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PODCAST

Mortgage Marketing Radio

Mortgage Marketing Radio

The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.

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All Episodes

15:28

My Two Words for 2026

Mortgage Marketing Radio ·

2026/01/03

Forget resolutions. In this solo episode, I’m taking you inside the personal mindset shift I’m making for 2026 — one that’s already reshaping how I lead, work, and live.Instead of a list of goals, I’ve chosen two powerful words to guide everything I do this year:👉 Gratitude and Delegate.These aren’t just nice ideas — they’re essential strategies for cutting through the noise, clarifying priorities, and leading from a place of alignment.Inside this episode:Why resolutions often fail (especially in

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52:53

How to Get AI to Recommend You as a Top Lender

Mortgage Marketing Radio ·

2025/12/18

In this powerful episode, Katie Shive reveals how mortgage pros can leverage AI to build visibility, rank in search, and attract real leads online. Katie, a brand strategist and AI marketing coach, breaks down the concept of GEO — Go Everywhere Optimization — and how it’s changing the way consumers find mortgage professionals.You’ll learn:How to create a "core entity statement" that helps AI recommend you firstWhy your bio consistency across platforms like LinkedIn and Google is criticalThe

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01:04:34

13 Questions Every LO Must Ask Before 2026 - If...

Mortgage Marketing Radio ·

2025/12/12

Are you stuck in the same production level year after year, wondering why the needle isn’t moving? It’s not because you’re not capable—it’s likely because you’ve stopped asking the right questions. Imagine if you had a framework to challenge your assumptions, elevate your standards, and scale your business with intention.Today on the show, we’re diving into a powerful self-audit:What are the 13 questions every loan originator should ask themselves to grow, scale, and lead in 2026?To help us explore

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01:07:08

Beyond Lunch & Learns: How Top LOs Are Scaling...

Mortgage Marketing Radio ·

2025/12/03

In this special crossover episode, you'll hear Geoff Zimpfer guest-hostThe LO Down Community Callwith Connor Bartley to uncover how four top-producing LOs are generating real pipeline through strategic agent events. Forget the stale Lunch & Learns—this panel breaks down what’s actually working to get butts in seats and referrals on the books.You’ll learn:Why classes are the most leveraged way to connect with agents at scaleHow to pick topics agents care about (hint: it’s not mortgage

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01:01:16

Future Proof Your Mortgage Marketing: Merging AI with...

Mortgage Marketing Radio ·

2025/11/10

In this episode, we welcome James Duncan, a recognized leader in mortgage marketing who was honored as a “Marketing Leader” by HousingWire in 2022. James Duncan is the Founder and Chief Marketing Strategist at Caelum Advisers—an agency specializing in helping mortgage executives build resilient, growth‑focused marketing systems.James shares how to modernize your marketing strategy, avoid common tech traps, and align your brand to drive real ROI—without losing the personal touch your clients expect

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28:28

Rethink Networking: The New Blueprint for Building...

Mortgage Marketing Radio ·

2025/10/30

In today’s episode ofMortgage Marketing Radio, we’re tossing out the old networking playbook and redefining what real connection looks like in today’s noisy, tech-heavy world. I'm joined by Lindsey Meyer, Jen Peachman, and Philip Mancuso, three of the 25 authors behind the new bookRethink Everything You Know About Networking.This isn’t about business cards, small talk, or shallow connections. It’s about authenticity, intentionality, and using education and human value as your lead strategy.We’ll

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43:21

Mastering Team Building in the Mortgage Industry

Mortgage Marketing Radio ·

2025/10/23

In this episode, we dive deep into how to build, hire, and grow an effective mortgage team with guest expert Irene Duford, a veteran in the mortgage industry who has coached over 1,000 loan officers, team leads, and branch managers.You’ll learn when to start hiring, what your first role should be, how to define the job before you put up the ad, and exactly how to leverage personality profiling tools like the DISC assessment to avoid the costliest hiring mistakes.The conversation starts with the

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40:59

The Fastest Path to 10+ Loans per Month Without the...

Mortgage Marketing Radio ·

2025/10/10

Stuckat 3–4loans a month? You’re not alone—and it’s not your fault.In this episode, Geoff sits down with Todd Scrima, founder of Summit Funding and coach to over 5,000 LOs, to break down why most loan officers never scale, and exactly what to do about it.You’ll learn:Why 96% of LOs are stuck below $20M/yearThe script Todd gives to top producers to re-engage past clientsHow to delegate outbound calls and book more high-quality appointmentsThe mindset shift that moves you from survival to serious

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47:53

Your Sales Process Is Broken! Here’s What Today’s...

Mortgage Marketing Radio ·

2025/09/25

Want to double your Realtor referrals without chasing, cold-calling, or paying for leads?See how Travis Newton grew his productionby $40 million!Check Out myAgent Classes HereEpisode Summary:Most mortgage professionals think their biggest challenge is inventory or affordability, but the real problem might be hiding in plain sight: your sales process. In this episode, I sitdown with Jake Vermillion, CMO of Mortgage Champions, to unpack why most loan officers are still selling like it’s 2021… and how

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25:59

How to Stop Losing Past Client Deals Before It’s Too...

