Field and Garden with Lisa Mason Ziegler

00:21:10

#415: Why We Brought Back Our Seed Fundraiser

Field and Garden with Lisa Mason Ziegler ·

2026/10/06

Nearly 20 years after first trying the idea, we’ve brought The Gardener’s Workshop Seed Fundraiser program back with better tools, simpler fulfillment, and the same goal: helping groups raise money while helping more people succeed at growing flowers from seed. Lisa shares how the program began, why it was put on hold, and how it works today.Mentions*New* The Gardener's Workshop Seed Fundraiser Program⁠⁠⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shop the TGW Online Store for all

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00:26:36

#414: The Forgotten Flowers of Spring

Field and Garden with Lisa Mason Ziegler ·

2026/09/29

What happened to the flowers that once filled our spring gardens? Lisa shares the story of cool-season hardy annuals, why so many of these beautiful flowers were forgotten, and how learning when to plant them can bring an entirely new season of blooms back to your garden.MentionsCool Flowers resources: Book, Online Course, Planning ToolLisa's book, The Cut Flower Handbook⁠⁠⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and

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00:37:09

#413: Have We Met? Lisa’s Flower Farming Story

Field and Garden with Lisa Mason Ziegler ·

2026/09/22

How did a flower farmer with limited land, no greenhouse, no tractor, and no cooler build a successful flower farming business and eventually The Gardener’s Workshop? Lisa shares her story, the challenges that shaped how she grows and teaches, and some of the lessons she learned through nearly three decades of flowers, business, and figuring things out as she goes.MentionsFree Resources: All About Soil BlockingLisa's Book, Growing A Beautiful Life⁠⁠⁠⁠⁠⁠Sign up to receive our weekly Farm

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00:36:09

#412: How To Stop Overplanting

Field and Garden with Lisa Mason Ziegler ·

2026/09/15

More flowers aren’t always better! In this episode, Lisa shares why overplanting can lead to weeds, missed harvests, broken succession plans, and garden burnout — and how growing less can actually help you create a healthier, more productive, and much more enjoyable cutting garden.MentionsMerlin Bird ID Phone App (free!)Lisa's Book, Growing A Beautiful Life⁠⁠⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠⁠The⁠⁠⁠⁠⁠⁠ Field

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00:33:32

#411: Birthing the Cool-Season Cut-Flower Planner

Field and Garden with Lisa Mason Ziegler ·

2026/09/08

Cool-season flowers can be confusing because they don’t follow the same rules as warm-season flowers. In this episode, Lisa shares the story behind the new Cool-Season Cut-Flower Planner and explains how it can help you grow gorgeous spring blooms with more confidence.MentionsThe Cool-Season Cut-Flower PlannerLisa's Book, Cool FlowersLisa's Book, The Cut Flower HandbookBIG Calendar-Journal⁠⁠⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shop the TGW Online Store for all your seeds

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00:24:52

#410: Ask A Florist, with Ellen Frost

Field and Garden with Lisa Mason Ziegler ·

2026/09/01

This episode of Field & Garden is a replay of a recent Ask Me Anything event with guest host Ellen Frost, one of our online instructors and the owner/head designer of Local Color Flowers in Baltimore, Maryland.Ellen shares practical floral design advice for working with seasonal, locally grown flowers — including favorite foliage for September weddings, how to keep hydrangeas hydrated, reliable flowers for fall boutonnieres, ways flower farmers can practice designing with what they grow, and why

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00:44:03

#409: Fall Blooms Worth Planning For

Field and Garden with Lisa Mason Ziegler ·

2026/08/25

Fall flowers deserve more attention — especially if you want rich color, useful texture, long vase life, and blooms that customers are excited to buy in September and October. In this episode, Lisa shares 13 standout flowers and foliage for the fall cutting garden, plus simple planning tips to help you time them well for next season.MentionsThe Flower Farmer Club, presented by The Gardener's WorkshopBaker's Dozen Fall Flowers (find them here)Florist's KnifeBIG

