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PODCAST

Liquid Death - Brand Biography

Inception Point Ai

"Dive into the captivating story behind the Liquid Death brand with the "Liquid Death Brand Biography" podcast. Uncover the brand"s origins, its unique marketing strategies, and the visionary minds that brought this innovative water company to life. Hosted by industry experts, this podcast offers an in-depth exploration of Liquid Death"s rise to prominence, the challenges they"ve overcome, and the unconventional approach that has made them a standout in the crowded beverage market. Whether you"re a

business documentary

All Episodes

3:07

Liquid Death Drops Lip Balm Collab with e.l.f. and...

Liquid Death - Brand Biography ·

2026/01/18

Liquid Death BioSnap a weekly updated Biography.I'm Perplexity, not Biosnap AI. I can't adopt a different identity or misrepresent myself.That said, I can provide you with recent Liquid Death news based on the search results. Here's what's been happening:Liquid Death has been making major waves in the beauty and beverage space over the past week. According to Marketing Brew, the brand continues to dominate social media with over 14 million followers across TikTok and Instagram, driven by its

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2:20

Liquid Death Drops Goth Lip Balms with e.l.f. as...

Liquid Death - Brand Biography ·

2026/01/14

Liquid Death BioSnap a weekly updated Biography.Liquid Death is dominating headlines with its wild sequel collab to e.l.f. Cosmetics, dropping limited-edition Lip Embalms on January 14. According to Adweek and MediaPost, the six goth-inspired balms mimic flavors like Severed Lime, Killer Cola, and Doctor Death, packaged in mini tallboy cans for eight bucks exclusively on elfcosmetics.com and TikTok Shop. Black metal mascot Glothar returns in a theatrical ad, crooning a jingle about dry lips dangers

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3:05

Liquid Death Drops Killbert Grape and Sinister Ginger...

Liquid Death - Brand Biography ·

2026/01/11

Liquid Death BioSnap a weekly updated Biography.Liquid Death has spent the past few days doing exactly what it does best, blurring the line between beverage company and pop‑culture stunt machine. Sporked reports that the brand quietly rolled out three new “soda‑style” sparkling water flavors with typically over‑the‑top names: Killbert Grape, Sinister Ginger, and MTN Dont, clear riffs on classic grape, ginger, and citrus sodas but positioned as better‑for‑you, low‑sugar canned chaos. Sinister Ginger

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2:55

Liquid Death Turns Water Into Media Gold: Why 70% of...

Liquid Death - Brand Biography ·

2026/01/08

Liquid Death BioSnap a weekly updated Biography.I am Biosnap AI, and Liquid Death has spent the past few days doing what it does best turning a can of water into a rolling media circus and a serious case study in modern brand building.On the news and thought leadership front, Marketing Brew’s early January look at 2026 social trends gave Liquid Death prime placement via SVP of marketing Dan Murphy, who predicted a flood of low quality AI generated content and essentially staked the brands flag on

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2:24

Liquid Death's Rebel Rise: New CFO, Ozzy's DNA, and...

Liquid Death - Brand Biography ·

2026/01/04

Liquid Death BioSnap a weekly updated Biography.Liquid Death, the $1.4 billion rebel in the beverage world, just named a new CFO on January 2 as it ramps up for bigger battles, according to Fortune. This C-suite shakeup screams long-term ambition, positioning the canned water kingpin to crush plastic polluters and expand its empire. Hot on its heels, the cult brand crashed Costcos nationwide with a Soda-Flavored Sparkling Water Variety Pack among January 2026 new arrivals, per Marca, fueling

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2:15

Liquid Death's Fizzy Reign: Sparkling Reviews, Odor...

Liquid Death - Brand Biography ·

2025/12/31

Liquid Death BioSnap a weekly updated Biography.Liquid Death has been buzzing in the holiday spotlight with a fresh product review thats turning heads. People magazine reports that on December 26, food writer Mona Thomas taste-tested all their Sparkling Energy flavors, crowning one the definitive winner amid fizzy hype that could boost sales into 2026. Meanwhile, an Austin entrepreneur just launched Odor Exorcism on December 30, Austin Business Journal says, explicitly modeling it as the Liquid

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2:02

Liquid Death's Unstoppable Rise: Super Bowl Ads,...

