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PODCAST

Add To Cart: Australia’s eCommerce Show

Add To Cart is Australia’s leading eCommerce podcastHosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature "Checkout" episodes - quick, actionable takes on what’s trending in eCommerce, retail, and digital marketing.If you"re growing a Shopify store, leading a retail team, or just trying to stay one step ahead,

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All Episodes

51:21

Obsess Over the Details, Win the Customers: Bon...

Add To Cart: Australia’s eCommerce Show ·

2025/10/05

In today’s Add To Cart episode, Clare sits down with Bushy to reflect on Bon Maxie’s 10-year journey, from the early days of handcrafting in a sawdust-filled garage to manufacturing internationally. She explains how she’s built a customer-first brand while also shaping her business to suit her family’s needs, rejecting the traditional idea of what a “big” business should look like. Today, we’re discussing: How Clare transformed a jewellery storage frustration into Bon Maxie’s first cult produ...

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13:09

How to Use AI For Deeper Customer Connection

Add To Cart: Australia’s eCommerce Show ·

2025/10/02

AI gets thrown around as the answer to cutting costs and speeding things up. Michelle Reeves, Co-founder and CEO of Zipline AI, has a different take. “AI should never replace the relationship”, she says. “It should free us up to focus more on what really matters to customers”. In other words, the real opportunity isn’t to automate customers out of the picture: it’s to pull them in closer. In Today’s Playbook: How Zipline AI helps brands like Disney, Gucci and Hugo Boss use co-creation to boos...

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58:00

Customers as Investors: How Crowdfunding is Reshaping...

Add To Cart: Australia’s eCommerce Show ·

2025/09/28

Kirstin’s career has zig-zagged through medicine, law, consulting, co-founding Future Super, and leading Techstars in Sydney before stepping into the CEO seat at Birchal, Australia’s largest equity crowdfunding platform. With more than 300 campaigns and $200 million raised, Birchal is now a powerhouse for ecommerce founders who want to scale while activating their most loyal customers as shareholders. Today, we're discussing: How Birchal helps ecommerce brands like Outland Denim, Zero Co and ...

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11:05

How To Build A Subscription Channel That Actually...

Add To Cart: Australia’s eCommerce Show ·

2025/09/25

What does it take to turn a routine product into a subscription powerhouse? In this Add To Cart Playbook, Nathan Bush sits down with Jaryd Terkelsen, Co-Founder of BeforeYouSpeak Coffee, the Brisbane-born brand now doing seven figures, stocked in more than 1,500 stores globally, and even backing an Alpine F1 team. Jaryd reveals how BeforeYouSpeak flipped the switch on subscriptions (after years of keeping them hidden) to build one of the stickiest ecommerce models in the game. Today, their av...

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57:32

From SEO to Suitcases: Harry Sanders on Testing,...

Add To Cart: Australia’s eCommerce Show ·

2025/09/21

Explore KADI | StudioHawk Harry Sanders is best known as the founder of StudioHawk, Australia’s largest dedicated SEO agency. But in this episode of Add To Cart, Harry reveals a new chapter: co-founding KADI Luggage, a consumer travel brand launched in 2023. His journey shows what happens when deep digital expertise meets product ambition: you get a brand that’s innovating how Australians pack for travel, and a founder who can talk the talk and walk the walk. Today, we’re discussing: Why Harr...

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10:31

Jennifer Gilbert from Nutra Organics | #556

Add To Cart: Australia’s eCommerce Show ·

2025/09/18

Jennifer Gilbert is the Head of Digital at Nutra Organics, and a former ecommerce leader at RY.com.au, The Facial Co., and Makeup Cartel. With a background in musical theatre and a serious knack for CX, she’s now driving digital growth for one of Australia’s most beloved health food brands. In this episode, we cover: How a benefit-led quiz skyrocketed conversionsWhy quizzes aren’t just acquisition tools, but service features that build long-term trustThe game-changing move of syncing quiz dat...

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58:32

Building an Agentic Workforce: David Brudenell on AI...

