x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Agents of Change Digital Marketing Podcast

Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market

Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we"ll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you"ve been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!

business marketing

All Episodes

35:30

Why Playing the Villain in Marketing Actually Works...

The Agents of Change Digital Marketing Podcast ·

2025/06/18

What if everything we've been taught about brand positioning is backwards? While most businesses scramble to cast themselves as the hero swooping in to save the day, conversion optimization expert Brian Massey argues there's real power in embracing your inner villain. Not the mustache-twirling, world-destroying kind of villain—but the purposeful antagonist who sees something wrong with the world and has the audacity to change it. In this conversation, Brian breaks down why being the villain in your

en

34:31

GA4 Analytics: Beyond Accuracy to Real Results with...

The Agents of Change Digital Marketing Podcast ·

2025/06/11

For many marketers GA4 isn't exactly the analytics platform we were hoping for when Google forced us to make the switch. But while everyone's been complaining about GA4, some smart marketers have figured out how to actually make it work for them. That's exactly what Dana DiTomaso has done. As a digital analytics expert who teaches at the University of Alberta and has helped over 170,000 learners through her LinkedIn Learning courses, Dana doesn't just accept GA4's quirks—she's mastered them. In this

en

30:15

The LinkedIn Content Strategy That Actually Works...

The Agents of Change Digital Marketing Podcast ·

2025/06/04

LinkedIn can feel like a numbers game—post content, hope someone notices, and cross your fingers for leads. But what if there was a systematic approach that actually worked? Joe McKay discovered this the hard way after earning just $500 for his first batch of LinkedIn posts. Fast-forward two years, and he's built a six-figure business helping solopreneurs and CEOs generate over 2 million impressions while building powerful personal brands. His secret? A three-pillar content strategy that moves

en

29:35

Fixing Your Sales Funnel: Real Strategies That...

The Agents of Change Digital Marketing Podcast ·

2025/05/28

You've built the landing page, set up the emails, and even ran a few ads - but your funnel still isn't converting. What gives? Jason Wright joins us to break down the real reasons sales funnels fail, how to create offers your audience actually cares about, and the simple automations that keep leads moving and revenue growing. If you're tired of throwing money at marketing that doesn't work, this episode will give you the practical strategies to turn your funnel into a revenue machine.

en

33:27

Boost Your LinkedIn Visibility with Kate Paine

The Agents of Change Digital Marketing Podcast ·

2025/05/21

LinkedIn isn't exactly the flashiest social platform out there, but it remains unmatched as a professional networking tool. And if you're not using it properly, you're leaving valuable business connections on the table. In this episode, I chat with personal branding expert Kate Paine about how to transform your LinkedIn profile from a boring digital resume into a dynamic personal brand that attracts your ideal clients. Kate brings 30+ years of PR and marketing expertise to the conversation, sharing

en

34:01

Grow Your Organic Traffic Through Pinterest with...

The Agents of Change Digital Marketing Podcast ·

2025/05/14

Is your business missing out on free, organic traffic from Pinterest? Many small business owners overlook Pinterest, thinking it's just another social platform or a place for DIY crafts and recipes. But today's guest opened my eyes to the massive potential Pinterest has as a search engine for driving qualified traffic to your site. Nadalie Bardo, known as "Your Pin Coach," has spent eight years mastering Pinterest marketing and has helped over 7,000 businesses boost their traffic and sales without

en

36:21

Spinning Customer Stories into Marketing Gold with...

The Agents of Change Digital Marketing Podcast ·

2025/05/07

Ever notice how we're all drawn to a good story? That's especially true when it comes to marketing your business. This week on the Agents of Change, I'm chatting with Joel Klettke, founder of Case Study Buddy (now sold to Testimonial Hero). Joel breaks down exactly why customer stories are so valuable for businesses of all sizes and—more importantly—shares his repeatable process for creating them without the usual headaches. If you've been struggling to showcase your best work or convince prospects

en

32:41

Finding the Right ESP for Your Email Marketing Needs...

The Agents of Change Digital Marketing Podcast ·

2025/04/30

Email marketing remains one of the most powerful tools in your digital toolkit, but choosing the right email service provider (ESP) can feel overwhelming. That's why I invited Robert Brandl, founder of Email Tool Tester, to break down everything you need to know about ESPs. In this episode, we dive into pricing structures, deliverability secrets, essential features for businesses of all sizes, and the AI innovations changing the email marketing landscape. No fluff, just practical advice you can

en

30:25

Emotional Targeting: The Key to Higher Conversions...

The Agents of Change Digital Marketing Podcast ·

2025/04/23

When's the last time you changed a button color and saw your conversion rates skyrocket? Never? Yeah, me neither. That's because real conversion optimization isn't about tweaking elements—it's about understanding the emotional drivers behind why people buy. This week on The Agents of Change Podcast, I'm joined by Talia Wolf, a conversion optimization expert who's worked with companies around the globe to boost conversions through her emotional targeting framework. Forget the tactics you've been

en

30:42

Stand Out in a Noisy Digital World with Miriam Schulman

The Agents of Change Digital Marketing Podcast ·

2025/04/16

Do you ever feel like your business is drowning in a sea of sameness, especially with AI making everyone's copy sound alike? In this episode, I chat with Miriam Schulman, author of the best-selling book "Artpreneur" and host of The Inspiration Place Podcast (ranked in the top 0.5% of all podcasts globally). Miriam shares some truly refreshing insights about how entrepreneurs and creators can stand out in our increasingly noisy, AI-saturated world. If you're tired of sounding like everyone else and

en

34:16

Practical AI Applications for Your Marketing Strategy...

