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PODCAST

How to Market Your Horse Business with Denise Alvarez

How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your horse

business marketing

All Episodes

28:54

If You Keep Saying This, No Wonder Your Equine...

How to Market Your Horse Business with Denise Alvarez ·

2025/08/07

If your equine business growth feels stalled, the problem might not be your marketing tactics — it might be your mindset. Oftentimes, when sales aren’t going as expected, we look outside at why our marketing isn’t working. Pricing, audience, reach, message, methods — and it all matters.But today we’re making an unexpected shift – it’s time to look inward. For today’s episode, I want you to evaluate the story you tell yourself about your launch, your business, and your leadership or marketing

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31:19

Ditch Generic Messaging & Craft a Brand Story with...

How to Market Your Horse Business with Denise Alvarez ·

2025/07/23

If your marketing feels scattered or isn’t converting, your brand story might be the missing piece. In this episode, I talk with branding strategist and copywriter Amy McGann about how equestrian entrepreneurs can move beyond surface-level messaging to build a brand rooted in real substance. You’ll learn how to communicate what makes your business unique and create marketing that actually connects. If you’ve ever struggled to explain what you do—or why someone should choose you—this conversation

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25:12

Mid-Year Marketing Reset: 4 Steps to Realign and...

How to Market Your Horse Business with Denise Alvarez ·

2025/07/17

In the middle of a busy season, it’s easy to lose sight of your goals and wonder if your marketing efforts are actually working. That’s why a mid-year reset isn’t just helpful—it’s essential. In this episode, you’ll get four simple but powerful steps to help you reflect, refocus, and realign your business with where you actually want to go. If you’re craving clarity and direction for the rest of 2025, this episode is for you.Show Notes (also known as “Where to read a quick summary of what we talked

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39:33

Protect Your Horse Business: 5 Legal Essentials from...

How to Market Your Horse Business with Denise Alvarez ·

2025/07/10

Equine attorney and lifelong horsewoman Polly Hey is breaking down the legal essentials every equestrian business owner should know. From contracts and liability waivers to sale agreements and business structure, Polly shares practical advice to help you protect your business without the overwhelm. Whether you’re a trainer, coach, or barn owner, you’ll walk away with a clearer understanding of what you need in place—and why. If you’ve ever wondered what “equine law” really means for your day-to-day

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26:16

4 Powerful Ways to Stand Out from the Competition in...

How to Market Your Horse Business with Denise Alvarez ·

2025/06/04

If you're running a horse business and feel like you're constantly getting lost in the noise—you're not alone. Maybe you've looked around and thought, “Everyone is doing the same thing I’m doing... how am I supposed to stand out?”Here’s the good news: Standing out in your horse business doesn’t mean being louder—it means being more you. In this episode, you’ll learn 4 powerful ways to rise above the noise of competition, attract your best-fit clients, and confidently leave

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70:33

From Arena to Online: How Nikki Hall Turned Her...

How to Market Your Horse Business with Denise Alvarez ·

2025/05/30

If you ever dream of creating more freedom and impact in your horse business, this episode is full of encouragement and practical takeaways.In this episode, you’ll meet Nikki Hall of Horse Sense Learning Levels and hear how she turned her hands-on riding curriculum into a successful online business.Nikki shares her journey from running a full-scale riding academy to creating scalable resources that support instructors and students worldwide. We talk about overcoming burnout, listening to your

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26:39

AI and Your Horse Business: 4 Ways You Can Use AI to...

How to Market Your Horse Business with Denise Alvarez ·

2025/05/21

Let’s be real—marketing your horse business can feel like a full-time job on top of, well, your actual full-time job running the business. And while AI can’t muck stalls or feed horses (yet!), it can help you save time and get more done when it comes to your marketing.But before you start asking ChatGPT to run your business for you, let’s get one thing straight: AI is a tool, not a magic wand. You still need to know your audience, your voice, and your message. That’s the heart of effective

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30:10

6 Costly Social Media Mistakes That Are Holding Back...

How to Market Your Horse Business with Denise Alvarez ·

2025/05/14

If you’re showing up on social media but not seeing results in your horse business, you’re not alone—and you’re not doing it wrong. You just need a better plan. In this episode, you’ll uncover 6 costly mistakes equestrian entrepreneurs often make — the ones that are keeping your content from turning followers into paying clients. You’ll walk away with simple, practical shifts you can make to finally see your marketing efforts start to work for your business—not just your algorithm.Show Notes (also

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46:42

Stacy Westfall’s Top Marketing Tips for Building Your...

How to Market Your Horse Business with Denise Alvarez ·

2025/05/07

In this second part of my conversation with Stacy Westfall, we dive deep into the marketing strategies that helped her build a successful equestrian business. If you’re an equestrian entrepreneur looking for real, actionable insights to take your marketing game to the next level, this episode is for you.Stacy shares her top marketing tips, including how she approaches social media, podcasting and YouTube in her business — and, how that has evolved through the years.You’ll hear why podcasting has

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54:44

From Trainer to Educator: Stacy Westfall on Training,...

How to Market Your Horse Business with Denise Alvarez ·

2025/05/02

Every equestrian entrepreneur has a story—but not every story includes a stop on The Ellen Show or a viral bridleless ride that opened doors most business owners only dream of.If you’re wondering if Stacy is the one who was riding bridleless in her wedding dress at the 2005 Congress Freestyle Reining, you’re spot-on. But, that was 20 years ago, and a lot has happened in her life and business since then.In this episode, Stacy Westfall shares how her journey from professional horse trainer to online

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46:20

Elevating the Unsung Heroes: How HorseGrooms Supports...

