x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Agents of Change Digital Marketing Podcast

Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market

Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we"ll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you"ve been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!

business marketing

All Episodes

26:19

Outside-In Marketing Strategy with James Hipkin

The Agents of Change Digital Marketing Podcast ·

2025/11/19

Most of us think our websites are working just fine. They look good. They're fast. They have all our information right there on the homepage. But here's the problem: your website isn't about you. If you're standing on your digital rooftop shouting about how awesome you are—your 15 years in business, your features, your awards—you're doing inside-out marketing. And it's probably why your growth has stalled. James Hipkin has been building businesses with digital marketing since 2010, and he's here to

en

37:47

Create Custom AI Assistants with Mike Allton

The Agents of Change Digital Marketing Podcast ·

2025/11/12

You're wearing all the hats. Marketing, operations, sales, customer service—maybe even IT support when the printer acts up again. And somewhere in there, you're supposed to actually grow your business. Here's the thing: You don't need to hire a whole team to get help. You need to build one out of AI. Mike Allton, creator of The AI Hat and AI architect for solopreneurs, is going to show you how to create your first AI assistant—one that doesn't just spit out generic responses, but actually works the

en

41:34

Creating Messages That Stick with Tamsen Webster

The Agents of Change Digital Marketing Podcast ·

2025/11/05

If you've ever wondered why some marketing messages stick while others vanish faster than your last new year's resolution, you're not alone. The problem isn't that you're bad at messaging—it's that you're only talking to half your audience's brain. Message designer Tamsen Webster returns to the show to explain why speaking to both the analytical and automatic brain is the difference between messages that get ignored and ones people can't unhear. She breaks down her ITBA framework (if, then, because,

en

35:53

Paid Search for Small Budgets with Brooke Osmundson

The Agents of Change Digital Marketing Podcast ·

2025/10/29

Look, I get it. You've got a modest marketing budget, and every time you hear about Google Ads, you think: "That's for the big players with deep pockets." But here's the thing: paid search can absolutely work for small budgets—you just can't play by the same rules as enterprise brands throwing around unlimited cash. Brooke Osmundson, Director of Growth Marketing at Smith Microsoftware, joined me to break down exactly how small businesses can make paid search work when you're working with $20 to $50

en

32:45

The Secret Sauce That’s Missing from Your Messaging...

The Agents of Change Digital Marketing Podcast ·

2025/10/22

You know that sinking feeling when you realize your carefully crafted content sounds exactly like everyone else's? (Yeah, me too.) Here's the uncomfortable truth: expertise has been commodified. You can share everything you know, and it still won't be enough to stand out because a hundred other voices are saying the same thing—just maybe with different GIFs. Jay Acunzo spent years building a speaking career without a book, without fame, just by owning a singular premise that made people stop and

en

32:36

Build Powerful Marketing Frameworks with Melanie Deziel

The Agents of Change Digital Marketing Podcast ·

2025/10/15

You've got brilliant ideas rattling around in your head. Your process works. Your approach gets results. But when someone asks what makes you different, you stumble through an explanation that sounds like everyone else's pitch. Here's the thing: the difference between "yeah, I do marketing" and becoming the go-to expert isn't just what you know—it's how you package it. Melanie Deziel has built her reputation helping speakers, coaches, and businesses transform messy expertise into frameworks people

en

29:37

Google Ads Success on a Small Budget with Andy Janaitis

The Agents of Change Digital Marketing Podcast ·

2025/10/01

Small budgets and Google Ads don't have to be enemies. Andy Janaitis, founder of PPC Pitbulls, has spent over a decade proving that point by helping founder-led brands and e-commerce businesses grow past seven figures without breaking the bank. His engineering background brings a refreshingly technical (but not overwhelming) approach to paid advertising that cuts through the noise and gets straight to what actually works. Today, we're diving into why copying big brands backfires for small

en

24:15

Marketing Attribution Made Simple with Scott...

The Agents of Change Digital Marketing Podcast ·

2025/09/24

You're spending money on Facebook ads, and after a week, you see barely any sales coming through. Naturally, you think Facebook is a bust and pull the plug. But what if those ads were actually working—just not in the way you expected? That's exactly what happened to a Maine lobster company that almost wrote off Facebook as useless after spending $4,000 and seeing only one $200 sale. Turns out, they were actually breaking even within a month and making 10-to-1 returns after 90 days when you accounted

en

19:21

How to Streamline Your Podcast Workflow with Rich Brooks

The Agents of Change Digital Marketing Podcast ·

2025/09/17

After 600 episodes of interviewing digital marketing experts, I've learned a thing or two about efficiency and workflow. What started as a solo endeavor has evolved into a streamlined workflow that leverages AI, remote production teams, internal teams, and a not-so-virtual assistant—from guest vetting to social media promotion. Whether you're thinking about starting a podcast or just want to see how AI can transform your content creation process, this behind-the-scenes look at my current workflow

en

29:05

What Working NOW in Paid Social with Karen Nelson

The Agents of Change Digital Marketing Podcast ·

2025/09/10

If you've been feeling overwhelmed by the constant changes in Facebook and Pinterest advertising, you're not alone. Between iOS updates killing our targeting superpowers and algorithms that seem to change faster than a toddler's mood, it's enough to make any marketer want to throw in the towel. But here's the thing: while the platforms have evolved, the opportunities haven't disappeared—they've just shifted. Today's guest, Karen Nelson, manages millions in Facebook, Instagram, and Pinterest ad spend

en

34:46

In an AI World The Human Touch Becomes a Competitive...

