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PODCAST

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.Here, you turn your business into a client-attracting gem and become a high-performing CEO.About the Host:Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their

business entrepreneurship

All Episodes

21:46

EP # 229 - AI for Small Business: Strategic Prompting...

Diamond Effect - Strategies to Scale Your Service... ·

2025/11/28

Send us a text How to use AI strategically to save time, increase productivity, and grow your business faster—without losing your unique voice. After over a year of using AI in my business (and teaching my clients to do the same), I'm sharing what I've learned about leveraging AI strategically to increase productivity, save time, and work smarter—not harder. In this episode, I break down: Why AI matters now – A Chief Economist at a Canadian business conference highlighted AI as a low-cost inv...

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4:36

MM 229 - Planning to Scale in 2026? Stop Doing...

Diamond Effect - Strategies to Scale Your Service... ·

2025/11/25

Send us a text You know that feeling when you finally sit down to work on your business… and end up buried in emails, admin, and “quick fixes”? In this Maggie’s Moment, I walk you through a simple exercise to uncover the hidden cost of doing everything yourself—and why it’s keeping you from nurturing relationships, following up with warm leads, creating content, and selling. You’ll learn how to: Audit where your time is really goingIdentify tasks that don’t need your unique expertisePut a dol...

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23:43

EP # 228 - Purpose Over Paycheque. How Alex Left...

Diamond Effect - Strategies to Scale Your Service... ·

2025/11/21

Send us a text From spreadsheets and Facebook ads to storytelling, studios, and a top-ranked business podcast. In this special studio-recorded episode, Maggie sits down with her mentee, Alexander Whitfield, founder of Whitmedia Studios in Oshawa (Greater Toronto Area), ON, Canada, and co-host of the Hustle Over Everything podcast. Alex shares how he went from running Facebook ads and staring at spreadsheets all day in corporate marketing… to building a purpose-driven media studio and a top-ra...

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6:27

MM 228 - 3 Money Leaks Costing You Thousands (And How...

Diamond Effect - Strategies to Scale Your Service... ·

2025/11/17

Send us a text Are you working hard but not seeing the revenue growth you expected? You might be leaving thousands of dollars on the table without even realizing it. In this week's Maggie's Moment, I'm breaking down three money leaks I see all the time: 1️⃣ Not pausing to reflect monthly (and missing revenue recovery opportunities) 2️⃣ Chasing shiny objects instead of doubling down on what works 3️⃣ Poor billing and invoicing processes (I share a $15K near-miss story) These aren't about...

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37:39

EP # 227 - Build a Sellable Business: The Scale...

Diamond Effect - Strategies to Scale Your Service... ·

2025/11/14

Send us a text One of the top reasons businesses fail? Growing too fast without the right infrastructure. In this final episode of our three-part scaling series, I'm breaking down Pillar 3: Systems & Scale Infrastructure—the operational systems, financial clarity, time management strategies, and team building approach you need to scale sustainably. You'll learn about: Building operational systems that deliver consistent qualityUnderstanding your financesDesign your CEO schedule and know w...

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4:31

MM 227 - What Are You Fighting For? Building a Brand...

Diamond Effect - Strategies to Scale Your Service... ·

2025/11/10

Send us a text In honor of Remembrance Day, Maggie shares the story of her maternal grandfather—a WWII veteran who fought in the Polish clandestine army and spent his retirement as a servant leader in local government. His legacy inspires her to ask: What are you fighting for in your business? In this week's Maggie's Moment, discover why knowing what you stand for is the foundation of your brand and the key to creating loyal customers who come back again and again. In This Episode: The differ...

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23:55

EP # 226 - From Feast or Famine to Predictable...

Diamond Effect - Strategies to Scale Your Service... ·

2025/11/07

Send us a text Stop the feast or famine cycle! Learn how to build a Client Acquisition Engine that delivers consistent, predictable leads and revenue. Maggie breaks down the exact system for strategic partnerships (80%+ conversion!), optimized marketing, and a sales process that converts 50-60%+ of leads into paying clients. You'll Learn: How to get consistent, warm referrals every monthWhen to use organic marketing vs. paid advertisingHow to optimize your sales process to stop losing leadsWh...

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5:06

MM 226 - Strategic Planning for Small Business That...

Diamond Effect - Strategies to Scale Your Service... ·

2025/11/03

Send us a text Most business owners set goals in January... and abandon them by February. Why? Because they're missing the critical second step of strategic planning. In this week's Maggie's Moment, I'm sharing my two-part approach to annual planning that ensures your goals don't just sound good—they actually happen. In this episode, you'll discover: • Why most annual planning approaches are completely backwards • The two essential components of strategic planning that actually works&nb...

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34:31

EP # 225 - The 3 Pillars Every Service Business Needs...

Diamond Effect - Strategies to Scale Your Service... ·

2025/10/31

Send us a text Want to know exactly what it takes to scale a service business from early five figures to multiple six figures and beyond? Over the next three episodes, I'm breaking down my T.O.P. CEO Formula - the exact three-pillar framework I use to help my clients scale their businesses sustainably without burnout or overwhelm. This isn't about one magic strategy or quick fix. It's about understanding the holistic approach every scaling business needs - and identifying where you might have...

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4:29

MM 225 - How to Make Time for What Matters (Even When...

Diamond Effect - Strategies to Scale Your Service... ·

2025/10/27

Send us a text How do you grow your business long-term when your schedule is already packed with urgent, important work? This is something I frequently coach my clients on. And right now, I'm living it myself - implementing a new strategy for 2026 while juggling client coaching, onboarding, speaking engagements, and everything else that keeps my business running. So how am I making it happen? Three things: Clarity. Belief. Habits. In today's Maggie's Moment, I'm sharing the exact framework I ...

