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PODCAST

What’s Missing in Marketing Today?

In What"s Missing in Marketing Today, we dive deep into the latest trends, tactics, and strategies that can elevate your marketing game. Hosted by Carlton, this podcast goes beyond the buzzwords, uncovering the gaps in today"s marketing landscape and exploring what"s working and what"s not. Each episode features insights from industry leaders, case studies, and actionable takeaways that marketers, entrepreneurs, and business owners can implement right away. Whether you"re a seasoned pro or just

business entrepreneurship

All Episodes

00:58:21

ADHD, Neurodiversity & Debt: Building a Business...

What’s Missing in Marketing Today? ·

2025/08/08

Can you build a thriving business while neurodivergent and climbing out of debt? Maddie did.In this honest and powerful episode, I sit down with ADHD business coach and author Maddie Alexander-Grout to talk about neurodiversity, money mindset, burnout, authenticity, and the real side of entrepreneurship.We cover:💬 From £40k in debt to 6-figure coaching🧠 How ADHD and neurodivergence impact business & burnout🛑 Why Maddie refuses to niche down — and how it works📲 Creating content with

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01:05:45

Honest Business Podcast: Burnout, Identity & Creative...

What’s Missing in Marketing Today? ·

2025/08/08

What does it really take to run a business today — and stay sane while doing it?In this episode of the Honest Business Podcast, I sit down with Alex for an unfiltered conversation about entrepreneurship, leadership, and the identity shifts that come with growing something of your own.We talk openly about:→ Navigating burnout and overwhelm→ Building a trusted brand without pretending→ Balancing creativity and business growth→ Managing self-doubt and showing up consistently→ Why storytelling,

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00:53:36

Hospitality Business Marketing with AI, Events & Zero...

What’s Missing in Marketing Today? ·

2025/08/08

How do you turn a struggling pub into a viral hospitality success — without spending a penny on ads?In this episode, we explore how The Old Mill in Salisbury was transformed using a customer-first strategy, powerful social storytelling, AI tools like ChatGPT, and year-round events that bring in crowds — all while staying true to their brand.What we cover:✅ Hospitality business marketing without paid ads✅ Building a gluten-free dining concept that drives loyalty✅ Event-driven marketing (Halloween,

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00:44:05

Community-Focused Retail: Andy’s Story from Wilton...

What’s Missing in Marketing Today? ·

2025/08/08

Can a small, family-run shop become the heartbeat of a community? Andy’s story says yes.In this episode, we sit down with Andy from The Courtyard Marketplace in Wilton, an artisan food and eco shop built on resilience, values, and connection.From being made redundant to becoming a trusted local brand, Andy shares:→ How he built a community-focused business from scratch→ What it took to pivot during COVID while staying true to his roots→ The power of local partnerships and customer-first experiences→

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00:49:41

The Unfiltered Truth About Running a Hair Salon! -...

What’s Missing in Marketing Today? ·

2025/08/08

Ever wondered what it's actually like to run a salon? In this episode, I sit down with my hairdresser — and the owner of Sorin Hair Studio — for an honest, no-fluff conversation about building a beauty business, staying creative, and what clients don’t see behind the scenes.We cover everything from building trust with customers to dealing with self-doubt as a business owner — and how content creation plays a role in standing out today.💬 Whether you’re in the beauty industry or just love real,

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00:55:37

Creative Burnout and the Rise of DIY Content (ft....

What’s Missing in Marketing Today? ·

2025/06/30

What does it mean to walk away from a “successful” agency life — with £70K/month revenue, big clients, and a talented team — to build something slower, simpler, and more human?In this raw, real conversation, I sit down with Jack, founder of The Content Club, to unpack:The hidden cost of agency growthWhy burnout made him rethink everythingThe rise of DIY content and community-first creationWhy AI is here to stay — but doesn’t replace authenticityWhat real success looks like in 2025If you’ve ever

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00:53:48

Volume, AI & Building Trust | Full Episode with James...

What’s Missing in Marketing Today? ·

2025/06/30

If you’re thinking about launching a podcast, worried about showing up on camera, or trying to keep up with all the AI hype — this episode is for you.In this full conversation with James Gayle from Southampton Podcast Studios, we talk about:📌 Why most people don’t post content — and how to move past it📌 The psychology behind video fear📌 What the “TikTok-ification” of social media means for your brand📌 How to balance quality, quantity, and trust📌 Where AI fits into content creation — and where

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00:47:54

Are you being authentic self? Is it costing you sales?

