Signal & Noise

01:12:42

Marketing Without Marketers? Julius Körfgen on...

Signal & Noise ·

2026/07/31

What happens when AI stops assisting marketers—and starts becoming the marketing team?In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Julius Körfgen, Co-Founder & CEO of Uplane, to explore one of the biggest questions facing the marketing industry: if AI can plan campaigns, generate creative, optimize budgets, launch ads, analyze performance, and continuously improve results, what role is left for human marketers?Julius isn’t simply predicting the future—he’s

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00:45:25

Dan Prati: A World Where Your Expertise & Judgement...

Signal & Noise ·

2026/07/29

Artificial intelligence is changing how work gets done. But what if the real disruption isn’t AI itself?What if the most valuable asset in the future economy isn’t code, content, or even data—but your judgment?In this episode of Signal & Noise, Executive Voice Krish Raja sits down with Dan Pratl, CEO of Quadran, for one of the most philosophical and forward-looking conversations we’ve had on the show. Drawing on his unique background in securities regulation, open-source software,

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01:47:27

Machines of Loving Grace? Kyle Csik on AI, Human...

Signal & Noise ·

2026/07/27

What happens when artificial intelligence stops being just another productivity tool—and starts changing how we think about work, creativity, organizations, and even what it means to be human?In this thought-provoking episode of Signal & Noise, hosts Rio Longacre and Brett House sit down with entrepreneur and AI infrastructure founder Kyle Csik, Founder & CEO of Adaly AI, for a wide-ranging conversation that stretches from enterprise AI architecture to philosophy, economics, education, and

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01:09:16

Life Beyond Gaming: Phylicia Koh on How Play Became...

Signal & Noise ·

2026/07/24

Gaming has grown far beyond entertainment. It is now one of the world’s largest industries—and one of technology’s most influential laboratories for understanding engagement, retention, monetization, community, and consumer behavior.In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Phylicia Koh, General Partner at Play Ventures, a global venture capital firm investing in gaming, consumer applications, and the technologies powering both.Phylicia joined Play Ventures as

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00:42:14

Alanna Laforet: Developing a Hacker Mentality to Take...

Signal & Noise ·

2026/07/22

What if the best way to future-proof your career isn't learning another AI tool—but learning to think like a hacker?In this episode of Signal & Noise, Executive Voice Krish Raja sits down with Alanna Laforet—technology executive, former Chief Revenue Officer, startup operator, blockchain pioneer, and advisor—to explore what it really takes to reinvent yourself in an era where AI is transforming every industry.Alanna's career has never followed a traditional path. From starting as a Unix

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00:52:33

Building the Al-Powered City: Suma Nallapati on...

Signal & Noise ·

2026/07/20

Artificial intelligence is transforming every industry—but what happens when it transforms an entire city?In this episode of Signal & Noise, hosts Rio Longacre and Brett House sit down with Suma Nallapati, Chief AI & Information Officer for the City and County of Denver, to explore one of the most important—and often overlooked—applications of AI: improving the lives of citizens.Rio and Suma first met during Mayor Mike Johnston's transition team, and this conversation brings together

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00:54:22

Beyond the Pixel: Jer Tippets on AI, Customer Data,...

Signal & Noise ·

2026/07/16

Every AI breakthrough begins with something far less glamorous: clean, trustworthy data.In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Jer Tippets, Director of Digital Tagging & Implementation at Hyatt Hotels, to explore the invisible infrastructure that powers modern digital marketing. While everyone is talking about generative AI, personalization, and autonomous agents, Jer argues that none of it works without a solid data foundation—and after spending more

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01:35:06

The Race to the Bottom: Media Quality, Attention, and...

Signal & Noise ·

2026/07/13

For nearly two decades, digital advertising has optimized around one primary objective: finding the cheapest possible way to reach the right person. Programmatic buying, identity signals, attribution, and performance marketing have created extraordinary efficiency—but they may also have trained the industry to systematically undervalue one of the most important variables in advertising effectiveness: the quality of the media itself.In this episode of Signal & Noise, Rio Longacre and Brett House

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01:03:59

Signal Break: Agentic Trading Is Here

Signal & Noise ·

2026/07/10

This week, the future of digital advertising arrived.Following Boostr and Vox Media’s landmark announcement of one of the industry’s first public agentic media buys using AdCP, Signal & Noise sits down for an exclusive conversation with Patrick O’Leary, Founder & CEO of Boostr, to unpack exactly what happened—and why it matters.For months, we’ve argued that agentic trading wasn’t a distant vision. It was already beginning. This announcement is one of the clearest signals yet that AI agents

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01:03:45

Can We Still Trust Attribution? Brian Quinn on...

Signal & Noise ·

2026/07/09

Attribution was supposed to get easier. Instead, marketers today operate in a world of disappearing identifiers, privacy restrictions, walled gardens that increasingly measure themselves, and consumer journeys that unfold inside environments few advertisers can fully observe.So how much confidence should we still have in the numbers? In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Brian Quinn, President & GM of AppsFlyer, one of the most influential—but often

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01:17:13

The Anti-Tech Era? Al Regulation, Data Centers &...