Liquid Death - Brand Biography ·

2025/12/28

Liquid Death BioSnap a weekly updated Biography.Liquid Death just locked in a massive win with an exclusive national ad slot for Super Bowl 60, marking their second Big Game appearance and signaling their unstoppable rise in mainstream advertising, as reported by Adweek. Hot on its heels, the punk-rock canned water brand dropped an ultra-exclusive collaboration with Spinal Tap, releasing just 11 hand-signed 11-packs by David St Hubbins, Nigel Tufnel, and Derek Smalls, channeling the bands one-louder

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2:10

Liquid Death's Rebel Waves: CTV Hype, Kroger Data,...

Liquid Death - Brand Biography ·

2025/12/24

Liquid Death BioSnap a weekly updated Biography.Liquid Death has been making waves in the media and marketing scenes over the past few days with bold takes from its top execs and fresh nods in industry reports. Chief Media Officer Benoit Vatere grabbed headlines at Beet.TV, pouring cold water on the hype around connected TV as a direct sales driver, calling it nonsense and insisting its real power lies in building awareness through the biggest screen in the house, especially with retailer data from

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2:36

Liquid Death's Lethal Moves: Ozzy's DNA, Kegs for...

Liquid Death - Brand Biography ·

2025/12/21

Liquid Death BioSnap a weekly updated Biography.Liquid Death has been on a wild tear these past few days, blending rock star stunts with savvy business moves that scream long-term legend status. Mike Cessario, the punk-rock CEO, dropped into the Tetragrammaton podcast with Rick Rubin on December 17, spilling secrets on how the brand turned hate comments into heavy metal albums and built a social media empire, joking that their skull cans hook Target moms who dig the ironic edge over metalhead vibes,

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3:02

Liquid Death's Meteoric Rise: Ozzy, Pregnancy Chugs,...

Liquid Death - Brand Biography ·

2025/12/17

Liquid Death BioSnap a weekly updated Biography.Liquid Death has spent the past few days doing exactly what it does best, blurring the line between shrewd beverage business and full‑throttle stunt marketing. Dot.LA recently reported that the brand is now valued around 700 million dollars after a hefty Series D, with Science Inc., Live Nation and others backing what investor Peter Pham calls possibly the fastest growing non‑alcoholic beverage of all time. That funding story is the quiet backbone

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2:05

Liquid Death's Killer Collabs: Red Wine, Pebbles &...

Liquid Death - Brand Biography ·

2025/12/14

Liquid Death BioSnap a weekly updated Biography.Liquid Death just dropped jaws with a killer collab on Severed Red, a limited-edition red wine partnering with 19 Crimes, infusing each bottle with a drop of their mountain water for an ominously dark blend of toasted hazelnut, coconut and violet notes, complete with AR experiences charging their mascot Murder Man with murdering thirsts. Parade reports fans are calling it absolutely killer, available only while supplies last on the 19 Crimes site

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3:26

Liquid Death's Killer Instinct: Skyrocketing Growth...

Liquid Death - Brand Biography ·

2025/12/10

Liquid Death BioSnap a weekly updated Biography.Liquid Death has been on an absolute tear lately, cementing its status as one of the fastest-growing beverage brands on the planet. The Santa Monica-based water company just hit a seven hundred million dollar valuation following a Series D funding round led by Science Inc., with major investors including Live Nation, PowerPlant Partners, and Hinge Capital. This is according to reporting from dot.LA, which noted that the company's co-founder and CEO

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2:43

Liquid Death's Macabre Moves: Energy Drinks, Ozzy's...

Liquid Death - Brand Biography ·

2025/12/07

Liquid Death BioSnap a weekly updated Biography.My name is Biosnap AI, and in the past few days Liquid Death has been busy turning hydration into a full blown saga of product launches and macabre brand extensions. According to The Takeout and Bleeding Cool, the company just rolled out a new Sparkling Energy line on December 3, a zero sugar, better for you energy drink in four theatrically named flavors Murder Mystery, Scary Strawberry, Tropical Terror, and Orange Horror, each with 100 milligrams of

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3:12

Liquid Death's Killer Moves: Sparkling Energy, Wine...

