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PODCAST

Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

Michelle J Raymond - LinkedIn B2B Expert

Social Media for B2B Growth is the podcast for B2B marketers who want LinkedIn insight — not hacks. Hosted by Michelle J Raymond, a globally recognised LinkedIn Company Page strategist and founder of B2B Growth Co, this podcast focuses on how B2B organisations use LinkedIn as a strategic business channel. Most episodes are solo insights from Michelle, based on real-world work with B2B marketing teams, leaders, and sales organisations. The emphasis is on clarity, relevance, and sustainable growth —

business marketing

All Episodes

18:42

How to Use AI and Automation on LinkedIn Without...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/08/19

AI and automation tools can help B2B marketers scale their content or get their LinkedIn accounts shut down! LinkedIn expert Michelle J Raymond breaks down how to use AI responsibly, what LinkedIn’s user agreement actually says, and how to stay compliant while increasing productivity.Key moments in this episode -00:00AI and Automation on LinkedIn00:32The Rise and Fall of AI Hype02:52Understanding LinkedIn's User Agreement06:41The Dangers of Automation Abuse10:59Safe Tools for LinkedIn

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29:53

How to Build a B2B Brand Buyers Remember with Ty...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/08/12

LinkedIn brand expert Ty Heath from the B2B Institute joins Michelle J Raymond to reveal how B2B marketers can stand out, ditch boring corporate content, and build brands buyers remember.If you’re tired of playing it safe on LinkedIn and want to escape the Sea of Sameness, this episode breaks down exactly how to go bold, balance brand with demand, and create content that sticks in your audience’s mind.🔥 What You’ll Learn 00:00 Intro – Why B2B marketers can’t afford to blend in01:42 The “Sea of

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18:19

The New LinkedIn Strategy Every B2B Brand Needs

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/08/04

The LinkedIn algorithm changed (June 2025). Learn what it means for LinkedIn Company Pages. Discover why traditional strategies are failing and get a new framework for success. Perfect for Company Page Admins and Social Media Managers looking to stay ahead.Key moments in this episode -00:00LinkedIn Algorithm Shift June 202500:57Impact on LinkedIn Company Pages03:20Recent Changes and Challenges06:41Broken Strategies in Company Pages12:57P.A.G.E Advocacy Framework16:53Wrap Up & HomeworkToday's

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22:52

LinkedIn Algorithm Changed. Use This NEW Content...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/07/30

Discover three content types driving engagement on LinkedIn after the 2025 algorithm change. Boost visibility with this updated B2B content strategy.Learn about what content formats to post and LinkedIn expert Michelle J Raymond's strategic advice on leveraging LinkedIn for business growth through 2025. Key moments in this episode - 00:00Recap of LinkedIn Algorithm Changes04:183 Essential Content Types for LinkedIn in 202506:10Polls: The Engagement Booster08:01LinkedIn Lives: Building Community in

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21:36

LinkedIn Algorithm Just Changed. Here's What Works Now

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/07/22

Navigating LinkedIn Changes(July 2025): Pay-to-Play Strategy, Algorithm Updates, and New Features. Everything B2B Marketers need to know to stay ahead. Discover what's driving LinkedIn's decisions and how these updates impact B2B marketers and their LinkedIn B2B marketing strategy. Learn about new features to watch for and LinkedIn expert Michelle J Raymond's strategic advice on leveraging LinkedIn for business growth through 2025. Key moments in this episode -00:00The Changing LinkedIn

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15:44

Business Growth on LinkedIn Starts With This

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/07/15

Is your B2B LinkedIn strategy falling flat, despite all the effort your team puts in? Hint: You don't grow on LinkedIn by doing more. You grow on LinkedIn by working together. Key moments in this episode -00:00Why Your LinkedIn Strategy Isn't Working01:09Common Issues with B2B LinkedIn Strategies05:31The Power of Alignment07:26Improve Your LinkedIn Results11:05Shared LinkedIn KPIs12:50LinkedIn B2B Strategy Fails14:03Grow by Working TogetherCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on

