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PODCAST

What’s Missing in Marketing Today?

In What"s Missing in Marketing Today, we dive deep into the latest trends, tactics, and strategies that can elevate your marketing game. Hosted by Carlton, this podcast goes beyond the buzzwords, uncovering the gaps in today"s marketing landscape and exploring what"s working and what"s not. Each episode features insights from industry leaders, case studies, and actionable takeaways that marketers, entrepreneurs, and business owners can implement right away. Whether you"re a seasoned pro or just

business entrepreneurship

All Episodes

01:18:09

Why Video Still Wins in 2025 | Live Workshop

What’s Missing in Marketing Today? ·

2025/10/27

Welcome to What Is Missing in Marketing Today: Live — where we dig into what actually moves the needle in modern marketing.This live workshop, recorded in 2023, breaks down the fundamentals of video strategy, confidence on camera, and content creation that still matter today — and will be even more important in 2026.🎙️ In this live session, we cover:Why video remains the most powerful tool for connection and trustHow to overcome the fear of being on cameraCreating content that builds personality

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00:54:33

AI, Filmmaking & Storytelling | Phil Beastall

What’s Missing in Marketing Today? ·

2025/10/24

In this episode of What Is Missing in Marketing Today, I sit down with Phil Beastall — filmmaker and director behind Love Is a Gift and the Lewis Capaldi Someone You Loved music video.We dive deep into how emotion, authenticity, and storytelling still outperform algorithms — even in the age of AI.🎙️ In this episode:Phil’s journey from the creative industry into video productionThe making of Love Is a Gift — a £50 film that reached over 50 million viewersDirecting Lewis Capaldi’s Someone You Loved

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00:51:46

AI, Events & Video Marketing: What’s Working Now

What’s Missing in Marketing Today? ·

2025/10/19

In this episode of This Week in Marketing Today, we explore how AI, video marketing, and event strategy are reshaping the creative industry in 2025.Host Oliver joins the show to discuss the power of niching down, how the events industry bounced back post-COVID, and why human connection still beats automation — even in the AI era.🎯 You’ll Learn:How to pick a profitable niche in video or events Why hybrid events and live experiences are back stronger than ever How AI is transforming video production

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00:50:22

The Psychology Behind Better Marketing

What’s Missing in Marketing Today? ·

2025/10/11

What really makes marketing work?In this episode, we explore the psychology behind better marketing — the human side of what drives trust, emotion, and authentic connection. From understanding buyer behavior to mastering emotional intelligence, this conversation reveals why the best marketing starts with empathy, self-awareness, and genuine value.You’ll learn how to:Build trust and connection in your sales and marketingUse emotional intelligence to improve customer relationshipsUnderstand buyer

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01:06:38

What Is Missing in Marketing LIVE | ChatGPT for...

What’s Missing in Marketing Today? ·

2025/10/08

Discover what’s missing in modern marketing and how AI can fix it.In What Is Missing in Marketing LIVE, we explore how to use ChatGPT 5, Opus Clips, and Whisper AI to create better content, build your brand, and stay ahead of digital trends in 2025.You’ll learn how to:Use ChatGPT for social media and content creationBuild confidence on camera and connect authenticallyStreamline your AI content workflowUnderstand how AI impacts marketing strategy💡 Ideal for creators, small businesses, and marketers

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00:56:08

What’s Missing in Marketing Today: Sara on Branding & AI

What’s Missing in Marketing Today? ·

2025/10/05

This episode of What’s Missing in Marketing Today features Sara, who shares how confidence in marketing, authenticity, and personal branding tips can help professionals stand out.We discuss the growing role of AI in marketing, with tools like ChatGPT for marketing and Canva marketing tools, alongside the power of business storytelling and photography for business. Sara highlights why headshots for personal branding matter, how to overcome fear in business, and why in-person events marketing remains

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01:00:08

What’s Missing in Marketing Today: Websites & AI

What’s Missing in Marketing Today? ·

2025/09/28

Explore what’s missing in marketing today. Learn how websites, AI, and consistency shape modern marketing challenges for small businesses.📄 Show NotesIn this episode, we unpack what’s missing in marketing today and why so many businesses are struggling to stand out. From modern marketing challenges to the importance of websites for business, we reveal strategies to build credibility, consistency, and long-term success.Here’s what you’ll learn:Why consistency is missing in marketing todayHow to

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00:57:35

Marketing Consistency & Freelance Growth | What’s...

