Smiles for Miles grow faster and stronger in a competitive market. Connect with our Guest, Here ⤵️ Dr. Jee Sun Kim ...

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4:23

#214 Free Dental Growth Training: How to Increase...

Dental Marketing Goat ·

2025/10/20

🚀Grow your office by 44% for FREE! https://go.smcnational.com/resources/20-20-strategy/dmd 🚀Lock In Your $3,000 Credit - Podcast Listeners Only: https://bit.ly/48twj4o In this episode, Gary Bird reveals a powerful and completely free training that can help you grow your dental practice revenue by up to 44%. Gary breaks down how improving your phone conversion rates and case acceptance can dramatically increase production, profitability, and overall dental growth. Learn the exact s...

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4:04

#213 Did You Hit Your 2025 Goals? How to Grow Your...

Dental Marketing Goat ·

2025/10/17

🚀Here's a practice growth audit for Q4: https://go.smcnational.com/offer/q4-practice-growth-audit 🚀 Your $3,000 Growth Boost Awaits—Schedule Your Strategy Call: https://bit.ly/48twj4o In this episode, Gary Bird shares a proven framework to help dental practice owners hit their growth goals and scale smarter in 2026. As 2025 comes to an end, Gary walks through a six-part dental growth audit covering market demographics, competition, conversion rates, pricing strategy, capacity, and ROI. This

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9:39

#212 Single Brand vs. Multi-Brand in Dental

Dental Marketing Goat ·

2025/10/15

🚨Don’t Miss Out: Secure Your $3,000 Credit: https://bit.ly/48twj4o In this episode, Gary Bird breaks down one of the most common questions in dental marketing and dental group growth, should your dental practice operate under a single brand or multiple brands? Learn the pros and cons of multi-brand vs single-brand dental strategies and how top DSOs like Aspen Dental, Heartland Dental, and Pacific Dental structure their growth. Gary shares a practical framework for choosing the rig...

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7:52

#211 The #1 Indicator of a Successful Marketing Campaign

Dental Marketing Goat ·

2025/10/06

In this episode, host Gary Bird reveals the number one indicator of a successful dental practice and why it determines whether your dental marketing strategy actually works. After years of analyzing data from hundreds of practices, Gary explains why dentist involvement in marketing is the key to dental growth, patient acquisition, and long-term success. You’ll learn how operational decisions, leadership, and marketing alignment directly impact new patient numbers and practice profitability. W...

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10:11

#210 Why More Leads Didn’t Bring You More Patients

Dental Marketing Goat ·

2025/10/01

🚀 Join the Dental Growth Group on Facebook to connect with practice owners leveling up marketing, AI, operations, and collections: https://www.facebook.com/groups/1128133131694060/ 🚀 Download Our Free phone Scripting to turn more calls into appointments: https://go.smcnational.com/redirect-questions 🚀 Get More New Patient Referrals With Our Free Checklist: https://go.smcnational.com/smc-patient-referrals-checklist It’s one of the most frustrating things for a dentist. You see the reports,

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232 results

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