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PODCAST

Field and Garden with Lisa Mason Ziegler

Lisa Mason Ziegler

Join Lisa Mason Ziegler of The Gardener"s Workshop on the Field and Garden Podcast talking flower farming, cut-flower gardening, business, and all things related!

leisure home & garden

All Episodes

00:29:26

#347: Succession Success: Annuals, Perennials, Bulbs,...

Field and Garden with Lisa Mason Ziegler ·

2025/06/17

Ready to take your flower farming to the next level? Join Lisa Mason Ziegler as she shares how to transition from growing annuals to incorporating perennials, bulbs, and woodies into your operation. Learn how succession planting, smart crop choices, and careful planning can create a more sustainable and profitable business. Lisa offers real-life lessons, practical tips, and the encouragement every grower needs to grow confidently and thrive.MentionsLisa's Course: Flower Farming School Online: The

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00:46:10

#346: Choosing Crops That Make (and Save) You Money

Field and Garden with Lisa Mason Ziegler ·

2025/06/10

💐 Want to make more money (and avoid wasting it) in your flower farm? In this episode, Lisa Mason Ziegler shares her hard-earned tips for choosing the best crops to grow for profit. From low-cost annuals to succession planting and market-smart decisions, get practical advice to help you grow a thriving flower business. Whether you're just starting out or refining your crop plan, this episode is packed with insights you can use right away!MentionsLisa's Course: Flower Farming School

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00:26:25

#345: How Flower Farmers Can Shine In A Crisis

Field and Garden with Lisa Mason Ziegler ·

2025/06/03

How Flower Farmers Can Survive (and Thrive) During Hard Times 🌻In this heartfelt episode, Lisa Mason Ziegler shares real-world lessons from 30+ years of flower farming—through 9/11, the 2008 crash, COVID, and today’s economic uncertainty. Learn how to adapt, pivot, and stay rooted when crisis strikes. 🌱 Whether you're a new grower or a seasoned farmer, this episode offers both inspiration and actionable advice.MentionsVideo: Flower Business Opportunities, A Roundtable With The Pros⁠⁠⁠⁠Sign

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00:26:12

#344: Ask A Florist, May Q&A with Ellen Frost

Field and Garden with Lisa Mason Ziegler ·

2025/05/27

Welcome to another episode of our popular weekly live Q&A session on Instagram, Ask a Florist, featuring guest host Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is a floral designer who creates exclusively with flowers and foliage purchased from local growers. She is also one of our course instructors here at The Gardener’s Workshop. In this episode, Ellen fields questions about: telling the story of local flowers, making bouquets, post-harvest care and handling, flower delivery

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00:30:22

#343: Reality: A Garden, or a Landscape?

Field and Garden with Lisa Mason Ziegler ·

2025/05/20

Thinking of starting a garden? 🌿🌸 Learn the crucial difference between a garden and a landscape and why your approach matters! With the right mindset and simple steps, your garden can flourish and bring you joy. Dive in for my practical tips that make gardening rewarding and fun!MentionsField & Garden #342: The Simplicity of a Cutting GardenBooks: Cool Flowers, Vegetables Love Flowers, The Cut Flower HandbookSeeds: Flowers, Veggies, HerbsGet our free LEARN app here.Get our free SHOP app

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00:31:30

#342: The Simplicity of a Cutting Garden

Field and Garden with Lisa Mason Ziegler ·

2025/05/13

Today, we’re diving deep into the wonderful world of cutting gardens. Whether you’re a seasoned gardener or just starting out, this guide will help you create a cutting garden that brings joy and beauty to your life. Here, Lisa covers what you need to know to make your cutting garden thrive.MentionsOnline Courses: The Easy Cut Flower Garden, Cool Flowers from Seed to HarvestBooks: Cool Flowers, Vegetables Love Flowers, The Cut Flower HandbookSeed Collection: Cut-Flower Garden⁠⁠⁠⁠⁠Sign up to receive

