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PODCAST

Dan Kennedy"s Magnetic Marketing Podcast

Russell Brunson

Dan Kennedy is internationally recognized as a "millionaire-maker", helping people in just about every category of business turn their ideas into fortunes. He has been called the "Professor of Harsh Reality" because he"s provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing "guru" does. Dan Kennedy"s advice can be moved with remarkable ease from one very different field, industry, or

business entrepreneurship

All Episodes

37:19

The Four-Box System of Selling

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/08/29

One of the biggest errors anyone in business can make is focusing too intently on hiring "exceptional salespeople" who are somehow able to make sale after sale without burning out AND without much assistance from their superiors. Why is relying too heavily on the skills of the salesperson such a big mistake, and what must business owners do instead? Dan Kennedy answers these questions and more as he teaches his top students his four-box selling system that provides a more thorough approach to

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01:07:21

4 Key Components For Crafting Absolutely Irresistible...

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/08/22

You might have the best offer out there, but if you can't gain the attention of your prospects long enough for them to take note, you'll fail before you can even get started. In a world that's saturated with ads more than ever before, how can you hope to win anyone's attention? The answers are in this episode... Dan Kennedy and Bill Glazer discuss in depth the 4 major elements of a compelling offer and how you can adjust each one to make your offer so irresistible, prospects are forced to stop what

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55:46

Five Must-Follow Principles For Selling High Ticket...

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/08/15

How do you get prospects to hand over big sums of money for your high ticket product or service? Whether it's life insurance policies, high-end dental procedures, or anything in between, there's five core essentials you'll need to master in order to sell confidently and successfully. Join Dan Kennedy and his expert guests Jason Stephens and Dr. Charlie Martin as they discuss their veteran-level experience in high ticket sales and key strategies for completing major transactions with price tags of up

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41:05

A Disney Insider’s Look At Improving The Customer...

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/08/08

How does one Disney insider continue to practice Disney level service in an industry that tends to get a bad rap for its major lack of customer-mindedness? Join Dan Kennedy as he gets a behind-the-scenes look from Vance Morris on Disney management, training and revitalization of the Disney resort experience. Vance also reveals how he's able to continue to train entrepreneurs on providing top-tier, Disney style service in their own businesses. MagneticMarketing.com NoBSLetter.com

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39:30

The Four-Season Economic Cycle (And What It Means For...

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/08/01

Is it really possible to forecast the economic climate? Is it all unknowable chaos? Or is there a discernable pattern? And if there is a pattern, how can we figure it out? Best-selling author and financial editor Harry Dent Jr. says he already has. Speaking with Dan Kennedy and his Diamond members, Harry explains the four-season cycle he's used in combination with demographics to provide huge insights on what's to come. MagneticMarketing.com NoBSLetter.com

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35:41

How To Hit The Bullseye Every Time When Choosing A...

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/07/25

Are you currently investing time and money into targeting your marketing to the best prospects? Or are you paying the price later on the backend dealing with low value customers? In part two of this two-part episode, Dan teaches how any entrepreneur can stop "broadcasting" aka throwing as wide a net as possible, and start "narrowcasting" aka picking the perfect people who are eager to buy your product or offer. Be sure to check out part one first! MagneticMarketing.com NoBSLetter.com

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32:28

How To Hit The Bullseye Every Time When Choosing A...

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/07/18

When choosing a market, are you aiming for the broadest group possible? Or are you trying to target a very specific segment of the market? Which strategy is more effective? Dan Kennedy has some opinions... In part one of this two-part episode, Dan discusses the 10 most important pieces of criteria to consider when determining whether the market you've selected is spot on for your business. Come back next week for part two where Dan breaks down the key specifics between simple marketing and expert

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01:01:54

Attract Greater Wealth By Rejecting These Massive...

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/07/11

Napoleon Hill was fundamentally BROKE in the latter end of his life? HOW? Dan Kennedy says Hill's situation isn't actually that unheard of - Dan knows a lot of people who have a lot of income, but no real lasting wealth. Again this begs the question: HOW?? If you want to make sure you're attracting as much wealth as humanly possible, there's a few common yet terribly false ideas about money you're going to have to get rid of TODAY. In this episode Dan covers the major myths entrepreneurs believe

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01:04:54

A Timeless Strategy For Staying Relevant With Your...

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/07/04

Want to make sure you're always top of mind when it comes to your current customers as well as your prospects? Turns out there's a strategy you can use in your marketing now AND forever that keeps YOUR business a topic of conversation amongst your dream customers. Tune in to hear Dan Kennedy reveal this strategy and provide priceless guidance in answer to some of his students' toughest questions! MagneticMarketing.com NoBSLetter.com

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49:33

How To Personalize Direct Mail Campaigns For Even...

