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PODCAST

The Multifamily Marketers Podcast

Josh Grillo, Caroline Mills

The Multifamily Marketing podcast for owners, operators, and marketers who want real results. Hosted by Resident360"s Josh Grillo and Caroline Mills, this weekly show delivers actionable strategies to boost occupancy, improve retention, and grow your property brand. From social media to SEO, branding to paid ads—you"ll learn what works (and what doesn"t) in today"s multifamily marketing landscape. Subscribe for weekly insights that drive leases and portfolio performance.

business marketing

All Episodes

15:31

Ep 37: How to Use Geofencing in Apartment Marketing

The Multifamily Marketers Podcast ·

2026/04/22

Geofencing is one of the most underused targeting tools in multifamily marketing—and when used correctly, it can put your property in front of renters before they ever start searching on Google. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down what geofencing is, how it works, and why it can be such an effective strategy for multifamily properties. From competitor targeting and employer locations to lifestyle destinations and retargeting, this

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25:34

Ep 36: Apartment Email Marketing - What Actually Works

The Multifamily Marketers Podcast ·

2026/04/15

Email marketing has been around forever—but in multifamily, it is still massively underused. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down why email marketing still matters, where it fits in the leasing journey, and how properties can use it to turn more leads into tours, applications, renewals, and reviews. From lease-ups to stabilized communities, this episode explains how email can support every stage of the funnel—not as a one-off blast,

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11:35

Ep 35: Leasing Through Likes - Turning Social Media...

The Multifamily Marketers Podcast ·

2026/04/08

Social media is no longer just about branding—it is quickly becoming a real discovery and leasing channel for multifamily properties. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down how renters are increasingly discovering communities through Instagram, TikTok, and short-form video before they ever search on Google. From authentic content and video strategy to calls-to-action and posting consistency, this episode covers how properties can turn

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13:13

Ep 34: Google Maps Gets Chatty - What Ask Maps Means...

The Multifamily Marketers Podcast ·

2026/04/01

Google's new Ask Maps feature could change how prospects search for and evaluate apartments—and most multifamily teams are not ready for it yet. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down what Ask Maps is, how it works inside Google Maps, and why it matters for reviews, SEO, GEO, and overall property visibility. If renters can now ask Google Maps conversational questions like "What are the best pet-friendly apartments near me with parking?"

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21:40

Ep 33: Inside the 2026 Multifamily Strategic...

The Multifamily Marketers Podcast ·

2026/03/25

What actually matters from industry conferences—and what's just noise? In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down the biggest takeaways from the 2026 Multifamily Strategic Marketing Summit in Napa. From AI trends and GEO strategies to real conversations with operators and vendors, this episode cuts through the fluff and highlights what multifamily marketers should actually be paying attention to right now. If you didn't attend the

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18:41

Ep 32: AI SEO Updates for Multifamily - What's...

The Multifamily Marketers Podcast ·

2026/03/18

AI is reshaping search—but not in the way most marketers think. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills are joined by SEO strategist Connor Wilson to break down what's actually changing with SEO, AI overviews, and GEO (Generative Engine Optimization). From zero-click searches to FAQ-driven content, this episode cuts through the noise and explains what still works, what's evolving, and how multifamily marketers should adjust their strategy without

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15:06

Ep 31: Why Fee Transparency Is Changing Multifamily...

The Multifamily Marketers Podcast ·

2026/03/11

Fee transparency is quickly becoming one of the biggest shifts happening in multifamily marketing—and it's changing how properties present pricing online. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down what fee transparency actually means, why it's becoming more common across the industry, and how marketing teams should respond. From regulatory pressure to changing renter expectations, this conversation explains why clearly presenting the true

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12:37

Ep 30: Are Your Website Call-to-Actions Costing You...

The Multifamily Marketers Podcast ·

2026/03/04

Your website might look great—but if your call-to-action buttons are wrong, hidden, or confusing, they could be costing you leases. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down how CTAs (call-to-actions) should change based on your property's phase—pre-leasing, lease-up, or stabilized—and why most multifamily websites either overcomplicate or underutilize them. From "Join the VIP List" to "Schedule a Tour," this episode gives you a practical

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25:26

Ep 29: Visual Storytelling that Sells - How to Use...

The Multifamily Marketers Podcast ·

2026/02/25

Photos and videos don't just showcase your property—they sell the lifestyle. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down how visual storytelling directly impacts leasing performance. From empty room mistakes to lifestyle-driven photography and when to invest in professional video, this episode gives you a practical framework for making your visuals work harder for you. If renters are scrolling past your listings, this conversation explains

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26:00

Ep 28: Strategic Branding for Multifamily Properties

The Multifamily Marketers Podcast ·

2026/02/18

Branding gets thrown around constantly in multifamily—but what does it actually mean? In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills sit down with Resident360's Creative Director, Michael Hinde, to break down what strategic branding really involves—and why it's far more than just a logo. From visual identity and messaging to mood boards and market positioning, this episode dives into how branding impacts leasing performance, resident experience, and

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17:54

Ep 27: Takeover Mode - The Multifamily Marketer's...

