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PODCAST

Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

Michelle J Raymond - LinkedIn B2B Expert

Social Media for B2B Growth is the podcast for B2B marketers who want LinkedIn insight — not hacks. Hosted by Michelle J Raymond, a globally recognised LinkedIn Company Page strategist and founder of B2B Growth Co, this podcast focuses on how B2B organisations use LinkedIn as a strategic business channel. Most episodes are solo insights from Michelle, based on real-world work with B2B marketing teams, leaders, and sales organisations. The emphasis is on clarity, relevance, and sustainable growth —

business marketing

All Episodes

19:51

LinkedIn Company Pages in 2026 - What B2B Brands Must...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2026/01/20

Most B2B brands are running their LinkedIn Company Pages like personal profiles, and it’s quietly killing results.In this episode, Michelle J Raymond breaks down the biggest mistakes B2B marketers make with LinkedIn Company Pages and what must change in 2026 to drive real visibility, engagement and brand growth.If you manage a LinkedIn Company Page, lead B2B marketing, or are responsible for employee advocacy and brand visibility, this episode will help you reset your LinkedIn strategy for 2026.Key

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20:51

LinkedIn B2B Marketing in 2026: New Strategies &...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2026/01/14

Join Michelle J Raymond as she breaks down the major shifts and strategies for LinkedIn B2B marketing in 2026. From the introduction of 360Brew and the rise of pay-to-play features, to the changing demographics of LinkedIn users, she covers all the essential updates. Discover the importance of revisiting your marketing fundamentals, updating your profile and Company Page, and maximising the Power of Two by aligning company and employee efforts. This episode is packed with insights to help you stand

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32:54

What Brain Science Teaches Us About LinkedIn Marketing

Social Media for B2B Growth: LinkedIn Strategy for... ·

2026/01/06

What does brain science really teach us about LinkedIn marketing for B2B marketers?In this episode of Social Media for B2B Growth, LinkedIn expert Michelle J Raymond is joined by marketing behavioural science specialist Nancy Harhut to break down how emotion, relevance, repetition, and buyer psychology shape decision-making on LinkedIn.You’ll learn why B2B buyers are never purely rational, why niche LinkedIn content outperforms broad thought leadership, and how to create LinkedIn marketing that

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34:56

The B2B Marketing Reset for LinkedIn 2026: What to...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/12/18

LinkedIn marketing is changing, and many B2B brands are heading into 2026 with the wrong priorities.In this episode, LinkedIn expert Michelle J Raymond is joined by marketing strategist Bec Chappell to unpack a practical B2B marketing reset for LinkedIn in 2026.They explore what businesses need to stop, start, rethink and redo to get better results from LinkedIn, without relying on AI shortcuts, beige content or chasing the algorithm.You’ll learn:Why LinkedIn strategy must align with real marketing

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27:55

The LinkedIn Plot Twists That Will Shape B2B...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/12/10

LinkedIn changed the rules in 2025 — fast, unexpectedly, and without warning.In this episode, host Michelle J Raymond breaks down the five major plot twists every B2B marketer needs to understand before planning their 2026 LinkedIn strategy.Key moments in this episode -00:00 — The wild year LinkedIn kept us guessing01:00 — Why LinkedIn impressions no longer mean success03:00 — The shift toward relevance + intent metrics06:00 — The rise of comments as a powerful visibility tool10:00 — Company Page

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36:19

LinkedIn Company Pages in 2026. What Every B2B...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/12/04

B2B Marketers are feeling the impact of changes to LinkedIn Company Pages in 2025. Declining reach, falling engagement, confused stakeholders, and pressure to “just make the Page work.”In this episode, Michelle J Raymond sits down with Zoe Bermant to break down what every B2B marketer needs to know for 2026 on how LinkedIn really works and the new strategies that actually drive visibility, followers, and results.If you manage a LinkedIn Company Page or support one as part of your B2B marketing

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28:48

Expert Ghostwriter Reveals Why Your LinkedIn Posts...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/11/24

Why your LinkedIn posts don’t convert and how to fix them. In this episode, we break down the “beige content” problem, why marketers chase likes instead of leads, and the copywriting frameworks that turn LinkedIn content into real B2B conversions. Perfect for anyone looking for higher-impact posts, clearer messaging, and a LinkedIn strategy that actually drives revenue.Key moments in this episode -00:00 Why your LinkedIn posts aren’t converting03:12 The beige content problem in B2B marketing07:40

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35:04

The Truth About LinkedIn Right Now: Shifts,...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/11/20

LinkedIn is changing fast — and if you’re a marketer, creator or professional trying to stay visible, you’ve probably felt it. Engagement is unpredictable. The algorithm feels different. And even top creators with huge audiences are struggling to reach their own followers.In this episode, Coach Michelle J Raymond sits down with LinkedIn creator Michaela Alexis to unpack exactly what’s happening on the platform, how to build “career insurance”, and what’s actually working right now.Key moments in

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32:52

Social Media Customer Care: Best Practices Every B2B...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/11/13

B2B buyers expect fast, human, helpful responses on social media and most brands are failing.In this episode, Michelle J Raymond and social care expert Brooke Sellas break down the best practices for managing customer care across social platforms, increasing responsiveness, and converting conversations into real revenue.Key moments in this episode -00:00Defining Social Customer Care03:15The Importance of Brand Conversations04:47Creating Engaging Content07:00Leveraging Social Media for Business

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01:01:43

Raw Lessons from 200 Podcast Episodes and a Changing...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/11/05