What’s Missing in Marketing Today? ·

2025/09/21

Consistency beats quick wins. In this episode of What’s Missing in Marketing Today?, I sit down with Gemma to talk about the realities of freelance marketing, ROI, and consistency — and what it really takes to build a sustainable business. We cover:✅ Marketing consistency tips that build trust over time✅ Scaling a freelance marketing business without burning out✅ The balance between ROI vs brand building in 2025✅ Why sales and marketing must work together✅ Overcoming the feast-or-famine freelance

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00:34:34

What’s Missing in Marketing Today Live | AI &...

What’s Missing in Marketing Today? ·

2025/09/16

The first-ever What’s Missing in Marketing Today Live 🎙This marketing workshop dives deep into the trends, tools, and strategies that matter most for small business owners and creators in 2025.We cover:✅ AI in marketing for small business – practical ways to use it✅ Content creation strategy 2025 – building consistency that works✅ How the social media algorithm really works (seed audiences, saves & shares)✅ Hook → Value → CTA – the framework behind every great video✅ Paid ads vs organic – which

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00:43:23

Video Production Cashflow Tips | Scaling Your Business

What’s Missing in Marketing Today? ·

2025/09/15

Cashflow, pricing, and scaling — the biggest challenges for any video production company. In this episode of What’s Missing in Marketing Today?, we dive into the real business of video production: how to manage money, attract bigger clients, and build a team without burning out. You’ll learn:✅ The most important video production cashflow tips✅ How to grow a video production company in 2025✅ Pricing confidence — why undervaluing hurts your business✅ When (and how) to use spec ads to win new clients✅

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00:55:56

AI & Marketing Trust 2025 | What’s Missing in...

What’s Missing in Marketing Today? ·

2025/09/09

AI is changing everything in marketing — from trust to digital identity. In this episode of What’s Missing in Marketing Today, we dive into how AI, deepfakes, and verification tech are shaping the future of business communication and customer trust. You’ll learn:✅ Why AI and marketing trust in 2025 is the key challenge for brands✅ The future of digital verification and fighting deepfakes✅ How small businesses can adapt to AI without losing authenticity✅ Why consistency in marketing still beats

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00:49:25

Authentic Communication in Business | Ravi Rajani...

What’s Missing in Marketing Today? ·

2025/09/04

What’s missing in marketing today? Often, it’s authentic communication and storytelling. In this episode of What’s Missing in Marketing Today?, I sit down with Ravi Rajani to explore how leaders and entrepreneurs can communicate with influence, overcome fear, and build businesses rooted in authenticity. You’ll learn:✅ Why authentic communication in business builds trust✅ The role of storytelling in marketing in 2025✅ How intentionality and self-worth shape leadership✅ Overcoming fear and imposter

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00:48:00

High Performance Mindset 2025 | Fitness, Business &...

What’s Missing in Marketing Today? ·

2025/08/29

What does it really take to achieve long-term results — in fitness and in business?In this episode of What’s Missing in Marketing Today?, I sit down with Matt, a personal trainer and entrepreneur, to talk about high performance, overcoming challenges, and scaling a business built on consistency. You’ll learn:✅ Why a high performance mindset in 2025 matters more than hacks✅ How fitness lessons apply directly to business growth✅ The truth about word of mouth vs marketing✅ Why client testimonials &

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00:53:51

Ecommerce Success Story 2025 | Reselling Stone Island...