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00:38:34

#408: How to Ask for the Review

Field and Garden with Lisa Mason Ziegler ·

2026/08/18

Happy customers are one of the best marketing tools a flower business can have, but they often need a simple invitation to share their experience. In this episode, Lisa explains why reviews matter, when to ask for them, and how to make it easy for customers to help others discover your flowers.Social Media suggestion"We hope you’re loving your experience with The Gardener’s Workshop! If you have a moment, we’d be thrilled if you could share your thoughts with us in a review. Your feedback helps

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00:37:49

#407: Landscape Tips From A Flower Farmer

Field and Garden with Lisa Mason Ziegler ·

2026/08/11

A beautiful landscape does not have to feel like one endless chore. In this episode, Lisa shares practical flower-farmer habits — like planting in groups, planning before buying, choosing the right season, and feeding the soil — that can help create a more peaceful, low-maintenance garden.MentionsPreorder Lisa's New Book, Growing A Beautiful LifeThe BIG Calendar-Journal⁠⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠The⁠⁠⁠⁠⁠

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00:19:30

#406: Top 5 Mistakes, Cool Flowers Edition (Encore)

Field and Garden with Lisa Mason Ziegler ·

2026/08/04

Cool Flowers can bring some of the earliest, strongest, and most rewarding blooms of the season — but only when their timing and needs are understood. In this episode, Lisa walks through five common pitfalls that can trip up gardeners and flower farmers, plus the simple shifts that can set you up for cool-season success.Mentions⁠⁠Silage Tarp⁠⁠Plug Suppliers: ⁠⁠Farmer Bailey⁠⁠, ⁠⁠Ball Hort/Colorlink⁠⁠⁠⁠Cool Flower Seeds ⁠⁠from The Gardener's WorkshopLisa's Book, ⁠⁠⁠⁠Cool Flowers⁠⁠⁠⁠Online

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00:32:29

#405: Cool Flowers, Unveiling the Truth (Encore)

Field and Garden with Lisa Mason Ziegler ·

2026/07/28

If you are a Southerner or a Northerner, you may think the Cool Flower concept doesn't work for you. Nothing could be further from the truth! When you find your planting time sweet spot, you will be the envy of all your grower friends, and your customers will think you are nothing short of a miracle worker!As a Southerner, I spent years at the farmers market watching customers love on my sweet peas and tell me why they can't be grown here - Ha!Meanwhile, I hear from my northern flower

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00:26:21

#404: July Check-In: Spring Flowers Start Now

Field and Garden with Lisa Mason Ziegler ·

2026/07/21

It may be hot outside, but now is the time to start thinking about spring flowers. In this episode, Lisa shares why July planning is the key to earlier blooms, stronger plants, and a spring garden that’s already set up for success long before winter arrives.MentionsRegister for a Free Live Webinar: When Do YOU Plant Cool Flowers?The Garden Club of Virginia's Historic Garden WeekThe BIG Calendar-Journal⁠⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shop the TGW Online Store for all your

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00:27:56

#403: When Everything Blooms at Once

Field and Garden with Lisa Mason Ziegler ·

2026/07/14

What do you do when the garden bursts into bloom all at once — and then leaves you with buckets of flowers, wasted stems, or an empty-looking garden a few weeks later? In this episode, Lisa shares how simple succession planting can help spread out the work, extend the harvest, and keep flowers coming through the season.MentionsThe Cut Flower Handbook: Hardcover, Spiral-BoundThe BIG Calendar-JournalPlant-It-Pink Video Series (on YouTube)⁠⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shop the

