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PODCAST

Mortgage Marketing Radio

Mortgage Marketing Radio

The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.

business marketing

All Episodes

47:41

From Zero to $50M in 12 Months With No Network, No...

Mortgage Marketing Radio ·

2025/03/26

In this high-energy and highly tactical episode, host we reconnect with mortgage professional PJ Crescenzo III, who shares how he boldly relocated to a new market, built a fresh network from scratch, and funded over $50 million in business in just one year.Whether you’re a new LO or a seasoned producer, this episode is packed with insights you can apply immediately.Episode Timestamps:00:50– PJ’s bold move to Orlando and landing a dream house05:06– PJ’s tactical system: 2 events + 3 one-on-ones

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47:17

How to Build a Thriving Business with Classes & Events

Mortgage Marketing Radio ·

2025/03/20

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert,myAgent Classesis your shortcut to success.Done-for-You Realtor Classes– No more guessing what to teach!Coaching & Community– Learn directly from Geoff Zimpfer & industry prosMarketing & Growth Strategies– Get more butts in seats & convert more

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37:25

The Ugly Truth About Mortgage Leads (And How to Fix It)

Mortgage Marketing Radio ·

2025/03/12

In this conversation, Alex Machuca discusses the challenges and flaws of traditional lead generation in the mortgage industry.He emphasizes the importance of understanding when to invest in ads, the reality of lead quality, and effective strategies for follow-up and conversion.Machuca introduces innovative ad strategies and highlights the cost structure of lead generation services, advocating for a simplified approach to ad management.He shares key insights for mortgage professionals to maximize

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47:37

Surviving the Transaction Recession in Real Estate

Mortgage Marketing Radio ·

2025/03/06

In this conversation, Geoff Zimpfer and Sharran Srivatsaa delve into the current state of the real estate market, particularly focusing on the concept of a 'transaction recession.'They discuss the shift from a momentum-based market to a skills-based market, emphasizing the importance of effective communication and modern selling techniques.⏰ Timestamps ⏰06:07The Importance of Effective Communication Skills11:48Navigating Objections with Skill20:50Building a Personal Brand in Real Estate25:54 Modern

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33:48

The Modern Bridge Loan for Loan Officers

Mortgage Marketing Radio ·

2025/02/26

In this conversation, we introduce HomeLight's Buy Before You Sell. They offer a modern bridge loan solution for clients, allowing them to unlock up to $2 million of their home's equity with 0% interest.By partnering with HomeLight, mortgage loan officers can help clients eliminate home sale contingencies and reduce their debt-to-income ratios, enabling them to make stronger, non-contingent offers on new homes.This partnership enhances the services loan officers provide, leading to increased client

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08:59

Stop Chasing Agents? [Voice Note]

Mortgage Marketing Radio ·

2025/02/21

In this episode, Geoff Zimpfer discusses the current challenges in the mortgage market, referred to as a transaction recession, and shares insights on how to turn setbacks into success.He emphasizes the importance of resilience and introduces the three C's Framework: Connections, Conversations, and Conversions, using the inspiring story of Soichiro Honda as a case study for overcoming adversity and achieving success.TakeawaysWe Are In A Challenging Market, A Transaction Recession.Mindset Is Crucial

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44:35

How to Grow Production by 30% Teaching Agent Classes

Mortgage Marketing Radio ·

2025/02/19

TakeawaysUsing agent classes to differentiate yourself from other loan officers.Approximately one-third of Nate's business comes from agents who attended his classes.Nate believes that presenting to a group is essential for success in sales.Social media is a powerful tool for engagement.Utilize private groups to foster community and learning.Balance in-person and virtual training for effectiveness.Leverage affiliates to expand your reach and audience.Chapters03:02 The Importance of Agent

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33:04

100 Conversations in One Day

Mortgage Marketing Radio ·

2025/02/12

In this conversation, Geoff Zimpfer and Todd Bookspan discuss the importance of honing skills in the mortgage and real estate industry, emphasizing the need for professionals to adapt to changing market conditions.Todd shares his experience with a 100-call challenge and highlights the upcomingModern Mortgage and Real Estate Summit, which aims to provide actionable insights for industry professionals.TakeawaysWhat's old is new again; fundamentals are crucialThe Modern Mortgage Summit offers valuable

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41:09

How to Go from Closing 2 to 10 Loans Per Month

Mortgage Marketing Radio ·

2025/02/04

In this conversation, Sam Abazari shares insights on coaching loan officers to enhance their productivity and success in the mortgage industry. Sam outlines a structured approach for loan officers to transition from closing 2-4 loans per month to achieving 10 or more, highlighting the significance of lead generation, effective time management, and the value of education in the industry.TakeawaysBuilding rapport through social media can enhance professional relationships.Transitioning from 2 to 10

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12:22

Turning Setbacks into Success [Voice Note]

Mortgage Marketing Radio ·

2025/01/31

In this episode, Geoff Zimpfer discusses the current challenges in the mortgage market, referred to as a transaction recession, and shares insights on how to turn setbacks into success.He emphasizes the importance of resilience and introduces the three C's Framework: Connections, Conversations, and Conversions, using the inspiring story of Soichiro Honda as a case study for overcoming adversity and achieving success.TakeawaysWe Are In A Challenging Market, A Transaction Recession.Mindset Is Crucial