What’s Missing in Marketing Today? ·

2025/08/23

How do you turn a love for fashion into a 6-figure ecommerce business? In this episode of What’s Missing in Marketing Today?, I sit down with Ben from Heat From The Spire to unpack his journey — from reselling Stone Island pieces to building and scaling a sustainable online brand.You’ll learn:✅ The reality of reselling Stone Island & CP Company in the UK market✅ How Ben scaled from side hustle to Shopify business success✅ The role of email & retention marketing in ecommerce growth✅ Social

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01:07:01

What Is Missing in Marketing Today? | Resilience &...

What’s Missing in Marketing Today? ·

2025/08/17

Welcome back to What Is Missing in Marketing Today? — the weekly podcast exploring the gaps, trends, and opportunities shaping modern marketing.In this episode, we uncover what business resilience really looks like in 2025, and how strong leadership connects directly to marketing success:✅ Resilience stories every founder can learn from✅ Lessons from rebranding and transformation✅ Why AI in business is powerful but needs strategy✅ Content strategy for founders that actually works✅ Leadership &

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00:44:29

Business Strategy Podcast: Scaling Without Losing...

What’s Missing in Marketing Today? ·

2025/08/11

Join us on this business strategy podcast as Michelle, Chief Strategy Officer at Eden, shares how to scale a growing company without losing its heart — from corporate career to building strong teams and embracing AI in business strategy. Michelle spent 30 years in corporate leadership before taking the leap to join Eden as Chief Strategy Officer. In this candid conversation, we explore her journey from leading over 300 stores at WHSmith to helping scale a small business with passion, purpose, and

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00:58:54

Podcasting for Small Business Owners | How to Start...

What’s Missing in Marketing Today? ·

2025/08/09

Want to start a podcast that actually grows your business in 2025?In this episode, we talk with John, a podcast producer and freelancer, about how podcasts build deep trust with audiences, why audio-first content is the easiest way to start, and how business owners can use podcasting as part of a long-term marketing strategy.You’ll learn:Why podcasting builds trust better than any other formatHow to start a podcast with minimal equipment (and when to add video)The ROI of podcasting for freelancers

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00:35:44

How Dyslexia Shaped My Work Ethic & Business Mindset

What’s Missing in Marketing Today? ·

2025/08/09

How do dyslexia, neurodiversity, and life experiences shape work ethic and success in business?In this personal episode, I sit down with my mum for an honest conversation about resilience, mindset, and the lessons that shaped my entrepreneurial journey.You’ll learn:How growing up with dyslexia built resilience and creative problem-solvingWhy work ethic and self-belief matter more than raw talentHow neurodiversity can fuel creativity and entrepreneurshipWhy taking risks early in life can change

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00:45:43

How to Win at Social Media in 2025 (Dan Bull's Strategy)

What’s Missing in Marketing Today? ·

2025/08/09

Struggling to grow your business on social media in 2025?In this episode of the Brunton Media Podcast, social media consultant Dan Bull shares practical strategies for small business owners to simplify their marketing, choose the right platform (LinkedIn vs Facebook), and achieve real results without burning out.Whether you're a service-based entrepreneur, freelancer, or small business owner, this episode is packed with actionable tips on:How to simplify your social media marketing & focus

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01:08:18

Brand Strategy for Small Business in 2025 | Christine...

What’s Missing in Marketing Today? ·

2025/08/09

Why does branding matter more than ever in 2025?In this episode, I sit down with Christine Hammacott (ArtofComms) to talk about brand strategy, AI, and how business owners can say no to the wrong opportunities to build a business that feels aligned and sustainable.You’ll learn:Why branding is a foundation for business growth (not just visuals)How to know when it’s time to rebrand (and when it’s not)Balancing personal brand vs business brandWhy niching down can be risky — and when it worksThe role of

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36 results

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