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PODCAST

The Agents of Change Digital Marketing Podcast

Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market

Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we"ll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you"ve been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!

business marketing

All Episodes

34:46

In an AI World The Human Touch Becomes a Competitive...

The Agents of Change Digital Marketing Podcast ·

2025/09/03

AI is everywhere - and soon every business will have access to the same tools. What will set you apart is the human touch. Jay Baer shares why adding back small, meaningful moments of connection can become your strongest competitive advantage in a world where AI is just table stakes. https://www.theagentsofchange.com/598 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

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41:25

Local SEO Secrets: Google Business Profile with Greg...

The Agents of Change Digital Marketing Podcast ·

2025/08/27

Most small business owners treat their Google Business Profile like it's some afterthought—maybe they fill out the name and address and call it good. But here's the thing: your Google Business Profile is basically the homepage of your business online. It's often the first impression potential customers get, and it's your ticket to showing up in those coveted top three map pack results. My guest today, Greg Gifford from SearchLab, has been helping businesses crack the local SEO code for over two

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32:05

Psychology Hacks for Better Marketing with Richard...

The Agents of Change Digital Marketing Podcast ·

2025/08/20

Your customers aren't making decisions the way you think they are. They're not carefully weighing pros and cons or conducting rational cost-benefit analyses. Instead, they're relying on mental shortcuts—psychological triggers that happen so fast they don't even realize it's happening. Richard Shotton has spent over two decades studying these invisible forces, and in this episode, he reveals how small businesses can harness the same psychological principles that power billion-dollar brands. From the

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33:43

Digital PR Strategies That Actually Work with Vince Nero

The Agents of Change Digital Marketing Podcast ·

2025/08/13

You know that feeling when you hear "link building" and immediately think of sketchy tactics that'll get your site penalized? Yeah, me too. But here's the thing—while the spammy guest posting networks got nuked by Google's helpful content updates, the smart marketers pivoted to something way more sustainable: digital PR. My guest today, Vince Nero from BuzzStream, spent years at agencies like Siege Media figuring out what actually works (spoiler: it's not buying links from "tech123.com"). Instead of

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31:01

SEO Sales Funnels: Beyond Keywords with Nina Clapperton

The Agents of Change Digital Marketing Podcast ·

2025/07/30

Nina Clapperton went from hating her job as an estate law clerk to building a seven-figure business through SEO—and she did it by completely ignoring what most "experts" tell you to do. Instead of chasing algorithms and obsessing over backlinks, she focused on something revolutionary: actual humans. Her audience-first approach to SEO has helped her grow blogs to 50,000 sessions in six months and scale to six-figure monthly income. Today, she's sharing how to build SEO sales funnels that guide

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26:24

Smart Content Distribution Strategies with Ross Simmonds

The Agents of Change Digital Marketing Podcast ·

2025/07/23

Most business owners hit publish and immediately start planning their victory lap. But here's the uncomfortable truth: pressing publish isn't the finish line—it's barely the starting gun. Ross Simmonds, founder of Foundation and Distribution.ai, has built his career on what happens after you hit that button. In our conversation, he breaks down why your best content is probably gathering digital dust and shares his surprisingly simple framework for turning one piece of content into a distribution

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40:49

Flex Your Email Marketing Superpowers with Jessica Best

The Agents of Change Digital Marketing Podcast ·

2025/07/16

Email marketing isn't dead—it's just been sleeping on the couch while you've been chasing the latest social media trends. While everyone's panicking about Instagram going down or TikTok's latest algorithm changes, smart marketers know there's one channel that nobody can take away from you: your email list. Today's guest, Jessica Best, has spent over 15 years proving that email isn't just alive—it's got superpowers that make every other marketing channel jealous. She's going to show us exactly how to

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36:04

Customer-Led Growth Strategy Tips with Georgiana Laudi

The Agents of Change Digital Marketing Podcast ·

2025/07/09

What if the key to growing your business isn't doing more, but listening more? Georgiana Laudi, co-author of Forget the Funnel, explains how customer-led growth flips the script on traditional marketing by using real customer insight to guide strategy, improve onboarding, and uncover the moments that truly move the needle. https://www.theagentsofchange.com/591 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

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35:55

Insider PR Strategies for Small Businesses with Nancy...

The Agents of Change Digital Marketing Podcast ·

2025/07/02

Most small business owners think earning media coverage is about luck or having the right connections. The truth? It's about understanding that journalists are humans with preferences, deadlines, and pet peeves—and treating them accordingly. PR maven Nancy Marshall has spent 35 years building relationships with journalists, from local Maine reporters to Al Roker from the Today Show. Her approach isn't about flashy pitches or aggressive follow-ups. It's about showing up consistently, being genuinely

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32:19

Measurement Marketing Framework Secrets with Jeff Sauer

The Agents of Change Digital Marketing Podcast ·

2025/06/25

If you've ever stared at a Google Analytics dashboard wondering what the heck all those numbers actually mean for your business, you're not alone. Most small business owners are drowning in data but starving for insights. They've got conversion rates of 100% (because they're tracking page views as conversions), bounce rates that mean nothing, and reports they never actually look at. That's exactly why I was excited to sit down with Jeff Sauer, a data-driven marketing expert who's trained over 50,000

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35:30

Why Playing the Villain in Marketing Actually Works...