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/06/27

When your customers/prospects receive a piece of direct mail from you, do they really feel like you're speaking directly to them? Or do they feel like they're being sent the exact same junk mail as thousands of others? Bill Glazer teaches exactly how he and Dan Kennedy personalize and segment their sales letter messaging by walking step-by-step through their very own direct mail campaigns. Get a behind the scenes look on how Dan is able to attract MASSIVE crowds to his live events every year

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51:03

Why Bother Asking For Referrals?

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/06/20

There's a gigantic misconception out there that says asking your clients/customers for referrals is tacky, or the sign of a failing business. The reality is, NOT asking for referrals is the sign of a fearful entrepreneur trying to protect their ego. However you choose to look at it, not asking for referrals is a big mistake. In the opening segment of this classic No B.S. training, Dan Kennedy and Dave Dee set the record straight about what a well-oiled "referral machine" actually looks like, and the

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44:23

How To Find And Interview Your Elite Sales Team

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/06/13

The procedure for hiring salespeople CANNOT be treated the same as any other role in a company. The vetting process is unlike any other, and there's a very specific reason why. Join marketing expert Dave Dee and master sales recruiter Nick Loise as they discuss how to recruit, interview and hire the type of salespeople that are the best fit for your business AND have the ability to earn you A TON of money. MagneticMarketing.com NoBSLetter.com

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35:42

The Psychology of Writing Copy (2 of 2)

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/06/06

It's not enough to know WHY your prospects need your product. You also need to understand all the reasons they might say "No" to buying it as well. If you don't think there are any reasons - Think again. In part two of this two-part episode, Bill Glazer reveals the third major "tipping point" in sales psychology that all sales copy needs to address in order to gain the trust (and the money) of your dream customers. Glazer also outlines the 11 shortcuts to applying even MORE principles of psychology

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35:46

The Psychology of Writing Copy (1 of 2)

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/05/30

Does your sales copy focus only on touting the sweet features of your product? Or are you catering your words to speak to the actual needs of your prospects? In part one of this two-part episode, Bill Glazer covers two of the three major "tipping points" in the psychology of selling that determine whether your copy can convert to sales. Be sure to check out part two next week to discover the third "tipping point" AND the 11 shortcuts to applying even more sales psychology into your copy

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57:04

How To Get Repeatable Income in Any Business (Beyond...

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/05/23

A lot of business owners falsely believe the purpose of a customer is to get a sale. When in reality, the purpose of a SALE is to get a CUSTOMER. In other words, your goal isn't to abandon a customer once they've given you money. You want to give that person a reason to come back again and again for your products (instead of your competitors'). Bill Glazer teaches from stage how ANY business can earn repeatable income, and not just through continuity programs! If the idea of reducing ad spend,

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32:30

Expert Lead Generation & Top Self-Liquidating Offers...

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/05/16

Before hosting Funnel Hacking Live and leading his own group of Mastermind students, Russell Brunson was making big waves at Dan Kennedy's Super Conferences and across the entrepreneurial landscape as the kid with genius strategies for marketing and selling online. In the final installment of this THREE-part episode, Russell reveals his 5 tried and proven strategies for directing traffic online to your sales funnels. If you're not using all five, you're missing out on massive opportunities for

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35:10

Expert Lead Generation & Top Self-Liquidating Offers...

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/05/09

You may know Russell Brunson today as the fast-talking, Secrets-spilling co-founder of ClickFunnels, but years before all that success, "Young Russell Brunson" was well known in the entrepreneurial world for something else... In part two of the THREE-part episode, Russell Brunson provides step-by-step instructions for building high-converting lead generation pages online, as well as crafting a self-liquidating offer that allows you to grow and scale your business faster than ever before. (Make sure

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34:13

Expert Lead Generation & Top Self-Liquidating Offers...

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/05/02

Long before ClickFunnels was founded, "Young Russell Brunson" was taking the entrepreneurial world by storm, teaching both single moms new to business and Dan Kennedy's elite students the secrets to finding their dream customers, building irresistible offers and making a ton of money very quickly. In part one of the THREE-part episode, Russell Brunson covers a few key areas of his vast expertise: Lead generation strategy and the three types of funnels you MUST have if you want your business to

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46:27

7 Instant Business Boosters & Breakthroughs

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/04/25

It's easy to get lost in a sea of do's and don'ts when it comes to business. There's always a new marketing fad or "shiny object" to chase after. If you're looking for time-tested and proven methods for instantly increasing your business's profitability, however, you'll want to hear what outrageous marketing expert Bill Glazer has to say. Bill walks step-by-step through the 7 strategies he uses and teaches his clients to use in order to quickly find new customers/clients, keep those customers coming

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56:01

12 Questions To Clarify Your Purpose In Life And...

Dan Kennedy"s Magnetic Marketing Podcast ·

2025/04/18

Is your business serving you? Or do you typically find yourself slaving away for your business? What are your special abilities/talents/passions, and how much of your time do you spend using those gifts in your work? If you're not pleased with your answers to these questions, it's time to reevaluate what it is you truly want out of your work life. Rob Berkley, executive coach and management consultant to some of the fastest growing information marketers and corporate executives across the Fortune

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