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PODCAST

As Built

Brian Jones and Patience Jones

The professionals who build buildings also need to build their practices. The key to business development in the built environment is understanding the relationship between architects, building materials, contractors, and clients - and how each group makes decisions. In As Built, you"ll hear from industry leaders about how they built their practice. Hosts Brian Jones and Patience Jones will also provide insights from their experiences helping firms in the built environment industry grow and

business marketing

All Episodes

15:53

Interview with Kengo Kuma & Associates

As Built ·

2025/03/13

In this episode of our series about the Nelson-Atkins Museum of Art International Design Competition, As Built co-hosts Brian Jones and Patience Jones speak with competition finalist Kengo Kuma of Kengo Kuma & Associates. Photo of Kengo Kuma courtesy of J.C. Carbonne and Kengo Kuma & Associates

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18:39

Interview with Malcolm Reading, LVO, RIBA, Hon FRGS

As Built ·

2025/03/13

In the second episode of a new series about the Nelson-Atkins Museum of Art International Design Competition, As Built co-hosts Patience Jones and Brian Jones speak with Malcolm Reading, LVO, RIBA, Hon FRGS, Chairman of Malcolm Reading Consultants, about how the competition process works and what architects should consider when entering a design competition. Photo of Malcolm Reading courtesy of Malcolm Reading Consultants

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27:04

Interview with Julián Zugazagoitia, Director & CEO of...

As Built ·

2025/03/13

In the first episode of a new series about the Nelson-Atkins Museum of Art International Design Competition, As Built co-hosts Patience Jones and Brian Jones speak with Julián Zugazagoitia, the Museum’s Director & CEO, about the competition and the need for community involvement. Photo of Julián Zugazagoitia courtesy of the Nelson-Atkins Museum of Art

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52:57

Interview with Mark Wagner - Episode 95

As Built ·

2025/01/15

Mark Wagner, AIA, is a Principal at Davis Brody Bond, a Page/ Company. Based in New York City, Mark has deep experience in the design of cultural and public spaces. His portfolio includes the National September 11 Memorial Museum, the World Trade Center Archive, the National Park Service Ellis Island Emergency and Long-Term Museum Collections and Storage, and the Hall of Gems at the American Museum of Natural History. In this episode, Mark talks with Patience Jones about the roles that empathy and

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10:37

Connecting Print with Digital - Episode 94

As Built ·

2025/01/08

Thinking about print and digital as two separate media formats that never overlap can shortchange the impact of both. In this episode, we talk about the ways in which digital efforts can support print marketing - and vice versa. Whether it’s a QR code for an ad or changing up your website to mirror editorial coverage, we help you find ways to connect the dots for your audiences. Highlights What it takes for a prospect to mentally connect your firm with its print coverage How to be consistent across

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09:54

Tech Stack: Google Chrome Sell-Off - Episode 93

As Built ·

2024/12/18

Google has been found in violation of U.S. anti-trust laws, and now it’s time for ... “the punishment.” We walk through what the case means, what the Department of Justice is proposing for a penalty, and whether firms need to start changing their digital strategies in anticipation of the outcome. Highlights The four prongs of the DOJ’s proposed punishment The timeline for the court’s decision and implementation Why the ultimate outcome shouldn’t drastically impact marketing The importance of

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10:46

What’s In a Name? - Episode 92

As Built ·

2024/12/11

Considering a new firm name? Historically, whether to change – and what to change to – was impacted by a limited number of factors. Now that we live in a digital age, and as trends have shifted away from using principal names for the firm name, there are more things to consider: Is the name you want available as a domain name? How easy is it for people to spell and say the name? Does the proposed name make your firm more or less discoverable? In this episode, we outline modern criteria for

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12:32

Tech Stack: Marketing Calendar Tools - Episode 91

As Built ·

2024/11/13

Marketing calendar tools: not super exciting, but super necessary. In the newest Tech Stack episode, we explain how these tools work, why you need them, and how to choose the best one for your firm. Highlights: What marketing calendar tools do Why your firm needs one How to identify your firm’s calendaring needs How to choose the best marketing calendar tool for your firm Episode Resources: Marketing calendar resources (These are not endorsements, just a few options to kick-start your research

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15:53

The Eternal Feedback Loop - Episode 90

As Built ·

2024/11/06

Are all of your marketing efforts stuck in an eternal feedback loop? If you’re constantly revising based on new opinions and can’t get anything out the door, the answer is, “Yes.” Iterative processes have their place, but there comes a time when your marketing can’t do anything for you because nothing can get final approval. When your marketing flow starts to look like an M.C. Escher drawing, it’s time to break out of the eternal feedback loop. Highlights: Why the pursuit of elusive perfection is

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12:31

The RFP: Details are opportunities - Episode 89

As Built ·

2024/10/23

Preparing RFP responses can feel like all you're doing is working off of someone else's checklist. In truth, RFP responses can be great opportunities for educating prospective clients about your firm's strengths. The key is to use details in every response to focus the readers on what's important. This turns RFPs into a marketing tool for the immediate project - as well as future projects from the same clients. Opportunities are in the details, and details create opportunities. Highlights: The

