The Multifamily Marketers Podcast

Outranking your competitors on Google starts with one of the most overlooked assets in multifamily marketing: your Google Business Listing. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down exactly what matters most on your listing—and what’s just noise—so you know where to focus for real impact. You’ll learn: The 3 A+ ranking factors that make or break your listing’s visibility Why your primary category is the #1 game changer for rankings

Nurturing leads is where good marketing turns into signed leases—but it’s often the most overlooked step in the leasing process. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills share how to transform inquiries into real move-ins through smart follow-up and authentic connection. You’ll learn: Why 50 well-nurtured leads outperform 400 ignored ones How to build effective drip campaigns with email and text Personalization tactics that make automated

The first 90 days of a lease-up can make or break your momentum—and your occupancy. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills walk you through the three essential marketing moves every new development needs to hit the ground running. You’ll learn: When to launch your website (and what must be on it) How to set up Google Ads, retargeting, and lead tracking from day one Creative local outreach strategies that actually bring in qualified traffic

If your apartment community’s social media feels like a random mix of posts—or worse, one long sales pitch—this episode is for you. We’re breaking down the 60/30/10 Rule, a proven content strategy that helps multifamily marketers engage residents, build trust, and lease faster. You’ll learn: What the 60/30/10 content mix actually is (and why it works) Why 60% of your posts should focus on community and resident value How to show off your brand without turning followers off Why only 10% of

In this episode of The Multifamily Marketers Podcast, we dive deep into the world of Online Reputation Management (ORM) and its growing impact on leasing performance. From Google reviews to ORA® scores, we explore how today’s renters make decisions based on perception—and how a strong online presence can win leases even against better-priced competitors. You’ll learn: What ORM really means in multifamily How reputation directly affects occupancy and leasing velocity Which review platforms

Is your property’s first impression losing leases before prospects even click? In this episode, Josh Grillo and Caroline Mills break down the concept of digital curb appeal—what it is, why it matters, and how to instantly improve yours. You’ll learn: The 5 core elements of digital curb appeal (and where most communities go wrong) How poor photos and outdated listings are costing you leads A simple 5-point checklist to audit your own digital presence Caroline’s rapid-fire takes on what

Welcome to The Multifamily Marketers Podcast! In this intro episode, Josh Grillo shares what the show is about, who it’s for, and what to expect. From branding to digital strategy, get quick, actionable insights every Wednesday to help you lease faster and market smarter. To suggest a topic, get in touch! For more multifamily marketing help, connect with us at Resident360. Drop Us a Review If You Enjoyed the Episode!