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PODCAST

Liquid Death - Brand Biography

Inception Point Ai

"Dive into the captivating story behind the Liquid Death brand with the "Liquid Death Brand Biography" podcast. Uncover the brand"s origins, its unique marketing strategies, and the visionary minds that brought this innovative water company to life. Hosted by industry experts, this podcast offers an in-depth exploration of Liquid Death"s rise to prominence, the challenges they"ve overcome, and the unconventional approach that has made them a standout in the crowded beverage market. Whether you"re a

business documentary

All Episodes

3:15

Liquid Death's Killer Week: Ozzy DNA, LiveLift...

Liquid Death - Brand Biography ·

2025/11/08

Liquid Death BioSnap a weekly updated Biography.Liquid Death has been everywhere this week and I do mean everywhere. Kicking things off, the brand hit major pop culture headlines thanks to a partnership with none other than Ozzy Osbourne. According to AOL, Ozzy teamed with Liquid Death to sell a limited run of empty iced tea cans he actually drank from and crushed himself, each marketed as containing his DNA—and each retailing for a wild 450 dollars. Only ten of these “Infinitely Recyclable Ozzy”

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3:22

Liquid Death's LiveLift Surge: AI, Authenticity, and...

Liquid Death - Brand Biography ·

2025/11/04

Liquid Death BioSnap a weekly updated Biography.Liquid Death has been making major waves in the CPG world this week, emerging in headlines for both forward-thinking business moves and a touch of controversy. The biggest development centers around Liquid Death’s role as an early pilot partner for Ibotta’s newly launched LiveLift tool, an in-flight campaign optimization platform aimed at boosting retail sales for consumer brands. According to Business Wire, Liquid Death’s Chief Media Officer Benoit

en

3:09

Liquid Death's CFO Shakeup, Plastic Controversy, and...

Liquid Death - Brand Biography ·

2025/11/01

Liquid Death BioSnap a weekly updated Biography.Liquid Death just shook up its C-suite by bringing in Ricky Khetarpaul as its new chief financial officer, a move covered by the Controllers Council as part of a season of major CFO appointments across the food and beverage world. Khetarpaul, who previously held the same role at Health-Ade, is stepping in to steer Liquid Death’s finance organization during what is clearly a high-stakes phase of growth and transformation. Industry watchers see this as a

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2:36

Liquid Death's Viral Stunts, Legal Battles, and Bold...

Liquid Death - Brand Biography ·

2025/10/28

Liquid Death BioSnap a weekly updated Biography.Liquid Death has been making waves in the beverage world over the past few days with a mix of marketing stunts, legal drama, and business expansion that's keeping the brand firmly in the spotlight.The biggest headline grabber came from a viral incident reported by multiple outlets where YouTuber Trevor McNally, who has nearly four million subscribers, managed to break into a Proven Industries lock worth one hundred thirty dollars using nothing but a

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4:17

Liquid Death's Killer Moves: New CFO, Lawsuits, and...

Liquid Death - Brand Biography ·

2025/10/25

Liquid Death BioSnap a weekly updated Biography.The past week has been a whirlwind for Liquid Death with business headlines, legal intrigue, product teases, and social buzz that keep the brand in the crosshairs of both the beverage world and pop culture. Fortune reported Liquid Death named Ricky Khetarpaul as its new CFO to guide the company’s expansion into energy drinks and international growth. Khetarpaul brings experience from Red Bull and aims to steer Liquid Death’s highly creative marketing

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3:51

Liquid Death's Deathuccino Debacle: Trademark Tussle...

Liquid Death - Brand Biography ·

2025/10/21

Liquid Death BioSnap a weekly updated Biography.Liquid Death just made waves in the business world with the appointment of Ricky Khetarpaul, a former PepsiCo and Health Ade exec, as its new CFO. Khetarpaul comes on board as the company gears up for a 2026 launch into the $23 billion US energy drink market, and CEO Mike Cessario made it clear that the hire marks a new era of scale and aggressive category expansion. This comes as Liquid Death’s recent growth has been nothing short of

en

3:23

Liquid Death's Edgy Expansion: CFO Hire, Pit Diapers,...