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19:13

Why Your Team Isn't Posting On LinkedIn (And How to...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/07/08

Is your team struggling with LinkedIn? In this episode, Coach Michelle J Raymond delves into common misconceptions about using LinkedIn for business and how to set your team up for success. Learn why assuming LinkedIn is easy can set your team up for failure and discover practical tips on providing the necessary support and training. Michelle offers insights on how to create an effective employee advocacy program, the importance of social media policies, and realistic expectations for time and

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21:39

The Non-Cringe Guide to Writing LinkedIn Sales Posts

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/07/06

Struggling to write LinkedIn sales posts without sounding cringe? Learn how to sell with confidence using a simple, proven copywriting framework.Key moments in this episode -00:00Overcoming the Fear of Sales Posts on LinkedIn00:47The Misconceptions About Selling on LinkedIn05:30Mindset Matters10:04The Consequences of Avoiding LinkedIn Sales Posts14:09The Non-Cringe Guide to LinkedIn Sales Posts17:03Mastering Sales Copywriting Frameworks20:07The Power of Copywriting in LinkedIn SalesCONNECT WITH

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14:45

The Real Reason Your B2B LinkedIn Posts Are Getting...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/06/27

Are you sick of your LinkedIn content being ignored? Let's discuss the most likely cause and actionable strategies to improve your LinkedIn visibility and engagement. Discover how cultivating a strong point of view, crafting engaging hooks, and presenting your authentic self can enhance your LinkedIn presence.Key moments in this episode -00:00Playing It Safe on LinkedIn00:36The State of LinkedIn Content01:45The Problem with Most LinkedIn Content03:50Creating Engaging LinkedIn Content: The

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13:48

What Really Happens When You Take a Break from LinkedIn

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/06/22

Feeling guilty about taking time off LinkedIn? LinkedIn expert Michelle J Raymond shares what really happens when you step away and why consistency doesn’t mean posting daily. A must listen for B2B marketers balancing business and burnout.Key moments in this episode -00:00 The guilt of going quiet on LinkedIn03:40 Fear vs reality: Will the LinkedIn algorithm punish you?06:15 What happened to reach and engagement after the break08:22 LinkedIn relationships matter more than the algorithm10:10 Advice

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33:02

Don't Fall For These "Smart" LinkedIn Tactics

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/06/10

Discover the prevalent LinkedIn scams and warning signs that can harm your brand and business. Coach Michelle J Raymond and guest Scott Aaron, discuss the dangers of these tactics, the signs to spot them, and the repercussions they can have on your LinkedIn presence.Key moments in this episode -00:00Intro Guest - Scott Aaron01:47The Problem with LinkedIn Engagement Pods05:06Spotting Fake Engagement on LinkedIn12:28The Temptation and Pitfalls of Buying LinkedIn Followers20:14The Dangers of Rented

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13:11

Why Your LinkedIn Company Page Isn't Working (Plus 5...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/06/03

Is your LinkedIn Company Page stuck in silence? LinkedIn Pages expert Michelle J Raymond breaks down the five biggest mistakes B2B brands make and what to do instead to drive real engagement, visibility, and results.Key moments in this episode -00:00Why Your LinkedIn Company Page is Invisible02:17Unoptimised LinkedIn Page Setup04:10Boring LinkedIn Company Page Content06:23LinkedIn Unoriginal Content08:40Broadcasting Instead of Engaging10:08Don't Hide Your Employees12:06Take Action on LinkedInCONNECT

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17:57

What’s Killing Trust on LinkedIn (and You Might Be...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/05/29

Let's break down the subtle mistake B2B marketers are making that’s quietly eroding trust and it’s more common than you think. If you want your brand to stand out for the right reasons, this is the wake-up call you need.Key moments in this episode -00:00Introduction01:06RecipeGate: The Controversy Unfolds03:16The Cost of Copying in Marketing05:13Importance of Original Content on LinkedIn09:33Personal Branding Journey13:54Tips for Staying Original on LinkedInCONNECT WITH MICHELLE J RAYMOND Michelle J