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43:27

Realtors vs. Financial Advisors

Mortgage Marketing Radio ·

2025/01/28

In this conversation, Geoff Zimpfer and Todd Ballenger discuss the importance of business planning as they enter the new year, focusing on financial literacy and the role of Certified Liability Advisors (CLA) in the mortgage industry.They explore the current transaction recession, compare the roles of realtors and financial advisors, and emphasize the need for loan officers to create their own markets and build relationships with financial advisors to thrive in a challenging

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13:43

2025 Strategic Planning [Voice Note]

Mortgage Marketing Radio ·

2025/01/10

In this conversation, I'm sharing some thoughts about how to get clear on the strategies that worked vs fell short and evaluating which activities to focus on for 2025. takeawaysEvaluate your activities to identify what drives revenue.Focus on top-performing activities to build momentum.Streamline or eliminate underperforming initiatives.Analyze conversion rates to identify bottlenecks.Maximize relationships with referral partners for better results.Become top of mind through consistent

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08:58

Growing Your Reach and Reputation [Voice Note]

Mortgage Marketing Radio ·

2025/01/03

In this episode, Geoff Zimpfer unpacks the idea thateverything you want is on the other sideof your reach and reputation.Episode Resources:ASK GEOFF A QUESTION❓Ask Your Question HereWHEN YOU’RE READY✅Get Your Realtor Referral Score💰Join myAgent ClassesCONNECT📸Connect on Instagram💼Connect on LinkedIn📹Subscribe on YouTubeRATE THIS PODCAST💜Leave a review on Apple Podcasts🟢Leave a rating on Spotify

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26:03

Voice Notes: Testing Google's NotebookLM

Mortgage Marketing Radio ·

2024/12/20

Welcome to the ShowIn this episode, Geoff Zimpfer dives into the fascinating world of AI and its potential to streamline content creation while maintaining authenticity. Geoff shares his latest experiment with Google Notebook LM, a cutting-edge AI research assistant, and how it’s helping him create engaging, scalable content for his business and podcast.What You’ll Learn in This EpisodeAI for Content Creation:How Geoff is using Google Notebook LM to automate and enhance content output.Practical Use

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10:55

A Change I’m Making in My Content - Voice Notes

Mortgage Marketing Radio ·

2024/12/13

ASK GEOFF A QUESTION❓Ask Your Question Here***WHEN YOU'RE READY✅Get Your Realtor Referral Score💰Join myAgent ClassesCONNECT📸Connect on Instagram💼Connect on LinkedIn📹Subscribe on YouTubeSAY THANKS💜Leave a review on Apple Podcasts🟢Leave a rating on Spotify

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41:24

The Balancing Act of Being a Mortgage Originator

Mortgage Marketing Radio ·

2024/12/11

In this conversation, Geoff Zimpfer and Kelly Yale discuss the multifaceted challenges faced by loan officers in the mortgage industry, emphasizing the importance of personal branding, effective relationship building, and the balance between content creation and fundamental sales strategies.Connect With Kelly on LinkedInASK GEOFF A QUESTION❓Ask Your Question Here***WHEN YOU'RE READY✅Get Your Realtor Referral Score💰Join myAgent ClassesCONNECT📸Connect on Instagram💼Connect on LinkedIn📹Subscribe on

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51:18

The Road to $100 Million

Mortgage Marketing Radio ·

2024/12/04

In this conversation, Jane Floyd shares the key mindset and skills thatled to her funding $100 Million in closed loans in 2024.The discussion also covers innovative marketing strategies and the importance of planning for future success by focusing on lead conversion and team collaboration.Timestamps:00:00 Introduction to Jane Floyd and Her Journey03:02 The Importance of Passion and Mindset05:58 Skill Set vs. Mindset: What Comes First?08:57 Handling Mistakes with Integrity11:55 Building Relationships

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46:50

How to Create Trust & Build Value With Realtors

Mortgage Marketing Radio ·

2024/11/22

In this episode,Kelly Yalechats with Geoff Zimpfer to share actionable insights on building meaningful relationships with real estate agents, optimizing customer experiences, and navigating the ever-changing mortgage landscape. They discuss:Why understanding your customer's journey is key to success.How to build trust and add value to Realtor partnerships.The importance of preparation and intentionality in sales meetings.Using social media to connect authentically with referral partners.Long-term

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35:23

Mastering LinkedIn for Mortgage Professionals

Mortgage Marketing Radio ·

2024/11/13

In this conversation, Dan Smokoska shares insights on leveraging LinkedIn for business growth,in the mortgage industry. He discusses the unique advantages of LinkedIn over other social media platforms, emphasizing the importance of authenticity, engagement, and consistent content creation.The discussion also covers strategies for finding referral partners, utilizing LinkedIn Navigator for targeting, and the evolving nature of content that resonates with audiences on LinkedIn.Key Takeaways:LinkedIn

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47:25

Building The 'Billion Dollar Banker' Brand

Mortgage Marketing Radio ·

2024/11/06

In this conversation,Nicole Perroneshares her extensive experience in the mortgage industry,emphasizingthe importance of adapting to market trends, diversifying product offerings, and leveraging technology to build relationships.Nicole also highlights the need for geographical diversification among loan officers and the significance of providing exceptional client service.The conversation culminates in her initiative, the Billion Dollar Banker brand, aimed at attracting new talent to the mortgage

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