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00:41:04

#341: Diane Szukovathy, on Floral Standards

Field and Garden with Lisa Mason Ziegler ·

2025/05/06

Today, Lisa dives into the experiences and insights of Diane Szukovathy of Jello Mold Farm. A passionate flower farmer and co-founder of the Seattle Wholesale Growers Market, through her journey, we explore the importance of standards in the floral industry, the power of collaboration amongst flower farmers, and the creation of a valuable new resource for flower farmers everywhere.MentionsGet the Book: Floral StandardsAbout Diane and Jello Mold FarmSign up to receive our weekly Farm

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00:27:18

#340: Lennie Larkin's April Q&A, Ask A Flower Farmer

Field and Garden with Lisa Mason Ziegler ·

2025/04/29

Today’s episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. This one featured guest host Lennie Larkin, author of Flower Farming for Profit and owner of B-Side Farm in Oregon. She is also one of our course instructors here at The Gardener’s Workshop. In this Q&A, Lennie fielded questions about time management, marketing your flowers, building an email list, and more.MentionsLennie’s Instagram: ⁠flowerfarming.forprofit⁠, ⁠B-Side

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00:25:51

#339: Resist the Urge...

Field and Garden with Lisa Mason Ziegler ·

2025/04/22

Let’s dive into why overplanting can be a problem. You might think, “Oh, I’ll just plant a little more!” But when you do this, you can overcrowd your garden. This makes it harder to care for your plants, leading to chaos.MentionsOpen Farm Event: June 28, 2025⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠The⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠⁠ The Cut Flower

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00:31:21

#338: "Why I Don’t Use Floral Recipes" with Ellen Frost

Field and Garden with Lisa Mason Ziegler ·

2025/04/15

Join Lisa Mason Ziegler and Ellen Frost as they discuss the limitations of floral recipes and the beauty of creating unique designs with local flowers. Discover how flexibility, communication, and community relationships can empower you to confidently make unique floral arrangements without using recipes.MentionsEllen’s newsletter signup⁠⁠Ellen’s YouTube Channel⁠Follow on Instagram: ⁠⁠Ellen Frost Flowers⁠⁠, ⁠Local Color Flowers⁠Ellen Online Courses: Florist School Online, Preparing to Sell to

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00:31:01

#337: How Flower Farm Spending Makes or Breaks You

Field and Garden with Lisa Mason Ziegler ·

2025/04/08

Let’s talk money—the kind that keeps your flower farm alive or quietly drains it dry. In this episode, Lisa digs into the tough truth about spending on the farm: what’s worth it, what’s not, and how to make choices that lead to long-term success instead of slow collapse. If you're ready to face your farm finances head-on, this one's for you.MentionsFree Phone App for Live Gardening Shows: Get the AppLisa's Course, Flower Farming School Online⁠⁠⁠⁠Shop the TGW Online Store for all your

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00:35:01

#336: Ask A Flower Farmer with Daniel Schavey (March)

Field and Garden with Lisa Mason Ziegler ·

2025/04/01

This episode features a takeover of our popular “Ask a Flower Farmer” live Q&A session on Instagram. Daniel Schavey of Petal Pickers Flower Co. in Greenville, SC hosted this one. Daniel is a 9th-year flower farmer growing in zone 8a and an alumnus of most of The Gardener’s Workshop’s online courses. Here, Daniel offers an update on his growing season and answers questions on topics such as growing flowers for Mother's Day, seed starting and growing tips, how to "hedge your bets" in

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00:26:58

#335: Ask A Florist, March Q&A with Ellen Frost

Field and Garden with Lisa Mason Ziegler ·

2025/03/25

Today’s episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. However, this one we called Ask a Florist featured guest hostess Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is a floral designer who creates exclusively with flowers and foliage purchased from local growers. She is also one of our course instructors here at The Gardener’s Workshop. In this Q&A Ellen fielded questions about: farmer-florist relationships, design

