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PODCAST

The Multifamily Marketers Podcast

Josh Grillo, Caroline Mills

The Multifamily Marketing podcast for owners, operators, and marketers who want real results. Hosted by Resident360"s Josh Grillo and Caroline Mills, this weekly show delivers actionable strategies to boost occupancy, improve retention, and grow your property brand. From social media to SEO, branding to paid ads—you"ll learn what works (and what doesn"t) in today"s multifamily marketing landscape. Subscribe for weekly insights that drive leases and portfolio performance.

business marketing

All Episodes

24:03

Ep 21: Property Takeover Secrets - How To Setup a...

The Multifamily Marketers Podcast ·

2025/12/17

Property takeovers are one of the most chaotic—and opportunity-packed—moments in multifamily. Handle them well, and you can reset performance, rebuild trust, and set the community up for long-term success. Handle them poorly… and you inherit every mess the last team left behind. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down the real-world takeover playbook: what to do before Day 1, how to survive the first 30 days, and how to turn a rocky

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12:34

Ep 20: Map It to Lease It - Why Interactive Sitemaps...

The Multifamily Marketers Podcast ·

2025/12/10

Interactive sitemaps have officially moved from "nice-to-have" to "must-have"—especially for Class A and lease-up communities. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down what interactive sitemaps are, why they matter, when they're worth the investment, and how they elevate both the renter experience and your digital marketing performance. You'll learn: What qualifies as an interactive sitemap and how it differs from static maps Why they've

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22:27

Ep 19: Rapid Fire Q&A - Multifamily's Most Common...

The Multifamily Marketers Podcast ·

2025/12/03

If you work in multifamily, you've probably asked at least one of these questions—so we answered all of them. In this rapid-fire episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills tackle the industry's most common marketing challenges, from lead quality to PPC performance to staying full during slow seasons. No fluff—just fast, practical answers you can use immediately. You'll learn: What it really means when you have high website traffic but low lead volume How to

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20:47

Ep 18: Naming a Property - The Strategy Behind a...

The Multifamily Marketers Podcast ·

2025/11/20

Naming a new multifamily community isn't just a creative exercise—it's a high-stakes decision that affects branding, SEO, marketing, reputation, and long-term success. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills walk through the complete A–Z process of naming a property the right way. From market research to red flags to avoiding costly renames, this is the ultimate guide for developers, investors, and marketers. You'll learn: Why naming matters more

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28:51

Ep 17: The 2026 Local Search Ranking Factors Are Out...

The Multifamily Marketers Podcast ·

2025/11/12

Want to know exactly what drives your property's visibility on Google in 2026? The newest Local Search Ranking Factors Report is out—and it's packed with insights every multifamily marketer needs to know. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down the top findings from Whitespark's annual study and what they mean for your communities. You'll learn: What the 2026 Local Search Ranking Factors Report reveals about Google's evolving algorithm

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14:43

Ep 16: Marketing vs. Operations - Bridging the Gap...

The Multifamily Marketers Podcast ·

2025/11/05

Marketing and operations should be a powerhouse duo—but too often, they're out of sync. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills unpack why these two departments clash, how miscommunication costs properties time and money, and what it takes to get them aligned for better results. You'll learn: Why marketing and operations often operate in silos—and how to fix it The truth about lead quality vs. lead quantity (and why "more" isn't always better) How

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14:23

Ep 15: The AI Leasing Assistant Revolution - Help or...

The Multifamily Marketers Podcast ·

2025/10/29

AI leasing assistants are popping up everywhere—but are they actually helping properties close more leases, or is this just the latest industry buzzword? In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills explore the rise of AI leasing tools, what they do well, where they fall short, and how to use them strategically without losing the human touch that still drives conversions. You'll learn: What truly separates AI leasing assistants from basic chatbots How

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20:09

Ep 14: The Renewal Playbook - Timing, Spend &...

The Multifamily Marketers Podcast ·

2025/10/22

Renewals aren’t just about keeping residents—they’re about protecting your bottom line. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills dive into the connection between renewal timing, marketing spend, and overall property performance. You’ll learn how to plan, balance, and forecast renewals to avoid costly surprises during slow leasing seasons. You’ll learn: Why timing renewals strategically can make or break your occupancy rates How to prevent a flood

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18:33

Ep 13: Offsite SEO for Apartment Websites - Building...

The Multifamily Marketers Podcast ·

2025/10/15

If SEO is the engine driving your property’s visibility, offsite links and citations are the fuel that keeps it running. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills wrap up their SEO Mini-Series by breaking down the often-overlooked world of backlinks, citations, and offsite authority—and why they’re essential for your property website’s rankings. You’ll learn: What backlinks really are (and why one quality link can outperform 100 mediocre ones) The

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27:06

Ep 12: From SEO to GEO: The New Rules of Getting...

