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PODCAST

Field and Garden with Lisa Mason Ziegler

Lisa Mason Ziegler

Join Lisa Mason Ziegler of The Gardener"s Workshop on the Field and Garden Podcast talking flower farming, cut-flower gardening, business, and all things related!

leisure home & garden

All Episodes

00:27:20

#367: Lennie Larkin's October Q&A, Ask A Flower Farmer

Field and Garden with Lisa Mason Ziegler ·

2025/11/04

Flower farming is full of beauty, but turning that beauty into a profitable business takes strategy. In this episode, Lennie Larkin breaks down the real numbers behind a thriving flower farm, from understanding profit margins and valuing your time to pricing, marketing, and knowing when to pivot. You’ll learn practical, down-to-earth tips for making smart money decisions, avoiding common pricing traps, and building a farm that not only blooms but lasts. Whether you’re dreaming of your first acre or

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00:24:48

#366: When Fear Feeds on the Unknown

Field and Garden with Lisa Mason Ziegler ·

2025/10/28

Starting a flower business comes with its fair share of jitters — and most new growers face the same three big fears: Are my flowers good enough? Will I have enough to sell? How much should I charge? In this episode, Lisa shares her own early experiences as a new grower and the simple habits that transformed anxiety into steady progress. Whether you’re in your first season or thinking about taking the leap, this conversation is packed with real-world strategies to help you quiet the doubts and find

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00:29:26

#365: Missing the Start

Field and Garden with Lisa Mason Ziegler ·

2025/10/21

The hardest part of starting a flower farm isn’t growing, it’s getting past the fear that keeps you from beginning. In this episode, Lisa shares why fear shows up at the start and how to take simple, practical steps to finally move forward with confidence.MentionsRegister in Oct '25 for Lisa's Live Masterclass, "Where to Sell Cut Flowers: Finding the Best Markets for YOUR Flower Farm" Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠⁠⁠⁠Sign up to receive our weekly

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00:33:25

#364: Turning Fear Into Forward Motion

Field and Garden with Lisa Mason Ziegler ·

2025/10/14

Fear has a sneaky way of keeping flower farmers and small-business dreamers stuck in place. In this episode, Lisa shares a simple plan for breaking through fear, building momentum, and finally moving toward the business you want.MentionsField & Garden #363: The Silent Partner: FearLisa's Book, Cool Flowers⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠The⁠⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠⁠ is produced by Lisa Mason Ziegler,

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00:28:35

#363: The Silent Partner: Fear

Field and Garden with Lisa Mason Ziegler ·

2025/10/07

How I’m Slaying Fear and Downsizing My Flower GardenIn this episode, Lisa opens up about a big change on her farm - downsizing her gardens to match the season her business is in now. She shares how fear quietly holds us back, how she’s facing it head-on, and why scaling down doesn’t mean losing your identity as a grower. If you’ve ever felt stuck between what was and what’s next, this conversation will help you take that first brave step forward.MentionsField & Garden #362: "What's Your

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00:51:00

#362: "What’s Your Problem?" Mentorship Roundtable...

Field and Garden with Lisa Mason Ziegler ·

2025/09/30

Running a flower business comes with big questions: Where should I sell? How do I make the most of my time? In this episode, Lisa Mason Ziegler and Lennie Larkin join me for a candid chat with farmer Torrie Anderson. From farmers markets to flower passes, we share honest advice and real-world strategies that can help you find clarity in your own business.MentionsLennie's online course: ⁠⁠Profitable Flower Farming⁠⁠⁠⁠Lennie’s Instagram: ⁠flowerfarming.forprofit⁠Torrie Anderson, The Flower Farm at

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00:28:32

#361: Snapdragon Growing with Dave Dowling (Encore)