What’s Missing in Marketing Today? ·

2024/02/19

Welcome back everyone, this week I would love to share an interview with Mike Roberts. Mike works a lot with helping us re-humans us within content! Of course, we needed to start talking about why you should even think about re-humanizing your content in the first place. I also wanted to ask Mike, how and why should we look to create a video in the first place? but also where does evergreen content sit on our digital landscape of everyone being with a phone? As well, as exploring how you can

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00:44:12

Is Cold Outreach for you?

What’s Missing in Marketing Today? ·

2024/02/06

Welcome back everyone, this week I would like to share an interview I hosted with TJ Gabriel. TJ helps bussiness owners with their cold/warm outreach. So of course we talked about it, but of course wanted to share this chat, by asking TJ, how would he help someone with starting out with cold outreach, as I know so many people find it really challenging! Also, helping you re-frame what and how cold really is? But also why that the ONLY way you going to be able to build a bussiness that grows

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00:53:10

Should men be stoic?

What’s Missing in Marketing Today? ·

2024/01/15

Welcome back everyone, this week I would love to share an interview I was able to host with Adam Abel. I was able to first meet Adam at the Phoenix Stars cheerleader as they were one of my first clients, as part of my mission to showcase what Salisbury has to offer, I was able to cover their showcase last year. When Adam was hosting, this show, he shared about the very tragic passing of his mother. That led to him, creating his own podcast, to help others share their feelings and thoughts about

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00:47:48

Should markers work with or against their Sales team?

What’s Missing in Marketing Today? ·

2024/01/12

Welcome back everyone, this week I would love to share an interview I was lucky enough to be able to host, with Lenny Wood. Lenny has been in marketing for 17 years and chose to work for himself during the pandemic! he works with everyone from solo business owners up to the likes of Sainsbury's. Something I and Lenny are HUGE Believer in is, "Marking pays for tomorrow, Sales pays for today", this idea is something I think so many people get wrong when they look to get their ROI (

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00:52:44

Should you use email marketing in 2024?

What’s Missing in Marketing Today? ·

2024/01/02

Welcome back everyone, this week I would love to share an interview I did last year, with Jonny Umoru. Jonny helps bussiness owners convert more leads through email marketing! So of course I wanted to talk to him about that, but also the progress overall when it comes to getting leads for your bussiness, everyone is looking for a golden way of getting leads into your bussiness. We talk about the honest answer, being it really down to a lot of things, and of course who you are trying to talk to, you

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00:50:42

Should I still market my business with X Happening in...

What’s Missing in Marketing Today? ·

2023/12/26

Welcome back everyone, this week I would love to share an interview I was able to have, with Wendy Griffith! Wendy helps small bussiness first understand digital marketing, as well as a health and wellness coach! We of course explored, basic forms of digital marketing, a lot of a few time vs vaule ideas, when it comes to how we price our work! As well as answering, a wider question around "Can I / Should I still market my bussiness with X happening in the news" and some views on

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00:52:35

What is the best way to marketing in 2024?

What’s Missing in Marketing Today? ·

2023/12/22

Welcome back everyone, this week I would love to share an interview I had with Rob Whitham. Rob runs Whitham Print Services, so of course we were able to talk about the pros and cons when it comes to doing print marketing. As well as exploring Rob's background in working with some of the larger brands in the world. As well as an understanding of content marketing, and why a small business, should think of building a stronger brand through creating content! Also wanted to share my personal

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00:53:15

Communicating better will make you more money!

What’s Missing in Marketing Today? ·

2023/12/22

Welcome back everyone, this week I was given the opportunity to meet and interview Chris Fenning, who helps people communicate better. Chris uses video a lot in his bussiness whether that is through social media, filming online training, or being on stage, at events that he may be speaking at. Firstly wanted to start to show, by explaining how I and Chris was able to connect, as normally guests would come from "someone you meant when networking" However this wasn't true with myself

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00:53:32

Is PR and Presentations Needed in 2024?

What’s Missing in Marketing Today? ·

2023/12/22

Welcome back everyone, this week I would like to share an interview I was able to host with Debbie Cat, who helps bussiness get better at presenting and of course, coming over on podcasts such as this one. Within this episode, we, were able to talk about firstly why you still need to keep up on your PR ( Public relations ) to connect with your ideal client! Of course, how to overcome, the fear of presenting to a group of people, remember, WITM ( What is in for me ) Whenever you are going to

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