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10:46

Single Static Image - Episode 88

As Built ·

2024/10/16

Does your firm have that One Great Image that gets used everywhere? In this episode, we unpack the limitations of relying solely on static images in architectural marketing. Learn why embracing video, diverse visuals, and storytelling can set your firm apart. Highlights: How the way people consume information has changed The struggle for differentiation Why "perfection" is truly your enemy Where single images fall down The importance of telling the whole project story The need to prioritize image

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12:02

Curiosity - Episode 87

As Built ·

2024/10/09

All of the marketing skills in the world won’t matter much if you don’t have the most important ingredient: curiosity. Being interested in how people think, behave, and make decisions is what helps you identify how, when, and where you need to present information. In this episode, we discuss what it looks like to be curious in your marketing and how to cultivate curiosity. Highlights: What curiosity does for your marketing How to channel the curiosity already present in design work into marketing

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12:13

Marketing Bias - Episode 86

As Built ·

2024/10/02

Do you find yourself discounting ideas or data because you don't believe something works, it's not how you use the internet, or you've just never "liked" a particular thing? This is how bias works, and it can harm your marketing and your firm growth. In this episode, we discuss how to be aware of these biases and make more informed decisions. Highlights: Biases in data interpretation Clarifying the value of data points The importance of asking "so what"? Why it's important to identify goals before

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30:28

Interview with Don Semple, AIA, Partner at Krueck...

As Built ·

2024/09/25

Don Semple, AIA, Partner at Chicago-based architecture firm Krueck Sexton Partners, talks with Brian Jones about the role of technology in design and in the architecture profession. Don also discusses the evolution of his career and the approach Krueck Sexton Partners takes to discovering a project’s hidden potential. With a project portfolio that includes the Spertus Institute for Jewish Learning & Leadership, the U.S. Embassy in Nairobi, and the Benjamin P. Grogan and Jerry L. Dove Federal

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11:50

Tech Stack: Website Images: How Big Is Too Big? -...

As Built ·

2024/09/18

Images showcase the amazing work your firm does, but using the wrong format or size can cause issues for your website – and the people visiting it. So how do you fix that? In this episode, we talk tips on balancing aesthetics and practicality to make your firm’s projects stand out. Highlights: Oversized project images on architecture firm websites. User frustration with giant images. The need for dynamic imagery, including video. Importance of optimized image sizes for load time. Challenging the

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09:06

Growth Challenge: Keeping Current On Your Contacts -...

As Built ·

2024/09/11

You might hear from close friends when they get a promotion or leave a company, but what about the people you don’t keep in touch with as much? You might reach out to someone to find a bounce-back email, or someone you don’t know answering the phone. That’s why it’s important to keep up to date with the people around you and be aware of when they change job titles or leave a company. In this episode, we go over the best practices to keep in contact with everyone through social media, and best

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13:22

Building Consensus - Episode 82

As Built ·

2024/09/04

It’s decision time. It may not be do or die, but how you make your decision can decide whether your team is on board or not. No matter the decision, big or small, it’s important to build a consensus among your team to foster trust and growth. In this episode we talk about the importance of getting everyone’s opinion before moving forward with decisions that impact your firm. Highlights: The importance of consensus brings diverse ideas and comfort. Small decisions are a building block to building

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12:12

Interview with Jakeb Novak, AIA - Episode 81

As Built ·

2024/08/21

Jakeb Novak, AIA, Partner at Specht Novak, talks with Brian Jones about his journey in the built environment. Based in Austin, Texas, Specht Novak believes in creating comfortable and timeless buildings, foregoing the use of trendy materials to avoid aging projects. Its approach has earned it a spot on Architizer's 100 Best Architecture and Design Firms in the United States list. Jakeb shares the details of his career evolution from working on residential builds in Chicago to becoming a firm partner

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08:41

Tech Stack: Cookie Update - Episode 80

As Built ·

2024/08/14

Have you always wanted a personal entourage that follows you around? Well there’s some good news if so, because you already have one of sorts, and it’s sticking around for a while longer. Google’s third-party cookies is here to stay, but that doesn’t mean first-party data isn’t worth the investment. Highlights: Value in first-party data for consumers. The benefit of owning customer relationships. Predicting user demographics based on cookie acceptance. Digital buyers’ growing savviness with

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11:13

Expanding the Map - Episode 79

As Built ·

2024/08/07

So you’ve decided to expand your geographical territories? It’s a great opportunity for new business, but there’s a lot more that goes into it than posting an announcement to your website. With businesses who already have the community’s trust, and different cultures to think about, new regions aren’t going to welcome your business with open arms. But with some work, and commitment an unexplored region could eventually become a second home for your firm. Highlights: How to leverage existing work to

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119 results

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