Field and Garden with Lisa Mason Ziegler ·

2025/09/23

I’ve been growing snapdragons for over two decades and thought I had a handle on it—but NOT after this discussion with Dave Dowling!In this episode, we are talking about extending the harvest season, how to do that but variety selection, harvesting, conditioning, and more!This is but a small sampling of what it is like to learn from Dave. I am so pleased to have Dave as one of our online course instructors.Learn more about his course, Bulbs, Perennials, Woodies, and More!Connect with Dave

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00:35:52

#360: The Greatest Skill I Developed: Choosing My Mood

Field and Garden with Lisa Mason Ziegler ·

2025/09/16

In this episode of Field and Garden, Lisa Mason Ziegler shares the skill that transformed her flower farm, her business, and her life: choosing her mood. From small habits like saying a cheerful phrase out loud to keeping a gratitude list and taking a daily walk, Lisa explains how these simple practices can help you stay calm, positive, and resilient — even when life gets messy.Mentions⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up to receive our weekly Farm

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01:18:19

#359: Layne & Lisa on The Flower Podcast

Field and Garden with Lisa Mason Ziegler ·

2025/09/09

Today, we're sharing a recent interview that Layne and Lisa did with Scott Shepherd on The Flower Podcast. They covered lots of great topics and common questions about Cool Flowers, perennials, biennials, and more! So listen in, and enjoy!Re-aired with permission from The Flower Podcast.MentionsThe Flower Podcast, with host Scott ShepherdSeed Talk with Lisa & Layne (watch on YouTube)The Cut Flower HandbookThe BIG Calendar Journal⁠⁠⁠Shop the TGW Online Store for all your seeds and

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00:23:19

#358: Chaos to Clarity: The Origin of the BIG...

Field and Garden with Lisa Mason Ziegler ·

2025/09/02

The BIG Calendar-Journal: The Brain of My Flower FarmEver feel overwhelmed by seed starting and succession planting? In this episode, Lisa Mason Ziegler shares the origin story of the BIG Calendar-Journal—the wall calendar that turned her flower farm around. Discover how a giant calendar became her farm’s brain, why it works better than a garden journal or spreadsheet, and how it transformed chaos into a weekly rhythm of seed starting, planting, and harvesting.You’ll learn:How succession planting

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00:38:18

#357: Inside A Community

Field and Garden with Lisa Mason Ziegler ·

2025/08/26

What makes The Flower Farmer Club such a special place for flower farmers and gardeners? In this episode, Lisa Mason Ziegler pulls back the curtain on the hidden benefits of her popular online membership community. She shares the vision behind the Club, why she considers it an honor to mentor others, and how this community helps growers overcome the common struggles of isolation, overwhelm, and unreliable information. From finding camaraderie and accountability to learning from the experiences of

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00:54:12

#356: The Reality of Starting a Flower Farm

Field and Garden with Lisa Mason Ziegler ·

2025/08/19

Thinking about starting a flower farm? 🌻 In this episode, Lisa Mason Ziegler shares honest insights from her own journey—what it really takes, what to expect in the early days, and how to know if flower farming is the right path for you. If you’ve ever dreamed of turning a love for flowers into a business, this is a must-listen!Mentions⁠⁠⁠Book: The New Organic Grower by Eliot ColemanJoin the Waitlist: Lisa's BIG Calendar-JournalFree Bug ID Phone App: SEEK by iNaturalistAssociation of

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00:21:45

#355: Dave Dowling's June Q&A, Ask A Flower Farmer

Field and Garden with Lisa Mason Ziegler ·

2025/08/12

This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. It was guest-hosted by Dave Dowling of Ball/ColorLink, a former flower farmer and the instructor for our online course: ⁠⁠⁠Flower Farming School Online: Bulbs, Perennials, Woodies, and More⁠⁠⁠. Dave is always happy to share his knowledge with our listeners!Topics CoveredPeony care: fertilizer timing, summer watering, and planting in warm zonesDahlia care: watering needs, pests,

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01:00:38

#354: Lisa Talks Cool Flowers on The Dirt on Flowers...