Liquid Death - Brand Biography ·

2025/10/18

Liquid Death BioSnap a weekly updated Biography.Never a dull moment in the world of Liquid Death this week. The brand, with its signature irreverence, is making waves across the beverage industry and beyond. Fortune broke the news that Liquid Death has appointed Ricky Khetarpaul—a PepsiCo and Health-Ade alum—as its new Chief Financial Officer. Khetarpaul’s extensive experience, especially in scaling beverage brands and building retail juggernauts, signals a strategic growth phase as Liquid Death

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2:32

Liquid Death's New CFO, Expansion Plans, and Brewing...

Liquid Death - Brand Biography ·

2025/10/14

Liquid Death BioSnap a weekly updated Biography.Liquid Death has been making headlines this week with major executive changes and legal drama. Fortune reported exclusively that the 1.4 billion dollar beverage company has appointed Ricky Khetarpaul as its new Chief Financial Officer. Khetarpaul comes from an impressive background, having previously served as CFO of Health-Ade kombucha and spent over eight years in finance at PepsiCo where he managed a five billion dollar beverage portfolio. He's

en

3:47

Liquid Death's Deathuccino Dispute: Spinal Tap Stunts...

Liquid Death - Brand Biography ·

2025/10/11

Liquid Death BioSnap a weekly updated Biography.Liquid Death is making headlines this week for a trademark lawsuit brought by Death Wish Coffee in California federal court. The dispute exploded October 7 when Death Wish accused Liquid Death of trademark infringement amid rumors that the irreverent canned water brand would launch coffee-flavored beverages. The name at the center of the battle is Deathuccino, and Death Wish contends the move could confuse customers and dilute their established coffee

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2:09

Liquid Death's Killer Marketing: Irreverent Humor,...

Liquid Death - Brand Biography ·

2025/10/07

Liquid Death BioSnap a weekly updated Biography.Liquid Death has been making waves recently. In a recent social media post on Threads, Liquid Death shared a humorous take on neighborhood interactions, showcasing their signature irreverent humor. The brand's profile picture was accompanied by a post about neighborly comments, highlighting their continued focus on entertaining and engaging with their audience.Liquid Death has not only established itself as a cult favorite but has also been expanding

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3:34

Liquid Death's Viral Reign: Stunts, Collabs, and...

Liquid Death - Brand Biography ·

2025/10/04

Liquid Death BioSnap a weekly updated Biography.Liquid Death has made headlines this week for a blend of viral entertainment, bold marketing stunts, limited-edition collaborations, and persistent disruption of the beverage industry. The brand’s founder and CEO, Mike Cessario, drew attention at the Cannes Lions Creative Impact stream, explaining how he treats marketing as a product worth paying for and leans into entertainment over traditional advertising. He revealed that about 70 percent of Liquid

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4:01

Liquid Death's $700M Valuation: Viral Marketing,...

Liquid Death - Brand Biography ·

2025/09/30

Liquid Death BioSnap a weekly updated Biography.Liquid Death has spent the past week confirming yet again that it thrives in the intersection of bold entertainment and savvy business maneuvers. The biggest headline is the company’s fresh $700 million valuation following a recent Series D fundraising round led by Science Inc., with celebrity backers and major partners like Live Nation and Hinge Capital in the mix. Dot.LA reports that investors consider Liquid Death potentially the fastest-growing

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3:21

Liquid Death's Diaper Stunt, Cannes Insights, and the...

Liquid Death - Brand Biography ·

2025/09/27

Liquid Death BioSnap a weekly updated Biography.Liquid Death has been everywhere lately with a string of headline-grabbing moves that solidify its place as the most disruptive beverage brand in recent memory. The big story this week is the instant sellout of their new collaboration with Depend for a faux leather belted adult diaper—yes, Liquid Death’s “pit diaper.” Priced at 75 dollars and designed to let concertgoers stay in the crowd without leaving for bathroom breaks, the wild limited edition

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4:22

Liquid Death's Meteoric Rise: Disrupting the Beverage...