The Multifamily Marketers Podcast ·

2025/10/08

AI is changing how search works—and how your property website gets found. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills are joined by SEO expert Lizzy Munter to break down Generative Engine Optimization (GEO)—the next evolution of SEO—and how multifamily companies can prepare for AI-powered search results. You’ll learn: What GEO (Generative Engine Optimization) actually means How AI Overviews and conversational search are reshaping Google results

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27:10

Ep 11: SEO 101: On-Page Basics Every Property Website...

The Multifamily Marketers Podcast ·

2025/10/01

SEO might feel technical—but it doesn’t have to be overwhelming. In this kickoff to our SEO Mini-Series on The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down SEO 101: the simple, high-impact steps you can take to boost your property website’s visibility and rankings. You’ll learn: What On-Page SEO really means (and why it’s the easiest place to start) The “Big 3” you must optimize: title tags, meta descriptions, and H1s How to write SEO elements that are also

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19:04

Ep 10: How To Choose The Right Domain For Your...

The Multifamily Marketers Podcast ·

2025/09/24

Your property’s website starts with one of the smallest—but most critical—decisions you’ll make: the domain name. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down everything you need to know about choosing, managing, and protecting your domains so your marketing never skips a beat. You’ll learn: The best places to register your domains (and why GoDaddy is a go-to) How to pick property domains with SEO value—including when to use “apartments,”

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21:17

Ep 9: How to Level Up Your Property Website Floor...

The Multifamily Marketers Podcast ·

2025/09/17

Your property website’s homepage might grab attention—but it’s the floor plan page that closes the deal. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills dive into why floor plans are your ultimate conversion tool and how to design pages that actually drive leases. You’ll learn: Why the floor plan page is the true conversion driver on your site The pros and cons of 2D vs. 3D floor plans (and when you need both) How property class (A, B, or C) should

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17:35

Ep 8: Are Resident Events the Most Overlooked...

The Multifamily Marketers Podcast ·

2025/09/10

Resident events aren’t just feel-good extras—they’re one of the most underrated (and overlooked) marketing tools in multifamily. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills unpack how resident events can drive retention, word-of-mouth referrals, and even new leases—all while building stronger community connections. You’ll learn: The five key benefits of hosting resident events (hint: it’s more than just fun) How to run events on small budgets

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11:56

Ep 7: AI Meets Google Reviews - What Multifamily...

The Multifamily Marketers Podcast ·

2025/09/03

Google is changing the review game—and AI is leading the charge. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down how Google’s new AI-generated review summaries are reshaping the way prospects see your community—and what that means for your reputation strategy. You’ll learn: What Google’s AI review summaries are and how they work Why consistency in reviews now matters more than ever How AI highlights patterns in feedback (the good and the

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26:53

Ep 6: Outrank Your Competitors - The Multifamily...

The Multifamily Marketers Podcast ·

2025/08/27

Outranking your competitors on Google starts with one of the most overlooked assets in multifamily marketing: your Google Business Listing. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills break down exactly what matters most on your listing—and what’s just noise—so you know where to focus for real impact. You’ll learn: The 3 A+ ranking factors that make or break your listing’s visibility Why your primary category is the #1 game changer for rankings

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25:45

Ep 5: The Follow-Up Fix: Turning Interest Into Leases

The Multifamily Marketers Podcast ·

2025/08/20

Nurturing leads is where good marketing turns into signed leases—but it’s often the most overlooked step in the leasing process. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills share how to transform inquiries into real move-ins through smart follow-up and authentic connection. You’ll learn: Why 50 well-nurtured leads outperform 400 ignored ones How to build effective drip campaigns with email and text Personalization tactics that make automated

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40:13

Ep 4: Kick-Start a New Community - The First 90 Days...

The Multifamily Marketers Podcast ·

2025/08/13

The first 90 days of a lease-up can make or break your momentum—and your occupancy. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills walk you through the three essential marketing moves every new development needs to hit the ground running. You’ll learn: When to launch your website (and what must be on it) How to set up Google Ads, retargeting, and lead tracking from day one Creative local outreach strategies that actually bring in qualified traffic

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27:32

Ep 3: The 60/30/10 Rule for Multifamily Social Media

The Multifamily Marketers Podcast ·

2025/08/06

If your apartment community’s social media feels like a random mix of posts—or worse, one long sales pitch—this episode is for you. We’re breaking down the 60/30/10 Rule, a proven content strategy that helps multifamily marketers engage residents, build trust, and lease faster. You’ll learn: What the 60/30/10 content mix actually is (and why it works) Why 60% of your posts should focus on community and resident value How to show off your brand without turning followers off Why only 10% of

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34:02

Ep 2: Reputation Is the Real Amenity - Attracting...

The Multifamily Marketers Podcast ·

2025/08/06

In this episode of The Multifamily Marketers Podcast, we dive deep into the world of Online Reputation Management (ORM) and its growing impact on leasing performance. From Google reviews to ORA® scores, we explore how today’s renters make decisions based on perception—and how a strong online presence can win leases even against better-priced competitors. You’ll learn: What ORM really means in multifamily How reputation directly affects occupancy and leasing velocity Which review platforms

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22 results

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