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PODCAST

As Built

Brian Jones and Patience Jones

The professionals who build buildings also need to build their practices. The key to business development in the built environment is understanding the relationship between architects, building materials, contractors, and clients - and how each group makes decisions. In As Built, you"ll hear from industry leaders about how they built their practice. Hosts Brian Jones and Patience Jones will also provide insights from their experiences helping firms in the built environment industry grow and

business marketing

All Episodes

11:28

Navigating an Acquisition

As Built ·

2025/12/03

Acquisitions can cause a lot of panic, uncertainty, and confusion. They never go smoothly, so what we talk about in this episode are things to keep in mind so that it goes more smoothly. From how and what to communicate to how to be a good team player, this episode will help both acquirers and acquirees. Episode Resources Connect with Brian Jones and Patience Jones: • https://www.graphicmachine.com/ • https://www.linkedin.com/company/graphicmachine/

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10:41

The Architect Stereotype and How It Impacts the...

As Built ·

2025/11/06

The architect stereotype of a bespectacled, tote bag-carrying curmudgeon makes for great insider jokes, but that can seep into how prospective clients think about both your firm and the profession. In this episode, we unpack the architect stereotype, what's really behind it, and how to be aware of it so you can use it to your advantage. Episode Resources Connect with Brian Jones and Patience Jones: • https://www.graphicmachine.com/ • https://www.linkedin.com/company/graphicmachine/

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06:20

Being Honest About Sustainability

As Built ·

2025/10/30

There's currently no universally accepted definition of terms like "green" and "eco-friendly." This can lead to misunderstandings and project issues when clients interpret those terms to mean something that you don't. In this episode, we explain how to convey sustainability features in a way everyone can understand and why that trust is vital to your firm's success. Episode Resources Connect with Brian Jones and Patience Jones: • https://www.graphicmachine.com/

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15:47

How to Make the Most of Award Opportunities

As Built ·

2025/10/22

We're nearing what feels like perpetual award season. How can your architecture firm make the most of award opportunities? How do you know which ones to enter, and how do you maximize your chances of winning one? Most importantly, how do you keep award submissions from hijacking the rest of your firm's work? In this episode, we walk you through what you need to know. Episode Resources Connect with Brian Jones and Patience Jones: • https://www.graphicmachine.com/

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08:30

Is SEO Still a Thing?

As Built ·

2025/10/15

More and more people are using AI to search for things. Does this mean "traditional," web-based search engine optimization is dead? In this episode, we explain why SEO is still important and the new functions it serves. Episode Resources Connect with Brian Jones and Patience Jones: • https://www.graphicmachine.com/ • https://www.linkedin.com/company/graphicmachine/ • https://www.linkedin.com/in/brian-jones-graphicmachine/

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07:52

Dynamist: How to Think About Visual Content

As Built ·

2025/10/08

Visual content can be a headache for architecture firms and building materials. A lot of effort goes into one or a couple of "signature" images that can become stale quickly. While firms have a lot of work, they don’t always have the variety and depth of visual content to “prove” it. Based on our knowledge of the needs firms have and the best ways to portray their work, we've developed a process by which firms are able to have exponentially more ways to showcase their work, with no extra effort from

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48:00

Interview with Marion Weiss, FAIA & Michael Manfredi,...

As Built ·

2025/10/01

We are very pleased to welcome back Marion Weiss, FAIA, and Michael Manfredi, FAIA, Partners and Cofounders of WEISS/MANFREDI Architecture/Landscape/Urbanism. When we last spoke, WEISS/MANFREDI was a finalist for the Nelson-Atkins Museum of Art Expansion Competition. Since then, they won the competition and published a book: Drifting Symmetries: Projects, Provocations, and Other Enduring Models. In this episode, we talk with Marion and Michael about their unique approach to the practice of

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21:51

Social Media for Architects - Episode 111

As Built ·

2025/09/10

If you inwardly groan whenever social media is mentioned, this is the episode for you. We discuss how architects can use social media to grow their practices without being gross or becoming consumed by who liked what. Social media might not be your most favorite thing, but we’ll show you how it doesn’t have to be punishing. Episode Resources Connect with Brian Jones and Patience Jones: • https://www.graphicmachine.com/ • https://www.linkedin.com/company/graphicmachine/ •

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14:51

Multi-Generational Marketing – Episode 110

As Built ·

2025/09/03

There are anywhere from two to four generations of people currently working for your client prospects. To have the best chance of winning projects, you need to be able to market effectively to each generation. What does each generation look for, and how can you deliver that information so it resonates with them? Episode Resources Connect with Brian Jones and Patience Jones: • https://www.graphicmachine.com/ • https://www.linkedin.com/company/graphicmachine/ •

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16:56

Personal Branding – Episode 109

As Built ·

2025/08/27

Do you want more control over your career? Whether you’re looking to climb your firm’s leadership ladder, bring in new clients, or shift your career focus, people need to understand who you are. That’s where personal branding comes in. In this episode, we talk about what personal branding is – and isn’t - and how to get started. Episode Resources: Profile Elevation: Personal branding for architects Material Growth: Personal branding for building materials Focused Acceleration: Personal

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21:13

As Built Interview with Kay Sargent, FASID, FIIDA -...

