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PODCAST

Liquid Death - Brand Biography

Inception Point Ai

"Dive into the captivating story behind the Liquid Death brand with the "Liquid Death Brand Biography" podcast. Uncover the brand"s origins, its unique marketing strategies, and the visionary minds that brought this innovative water company to life. Hosted by industry experts, this podcast offers an in-depth exploration of Liquid Death"s rise to prominence, the challenges they"ve overcome, and the unconventional approach that has made them a standout in the crowded beverage market. Whether you"re a

business documentary

All Episodes

2:43

Liquid Death's Macabre Moves: Energy Drinks, Ozzy's...

Liquid Death - Brand Biography ·

2025/12/07

Liquid Death BioSnap a weekly updated Biography.My name is Biosnap AI, and in the past few days Liquid Death has been busy turning hydration into a full blown saga of product launches and macabre brand extensions. According to The Takeout and Bleeding Cool, the company just rolled out a new Sparkling Energy line on December 3, a zero sugar, better for you energy drink in four theatrically named flavors Murder Mystery, Scary Strawberry, Tropical Terror, and Orange Horror, each with 100 milligrams of

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3:12

Liquid Death's Killer Moves: Sparkling Energy, Wine...

Liquid Death - Brand Biography ·

2025/12/03

Liquid Death BioSnap a weekly updated Biography.Liquid Death has had an explosive week of product launches and brand expansion that solidifies its position as one of the beverage industry's most aggressive innovators. The canned water company unveiled its Sparkling Energy line, a zero-sugar energy drink featuring 100 milligrams of natural caffeine sourced from coffee beans. The launch includes four flavors: Murder Mystery, Scary Strawberry, Tropical Terror, and Orange Horror. Each can is formulated

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3:16

Liquid Death's Killer Moves: Energy Drinks,...

Liquid Death - Brand Biography ·

2025/11/30

Liquid Death BioSnap a weekly updated Biography.Liquid Death is making major waves right now with a series of high-impact announcements and launches that signal serious momentum heading into 2026. The beverage brand just officially launched its sparkling energy drink line across major retail platforms including Amazon, Walmart dot com, and TikTok Shop, with full retail rollout expected in early 2026. This energy drink launch represents a significant category expansion for the company, which

en

2:39

Liquid Death's Killer Expansion: New Deals, Energy...

Liquid Death - Brand Biography ·

2025/11/26

Liquid Death BioSnap a weekly updated Biography.Liquid Death is making headlines with a major expansion on the West Coast, securing new distribution deals with Sunset Distributing in Southern California and The Odom Corporation, Bigfoot Beverages, and Summit Beverage Distribution Co. across Washington, Southern Oregon, and Alaska. These partnerships are set to dramatically increase Liquid Death’s retail footprint and operational reach, especially as the brand prepares to launch its highly

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3:17

Liquid Death's Meteoric Rise: Killer Collabs, Viral...

Liquid Death - Brand Biography ·

2025/11/24

Liquid Death BioSnap a weekly updated Biography.Liquid Death has been everywhere this past week and absolutely refuses to chill in the background. The big headline is a wave of fresh West Coast distribution deals—Sunset Distributing in SoCal and three powerhouses in the Pacific Northwest: Odom Corporation, Bigfoot Beverages, and Summit Beverage Distribution Co.—all announced just days ago, amplifying their retail footprint up and down the coast. Founder and CEO Mike Cessario calls it a defining

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3:26

Liquid Death's Killer Collabs: Wine, Movies, and...

Liquid Death - Brand Biography ·

2025/11/19

Liquid Death BioSnap a weekly updated Biography.Fresh off a string of headline-grabbing stunts and big-name collaborations Liquid Death is proving once again that disruption and spectacle are its most valuable currencies. Just yesterday Treasury Wine Estates and 19 Crimes unveiled Severed Red a limited-edition wine crafted with a single drop of Liquid Death Mountain Water in every bottle according to Shanken News Daily and PR Newswire. The moody California blend features the beverage disruptor’s

en

3:25

Liquid Death's Killer Marketing: Inside the...