Field and Garden with Lisa Mason Ziegler ·

2025/08/05

In this special episode of Field & Garden, we're thrilled to share an interview that originally aired on The Dirt on Flowers podcast. Lisa Mason Ziegler dives into the world of cool-season hardy annuals — what she calls “cool flowers” — and why fall planting can be a game-changer for flower farmers and gardeners alike. Whether you're new to the concept or looking to refine your approach, this conversation is full of practical tips, inspiration, and real-world insights.MentionsThe Dirt

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00:19:35

#353: Top 5 Mistakes, Cool Flowers Edition (Encore)

Field and Garden with Lisa Mason Ziegler ·

2025/07/29

These are the top 5 mistakes I see folks making related to Cool Flowers, don't be one of them!1. Not knowing your first & last frost dates, along with your lowest expected winter temperature2. Not preparing your garden beds ahead of time3. Not knowing how each seed prefers to be started (indoors or outside, direct sow vs transplants)4. Not providing the right environmental conditions seed sprouting and optimal seedling growth (light, temperature, air, and water)5. Failing to realize that you

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00:32:29

#352: Cool Flowers, Unveiling the Truth (Encore)

Field and Garden with Lisa Mason Ziegler ·

2025/07/22

If you are a Southerner or a Northerner, you may think the Cool Flower concept doesn't work for you. Nothing could be further from the truth! When you find your planting time sweet spot, you will be the envy of all your grower friends, and your customers will think you are nothing short of a miracle worker!As a Southerner, I spent years at the farmers market watching customers love on my sweet peas and tell me why they can't be grown here - Ha!Meanwhile, I hear from my northern flower

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00:28:31

#351: Easy Flower Sales, Spring vs. Summer (Encore)

Field and Garden with Lisa Mason Ziegler ·

2025/07/15

Stepping away and looking at the big picture, it is easy to see why and how we have been skipping over spring crops. Some of us go to extremes to get warm plants blooming sooner than they should be and others are still planting this family way too late to reap the rewards that well-established plants give. Warm-season plants are familiar, which makes them seem easier to grow.I want to fast forward to where this journey of embracing seasonality with cool-season hardy annuals can lead.This is a trend

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00:24:25

#350: Why Grow Annuals? (Encore)

Field and Garden with Lisa Mason Ziegler ·

2025/07/08

I stumbled into growing annuals. I initially began planting perennials, but I quickly saw the error of my ways - I was going to run out of space, QUICK!As my business was gaining more demand than flowers I had-- I became a little crazy figuring out how to make the most of my total property of 1.17 acres that also had my home and outbuildings.I already had a nice stand of hydrangeas in our landscape and thought-- bingo, use it all. But then I needed a consistent supply-- I didn't see it yet but

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00:27:28

#349: Lennie Larkin's May Q&A, Ask A Flower Farmer!

Field and Garden with Lisa Mason Ziegler ·

2025/07/01

💐 Struggling with flower pricing or choosing the right crops? Get real-world advice from a seasoned flower farmer and coach on how to price confidently, pick profitable perennials, and deal with pesky pests like thrips. Whether you're just starting or growing your flower biz, these tips will help you build a thriving, sustainable farm.🌿 Learn how to:Set smart prices for retail and wholesaleUse foliage like raspberry & eucalyptus to boost bouquet valueGrow reliable, profitable

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00:54:46

#348: Top 3 Perennials That Pull Their Weight with...

Field and Garden with Lisa Mason Ziegler ·

2025/06/24

Discover the Top 3 Perennials that truly earn their keep on a cut flower farm! Join Lisa Mason Ziegler and Dave Dowling as they share expert advice on growing peonies, Baptisia, and sedum -perennials that offer high yield, low maintenance, and long-term profitability. Perfect for beginner and seasoned flower farmers alike.Mentions⁠Dave's Course: ⁠Flower Farming School Online: Bulbs, Perennials, Woodies, and MoreFlower Farming School Online: Growing Cut Flower Crops in Hoop and

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