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21:16

EP 224 - From Worried to Ready - The Small Business...

Diamond Effect - Strategies to Scale Your Service... ·

2025/10/24

Send us a text Recession fears. Economic uncertainty. Tariffs. Interest rates. It's been a stressful year for small business owners, and you might be worried about what 2026 will bring. But here's what I learned this week at a Small Business Week event with the Chief Economist from BDC: 2026 won't be as bad as you think. Yes, we'll see slower growth. But growth nonetheless - not recession. And as a small business owner, you have way more control over your success than you realize. In this epi...

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3:46

MM 224 - From Ideas to Action - How to Prioritize...

Diamond Effect - Strategies to Scale Your Service... ·

2025/10/20

Send us a text Entrepreneurs never lack ideas. The challenge? Actually implementing them. If you're busy running your business day-to-day and struggling to turn your brilliant ideas into action, today's Maggie's Moment is for you. I'm sharing three simple questions that will help you prioritize which ideas to implement first - and the one critical step that ensures they actually happen. Stop collecting ideas. Start implementing the right ones.

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38:35

EP # 223 - The Woman Behind the Podcast: Fun Facts,...

Diamond Effect - Strategies to Scale Your Service... ·

2025/10/17

Send us a text You've been listening to my podcast, hearing my voice, learning from my frameworks - but do you actually know who I am? Recently, I was running an event with local entrepreneurs, and someone mentioned they'd heard about the Diamond Effect Podcast. It hit me: my podcast is being talked about in rooms I'm not in, which means more of you are listening... but you might not really know Maggie. I'm naturally introverted. I love to teach and share value, but I don't often talk about m...

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3:56

MM 223 - Don't Wait for Holidays to Practice Gratitude

Diamond Effect - Strategies to Scale Your Service... ·

2025/10/13

Send us a text Happy Canadian Thanksgiving! For me, this day marks the start of the holiday season - a time to pause, reflect, and feel grateful for what we have. But here's the thing: we can't wait for holidays to practice gratitude, kindness, and appreciation. Those need to be part of our everyday lives, not saved for special occasions. In this quick episode, I'm sharing why I practice gratitude daily in my journal, express love to the people I care about regularly (not just on holidays), a...

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30:05

EP 222 - From $95K to Nearly $1M: How Glory Scaled...

Diamond Effect - Strategies to Scale Your Service... ·

2025/10/10

Send us a text What does it really take to scale a service business to nearly seven figures without burning out or missing your kids' adolescence? In this episode, I'm sitting down with my client Glory Lichon, an Air Force veteran turned entrepreneur who grew GlowBright Therapy from a solo practice to serving over 2,000 families across three states with a team of 30 - all while being present when her kids come home from school every day. Glory's back on the podcast (her first appearance was a...

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3:19

MM 222 - The Three Words That Close More Sales

Diamond Effect - Strategies to Scale Your Service... ·

2025/10/06

Send us a text "I need to think about it." "I need to talk to my partner." "I'm not sure I can afford it." Sound familiar? Here's the truth: these aren't the real objections - they're just the easiest things that come to mind when someone doesn't have enough information to make a decision yet. In this quick episode, I'm sharing the three powerful words that will help you dig deeper, uncover the real concerns, and actually help your potential clients make the right decision. Spoiler: It's simp...

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21:53

EP 221 - From Chaos to Systems: When to Document Your...

Diamond Effect - Strategies to Scale Your Service... ·

2025/10/03

Send us a text If your plate is full, your team needs you on site all the time, and clients still want to work with YOU specifically - you're not scaling, you're stuck. In this episode, I'm sharing exactly when and how to start documenting the processes that will take your business from chaotic growth to sustainable scaling. This episode is for you if: You're working alone but your plate is already full with clientsYou have a small team but you're still involved in everythingClients keep aski...

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3:53

MM 221 - Create Your Own Economy

Diamond Effect - Strategies to Scale Your Service... ·

2025/09/29

Send us a text Feeling the economic slowdown? Stop waiting for things to get better and start taking action today. In this quick episode, I'm sharing the one thing you can do right now that could land you a client this week - and it's probably sitting right in your CRM. Spoiler alert: Your next client might already know you, they just haven't heard from you in a while. Stop doom-scrolling. Start following up :).

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28:47

EP # 220 - From Doing It All to Leading It All. How...

Diamond Effect - Strategies to Scale Your Service... ·

2025/09/26

Send us a text Feeling like you're drowning in your own business success? If you're trying to do everything yourself, you're not just burning out - you're actually holding your business back from real growth. In this episode, I'm breaking down the biggest myths that keep business owners stuck in "do-it-all" mode and sharing the exact framework I use to help clients go from overwhelmed solopreneurs to confident CEOs leading thriving teams. What we cover: Why being "irreplaceable" in your busin...

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4:06

MM 220 - Five Things I'd Tell My 20-Year-Old Self

Diamond Effect - Strategies to Scale Your Service... ·

2025/09/22

Send us a text One of my youngest clients just turned 20 and asked our Diamond Effect Group a question that stopped me in my tracks: "What advice would you give your 20-year-old self?" Her question got me thinking about all the things I wish I'd known back then - the mindset shifts, the courage I needed, and the shortcuts I could have taken if someone had just told me the truth about success. In this episode, I'm sharing the five pieces of advice that would have changed everything for younger...

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478 results

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