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PODCAST

How to Market Your Horse Business with Denise Alvarez

How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your horse

business marketing

All Episodes

54:44

From Trainer to Educator: Stacy Westfall on Training,...

How to Market Your Horse Business with Denise Alvarez ·

2025/05/02

Every equestrian entrepreneur has a story—but not every story includes a stop on The Ellen Show or a viral bridleless ride that opened doors most business owners only dream of.If you’re wondering if Stacy is the one who was riding bridleless in her wedding dress at the 2005 Congress Freestyle Reining, you’re spot-on. But, that was 20 years ago, and a lot has happened in her life and business since then.In this episode, Stacy Westfall shares how her journey from professional horse trainer to online

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46:20

Elevating the Unsung Heroes: How HorseGrooms Supports...

How to Market Your Horse Business with Denise Alvarez ·

2025/04/17

This week’s guests are taking us into the often-overlooked role of grooms, highlighting the importance of education, advocacy, and elevating this essential profession. You’ll meet Dinette Neuteboom and Amy McGann as they share how their diverse equestrian backgrounds led them to create HorseGrooms, a platform that empowers and supports professional grooms in the horse industry. Uncover how Dinette and Amy have carved out a unique niche by serving grooms with valuable resources and community, while

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23:55

Pricing Strategies for Equestrian Entrepreneurs: 3...

How to Market Your Horse Business with Denise Alvarez ·

2025/04/11

Some entrepreneurs mistakenly ask the question, “How do I charge what I’m worth?” But, that’s the wrong question. Pricing strategy for equestrian entrepreneurs is not about your worth as an individual — it’s about the value of your offer. So, what do you do when you know your offer is valuable and you want raise your prices?In this episode, you’ll discover what you need to both know and do in your horse business so you can confidently raise your prices. Show Notes (also known as “Where to read a

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48:35

Lessons on Blending Craftsmanship, Business & Family...

How to Market Your Horse Business with Denise Alvarez ·

2025/04/02

Balance is something we all talk about and often crave, but it’s actually not a word I love to use. As equestrian entrepreneurs, there will be times when things are out of balance — it’s a given, and that’s actually okay. The key is to learn how to blend business building, family life, mastering your art, and caring for yourself in a way that works well for you and your family. While it’s unique to each entrepreneur, we can always learn from one another, right? That’s why I think you’ll love this

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31:51

Make Your Equestrian Offer Irresistible: 4 Ways to...

How to Market Your Horse Business with Denise Alvarez ·

2025/03/13

If you want to sell more, before you pour everything you have into the selling phase, there’s one thing you need to do: evaluate your offer. The first step is to make sure your offer (whatever it is you’re selling) is actually valuable.In this episode, you’ll learn the four drivers of value and how you can use those drivers to take your offer from boring to irresistible. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at

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71:18

Wearing Too Many Hats? How to Delegate Like a Pro in...

How to Market Your Horse Business with Denise Alvarez ·

2025/03/05

If you’re an equestrian entrepreneur looking to free up more time for riding, training, or scaling your business, this episode is a must-listen. Nicole Berthelot’s firsthand experience helping Amelia Newcomb to manage and expand her dressage training and education business highlights how delegation isn’t about losing control—it’s about gaining the ability to focus on what truly matters. By implementing the right strategies, you can optimize the power of delegation to avoid burnout, increase your

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18:06

3 Simple Ways to Sell More (Without the Salesy Feeling)

How to Market Your Horse Business with Denise Alvarez ·

2025/02/26

For many horse business owners, when they think of sales the word pushy or sales comes up. In episode 168 I used the analogy of a used car salesman – it’s that ick factor that makes you feel awkward as soon as you start selling. Yet, as an equestrian business, you need to make sales to stay in business. That’s true whether you offer an equine product or service. That means that as an equestrian entrepreneur, you need to strengthen your sales-building skills. But, is it possible for sales to feel

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44:42

4 Sales-Boosting Strategies Every Equestrian...

How to Market Your Horse Business with Denise Alvarez ·

2025/02/19

It might not be your favorite, but to build a sustainable equine business, you need to learn how to sell. Without sales, where’s your income? Without income, where’s your profit? And, without profit, where’s your business? The good news is that sales, when done well, doesn’t have to feel salesy. And, most people are better at sales than they realize because they’re good at relationship building. That’s why I’m thrilled to bring back my guest from Episode 41, Piper Klemm from The Plaid Horse, the

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38:23

Beyond the Sale: 3 Tips to Create an Unforgettable...

How to Market Your Horse Business with Denise Alvarez ·

2025/02/13

Oftentimes, in the marketing process, horse business owners will jump right to the sale.From in-person conversations at events and expos to social media posts, ads, and more, the big question becomes, why aren’t people buying?That’s what marketing is, right? Getting sales? Yes, and so much more. The purchase is just one piece of the larger puzzle for your customers. If you want to build a sustainable equine business, you must remember there’s an entire journey customers will go through as they work

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59:25

Pro Tips for Growing Your Horse Business on YouTube...

