Signal & Noise

01:51:04

The Meme Is The Message: Gregory Kennedy on Vibes....

Signal & Noise ·

2026/10/05

AI makes it easier to create content. Getting people to care is still the hard part.On this episode of Signal & Noise, host Rio Longacre and guest host Krish Raja sit down with Gregory Kennedy, founder of Vibe Your SaaS, for a candid conversation about memes, founder-led marketing, creative talent, and building an independent business in the AI era.Gregory traces his path from New York’s design scene and an award-winning website he built in 1997 to two decades in Silicon Valley and a move to

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01:23:25

Can the Open Web Survive the Al Age? Kurt Donnell on...

Signal & Noise ·

2026/10/02

The open web has survived search, social media, programmatic advertising, privacy regulation, and the rise of the walled gardens. But does generative AI represent a fundamentally different threat?In this episode of Signal & Noise, Rio Longacre sits down one-on-one with Kurt Donnell, President & CEO of Freestar, while Brett House is away.Kurt brings an unusual perspective. He began his career as an M&A attorney, moved into media and operations, helped take YogaWorks public, and eventually

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01:36:50

Companies Don’t Transform, People Do: Rishad...

Signal & Noise ·

2026/09/28

Few people have had a better vantage point on the transformation of advertising, technology, and work than Rishad Tobaccowala.Over a 37-year career at Publicis Groupe, Rishad helped pioneer its digital businesses, chaired Digitas and Razorfish, and ultimately served as Global Chief Strategist and Growth Officer. Today, he is an author, teacher, adviser, senior adviser to Publicis Groupe, co-founder of the Athena Project on Modern Leadership, and one of the industry’s most original thinkers on how

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00:55:54

From Cash Back to Outcomes: Bryan Leach on Building...

Signal & Noise ·

2026/09/24

What does it take to walk away from a prestigious legal career, build a technology company from scratch, take it public—and then reinvent the business along the way?In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Bryan Leach, Founder, CEO, President & Chairman of Ibotta, for a wide-ranging conversation about entrepreneurship, commerce media, measurement, AI, and why he chose Denver as the place to build. Bryan’s path to technology was anything but conventional

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00:51:52

When Content Becomes Infinite: Alex Collmer on...

Signal & Noise ·

2026/09/21

Generative AI has made it radically easier—and cheaper—to create advertising. But if every brand can suddenly produce infinite variations using the same models, what creates competitive advantage?In this episode of Signal & Noise, Rio Longacre and Brett House sit down with Alex Collmer, Founder & Executive Chairman of Vidmob, to explore why the next battleground in advertising may not be content generation. It may be the intelligence that determines what to create, why it works, and what

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01:22:10

The Operating System for Commerce Media: Jeffrey...

Signal & Noise ·

2026/09/17

Retail media was built on a powerful promise: connect advertising directly to transactions and finally show marketers what their media dollars produced. But as the category matures, a harder question is replacing simple attribution: Did the advertising actually cause the sale?In this episode of Signal & Noise, Rio Longacre and Brett House sit down with Jeffrey Cohen, Chief Business Development Officer at Skai and former Principal Evangelist at Amazon Ads, for a wide-ranging conversation about

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01:58:33

The Permission Layer: Who Told the Al It Could Do...

Signal & Noise ·

2026/09/14

AI agents can retrieve, combine, analyze, infer from, and act on enormous amounts of data—often at a speed no human compliance team can match. But access to data does not automatically confer the right to use it. So who sets the rules, and who remains accountable when an AI system crosses the line?In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Richy Glassberg, Co-Founder and CEO of SafeGuard Privacy, for a candid and wide-ranging conversation about privacy,

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00:56:43

AI That People Actually Use: Zoher Karu on...

Signal & Noise ·

2026/09/10

Everyone is talking about AI. Far fewer people have spent decades actually building AI and data systems inside some of the world’s largest organizations.In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Zoher Karu, Head of AI at Taelor, to separate AI hype from what it actually takes to create measurable business value.Zohar brings an unusually broad perspective. His career has taken him through McKinsey, Sears, Citi, eBay, Blue Shield of California, and now Taelor—an

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01:24:56

AI Isn’t the Strategy: Fern Potter on Intelligent...

Signal & Noise ·

2026/09/07

Artificial intelligence may be the most transformative technology of our generation—but according to Fern Potter, AI alone is not a strategy.In this episode of Signal & Noise, hosts Rio Longacre and Brett House sit down with Fern Potter, Co-Founder of Intelligent Assistance, to explore why the greatest opportunity in AI isn’t replacing people—it’s amplifying human judgment.After more than two decades leading strategy, product, partnerships, and commercial growth across agencies, media, and ad

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01:14:48

The Homepage Is No Longer the Front Door: Leah Nurik...

Signal & Noise ·

2026/09/03

For more than two decades, digital marketing revolved around a familiar goal: get people to your website.Rank higher. Earn the click. Drive the traffic. Convert the visitor.But what happens when the customer never makes it to your homepage?As consumers increasingly turn to ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, and other AI-powered experiences to research products, vendors, and brands, the rules of discovery are being rewritten. Increasingly, AI is deciding which companies get

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01:19:54

The Trust Economy: Nirav Tolia on Communitas, AI, and...