Add To Cart: Australia’s eCommerce Show ·

2025/09/14

David’s journey has been anything but ordinary. From studying zoology to leading AI-driven organisations, he’s built a career at the intersection of technology and business. Today, at Decidr.AI, he’s helping ecommerce brands cut the manual “tippy-tapping” across SaaS tools, unify their data, and make decisions that fuel growth instead of just efficiency. Today, we’re discussing: The difference between agentic AI, AI agents and LLMs, and why ecommerce leaders should careHow agentic AI can shif...

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11:34

Pete Ceredig-Evans from Try With Mirra | #554

Add To Cart: Australia’s eCommerce Show ·

2025/09/11

In today’s Checkout, CEO and Founder of Try With Mirra, Pete Ceredig-Evans, gives us a behind-the-scenes look at what fuels his ecommerce brain, from the books that shaped his leadership style to the £400 iPhone book accident that still haunts him. In this episode, we cover: The most expensive online shopping mistake you’ll hear this weekHow Romy The Brand blends fashion and art, and why Pete’s obsessedThe one tool that powers TWM’s remote ops, design, and onboardingThe books that changed how...

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51:42

AI Price Comparison: How Zyft Helps Retailers Win on...

Add To Cart: Australia’s eCommerce Show ·

2025/09/07

Richard Stevens, CEO of Zyft, has spent his first six months steering the AI-powered shopping assistant through a period of explosive growth. With over 650,000 downloads, 100,000+ daily searches, and $7.5 million in fresh funding, Zyft is reshaping how Australians shop, and how retailers compete. Today, we’re discussing: Zyft’s origins and growth: from Damien Waller’s vision in 2019 to 650,000 downloads and $7.5M raised in 2025.How the app works: Chrome and Safari extensions, mobile apps, bar...

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10:50

Melissa Wilkinson & Matt Mosse-Robinson from...

Add To Cart: Australia’s eCommerce Show ·

2025/09/04

In today's Checkout episode, we get to know Melissa Wilkinson, Founder, and Matthew Mosse-Robinson, CEO of Personalised Favours, Australia’s leading personalised gifting brand. From tiny sandwich presses to Better Brother trophies, Mel and Matt share the weird things they’ve bought online, the tools they rely on, and what’s keeping them up at night (spoiler: it’s not the laser engravers this time). Listen to their main episode here. SMS us to request a guest! Support the show Want to lev...

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66:54

The Secrets Behind a 48% Conversion Lift at Nutrition...

Add To Cart: Australia’s eCommerce Show ·

2025/08/31

Today, Nathan is joined by Heather Earl, Head of Ecommerce & CX at Nutrition Warehouse, Australia’s largest supplement retailer with more than 120 stores, nine private label brands and a fast-growing footprint in New Zealand. Twice recognised in the Top 50 People in Ecommerce, Heather has been at the centre of the brand’s digital transformation: from migrating to Shopify and Klaviyo, to launching SameDaySupps and building a loyalty program that rewards customers for being active, not just...

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9:49

Rosie Collins from Deja Marc | #550

Add To Cart: Australia’s eCommerce Show ·

2025/08/28

In this Checkout episode, we go behind the scenes with Rosie Collins, Founder of personalised jewellery brand Deja Marc, a business known for turning sentimental moments into lasting pieces, and doing it all with lean systems and a strong sense of purpose. Today, we’re discussing: Why Rosie has never been served an Instagram ad (true story)The retailers inspiring her right now, including Mecca and OrotonHow she’s experimenting with new personalisation tools in ShopifyBuilding stronger custome...

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54:45

Real-Time Payments and Cashback: Unlocking Conversion...

Add To Cart: Australia’s eCommerce Show ·

2025/08/24

Today’s episode features Caroline Tran, Co-founder and CEO of Hello Clever. Caroline’s journey is as unlikely as it is inspiring. From working in media to building one of Australia’s most ambitious fintech startups, she’s turned a simple belief, people should be clever with their money, into a global payments platform. Hello Clever now offers merchants real-time settlement, cashback-driven loyalty, and AI-powered insights across more than 20 markets. Today, we’re discussing… How Caroline turn...