How to Market Your Horse Business with Denise Alvarez ·

2025/02/05

Should YouTube be part of the growth strategy for your horse business? If you’re purely looking at numbers, then it’s overwhelming yes — with more than 2.5 billion active monthly users, it’s the second-largest search platform in the world. But, where do you start? This podcast episode! With more than 200,000 YouTube subscribers at the time of this episode, Ryan Rose (Ryan Rose Horsemanship) has learned a lot about horse businesses and YouTube through the years. In this episode, Ryan is generously

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28:21

Struggling with Email Marketing? 5 Tips to Boost...

How to Market Your Horse Business with Denise Alvarez ·

2025/01/29

If you’re an equestrian entrepreneur who has given email marketing a try but you just don't feel like you've experienced any measurable wins from it, this episode is one you’ll want to save and take notes on.The good news is that if you've been sending emails to your list but aren't getting the ROI you expected, there are some specific things you can do or ask yourself to boost your results. Get your notepads handy because this episode is filled with practical tips and strategies

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78:51

From Award-Winning Jockey to Entrepreneur: How...

How to Market Your Horse Business with Denise Alvarez ·

2025/01/22

Every horse business has a story. Every founder has a journey. The journey of Equicizer founder and creator Frankie Lovato has had its ups and downs like any other business venture, but the passion that drives him has never wavered. In this full-length interview, you’ll hear how Frankie’s passion at a very young age had him training on hay bales and even couches when there was no horse in sight. That same drive is behind the very first version of an Equicizer he created during rehab after an injury

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23:16

Stop Spinning Your Wheels: Turn Marketing Busywork...

How to Market Your Horse Business with Denise Alvarez ·

2025/01/15

“I’m so tired of chasing followers and likes on social media without actually getting new clients.” Said every frustrated equestrian entrepreneur who wants to grow their horse business yet can’t seem to get ahead in the marketing game.If you’ve ever felt stuck in a cycle of posting and emailing that goes nowhere, this episode will give you 3 steps that will help you get a real return from the effort and energy you’re putting in to market your horse business.Show Notes (also known as “Where to read a

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58:06

How to Build an Equine Business With Purpose with...

How to Market Your Horse Business with Denise Alvarez ·

2025/01/09

How do you get loyal clients and customers for your equine business? How do you build a business that allows you to do what you’re great at, even as you grow? You do it with purpose. And, as you’ll learn from Traci Brooks’ journey to building Balmoral Farm to be the successful equine business it is today, you also do it by taking advantage of the opportunities that come your way. Traci and Carleton Brooks are the husband and wife team behind Balmoral Farm, a premier hunter jumper program. Together,

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29:03

Ariat Case Study: 4 Eye-opening Keys To Long-term...

How to Market Your Horse Business with Denise Alvarez ·

2025/01/01

How do you achieve sustainable success in your equine business? One of the best ways to do that is to learn from others who have gone before you or are doing what you’d like to do. I’m NOT suggesting you copy or mimic what others are doing. Instead, learn about the strategies and principles that made them successful. How’d they get there? What could you learn about what you do and don’t want to do for your own business? That’s what this case study format is going to help you do. Ariat International

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32:01

Supercharge Your Year-End Review with These 3 Key...

How to Market Your Horse Business with Denise Alvarez ·

2024/12/18

Before you set goals for the new year, it’s crucial you take the time to review the year that’s ending. The most effective year-end reviews are not just a time for looking at the bottom line — i.e. how much profit did you make? Instead, your best year-end review catapults you into the coming year with focus, purpose, and a plan. Grab your notebook and pen because you’ll want to take notes so you’re ready to have your best-ever (or, first-ever) year-end review for your horse business! Show Notes

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58:15

How to Build Demand for Your Horse Business with...

How to Market Your Horse Business with Denise Alvarez ·

2024/12/11

Trying to fill your books and get people to actually buy? This episode is for you. You’ll love this conversation with Megan Harris, Chief Marketing Officer at NF+ (formerly Equestrian Masterclass by Noëlle Floyd). With her background in demand generation for large tech companies, Megan brings a fresh yet strategic perspective to the equine industry. Plus, she’s always been a horse girl so she’s right at home here. You may not have an international education platform, but you do have an audience of

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30:47

Why Your Social Media Marketing Is Falling Flat...

How to Market Your Horse Business with Denise Alvarez ·

2024/12/06

Are you getting new leads, clients, and customers for your horse business from your time on social media?If your equestrian social media marketing is falling flat, follow these three steps to start seeing real results.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/158🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success 🐴Ready to

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10:50

How to Savor the Holidays & Still Show Up on Social...

How to Market Your Horse Business with Denise Alvarez ·

2024/11/27

Ever feel torn between wanting to share those special holiday moments on your social media & the temptation to leave your phone off and pretend like social media doesn't exist? As we head into this season, the question becomes, how much do you share on social media? Should you still keep your posting cadence and be in your stories and engaging with your people online? Or, should you set your phone down and walk away from it for a bit so you can be present with the people in the room? In t...

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26:42

How to Build Your Email List with Qualified Leads

How to Market Your Horse Business with Denise Alvarez ·

2024/11/20

Afraid of spamming your email list? It’s the number one reason I hear horse business owners say they don’t send emails. And, it is smart marketing to be aware of your audience’s needs and not send too many emails. But, it’s not smart marketing to never send an email. So, as a growth-oriented equestrian entrepreneur, you’re going to send emails, right? The question becomes, who are you sending them to? Have you spent time building an email list of qualified leads? If not, it is never too late. And

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