As Built ·

2025/08/20

Kay Sargent, FASID, FIIDA, CID, LEED® AP, MCR.w, WELL AP, is a Principal at HOK and the firm’s Director of Thought Leadership, Interiors. She has recently published her first book, Designing Neuroinclusive Workplaces: Advancing Sensory Processing and Cognitive Well-Being in the Built Environment, based on her extensive research and firsthand experience designing interior spaces. In this episode, Kay explains how her passion for the work led to the writing of a book and how she balanced that with her

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12:36

Discoverability: What It Is and Why It's Important -...

As Built ·

2025/08/13

Hosts Patience and Brian Jones break down the concept of “discoverability” for architecture firms. They highlight the importance of being visible across multiple platforms, both online and offline, to attract potential clients effectively. The episode offers valuable insights on how firms can strategically tailor their messaging for different platforms to maintain consistency and make a lasting impression. A must-listen for anyone in the architecture industry looking to enhance their firm’s

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12:31

Tech Stack: AI and Your Intellectual Property -...

As Built ·

2025/08/06

While the world of AI is still relatively new, it’s spreading rapidly. From a quick search on ChatGPT to a batch of renderings generated with Adobe Firefly, people are already using AI in big and small ways. That’s why it’s more important than ever for your company to adopt an AI policy, even if that policy is simply “no AI.” A clear, simple policy can protect your team, your clients, and your reputation. Tune in now to learn why having an AI policy isn’t optional anymore. Episode

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21:09

Interview with Matthew Mueller, AIA - Episode 105

As Built ·

2025/07/30

How does an architect become a firm leader without losing their passion for the work itself? Matthew Mueller, AIA, Partner at PBDW, shares his experience with work-life harmony and how three core firm values have kept him at the same firm for 25 years: thoughtfulness, mentorship, and hands-on involvement. Listen now to hear how Matthew shaped his career path and his firm. Episode Resources: Connect with Matthew Mueller, AIA https://www.linkedin.com/in/matthewhmueller Connect with Brian

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16:44

ICYMI: ICFF and NeoCon - Episode 104

As Built ·

2025/07/23

Too busy to attend New York Design Week? Maybe the crowds at NeoCon were just too much to handle this year. Or maybe you didn’t know these shows existed at all. Whatever the reason, no worries, we went for you. Tune in to hear about this year’s trends, standout products, and companies that truly know how to brand. Episode Resources: Connect with Brian Jones and Patience Jones https://graphicmachine.com/ https://www.linkedin.com/company/graphicmachine/

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21:21

Interview with WHY Architecture

As Built ·

2025/03/13

In this episode of our series about the Nelson-Atkins Museum of Art International Design Competition, As Built co-hosts Patience Jones and Brian Jones speak with competition finalist Brian Butterfield of the firm WHY Architecture. Photo of Brian Butterfield courtesy of WHY Architecture

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17:24

Interview with Weiss/Manfredi...

As Built ·

2025/03/13

In this episode of our series about the Nelson-Atkins Museum of Art International Design Competition, As Built co-hosts Patience Jones and Brian Jones speak with competition finalists Marion Weiss, FAIA and Michael Manfredi, FAIA, of the firm Weiss/Manfredi. Photo of Marion Weiss, Michael Manfredi courtesy of Shuli Sadé and Weiss/Manfredi

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18:20

Interview with Studio Gang

As Built ·

2025/03/13

In this episode of our series about the Nelson-Atkins Museum of Art International Design Competition, As Built co-hosts Patience Jones and Brian Jones speak with competition finalist Jeanne Gang, FAIA of the firm Studio Gang. Photo of Jeanne Gang © John David Pittman

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12:19

Interview with Renzo Piano Building Workshop

As Built ·

2025/03/13

In this episode of our series about the Nelson-Atkins Museum of Art International Design Competition, As Built co-hosts Brian Jones and Patience Jones speak with competition finalists Elisabetta Trezzani and Kerry Joyce of the firm Renzo Piano Building Workshop. Photos of Elisabetta Trezzani and Kerry Joyce courtesy of Renzo Piano Building Workshop

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22:37

Interview with Selldorf Architects

As Built ·

2025/03/13

In this episode of our series about the Nelson-Atkins Museum of Art International Design Competition, As Built co-hosts Patience Jones and Brian Jones speak with competition finalist Annabelle Selldorf, FAIA of the firm Selldorf Architects. Photo of Annabelle Selldorf © Stephen Kent Johnson courtesy of Selldorf Architects

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119 results

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