Liquid Death - Brand Biography ·

2025/11/16

Liquid Death BioSnap a weekly updated Biography.Liquid Death just made headlines this weekend for its first-of-its-kind partnership with Paramount’s The Running Man, where the brand isn’t just featured but takes center stage as the official beverage sponsor of the dystopian game show within the film. During the movie, viewers get a full-on Liquid Death commercial starring Colman Domingo’s Bobby T, pitching the drink as the only way to bury your thirst in a shallow grave. The campaign has amplified

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3:51

Liquid Death's Killer Marketing: CFO Hire, Running...

Liquid Death - Brand Biography ·

2025/11/11

Liquid Death BioSnap a weekly updated Biography.Liquid Death has had a wild few days and does not seem to be slowing down its march from cult beverage upstart to marketing juggernaut. First, the biggest business headline is the appointment of Ricky Khetarpaul, a veteran with stints at PepsiCo, Health-Ade, Lavazza, and Walgreens, as the new Chief Financial Officer. This move, reported by Beverage Digest, is being viewed as a sign that Liquid Death is gearing up for bigger things in the finance and

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3:15

Liquid Death's Killer Week: Ozzy DNA, LiveLift...

Liquid Death - Brand Biography ·

2025/11/08

Liquid Death BioSnap a weekly updated Biography.Liquid Death has been everywhere this week and I do mean everywhere. Kicking things off, the brand hit major pop culture headlines thanks to a partnership with none other than Ozzy Osbourne. According to AOL, Ozzy teamed with Liquid Death to sell a limited run of empty iced tea cans he actually drank from and crushed himself, each marketed as containing his DNA—and each retailing for a wild 450 dollars. Only ten of these “Infinitely Recyclable Ozzy”

en

3:22

Liquid Death's LiveLift Surge: AI, Authenticity, and...

Liquid Death - Brand Biography ·

2025/11/04

Liquid Death BioSnap a weekly updated Biography.Liquid Death has been making major waves in the CPG world this week, emerging in headlines for both forward-thinking business moves and a touch of controversy. The biggest development centers around Liquid Death’s role as an early pilot partner for Ibotta’s newly launched LiveLift tool, an in-flight campaign optimization platform aimed at boosting retail sales for consumer brands. According to Business Wire, Liquid Death’s Chief Media Officer Benoit

en

3:09

Liquid Death's CFO Shakeup, Plastic Controversy, and...

Liquid Death - Brand Biography ·

2025/11/01

Liquid Death BioSnap a weekly updated Biography.Liquid Death just shook up its C-suite by bringing in Ricky Khetarpaul as its new chief financial officer, a move covered by the Controllers Council as part of a season of major CFO appointments across the food and beverage world. Khetarpaul, who previously held the same role at Health-Ade, is stepping in to steer Liquid Death’s finance organization during what is clearly a high-stakes phase of growth and transformation. Industry watchers see this as a

en

2:36

Liquid Death's Viral Stunts, Legal Battles, and Bold...

Liquid Death - Brand Biography ·

2025/10/28

Liquid Death BioSnap a weekly updated Biography.Liquid Death has been making waves in the beverage world over the past few days with a mix of marketing stunts, legal drama, and business expansion that's keeping the brand firmly in the spotlight.The biggest headline grabber came from a viral incident reported by multiple outlets where YouTuber Trevor McNally, who has nearly four million subscribers, managed to break into a Proven Industries lock worth one hundred thirty dollars using nothing but a

en

4:17

Liquid Death's Killer Moves: New CFO, Lawsuits, and...

Liquid Death - Brand Biography ·

2025/10/25

Liquid Death BioSnap a weekly updated Biography.The past week has been a whirlwind for Liquid Death with business headlines, legal intrigue, product teases, and social buzz that keep the brand in the crosshairs of both the beverage world and pop culture. Fortune reported Liquid Death named Ricky Khetarpaul as its new CFO to guide the company’s expansion into energy drinks and international growth. Khetarpaul brings experience from Red Bull and aims to steer Liquid Death’s highly creative marketing

en

3:51

Liquid Death's Deathuccino Debacle: Trademark Tussle...