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00:41:57

#334: "Should You Sell to Florists?" with Ellen Frost

Field and Garden with Lisa Mason Ziegler ·

2025/03/18

Should you sell your flowers to florists? What attributes make a farmer a good match for selling to a florist? Here, Lisa chats with Ellen about her experiences working with 40+ flower farmers in her region. Learn what she thinks it takes to be successful in this popular selling channel and how you can accomplish it.MentionsEllen’s newsletter signup⁠⁠Ellen’s YouTube Channel⁠Follow on Instagram: ⁠⁠Ellen Frost Flowers⁠⁠, ⁠Local Color Flowers⁠Ellen Online Courses: Florist School

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00:29:08

#333: Bringing Joy Through Flowers - Meet Tricia and...

Field and Garden with Lisa Mason Ziegler ·

2025/03/11

I’m thrilled to share an inspiring story with you today. I want to introduce you to Tricia from The Simple Sunflower, an organization that’s making a big difference in our community by repurposing flowers for those in need. In my chat with Tricia, you'll learn what they do, how they do it, and ways to apply this in your own community as well. Together, we can bring a little more joy into the world, one bouquet at a time!MentionsThe Simple Sunflower: Website, Instagram⁠⁠⁠⁠Shop the TGW Online

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00:34:57

#332: Are You Digging Your Business’s Grave?

Field and Garden with Lisa Mason Ziegler ·

2025/03/04

Are you planting for success or setting yourself up for failure? Today, I’m excited to talk about something that many flower farmers, especially those just starting, often overlook. Are you a part-time flower farmer planting for a full-time flower farmer? This question is crucial to your success in the flower farming business.The bottom line is, don’t plant a full-time garden with part-time hours. Be realistic about what you can handle. And most importantly, don’t feel pressured to grow

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00:23:11

#331: Dave Dowling's December Q&A, Ask A Flower Farmer

Field and Garden with Lisa Mason Ziegler ·

2025/02/25

This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. It was guest-hosted by Dave Dowling of Ball/ColorLink, a former flower farmer and the instructor for our online course: ⁠⁠⁠Flower Farming School Online: Bulbs, Perennials, Woodies, and More⁠⁠⁠. Dave is always happy to share his knowledge with our listeners!Topics CoveredManaging gladiolus bulbsPeony growing & maintenanceHydrangea pruningHoliday arrangements using seasonal

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00:27:07

#330: A Flower Farming Life to Love

Field and Garden with Lisa Mason Ziegler ·

2025/02/18

Flower farming isn't just about the blooms, it's about the journey! Join Lisa Mason Ziegler as she shares her insights on facing challenges and making smart choices in the world of flower farming. Your good life awaits! MentionsLisa's Course, Flower Farming School OnlineLisa's Course, The Easy Cut Flower Garden⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠The⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠ is produced by Lisa Mason

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00:26:22

#329: Flower Farmer Grit

Field and Garden with Lisa Mason Ziegler ·

2025/02/11

Today, I want to dive into something really important for anyone looking to succeed in flower farming or any kind of business: grit. I believe developing grit is a choice. It’s not something you’re born with; it’s something you cultivate over time. Each time you face a fear or a challenge and choose to push through, you’re building your grit.MentionsLisa's Course, Flower Farming School Online⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠⁠⁠⁠Sign up to receive our weekly Farm

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00:29:37

#328: 3 Steps to Fail as a Flower Farmer

Field and Garden with Lisa Mason Ziegler ·

2025/02/04

Today I’m thrilled to share some important tips for anyone dreaming of starting a flower farming business. As I look back on my journey, I wish I had these resources when I started. This is about the three key steps that can lead to failure as a flower farmer. I’ve seen many passionate people vanish from the business, and it’s often due to skipping over some basic but crucial steps. I'd love to keep YOU from failing, and I hope these tips help you navigate the challenges of flower farming and

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