The Agents of Change Digital Marketing Podcast ·

2025/04/09

I want to talk to you today about practical ways of using AI in your marketing and business. Not theoretical discussions or predictions about what might happen someday, but tangible, tactical applications we're actually implementing right now at flyte. I recently did a webinar called "AI Marketing in Action: A Practical Guide for Your Business," and I want to share some of those insights with you here. My focus is giving you specific ways to use this technology to work smarter without getting bogged

en

28:57

When and How to Hire a Videographer for Your Business...

The Agents of Change Digital Marketing Podcast ·

2025/04/02

Video is everywhere, but for many businesses, creating high-quality content still feels overwhelming. How do you move beyond basic smartphone clips and craft videos that truly elevate your brand? In this episode, Kurt Grazer, owner of Knack Factory, helps us break down the process of working with a videographer, from planning and scripting to filming and distribution - so you can get the most out of your investment. https://www.theagentsofchange.com/577 Need help with your branding, website, or

en

34:26

Faster, Better, Smarter: Making AI Work for You with...

The Agents of Change Digital Marketing Podcast ·

2025/03/26

Whether you're just starting out or looking to refine your AI strategy, there’s a clear path to getting faster, better, and smarter with AI. In this episode, Dan Sanchez, AI Strategist at Social Media Examiner, breaks down practical ways to integrate AI into your workflow - helping you speed up repetitive tasks, improve content quality, and even use AI as a personal coach to level up your strategy. https://www.theagentsofchange.com/576

en

37:29

Breaking Free from Hourly Billing: Profit Strategies...

The Agents of Change Digital Marketing Podcast ·

2025/03/19

Ever feel like you're stuck on the hourly billing hamster wheel, working harder but not making more money? I've been there. That's why I invited pricing expert Jonathan Stark to the podcast – a man on a mission to rid the world of hourly billing (and for good reason). Jonathan breaks down why trading time for dollars is a losing game that not only caps your earning potential but actually damages client relationships. If you're ready to stop being a slave to the clock and start getting paid for the

en

36:13

Mastering AI Prompts for Better Results with Dustin...

The Agents of Change Digital Marketing Podcast ·

2025/03/12

Ever feel like you're getting mediocre results from ChatGPT or other AI tools? You're not alone. I've been there too - typing in a quick request and getting back generic content that sounds nothing like me or my brand. The problem isn't the AI, it's how we're talking to it. In my conversation with Dustin W. Stout, founder of Magai, we dig into the art of crafting smarter prompts that yield much better results. If you're tired of "generic garbage content" (Dustin's words, not mine) and ready to make

en

36:55

Building an AI Brain for Your Business with Amanda Cole

The Agents of Change Digital Marketing Podcast ·

2025/03/05

We've all tinkered with ChatGPT and marveled at its magic, but if you're just using AI to generate social posts or automate a few tasks, you're missing the bigger opportunity. On this episode, Amanda Cole, CMO at Bloomreach, shares why businesses need to stop focusing on AI workflows and start building an AI "brain" for their entire operation. I'll admit, the conversation got me thinking about how my own agency could leverage this approach—and yes, I've already started working on it! If you're ready

en

33:44

How to Optimize Your Brand for AI Search with Crystal...

The Agents of Change Digital Marketing Podcast ·

2025/02/26

If you’ve been wondering how to get your business noticed by ChatGPT and other AI language models, you’re not alone. Today we're back with the second half of our conversation with SEO expert Crystal Carter to break down exactly what LLM optimization means for small and medium-sized businesses. No theoretical fluff here - just practical strategies you can actually use, whether you’re a local shop or a growing agency. https://www.theagentsofchange.com/572 Provide podcast feedback at

en

37:39

How to Optimize Your Brand for AI Search with Crystal...

The Agents of Change Digital Marketing Podcast ·

2025/02/19

Is your brand invisible to ChatGPT? As AI-powered search tools continue to grow, businesses need to adapt their digital strategies or risk being left behind. In this two-part interview, I talk with SEO expert Crystal Carter about how companies can optimize for large language models (LLMs) like ChatGPT, Gemini, and Perplexity. She breaks down exactly what business owners need to know - from understanding entities to practical steps you can take today to increase your visibility in AI search results

en

30:36

Create High-Converting Video Ads with Kevin Anson

The Agents of Change Digital Marketing Podcast ·

2025/02/12

Want to know why some video ads make people stop scrolling while others get ignored? So did I, so I recently sat down with video marketing expert Kevin Anson, who's been crafting high-converting video ads for over 20 years. He shared his proven "12 ingredients" framework that turns casual viewers into engaged customers. Whether you're just getting started with video ads or looking to boost your conversion rates, Kevin's practical insights will help you create videos that actually drive results

en

32:37

How to Grow Your Podcast Audience with Tom Webster

The Agents of Change Digital Marketing Podcast ·

2025/02/05

If you're like most podcasters, you're probably wondering why your show isn't growing as fast as you'd like. Well, today's guest has some tough love for us. Tom Webster, a 25-year audio research veteran and the author of "The Audience is Listening," explains why just having great content isn't enough, and what we really need to do to build a show that people can't help but share with their friends. https://www.theagentsofchange.com/569 Take our podcasting survey by 2/28/2025 and be entered to win a

en

84 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...