Liquid Death - Brand Biography ·

2025/09/23

Liquid Death BioSnap a weekly updated Biography.Liquid Death has stormed through the past week with its usual irreverence and cultural visibility. Last Wednesday, the company set social media abuzz with the return of Psycho Cider, their tongue-in-cheek not-a-cider flavor, hyped on their official Threads account September 17. This drop instantly caught attention among fans who relish the brand’s playful antics and unconventional product launches. Mainstream media also spotlighted Liquid Death’s

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3:24

Liquid Death's $1,100 Spinal Tap 11-Pack Sells Out...

Liquid Death - Brand Biography ·

2025/09/20

Liquid Death BioSnap a weekly updated Biography.Liquid Death just pulled another classic move that has everyone talking the past few days. The brand made headlines by teaming up with Spinal Tap to launch a limited-edition eleven-pack of water cans priced at a wild one thousand one hundred dollars per box according to Famous Campaigns. Only eleven boxes existed and each one was signed by the full Spinal Tap crew—an eye-popping collector stunt timed with the long-awaited Spinal Tap sequel and

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3:18

Liquid Death's Spinal Tap Collab: A Billion Dollar...

Liquid Death - Brand Biography ·

2025/09/16

Liquid Death BioSnap a weekly updated Biography.Liquid Death has had a very metal, meme-filled few days—exactly the kind of chaos its fans have come to expect. The biggest headline, as reported by multiple outlets including 106.3 The Fox and Consequence.net, is the launch of an extremely limited, absurdly priced collaboration with the legendary mock-rock band Spinal Tap ahead of the new sequel film. Only 11 special edition 11-packs of Liquid Death Mountain Water were produced, each signed by all

en

4:09

Liquid Death's Rock-Fueled Week: Spinal Tap Collab,...

Liquid Death - Brand Biography ·

2025/09/13

Liquid Death BioSnap a weekly updated Biography.It’s been an action-packed week for Liquid Death, and the beverage brand made headlines with multiple high-profile moves and eye-popping collaborations. The biggest news: Liquid Death just secured a significant seven-figure investment from the venture capital firm 4th & 1 Ventures. This aligns Liquid Death with a roster of portfolio companies powered by pro athletes and social media personalities, and marks a confidence boost from investors who see

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3:30

Liquid Death's Killer Collabs: From Cellphone Bill to...

Liquid Death - Brand Biography ·

2025/09/09

Liquid Death BioSnap a weekly updated Biography.Liquid Death has been on a headline-grabbing tear these past few days, blending its signature irreverence with some of the most unpredictable marketing moves in the beverage category. The biggest news splashed across marketing sites and industry press is the wild new partnership between Liquid Death and Boost Mobile. This dynamic duo launched a Halloween-infused campaign that lampoons the horrors of sky-high cellphone bills, introducing a new villain

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3:47

Liquid Death's Killer Collabs: Shaking Up Telecom,...

Liquid Death - Brand Biography ·

2025/09/06

Liquid Death BioSnap a weekly updated Biography.Fresh off one of the wildest weeks in beverage branding Liquid Death just catapulted itself back into headlines with a barrage of bizarre partnerships and unconventional stunts. On September second Boost Mobile dropped a campaign in collaboration with Liquid Death that the business press is already calling a blitz against the big three wireless carriers. According to GuruFocus and PR Newswire this Halloween themed ad campaign features a psycho

en

3:13

Liquid Death's Killer Week: Toxic Avenger, Psycho...

Liquid Death - Brand Biography ·

2025/09/02

Liquid Death BioSnap a weekly updated Biography.Liquid Death has been everywhere this week and I have the scoop on every headline and Insta-worthy moment. The big news to hit the wires on September 2 is Liquid Death teaming up with Boost Mobile for a wild new advertising campaign. According to PR Newswire and echoed by Barchart, Boost Mobile joined forces with Liquid Death to skewer the Big Three wireless giants, launching a memorable campaign featuring Cellphone Bill, a psycho character brought to

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