Mortgage Marketing Radio ·

2025/09/18

Want more Realtor referrals as a Loan Officer without chasing, cold-calling, or paying for leads?Discover the proven Realtor referral system top mortgage professionals use to double Realtor partnerships and generate consistent mortgage leads:Go to:https://www.go.myagentclasses.comEpisode Summary:In this episode, we talk with Andrew Penner about the often-overlooked goldmine every loan officer already has: their past clients.We explore why so many lenders lose out on repeat business because they

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43:52

Why Most Loan Officers Won’t Survive This Market

Mortgage Marketing Radio ·

2025/09/03

Want more Realtor referrals as a Loan Officer without chasing, cold-calling, or paying for leads?Discover the proven Realtor referral system top mortgage professionals use to double Realtor partnerships and generate consistent mortgage leads:Go to:https://www.go.myagentclasses.comEpisode Summary:Why are so many loan officers struggling in today’s market, while some are having their best year? In this episode of Mortgage Marketing Radio, real estate coach Tom Ferry reveals the hard truth: most loan

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16:04

From Likes to Loans: How to Convert Social Posts Into...

Mortgage Marketing Radio ·

2025/08/20

In this special AMA edition of Mortgage Marketing Radio, we tackle a question from a 20-year industry veteran who’s struggling to turn social media activity into actual clients. Posting is easy, but how do you convert those likes and comments into leads, and then into closed loans?You’ll learn how to:Choose the right social platform to prioritize for conversions.Move beyond posting for vanity metrics and start generating real conversations.Create a simple, repeatable follow-up flow once a lead

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38:05

Closing 20+ Loans a Month in This Market

Mortgage Marketing Radio ·

2025/08/14

Want to Host Realtor Classes That Fill Seats & Your Pipeline, Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert,myAgent Classesis your shortcut to success.See if myAgent Classes is the right fit for you.Schedule a Call with GeoffEpisode Summary:In today’s challenging mortgage market, many loan officers are struggling to keep business flowing. But Paul Parsons, known as theHome

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58:57

From Vendor to VIP: Build a Brand Agents Chase (Not...

Mortgage Marketing Radio ·

2025/07/29

Want to Host Realtor Classes That Fill Seats & Your Pipeline, Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert,myAgent Classesis your shortcut to success.See if myAgent Classes is the right fit for you.Schedule a Call with GeoffEpisode Summary:Are you still trying to “grab coffee” with agents, hoping for a referral that never comes? That playbook’s expired. In this

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54:01

The 1-Message-a-Day System That Fills Your Pipeline

Mortgage Marketing Radio ·

2025/07/16

Here’s How the Top 1% Get Agent Referrals On DemandJoin Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor.Seats are limited.Register for the Training HereEpisode Summary:In this episode,Geoff Zimpfer sits down with social media strategistMichelle Berman Mikelto reveal the simple daily action that will transform your pipeline:sending just one

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54:48

Stop Chasing Views: How to Build a Video System That...

Mortgage Marketing Radio ·

2025/07/09

Here's How the Top 1% Get Agent Referrals On DemandJoin Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor.Seats are limited.Register for the Training HereEpisode Summary:Learn why “chasing views” is crushing your ROI and how to build a repeatable video system that fills your sales pipeline. In this episode, Mike Faraci (author ofRethink

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50:54

From Zero to 4X Growth as a Loan Officer with Neel...

Mortgage Marketing Radio ·

2025/06/27

Here's How the Top 1% Get Agent Referrals On DemandJoin Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1%are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor.Here's What You'll Learn:How to get in front of the right agents (and actually get a response)What to say to position yourself as apartner, not a vendorHow to turn one agent class into a steady stream of referrals—without doing it all

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46:34

From TikTok to $20M: How Theoni Rapo Built a...

Mortgage Marketing Radio ·

2025/06/13

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert,myAgent Classesis your shortcut to success.See if myAgent Classes is the right fit for you.Schedule a Call with GeoffASK GEOFF A QUESTIONAsk Your Question HereEpisode Summary:Most loan officers are chasing agents. Theoni Rapo is attracting clients—directly from

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38:00

Why You’re Losing Repeat Business—and How to Fix It Fast

Mortgage Marketing Radio ·

2025/06/04

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert,myAgent Classesis your shortcut to success.See if myAgent Classes is the right fit for you.Schedule a Call with GeoffASK GEOFF A QUESTIONAsk Your Question HereEpisode Summary:CEO and Founder of Total Expert, Joe Welu reflects on the evolution of customer

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49:45

Why Most LOs Struggle in 2025—and the Few Strategies...

Mortgage Marketing Radio ·

2025/05/29

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert,myAgent Classesis your shortcut to success.See if myAgent Classes is the right fit for you.Schedule a Call with GeoffConnect With NatalieLinkedInInstagramZonda (The Builder Database Software)CONNECT📸Connect on Instagram💼Connect on LinkedIn📹Subscribe on

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378 results

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