Signal & Noise ·

2026/08/31

What becomes valuable when artificial intelligence makes information—and misinformation—nearly limitless? According to Nextdoor CEO and Co-Founder Nirav Tolia, the answer is trust.In this episode of Signal & Noise, Nirav joins Brett House and Rio Longacre for a wide-ranging conversation about the internet’s evolution from the age of information to the age of intelligence—and why that transformation must be accompanied by a renewed age of human connection.Nirav reflects on lessons from his career

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00:31:32

Austin Leonard: Awakening America’s Secret Retail...

Signal & Noise ·

2026/08/27

Dollar General might be one of the most underestimated media businesses in America.With more than 21,000 stores, over two billion transactions annually, and 75% of Americans living within five miles of a Dollar General, DG combines enormous physical reach with high-frequency customer relationships, rich first-party data, and access to audiences that advertisers often struggle to reach elsewhere. In this episode of Signal & Noise, Krish Raja sits down with Austin Leonard, Vice President and

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01:22:11

When Publishers Get AI Agents: Andrew Mole on Agentic...

Signal & Noise ·

2026/08/24

Programmatic advertising automated the transaction. AI may automate the negotiation.In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Andrew Mole, CEO and Co-Founder of PubX, for a provocative conversation about agentic trading, publisher monetization, and what happens when AI agents begin representing both sides of the advertising market.Andrew has spent much of his career watching programmatic evolve from a breakthrough in efficiency into an extraordinarily complex

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01:09:59

Commerce Without Checkouts: Bryan House on AI,...

Signal & Noise ·

2026/08/21

Digital commerce spent the last two decades perfecting the storefront. AI may be about to make the storefront far less important.In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Bryan House, CEO of Elastic Path, to explore how AI is reshaping ecommerce, B2B commerce, product discovery—and potentially the act of buying itself.Bryan argues that commerce had actually become somewhat predictable. Platforms had spent years removing friction, optimizing conversion and

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00:28:54

Signal & Noise Live at AI Con: Lucas Longacre Talks...

Signal & Noise ·

2026/08/19

What happens when companies move so fast to adopt AI that they forget everything they already learned about building technology safely?In this special edition of Signal & Noise Live at AI Con, Signal & Noise Executive Voice contributor Lucas Longacre, Head of Product at Inlightened, sits down with Ken Johnston, co-founder of the AI Governance Operations Foundation (AI GovOps), for a candid conversation about what it really takes to deploy and scale AI inside an organization.Ken argues that

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01:10:50

Who Owns Intelligence? Eddie Drake on AI,...

Signal & Noise ·

2026/08/17

For the past two years, the AI conversation has centered on one question:Which model is best?But what if we’ve been focused on the wrong competitive advantage?In this episode of Signal & Noise, hosts Rio Longacre and Brett House sit down with Eddie Drake, Industry Principal, Marketing, Advertising & Experience at Snowflake, to explore why the future of enterprise AI won’t be determined by the smartest foundation models—but by the quality of an organization’s proprietary data, governance, and

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01:14:25

The Install Is Just the Beginning: Mick Rigby on...

Signal & Noise ·

2026/08/13

For years, app marketing revolved around one metric: installs.But what if installs are actually the least important measure of success?In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Mick Rigby, Founder & CEO of Yodel Mobile, to explore how nearly two decades in mobile have reshaped the way brands should think about app growth. Mick founded Yodel Mobile in 2007—months before Apple launched the App Store—and has spent the last nineteen years helping brands

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01:00:44

Marketing Without Walls: Ana Mourão on AI,...

Signal & Noise ·

2026/08/10

Marketing has spent decades building walls.Brand versus performance. Advertising versus MarTech. Agencies versus in-house teams. IT versus marketing. Customer experience versus media.What if those walls are finally coming down?In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Ana Mourão, a globally recognized marketing technology leader, author, and thought leader, to explore why the future of marketing belongs to leaders who can bridge strategy, technology, data, and

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01:10:48

Beyond Attribution: Joanna Drews on Measurement Truth...

Signal & Noise ·

2026/08/06

Advertising has never had more data—or less certainty.Marketers today have access to billions of signals, AI-powered dashboards, clean rooms, attribution models, marketing mix models (MMM), and platform reporting. Yet despite this explosion of data, one fundamental question has become harder to answer:What actually worked?In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Joanna Drews, Co-Founder and CEO of HyphaMetrics, for a thought-provoking conversation about the

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01:22:25

From AppLovin to CRAFTSMAN+: Alex Merutka on Building...

Signal & Noise ·

2026/08/03

Mobile advertising has quietly become the largest laboratory for innovation in digital marketing. From privacy changes and AI-powered creative to playable ads and performance optimization, many of the industry’s biggest breakthroughs have happened on mobile first.Few people have had a closer view of that transformation than Alex Merutka.In this episode of Signal & Noise, hosts Rio Longacre and Brett House sit down with Alex Merutka, Founder and CEO of CRAFTSMAN+, to explore the evolution of

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