The Agents of Change Digital Marketing Podcast ·

2025/06/18

What if everything we've been taught about brand positioning is backwards? While most businesses scramble to cast themselves as the hero swooping in to save the day, conversion optimization expert Brian Massey argues there's real power in embracing your inner villain. Not the mustache-twirling, world-destroying kind of villain—but the purposeful antagonist who sees something wrong with the world and has the audacity to change it. In this conversation, Brian breaks down why being the villain in your

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34:31

GA4 Analytics: Beyond Accuracy to Real Results with...

The Agents of Change Digital Marketing Podcast ·

2025/06/11

For many marketers GA4 isn't exactly the analytics platform we were hoping for when Google forced us to make the switch. But while everyone's been complaining about GA4, some smart marketers have figured out how to actually make it work for them. That's exactly what Dana DiTomaso has done. As a digital analytics expert who teaches at the University of Alberta and has helped over 170,000 learners through her LinkedIn Learning courses, Dana doesn't just accept GA4's quirks—she's mastered them. In this

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30:15

The LinkedIn Content Strategy That Actually Works...

The Agents of Change Digital Marketing Podcast ·

2025/06/04

LinkedIn can feel like a numbers game—post content, hope someone notices, and cross your fingers for leads. But what if there was a systematic approach that actually worked? Joe McKay discovered this the hard way after earning just $500 for his first batch of LinkedIn posts. Fast-forward two years, and he's built a six-figure business helping solopreneurs and CEOs generate over 2 million impressions while building powerful personal brands. His secret? A three-pillar content strategy that moves

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29:35

Fixing Your Sales Funnel: Real Strategies That...

The Agents of Change Digital Marketing Podcast ·

2025/05/28

You've built the landing page, set up the emails, and even ran a few ads - but your funnel still isn't converting. What gives? Jason Wright joins us to break down the real reasons sales funnels fail, how to create offers your audience actually cares about, and the simple automations that keep leads moving and revenue growing. If you're tired of throwing money at marketing that doesn't work, this episode will give you the practical strategies to turn your funnel into a revenue machine.

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33:27

Boost Your LinkedIn Visibility with Kate Paine

The Agents of Change Digital Marketing Podcast ·

2025/05/21

LinkedIn isn't exactly the flashiest social platform out there, but it remains unmatched as a professional networking tool. And if you're not using it properly, you're leaving valuable business connections on the table. In this episode, I chat with personal branding expert Kate Paine about how to transform your LinkedIn profile from a boring digital resume into a dynamic personal brand that attracts your ideal clients. Kate brings 30+ years of PR and marketing expertise to the conversation, sharing

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34:01

Grow Your Organic Traffic Through Pinterest with...

The Agents of Change Digital Marketing Podcast ·

2025/05/14

Is your business missing out on free, organic traffic from Pinterest? Many small business owners overlook Pinterest, thinking it's just another social platform or a place for DIY crafts and recipes. But today's guest opened my eyes to the massive potential Pinterest has as a search engine for driving qualified traffic to your site. Nadalie Bardo, known as "Your Pin Coach," has spent eight years mastering Pinterest marketing and has helped over 7,000 businesses boost their traffic and sales without

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36:21

Spinning Customer Stories into Marketing Gold with...

The Agents of Change Digital Marketing Podcast ·

2025/05/07

Ever notice how we're all drawn to a good story? That's especially true when it comes to marketing your business. This week on the Agents of Change, I'm chatting with Joel Klettke, founder of Case Study Buddy (now sold to Testimonial Hero). Joel breaks down exactly why customer stories are so valuable for businesses of all sizes and—more importantly—shares his repeatable process for creating them without the usual headaches. If you've been struggling to showcase your best work or convince prospects

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32:41

Finding the Right ESP for Your Email Marketing Needs...

The Agents of Change Digital Marketing Podcast ·

2025/04/30

Email marketing remains one of the most powerful tools in your digital toolkit, but choosing the right email service provider (ESP) can feel overwhelming. That's why I invited Robert Brandl, founder of Email Tool Tester, to break down everything you need to know about ESPs. In this episode, we dive into pricing structures, deliverability secrets, essential features for businesses of all sizes, and the AI innovations changing the email marketing landscape. No fluff, just practical advice you can

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30:25

Emotional Targeting: The Key to Higher Conversions...

The Agents of Change Digital Marketing Podcast ·

2025/04/23

When's the last time you changed a button color and saw your conversion rates skyrocket? Never? Yeah, me neither. That's because real conversion optimization isn't about tweaking elements—it's about understanding the emotional drivers behind why people buy. This week on The Agents of Change Podcast, I'm joined by Talia Wolf, a conversion optimization expert who's worked with companies around the globe to boost conversions through her emotional targeting framework. Forget the tactics you've been

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30:42

Stand Out in a Noisy Digital World with Miriam Schulman

The Agents of Change Digital Marketing Podcast ·

2025/04/16

Do you ever feel like your business is drowning in a sea of sameness, especially with AI making everyone's copy sound alike? In this episode, I chat with Miriam Schulman, author of the best-selling book "Artpreneur" and host of The Inspiration Place Podcast (ranked in the top 0.5% of all podcasts globally). Miriam shares some truly refreshing insights about how entrepreneurs and creators can stand out in our increasingly noisy, AI-saturated world. If you're tired of sounding like everyone else and

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