After 200 episodes of interviewing experts, sharing strategies, and tackling the biggest B2B questions on LinkedIn, it’s finally time to switch things up… I’m stepping into the guest seat.No scripts. No filters. Just me, LinkedIn expert Michelle J Raymond, answering the questions I didn’t prepare for, asked by my podcast coach, Neal Veglio.💥 Expect:The untold truth behind what really works on LinkedIn in 2025Why I almost quit (and what brought me back)How podcasting became my #1 source of leads

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21:19

Why Your LinkedIn Posts Aren’t Being Seen (and How to...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/10/29

Are you putting time into LinkedIn posts only to see… nothing? No views, no comments, no traction? You’re not alone. One of the biggest frustrations B2B professionals have right now is that their content feels invisible.In this episode, Michelle J Raymond breaks down exactly why your posts might not be getting seen — and what you can do to fix it. You’ll discover 3 things that are working right now to boost impressions on LinkedIn and 3 things that are holding your posts back.Key moments in this

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19:43

How Tech Is Killing Your LinkedIn Leads

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/10/23

Marketers are spending more time learning the latest martech tools than understanding their customers, and it’s costing them results. In this episode, Michelle J Raymond challenges the obsession with tools and brings the focus back to what really drives growth on LinkedIn: customers.Discover why martech is only as good as the strategy behind it, how to spot when you’ve fallen into the “shiny tools trap,” and practical ways to shift your time and energy back to researching, listening to, and

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12:21

What To Do On LinkedIn When Business Gets Tough (Plus...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/10/14

Are you considering giving up on LinkedIn? When times get tough, it's easy to think that LinkedIn is a waste of time and give up. But LinkedIn B2B Expert Michelle J Raymond addresses the challenges businesses face during tough times and explains why abandoning LinkedIn is the worst possible choice. Michelle shares a practical 15-minute daily plan to boost LinkedIn activity through posting, commenting, and direct messaging. By being consistent and proactive, businesses can maintain visibility and

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17:10

How To Make The LinkedIn Algorithm Work For You (Not...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/10/08

The LinkedIn algorithm has changed. But instead of fighting it, you can make it work for you. In this episode, Michelle J Raymond breaks down what’s different about the new LinkedIn algorithm, why it matters for B2B professionals, and how to train it through proactive actions like updating your profile, posting with purpose, commenting strategically, and building relationships via DMs.If you’ve been feeling like LinkedIn isn’t fun anymore or that the algorithm is against you, this episode will give

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16:30

What Really Grows Your LinkedIn? Posts, Comments or DMs?

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/10/01

Discover the best strategies for leveraging LinkedIn to drive business growth. The pros and cons of posting content, commenting on others' posts, and sending direct messages. Learn about the recent LinkedIn algorithm changes and how to adapt your approach to ensure effective business results. Find out how to balance these activities and maximise your LinkedIn presence to achieve your business goals. Tune in to refine your LinkedIn strategy and start seeing real growth.Key moments in this episode

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14:42

Don't Let Fear Stop You From Posting on LinkedIn...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/09/25

If fear is stopping you from doing your first LinkedIn post, then this episode is for you. Let's discuss what typically holds people back, and more importantly, my secret to flipping the switch and getting started. Key moments in this episode -00:00Overcoming LinkedIn Posting Anxiety01:17The Power of Mindset in LinkedIn Success02:39Common Fears Holding You Back07:57Shifting Focus to Overcome Fear10:33Making Your First LinkedIn Post11:54Michelle's Journey13:36Final ThoughtsCONNECT WITH MICHELLE J

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18:27

Top 10 LinkedIn New Features You Need To Know

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/09/17

Let's discuss the top 10 LinkedIn features that will affect LinkedIn marketing strategies for the rest of 2025. Key moments in this episode -0:00Top 10 LinkedIn Features for Marketers in 202502:46LinkedIn Company Pages New Features05:03Verification Processes on LinkedIn06:38Collaborative Articles08:01New LinkedIn Features10:42Enhanced Analytics and Third-Party Tools14:52LinkedIn's Crackdown on Engagement Pods17:12Final ThoughtsCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a

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20:38

LinkedIn Newsletters vs Email Newsletters vs...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/09/08

LinkedIn newsletters, email newsletters, or Substack? Which one is best for B2B right now? In this episode, LinkedIn expert Michelle J Raymond shares what’s changed since her last update in February, how both her LinkedIn and email newsletters are growing, and why Substack is suddenly the hot topic everyone’s talking about.Whether you’re building an audience, frustrated with LinkedIn’s algorithm, or curious about Substack’s buzz, this episode will help you decide where to focus your time and

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19:05

Sell More By Writing Better LinkedIn DMs People Want...

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/09/02

Learn how to write LinkedIn DMs that people actually want to read and stop killing conversations before they even start. Know what to avoid, how to build trust, and the C.A.R.E. Framework for better LinkedIn sales conversations.Key moments in this episode -00:00 The LinkedIn DM Dilemma00:33The Problem with LinkedIn DMs03:50What Makes a Bad LinkedIn DM?07:29The Importance of Slowing Down08:19Don't Skip Rapport Building14:42The C.A.R.E Framework17:35Slow Down to Build TrustCONNECT WITH MICHELLE J

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17:31

LinkedIn Marketing for Small Businesses: Profile vs....

Social Media for B2B Growth: LinkedIn Strategy for... ·

2025/08/26

If you're a consultant, solopreneur, or running a lean team, knowing where to focus your LinkedIn efforts can be the difference between staying invisible and building a brand that wins business. LinkedIn expert Michelle J Raymond breaks down the strengths of both your personal profile and your Company Page and how to use them together to build trust, credibility, and consistent results.Key moments in this episode -00:00LinkedIn Marketing for Small Businesses00:52LinkedIn Profile vs. Company

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211 results

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