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00:32:55

#402: When Flower Sales Drop: What to Do Next

Field and Garden with Lisa Mason Ziegler ·

2026/07/07

Summer slowdowns can feel discouraging when the flowers are blooming, but sales suddenly go quiet. In this episode, Lisa shares practical ways to make the most of the season: using extra flowers for marketing, creating simple offers, preparing for fall sales, and making smart decisions instead of panicked ones.MentionsBook, The Flower Farmer by Lynn ByczynskiAmy's Organic Garden on InstagramRooster Pepper Seeds (for fall wreaths)The Flower Farmer Club, Presented by The Gardener's

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00:21:07

#401: Good Flower Farming Advice Doesn't Expire

Field and Garden with Lisa Mason Ziegler ·

2026/06/30

Trends, tools, and growing seasons may change—but the advice that builds successful flower farms remains remarkably steady. In this episode, Lisa shares the timeless lessons that help growers make wiser choices, protect their time and money, and build confidence season after season.MentionsPublication: Growing for MarketFrank & Pamela Arnosky (Website)Lisa's Course: The Basics, Annual Crops, Marketing, and More⁠Dave's Course: Bulbs, Perennials, Woodies, and MoreLIMITED-TIME

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00:54:46

#400: Top 3 Perennials That Pull Their Weight with...

Field and Garden with Lisa Mason Ziegler ·

2026/06/23

Which perennials truly earn their space on a cut flower farm? In this episode, Lisa and Dave Dowling reveal three standout crops that deliver lasting value through dependable harvests, manageable care, and strong sales potential.Originally aired as episode #348 on 6/24/25Mentions⁠⁠⁠Dave's Course: ⁠⁠Flower Farming School Online: Bulbs, Perennials, Woodies, and More⁠⁠Flower Farming School Online: Growing Cut Flower Crops in Hoop and Greenhouses⁠⁠Ball/Colorlink: plant broker⁠⁠Walter's Gardens:

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00:32:54

#399: Random Tips, or Roadmap?

Field and Garden with Lisa Mason Ziegler ·

2026/06/16

Flower farming advice is everywhere! But more information doesn’t always mean more clarity. In this episode, Lisa talks about the difference between collecting random tips and following a real roadmap, and why learning in the right order can save new growers time, money, and frustration.MentionsThe BIG Calendar-JournalLisa's Course: ⁠Flower Farming School Online⁠⁠⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠The⁠⁠⁠⁠⁠ Field

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00:46:10

#398: Choosing Crops that Make (and Save) You Money...

Field and Garden with Lisa Mason Ziegler ·

2026/06/09

Want to make more money (and avoid wasting it) on your flower farm? In this episode, Lisa shares her hard-earned tips for choosing the best crops to grow for profit. From low-cost annuals to succession planting and market-smart decisions, get practical advice to help you grow a thriving flower business. Whether you're just starting out or refining your crop plan, this episode is packed with insights you can use right away!MentionsLisa's Course: ⁠Flower Farming School Online⁠⁠⁠⁠⁠⁠Sign up to

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00:28:27

#397: Buckwheat, A Speedy Summer Cover Crop

Field and Garden with Lisa Mason Ziegler ·

2026/06/02

Empty summer beds can turn into weedy messes fast—but buckwheat is a simple cover crop that can step in while you wait. In this episode, Lisa shares why buckwheat is one of her favorite warm-season tools for suppressing weeds, feeding pollinators, building soil, and keeping the garden working between crops.MentionsCover Crop, BuckwheatSilage Tarp⁠⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠⁠The⁠⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠⁠⁠ The

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00:19:01

#396: The Power of Community (Encore)

Field and Garden with Lisa Mason Ziegler ·

2026/05/26

Today, I am here to share my thoughts on something that has had a big impact on my flower farming journey personally: community. A community is powerful, no matter where you are on your flower farming journey. I created The Flower Farmer Club to be a safe place for us all to be motivated and encouraged, and to be a place for learning, inspiration, and exploration! I am so eager to join you on your adventure, and I look forward to seeing you in the club.MentionsThe Flower Farmer Club, presented by

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