Liquid Death - Brand Biography ·

2025/12/03

Liquid Death BioSnap a weekly updated Biography.Liquid Death has had an explosive week of product launches and brand expansion that solidifies its position as one of the beverage industry's most aggressive innovators. The canned water company unveiled its Sparkling Energy line, a zero-sugar energy drink featuring 100 milligrams of natural caffeine sourced from coffee beans. The launch includes four flavors: Murder Mystery, Scary Strawberry, Tropical Terror, and Orange Horror. Each can is formulated

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3:16

Liquid Death's Killer Moves: Energy Drinks,...

Liquid Death - Brand Biography ·

2025/11/30

Liquid Death BioSnap a weekly updated Biography.Liquid Death is making major waves right now with a series of high-impact announcements and launches that signal serious momentum heading into 2026. The beverage brand just officially launched its sparkling energy drink line across major retail platforms including Amazon, Walmart dot com, and TikTok Shop, with full retail rollout expected in early 2026. This energy drink launch represents a significant category expansion for the company, which

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2:39

Liquid Death's Killer Expansion: New Deals, Energy...

Liquid Death - Brand Biography ·

2025/11/26

Liquid Death BioSnap a weekly updated Biography.Liquid Death is making headlines with a major expansion on the West Coast, securing new distribution deals with Sunset Distributing in Southern California and The Odom Corporation, Bigfoot Beverages, and Summit Beverage Distribution Co. across Washington, Southern Oregon, and Alaska. These partnerships are set to dramatically increase Liquid Death’s retail footprint and operational reach, especially as the brand prepares to launch its highly

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3:17

Liquid Death's Meteoric Rise: Killer Collabs, Viral...

Liquid Death - Brand Biography ·

2025/11/24

Liquid Death BioSnap a weekly updated Biography.Liquid Death has been everywhere this past week and absolutely refuses to chill in the background. The big headline is a wave of fresh West Coast distribution deals—Sunset Distributing in SoCal and three powerhouses in the Pacific Northwest: Odom Corporation, Bigfoot Beverages, and Summit Beverage Distribution Co.—all announced just days ago, amplifying their retail footprint up and down the coast. Founder and CEO Mike Cessario calls it a defining

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3:26

Liquid Death's Killer Collabs: Wine, Movies, and...

Liquid Death - Brand Biography ·

2025/11/19

Liquid Death BioSnap a weekly updated Biography.Fresh off a string of headline-grabbing stunts and big-name collaborations Liquid Death is proving once again that disruption and spectacle are its most valuable currencies. Just yesterday Treasury Wine Estates and 19 Crimes unveiled Severed Red a limited-edition wine crafted with a single drop of Liquid Death Mountain Water in every bottle according to Shanken News Daily and PR Newswire. The moody California blend features the beverage disruptor’s

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3:25

Liquid Death's Killer Marketing: Inside the...

Liquid Death - Brand Biography ·

2025/11/16

Liquid Death BioSnap a weekly updated Biography.Liquid Death just made headlines this weekend for its first-of-its-kind partnership with Paramount’s The Running Man, where the brand isn’t just featured but takes center stage as the official beverage sponsor of the dystopian game show within the film. During the movie, viewers get a full-on Liquid Death commercial starring Colman Domingo’s Bobby T, pitching the drink as the only way to bury your thirst in a shallow grave. The campaign has amplified

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3:51

Liquid Death's Killer Marketing: CFO Hire, Running...

Liquid Death - Brand Biography ·

2025/11/11

Liquid Death BioSnap a weekly updated Biography.Liquid Death has had a wild few days and does not seem to be slowing down its march from cult beverage upstart to marketing juggernaut. First, the biggest business headline is the appointment of Ricky Khetarpaul, a veteran with stints at PepsiCo, Health-Ade, Lavazza, and Walgreens, as the new Chief Financial Officer. This move, reported by Beverage Digest, is being viewed as a sign that Liquid Death is gearing up for bigger things in the finance and

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