The Multifamily Marketers Podcast ·

2026/02/11

Property transitions can either set a community up for long-term success—or quietly derail leasing momentum. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills share the real-world playbook for managing asset transitions without losing leads, credibility, or occupancy. You'll learn: Why preparation and organization determine transition success What digital assets must be secured early (website, domains, listings, tracking) How to run a "marketing war

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14:17

Ep 26: ChatGPT Ads Are Coming - What Does Multifamily...

The Multifamily Marketers Podcast ·

2026/02/04

ChatGPT ads are coming—and they could reshape how renters discover apartment communities. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down what ChatGPT advertising is, how it works, and what it means for multifamily marketers preparing for the next evolution of digital leasing. With limited information available and plenty of speculation in the market, this episode cuts through the hype to explain what's real, what's still unknown, and how smart

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14:29

Ep 25: What You Should Be Tracking on Property Websites

The Multifamily Marketers Podcast ·

2026/01/28

GA4 can feel overwhelming—but it doesn't have to be. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down Google Analytics 4 (GA4) in plain English and explain what multifamily teams should actually track on property websites. This episode is a practical follow-up to the "30-Minute Website Audit" episode, shifting the focus from what's broken on your website to what your analytics are telling you about traffic, behavior, and conversions—so you can

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27:33

Ep 24: The 30-Minute Website Audit Every Multifamily...

The Multifamily Marketers Podcast ·

2026/01/21

Most property websites don't need a full redesign—they need a quick, strategic audit. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down a simple, repeatable 30-minute website audit every multifamily team should run to stop losing leads, fix hidden conversion killers, and improve the renter experience fast. This isn't a "does it look pretty?" conversation. It's a nuts-and-bolts checklist that helps you validate what matters most: lead capture,

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31:09

Ep 23: How to Market Build-to-Rent Communities...

The Multifamily Marketers Podcast ·

2026/01/14

Build-to-Rent (BTR) communities are booming—but marketing them like apartments is a fast way to miss the mark. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down exactly how BTR marketing differs, where teams get it wrong, and how to position these communities to attract the right renters. From branding and messaging to SEO, websites, lease-ups, and onsite tours, this episode is a full playbook for marketing BTR the smart way. You'll learn: Why BTR

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26:57

Ep 22: New Year, Smarter Marketing - 2026 Resolutions...

The Multifamily Marketers Podcast ·

2026/01/07

A new year is the perfect time to reset bad habits—and double down on what actually drives leasing results. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills kick off 2026 with five practical, no-BS marketing resolutions every multifamily team should commit to this year. These aren't fluffy goals—they're habits that directly impact lead conversion, occupancy, and long-term performance. You'll learn: Why responding to every lead within 10 minutes (during

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24:03

Ep 21: Property Takeover Secrets - How To Setup a...

The Multifamily Marketers Podcast ·

2025/12/17

Property takeovers are one of the most chaotic—and opportunity-packed—moments in multifamily. Handle them well, and you can reset performance, rebuild trust, and set the community up for long-term success. Handle them poorly… and you inherit every mess the last team left behind. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down the real-world takeover playbook: what to do before Day 1, how to survive the first 30 days, and how to turn a rocky

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12:34

Ep 20: Map It to Lease It - Why Interactive Sitemaps...

The Multifamily Marketers Podcast ·

2025/12/10

Interactive sitemaps have officially moved from "nice-to-have" to "must-have"—especially for Class A and lease-up communities. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down what interactive sitemaps are, why they matter, when they're worth the investment, and how they elevate both the renter experience and your digital marketing performance. You'll learn: What qualifies as an interactive sitemap and how it differs from static maps Why they've

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22:27

Ep 19: Rapid Fire Q&A - Multifamily's Most Common...

The Multifamily Marketers Podcast ·

2025/12/03

If you work in multifamily, you've probably asked at least one of these questions—so we answered all of them. In this rapid-fire episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills tackle the industry's most common marketing challenges, from lead quality to PPC performance to staying full during slow seasons. No fluff—just fast, practical answers you can use immediately. You'll learn: What it really means when you have high website traffic but low lead volume How to

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20:47

Ep 18: Naming a Property - The Strategy Behind a...

The Multifamily Marketers Podcast ·

2025/11/20

Naming a new multifamily community isn't just a creative exercise—it's a high-stakes decision that affects branding, SEO, marketing, reputation, and long-term success. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills walk through the complete A–Z process of naming a property the right way. From market research to red flags to avoiding costly renames, this is the ultimate guide for developers, investors, and marketers. You'll learn: Why naming matters more

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38 results

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