How to Market Your Horse Business with Denise Alvarez ·

2025/04/17

This week’s guests are taking us into the often-overlooked role of grooms, highlighting the importance of education, advocacy, and elevating this essential profession. You’ll meet Dinette Neuteboom and Amy McGann as they share how their diverse equestrian backgrounds led them to create HorseGrooms, a platform that empowers and supports professional grooms in the horse industry. Uncover how Dinette and Amy have carved out a unique niche by serving grooms with valuable resources and community, while

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23:55

Pricing Strategies for Equestrian Entrepreneurs: 3...

How to Market Your Horse Business with Denise Alvarez ·

2025/04/11

Some entrepreneurs mistakenly ask the question, “How do I charge what I’m worth?” But, that’s the wrong question. Pricing strategy for equestrian entrepreneurs is not about your worth as an individual — it’s about the value of your offer. So, what do you do when you know your offer is valuable and you want raise your prices?In this episode, you’ll discover what you need to both know and do in your horse business so you can confidently raise your prices. Show Notes (also known as “Where to read a

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48:35

Lessons on Blending Craftsmanship, Business & Family...

How to Market Your Horse Business with Denise Alvarez ·

2025/04/02

Balance is something we all talk about and often crave, but it’s actually not a word I love to use. As equestrian entrepreneurs, there will be times when things are out of balance — it’s a given, and that’s actually okay. The key is to learn how to blend business building, family life, mastering your art, and caring for yourself in a way that works well for you and your family. While it’s unique to each entrepreneur, we can always learn from one another, right? That’s why I think you’ll love this

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31:51

Make Your Equestrian Offer Irresistible: 4 Ways to...

How to Market Your Horse Business with Denise Alvarez ·

2025/03/13

If you want to sell more, before you pour everything you have into the selling phase, there’s one thing you need to do: evaluate your offer. The first step is to make sure your offer (whatever it is you’re selling) is actually valuable.In this episode, you’ll learn the four drivers of value and how you can use those drivers to take your offer from boring to irresistible. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at

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71:18

Wearing Too Many Hats? How to Delegate Like a Pro in...

How to Market Your Horse Business with Denise Alvarez ·

2025/03/05

If you’re an equestrian entrepreneur looking to free up more time for riding, training, or scaling your business, this episode is a must-listen. Nicole Berthelot’s firsthand experience helping Amelia Newcomb to manage and expand her dressage training and education business highlights how delegation isn’t about losing control—it’s about gaining the ability to focus on what truly matters. By implementing the right strategies, you can optimize the power of delegation to avoid burnout, increase your

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18:06

3 Simple Ways to Sell More (Without the Salesy Feeling)

How to Market Your Horse Business with Denise Alvarez ·

2025/02/26

For many horse business owners, when they think of sales the word pushy or sales comes up. In episode 168 I used the analogy of a used car salesman – it’s that ick factor that makes you feel awkward as soon as you start selling. Yet, as an equestrian business, you need to make sales to stay in business. That’s true whether you offer an equine product or service. That means that as an equestrian entrepreneur, you need to strengthen your sales-building skills. But, is it possible for sales to feel

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44:42

4 Sales-Boosting Strategies Every Equestrian...

How to Market Your Horse Business with Denise Alvarez ·

2025/02/19

It might not be your favorite, but to build a sustainable equine business, you need to learn how to sell. Without sales, where’s your income? Without income, where’s your profit? And, without profit, where’s your business? The good news is that sales, when done well, doesn’t have to feel salesy. And, most people are better at sales than they realize because they’re good at relationship building. That’s why I’m thrilled to bring back my guest from Episode 41, Piper Klemm from The Plaid Horse, the

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38:23

Beyond the Sale: 3 Tips to Create an Unforgettable...

How to Market Your Horse Business with Denise Alvarez ·

2025/02/13

Oftentimes, in the marketing process, horse business owners will jump right to the sale.From in-person conversations at events and expos to social media posts, ads, and more, the big question becomes, why aren’t people buying?That’s what marketing is, right? Getting sales? Yes, and so much more. The purchase is just one piece of the larger puzzle for your customers. If you want to build a sustainable equine business, you must remember there’s an entire journey customers will go through as they work

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59:25

Pro Tips for Growing Your Horse Business on YouTube...

How to Market Your Horse Business with Denise Alvarez ·

2025/02/05

Should YouTube be part of the growth strategy for your horse business? If you’re purely looking at numbers, then it’s overwhelming yes — with more than 2.5 billion active monthly users, it’s the second-largest search platform in the world. But, where do you start? This podcast episode! With more than 200,000 YouTube subscribers at the time of this episode, Ryan Rose (Ryan Rose Horsemanship) has learned a lot about horse businesses and YouTube through the years. In this episode, Ryan is generously

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28:21

Struggling with Email Marketing? 5 Tips to Boost...

How to Market Your Horse Business with Denise Alvarez ·

2025/01/29

If you’re an equestrian entrepreneur who has given email marketing a try but you just don't feel like you've experienced any measurable wins from it, this episode is one you’ll want to save and take notes on.The good news is that if you've been sending emails to your list but aren't getting the ROI you expected, there are some specific things you can do or ask yourself to boost your results. Get your notepads handy because this episode is filled with practical tips and strategies

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208 results

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