Signal & Noise ·

2026/07/06

Colorado has become ground zero in one of the most important debates shaping the future of technology: how do we regulate AI without slowing innovation?In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Srinivas "Chinnu" Parinandi, Associate Professor of Political Science at the University of Colorado Boulder, to unpack the growing clash between government oversight, technological progress, and economic competitiveness.The conversation begins with Colorado's

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00:28:30

Justin Kramm: Finding Your Tribe by Finding Your...

Signal & Noise ·

2026/07/02

What happens when you stop trying to sound "professional" and start sounding like yourself?In this Signal & Noise conversation, Executive Voice Krish Raja hosts his first solo episode with Justin Kramm, Founder & Creative Director of Shit Show Creative. The result is one of our funniest—and most surprisingly insightful—conversations to date.Justin has spent more than two decades shaping creative work for brands including Nike, Red Bull, NVIDIA, Xbox, Uber, ESPN, and many others

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03:42:41

Cannes Lions 2026 | Day 4 With Rio Longacre, Krish...

Signal & Noise ·

2026/06/29

Day 4 marks the final chapter of Signal & Noise’s first Cannes Lions together as a team—and what a way to close out an unforgettable week.Across four days at Hearst House, we recorded conversations with some of the brightest minds in advertising, media, identity, AI, cybersecurity, consulting, and marketing transformation. Cannes 2026 felt bigger, busier, and more energized than ever, with AI moving from theory to implementation and nearly every discussion centered on what happens when

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03:19:48

Signal & Noise at Cannes Lions 2026 – Day 3...

Signal & Noise ·

2026/06/27

Day 3 at Cannes Lions 2026 may have been the hottest day in French history, but it also delivered some of the most thoughtful conversations of the week.Recorded live from Hearst House in Cannes, this Signal & Noise compilation brings together founders, CMOs, product leaders, publishers, identity experts, and healthcare innovators to discuss what’s actually changing in advertising, media, data, and AI.A recurring theme throughout the day was that we’re entering a new phase of the AI era. The

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02:27:51

Cannes-Lions 2026 | Days 1 & 2: Agentic Media,...

Signal & Noise ·

2026/06/24

With Rio Longacre, Krish Raja & Brett HouseSignal & Noise is on the ground at Cannes-Lions 2026.This year marks the first time Rio Longacre, Krish Raja, and Brett House have attended Cannes together as a team under the Signal & Noise banner. While each of us has been to Cannes in previous years, experiencing it together—and recording conversations live from Hearst House—made this year’s festival something special.And what a year to do it.Cannes Lions 2026 felt bigger, busier, and more

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00:40:27

SIGNAL BREAK: Tejas Manohar, Co-CEO of HighTouch...

Signal & Noise ·

2026/06/19

For weeks, reports that Publicis was exploring a relationship with Hightouch following its acquisition of LiveRamp circulated as an industry scoop. Until now, no one involved had publicly confirmed it.In this special Signal & Noise Signal Break, we sit down with Hightouch co-founder and CEO Tejas Manohar, who confirms that Hightouch has in fact been in discussions with Publicis.That confirmation adds an important new dimension to one of the biggest stories in adtech this year. What would a

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01:02:01

Can DSPs Save Publishers? Keith Petri and Rich Hyden...

Signal & Noise ·

2026/06/18

Signal & Noise ExclusivePublishers create the content. Publishers build the audiences. Publishers bear the costs.Yet somehow, after two decades of digital advertising innovation, many publishers capture only a fraction of the value they create.In this Signal & Noise exclusive, Rio Longacre and Brett House sit down with Keith Petri, SVP of Data, Identity & Supply at Viant, and Rich Hyden, SVP of Publisher Solutions at Viant, for a deep discussion on one of the most important questions

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00:57:20

Life After AdTech: What Happens When You Stop...

Signal & Noise ·

2026/06/15

What happens when an early Amazon engineer who helped pioneer automated advertising leaves AdTech behind to build the world's fastest commercial airliner?In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Blake Scholl, Founder and CEO of Boom Supersonic, for a wide-ranging conversation about innovation, entrepreneurship, aviation, AI, and why some of the world's biggest opportunities are hiding in plain sight.Before launching Boom, Blake helped shape early

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01:10:00

Ads in AI: Karsten Weide on Advertising, Agentic...

Signal & Noise ·

2026/06/11

What happens when the technology that powers advertising becomes the thing consumers interact with directly? In this episode of Signal & Noise, Rio Longacre and Brett House sit down with industry analyst Karsten Weide to explore one of the most important—and controversial—questions facing the digital economy: how AI will ultimately make money.From advertising inside chatbots to agentic commerce, autonomous media buying, and the future of the open web, Karsten shares why he believes AI will

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01:24:15

News, Trust, & Polarization: Vanessa Otero on the...

Signal & Noise ·

2026/06/08

What happens when a society can no longer agree on basic facts?In this episode of Signal & Noise, Rio Longacre and Brett House sit down with Vanessa Otero, Founder and CEO of Ad Fontes Media and creator of the influential Media Bias Chart, to explore the growing crisis of trust, polarization, and information quality in the modern media landscape.Vanessa's Media Bias Chart began as a personal project during the 2016 election cycle and has since evolved into one of the most widely recognized

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