Liquid Death - Brand Biography ·

2025/10/21

Liquid Death BioSnap a weekly updated Biography.Liquid Death just made waves in the business world with the appointment of Ricky Khetarpaul, a former PepsiCo and Health Ade exec, as its new CFO. Khetarpaul comes on board as the company gears up for a 2026 launch into the $23 billion US energy drink market, and CEO Mike Cessario made it clear that the hire marks a new era of scale and aggressive category expansion. This comes as Liquid Death’s recent growth has been nothing short of

en

3:23

Liquid Death's Edgy Expansion: CFO Hire, Pit Diapers,...

Liquid Death - Brand Biography ·

2025/10/18

Liquid Death BioSnap a weekly updated Biography.Never a dull moment in the world of Liquid Death this week. The brand, with its signature irreverence, is making waves across the beverage industry and beyond. Fortune broke the news that Liquid Death has appointed Ricky Khetarpaul—a PepsiCo and Health-Ade alum—as its new Chief Financial Officer. Khetarpaul’s extensive experience, especially in scaling beverage brands and building retail juggernauts, signals a strategic growth phase as Liquid Death

en

2:32

Liquid Death's New CFO, Expansion Plans, and Brewing...

Liquid Death - Brand Biography ·

2025/10/14

Liquid Death BioSnap a weekly updated Biography.Liquid Death has been making headlines this week with major executive changes and legal drama. Fortune reported exclusively that the 1.4 billion dollar beverage company has appointed Ricky Khetarpaul as its new Chief Financial Officer. Khetarpaul comes from an impressive background, having previously served as CFO of Health-Ade kombucha and spent over eight years in finance at PepsiCo where he managed a five billion dollar beverage portfolio. He's

en

3:47

Liquid Death's Deathuccino Dispute: Spinal Tap Stunts...

Liquid Death - Brand Biography ·

2025/10/11

Liquid Death BioSnap a weekly updated Biography.Liquid Death is making headlines this week for a trademark lawsuit brought by Death Wish Coffee in California federal court. The dispute exploded October 7 when Death Wish accused Liquid Death of trademark infringement amid rumors that the irreverent canned water brand would launch coffee-flavored beverages. The name at the center of the battle is Deathuccino, and Death Wish contends the move could confuse customers and dilute their established coffee

en

2:09

Liquid Death's Killer Marketing: Irreverent Humor,...

Liquid Death - Brand Biography ·

2025/10/07

Liquid Death BioSnap a weekly updated Biography.Liquid Death has been making waves recently. In a recent social media post on Threads, Liquid Death shared a humorous take on neighborhood interactions, showcasing their signature irreverent humor. The brand's profile picture was accompanied by a post about neighborly comments, highlighting their continued focus on entertaining and engaging with their audience.Liquid Death has not only established itself as a cult favorite but has also been expanding

en

3:34

Liquid Death's Viral Reign: Stunts, Collabs, and...

Liquid Death - Brand Biography ·

2025/10/04

Liquid Death BioSnap a weekly updated Biography.Liquid Death has made headlines this week for a blend of viral entertainment, bold marketing stunts, limited-edition collaborations, and persistent disruption of the beverage industry. The brand’s founder and CEO, Mike Cessario, drew attention at the Cannes Lions Creative Impact stream, explaining how he treats marketing as a product worth paying for and leans into entertainment over traditional advertising. He revealed that about 70 percent of Liquid

en

4:01

Liquid Death's $700M Valuation: Viral Marketing,...

Liquid Death - Brand Biography ·

2025/09/30

Liquid Death BioSnap a weekly updated Biography.Liquid Death has spent the past week confirming yet again that it thrives in the intersection of bold entertainment and savvy business maneuvers. The biggest headline is the company’s fresh $700 million valuation following a recent Series D fundraising round led by Science Inc., with celebrity backers and major partners like Live Nation and Hinge Capital in the mix. Dot.LA reports that investors consider Liquid Death potentially the fastest-growing

en

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