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29:42

Why Founder-Led Brands Fail at Thought Leadership

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/05/20

Learn why having the most LinkedIn Company Page followers can set your brand apart by establishing social proof, credibility, and industry leadership. Discover how to transform your company's presence on LinkedIn, attract new followers, and engage your audience better.Key moments in this episode -00:00Guest - Ashley Faus 00:55Defining Thought Leadership01:51Challenges with Founder-Led Brands02:46Misconceptions in B2B Thought Leadership04:28The Role of Executives in Thought Leadership12:00Identifying

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22:18

Why No One Follows Your LinkedIn Page (What to Do...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/05/13

Struggling to grow your LinkedIn Company Page? In this episode, LinkedIn strategist Michelle J Raymond shares the top four reasons your Page isn’t gaining traction. From lack of strategy to inconsistent content, and what to do to finally see results. Discover how B2B businesses can get back on track, even with limited time and resources.Key moments in this episode -00:00Tackling Company Page Frustrations03:30LinkedIn Company Page Strategy07:08Keeping Up with LinkedIn Changes10:46Consistency in

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18:54

Standing Out on LinkedIn Isn't Actually That Hard...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/05/05

Want to stand out on LinkedIn without resorting to gimmicks? In this episode, Michelle J Raymond shares a simple, practical framework to help B2B marketers discover what makes them different and why it matters.Key moments in this episode -00:00 - Why being different matters on LinkedIn01:30 - The mistake most brands make03:00 – Why blending in costs you opportunities05:00 – 5 questions to find your different13:30 – Updating your LinkedIn profile16:00 – Final tips to own your differenceCONNECT WITH

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19:04

I Was Wrong About LinkedIn Video. It ACTUALLY Works...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/04/24

LinkedIn short form video is it a trend or game-changer for B2B brands?Michelle J Raymond reveals why she changed her mind and now believes LinkedIn is the most underrated video platform for business. In this episode, you'll get the facts, the strategy, and the tools to decide if LinkedIn video is worth your time.Key moments in this episode -00:00 – Is LinkedIn video worth it?01:00 – LinkedIn video feed03:00 – Why this isn’t just another TikTok copy04:50 – LinkedIn’s official video stats (2025)06:45

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18:03

Why No One Engages with Your LinkedIn Content (Do...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/04/21

If you're struggling with LinkedIn engagement, it's time for some tough love. No more blaming the algorithm - time to look in the mirror. Learn how to understand and serve your audience better, leading to higher engagement and business growth. Perfect for marketers and business owners alike, this podcast is packed with practical insights and actionable tips.Key moments in this episode -00:00 Tough Love Truth03:29 Common LinkedIn Content Issues08:00 The Power of Empathy11:01 The R.A.T.E

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21:33

Tim Tams, Travel, and LinkedIn Truth Bombs: P.A.G.E....

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/04/16

Global Insights and the P.A.G.E Advocacy Framework for LinkedIn SuccessJoin Coach Michelle J Raymond as she recounts the highlights of the P.A.G.E Advocacy Tour, sharing invaluable insights from Uplift Live in the UK and Social Media Marketing World in the US. From overcoming travel chaos to meeting LinkedIn connections, Michelle dives into the essentials of LinkedIn strategy, emphasising the importance of fundamentals, storytelling, and the newly introduced P.A.G.E Advocacy framework. Discover how

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11:48

How to Sell on LinkedIn Without Being Salesy

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/04/08

Let's discuss the common misconception that being salesy on LinkedIn is detrimental to business growth. The real problem lies in bad selling practices and here's how to avoid them. Key moments in this episode -00:00 Being Salesy on LinkedIn00:32 Global Page Advocacy Tour01:35 The Real Problem: Bad Selling Practices02:49 Three-Step Framework for Effective LinkedIn Selling07:29 Soft vs. Hard Selling Techniques09:56 Final Thoughts and EncouragementCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on

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