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9:33

Justin Irvine from The Aggregate Co | #548

Add To Cart: Australia’s eCommerce Show ·

2025/08/21

Justin Irvine is the Co-Founder of The Aggregate Co, the behind-the-scenes ops partner trusted by some of Australia’s most recognisable ecommerce brands, including Showpo, Meshki, Oz Hair and Culture Kings. Known for shaving costs, streamlining fulfilment and turning CX into a strategic weapon, Justin’s helped move over a billion dollars in ecommerce GVM. And he’s not slowing down. Today, we’re discussing… The quirky neck-mounted light that’s pure ops thinking in disguiseHow Betts Footwear is...

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56:47

How to Legally Bulletproof Your Ecommerce Brand in...

Add To Cart: Australia’s eCommerce Show ·

2025/08/17

In today’s episode, we’re sitting with Marianne Marchesi, the Founder and Managing Principal of Legalite, an award-winning law firm that’s been shaking up one of the oldest, most rigid industries in Australia. Her clients include some of the country’s most loved retail brands, and she’s built a reputation for making legal advice practical, human, and surprisingly jargon-free. Today we’re discussing: The fast way to build legal agility into your business model from day oneStructuring for growt...

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10:22

Keith & Kevin Chan from Unwanted FC | #546

Add To Cart: Australia’s eCommerce Show ·

2025/08/14

In this Checkout chat, we go behind the scenes with Kevin and Keith Chan, twin brothers and co-founders of Unwanted FC. From the weirdest thing they’ve ever bought online (spoiler: it’s socks), to the tools that power their Shopify site, to the podcast playlists fuelling their growth, this is a quick, fun and revealing look at what makes their ecommerce brains tick. Today, we’re discussing: How a vintage pair of Nike kids’ socks sparked a brand ideaThe creative process behind turning un...

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53:19

Flat Bottles, Big Business: How memobottle Disrupted...

Add To Cart: Australia’s eCommerce Show ·

2025/08/10

In this episode of Add To Cart, we’re joined by Jonathan Byrt and Jesse Leeworthy, co-founders of memobottle, the flat, design-led water bottle that’s made its way from Kickstarter to MoMA, from Australian Open retail spaces to co-branding with Spotify and Meta. Jonno and Jesse share how they scaled a low-repeat product into a global lifestyle brand, the moment they almost lost it all (twice), and why they now run marketing like an internal agency. Today, we’re discussing: How they went from ...

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9:37

Abel Butler from HealthPost | #544

Add To Cart: Australia’s eCommerce Show ·

2025/08/07

In this Checkout episode, we go behind the scenes with Abel Butler, CEO of HealthPost, the purpose driven retailer behind Flora & Fauna and Nourished Life. Abel shares a few personal quirks, including his experiments with a vagus nerve-stimulating ear gadget to wind down after late-night AI deep dives, and his go-to tools, like ChatGPT for everything from landscaping advice to debugging tech. For the full story on how Abel rebuilt Flora & Fauna and Nourished Life, listen to the ...

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52:05

The Aussie AI Startup Helping Disney and Gucci...

Add To Cart: Australia’s eCommerce Show ·

2025/08/03

In today’s episode we’re getting to know Michelle Reeves: the Founder and CEO of Zipline AI, a platform that helps brands unlock next-level engagement by letting customers co-create products in real time. And when we say next-level engagement, we’re talking about turning a 54-second scroll into an 11-minute experience. With clients like Disney, Gucci, and Hugo Boss already on board, Michelle is building a future where shoppers don’t just consume: they collaborate. Today, we're discussing… How...

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11:12

James Johnson from Shopify | #542

Add To Cart: Australia’s eCommerce Show ·

2025/07/31

James Johnson is the Enterprise Leader at Shopify and a curious problem-solver at heart. With a background in building and scaling tech solutions, JJ’s now focused on helping some of the biggest retailers unlock growth through Shopify’s enterprise capabilities. In this episode, we cover: How long bike rides help him untangle complex problems (aka “mental marination”)Why Cursor is a game-changer for coding, even if you’re not a developerThe parenting lessons that come from raising three boys i...

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581 results

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