The Agents of Change Digital Marketing Podcast ·

2025/09/03

AI is everywhere - and soon every business will have access to the same tools. What will set you apart is the human touch. Jay Baer shares why adding back small, meaningful moments of connection can become your strongest competitive advantage in a world where AI is just table stakes. https://www.theagentsofchange.com/598 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

en

41:25

Local SEO Secrets: Google Business Profile with Greg...

The Agents of Change Digital Marketing Podcast ·

2025/08/27

Most small business owners treat their Google Business Profile like it's some afterthought—maybe they fill out the name and address and call it good. But here's the thing: your Google Business Profile is basically the homepage of your business online. It's often the first impression potential customers get, and it's your ticket to showing up in those coveted top three map pack results. My guest today, Greg Gifford from SearchLab, has been helping businesses crack the local SEO code for over two

en

32:05

Psychology Hacks for Better Marketing with Richard...

The Agents of Change Digital Marketing Podcast ·

2025/08/20

Your customers aren't making decisions the way you think they are. They're not carefully weighing pros and cons or conducting rational cost-benefit analyses. Instead, they're relying on mental shortcuts—psychological triggers that happen so fast they don't even realize it's happening. Richard Shotton has spent over two decades studying these invisible forces, and in this episode, he reveals how small businesses can harness the same psychological principles that power billion-dollar brands. From the

en

33:43

Digital PR Strategies That Actually Work with Vince Nero

The Agents of Change Digital Marketing Podcast ·

2025/08/13

You know that feeling when you hear "link building" and immediately think of sketchy tactics that'll get your site penalized? Yeah, me too. But here's the thing—while the spammy guest posting networks got nuked by Google's helpful content updates, the smart marketers pivoted to something way more sustainable: digital PR. My guest today, Vince Nero from BuzzStream, spent years at agencies like Siege Media figuring out what actually works (spoiler: it's not buying links from "tech123.com"). Instead of

en

31:01

SEO Sales Funnels: Beyond Keywords with Nina Clapperton

The Agents of Change Digital Marketing Podcast ·

2025/07/30

Nina Clapperton went from hating her job as an estate law clerk to building a seven-figure business through SEO—and she did it by completely ignoring what most "experts" tell you to do. Instead of chasing algorithms and obsessing over backlinks, she focused on something revolutionary: actual humans. Her audience-first approach to SEO has helped her grow blogs to 50,000 sessions in six months and scale to six-figure monthly income. Today, she's sharing how to build SEO sales funnels that guide

en

26:24

Smart Content Distribution Strategies with Ross Simmonds

The Agents of Change Digital Marketing Podcast ·

2025/07/23

Most business owners hit publish and immediately start planning their victory lap. But here's the uncomfortable truth: pressing publish isn't the finish line—it's barely the starting gun. Ross Simmonds, founder of Foundation and Distribution.ai, has built his career on what happens after you hit that button. In our conversation, he breaks down why your best content is probably gathering digital dust and shares his surprisingly simple framework for turning one piece of content into a distribution

en

40:49

Flex Your Email Marketing Superpowers with Jessica Best

The Agents of Change Digital Marketing Podcast ·

2025/07/16

Email marketing isn't dead—it's just been sleeping on the couch while you've been chasing the latest social media trends. While everyone's panicking about Instagram going down or TikTok's latest algorithm changes, smart marketers know there's one channel that nobody can take away from you: your email list. Today's guest, Jessica Best, has spent over 15 years proving that email isn't just alive—it's got superpowers that make every other marketing channel jealous. She's going to show us exactly how to

en

36:04

Customer-Led Growth Strategy Tips with Georgiana Laudi

The Agents of Change Digital Marketing Podcast ·

2025/07/09

What if the key to growing your business isn't doing more, but listening more? Georgiana Laudi, co-author of Forget the Funnel, explains how customer-led growth flips the script on traditional marketing by using real customer insight to guide strategy, improve onboarding, and uncover the moments that truly move the needle. https://www.theagentsofchange.com/591 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

en

35:55

Insider PR Strategies for Small Businesses with Nancy...

The Agents of Change Digital Marketing Podcast ·

2025/07/02

Most small business owners think earning media coverage is about luck or having the right connections. The truth? It's about understanding that journalists are humans with preferences, deadlines, and pet peeves—and treating them accordingly. PR maven Nancy Marshall has spent 35 years building relationships with journalists, from local Maine reporters to Al Roker from the Today Show. Her approach isn't about flashy pitches or aggressive follow-ups. It's about showing up consistently, being genuinely

en

32:19

Measurement Marketing Framework Secrets with Jeff Sauer

The Agents of Change Digital Marketing Podcast ·

2025/06/25

If you've ever stared at a Google Analytics dashboard wondering what the heck all those numbers actually mean for your business, you're not alone. Most small business owners are drowning in data but starving for insights. They've got conversion rates of 100% (because they're tracking page views as conversions), bounce rates that mean nothing, and reports they never actually look at. That's exactly why I was excited to sit down with Jeff Sauer, a data-driven marketing expert who's trained over 50,000

en

84 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...