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PODCAST

Mortgage Marketing Radio

Mortgage Marketing Radio

The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.

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All Episodes

37:49

The Real Reason Next Gen Buyers Won't Call You

Mortgage Marketing Radio ·

2026/04/08

Most loan officers are solving the wrong problem.They think next-gen buyers need lower rates. Or bigger down payment assistance programs. Or easier qualifying standards. The data disagrees. Kristin Messerli, Co-Founder of First Home IQ, has spent six years surveying 9,000-plus respondents to study exactly what is holding millennials and Gen Z back from buying their first home. And what she found is that the biggest barriers have nothing to do with money. They have everything to do with trust,

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39:01

$4 BILLION in Mortgages (Before Age 40) Here's...

Mortgage Marketing Radio ·

2026/04/02

He's closed over $4 billion in mortgage production. He's not yet 40. And there's a good chance you've never heard of him.That changes today. In this power-packed episode, NFM Lending Managing Director Greg Sher steps in to guest host and sits down with one of the most quietly elite loan originators in the country, Oleg Tkach. Born in Ukraine, started in mortgage at 18, and built a $4 billion career without a major social media presence, without cold calling, and without ever chasing business the

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52:32

How Loan Officers Are Losing Deals To A $20/Month...

Mortgage Marketing Radio ·

2026/03/26

A borrower you've closed loans for before just photographed your Loan Estimate and dropped it into ChatGPT.The AI told them you're overcharging. You're not. But they believed it anyway — and the deal went somewhere else. This is not a hypothetical. It happened to one of Trevor York's clients last week. And according to a stat dropped in this conversation, 77% of consumers now trust AI as much as a human expert. That number was lower a year ago. It will be higher next year. So here's the real

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53:07

Why This LO Refuses to Quote a Rate

Mortgage Marketing Radio ·

2026/03/19

What if the loan officers who are struggling most to grow their business are asking the wrong question — and one loan officer from Fargo, North Dakota figured out the right one?In this episode, guest host Katie Shive sits down with Kayla Kallander — a top-producing loan officer, LinkedIn powerhouse, and first-time home buyer advocate who's built a referral machine in one of the most overlooked markets in the country. If you think first-time home buyers are too much work for too little payoff,

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56:19

121 Units. Half the Team. One AI System

Mortgage Marketing Radio ·

2026/03/11

What does it actually look like when a top-producing loan officer stops dabbling with AI and fully embeds it into every layer of his mortgage business?In this episode of Mortgage Marketing Radio, guest host Katie Shive sits down with Abdel Khawatmi — Area Manager and founder of Got Mortgages with PRMG — to break down the exact system behind 121 units, $40M in personal production, and 210% net revenue growth year over year. This is not a conversation about generating social media captions with

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40:16

10 Loans per Month, 30-Hr Work Week. Here's the System

Mortgage Marketing Radio ·

2026/03/06

What if 10 loans a month — not 30 — was actually the goal?Sam Abazari has coached over 120 loan officers. His LOs average doubling their business every three months. His top producer closes 30 loans a month. And his branch does $250 million a year. But his argument? The sweet spot is 10 loans a month, one assistant, 25-35 hours a week, and 200-300 bps margin. That's the formula for financial freedom, time freedom, and mental bandwidth — all three at once. In this episode of Mortgage Marketing

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33:44

$93M Producer Reveals His Scripting & Referral Playbook

Mortgage Marketing Radio ·

2026/02/25

What does it take to close 230 purchase units in your first year as a loan originator? For Andy Beigel, it started with one obsession: practice. While every other LO chased refi money in 2020, Andy was cold-calling realtors on Zoom — building a purchase pipeline from scratch. By year-end, he had 230 units. By 2025, he had $93M in personal production and a $250M branch he built from zero in Columbus, Ohio. In this episode, Andy breaks down: → His word-for-word rate objection rebuttal →

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50:21

How One Simple Rule Can Skyrocket Your Mortgage...

Mortgage Marketing Radio ·

2026/01/29

In this episode of Mortgage Marketing Radio, we talk with top-producing mortgage originator and elite coach Amir Syed to reveal the exact blueprint mortgage loan officers need to follow in 2026 to thrive—not just survive.Whether you're a mortgage loan originator, broker, or LO looking to increase production in a competitive market, Amir breaks down the 3 critical pillars every LO must master right now: Marketing and Personal Branding – How to become “Five-Mile Famous” and generate referrals

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15:28

My Two Words for 2026

Mortgage Marketing Radio ·

2026/01/03

Forget resolutions. In this solo episode, I’m taking you inside the personal mindset shift I’m making for 2026 — one that’s already reshaping how I lead, work, and live.Instead of a list of goals, I’ve chosen two powerful words to guide everything I do this year:👉 Gratitude and Delegate.These aren’t just nice ideas — they’re essential strategies for cutting through the noise, clarifying priorities, and leading from a place of alignment.Inside this episode:Why resolutions often fail (especially in

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52:53

How to Get AI to Recommend You as a Top Lender

Mortgage Marketing Radio ·

2025/12/18

In this powerful episode, Katie Shive reveals how mortgage pros can leverage AI to build visibility, rank in search, and attract real leads online. Katie, a brand strategist and AI marketing coach, breaks down the concept of GEO — Go Everywhere Optimization — and how it’s changing the way consumers find mortgage professionals.You’ll learn:How to create a "core entity statement" that helps AI recommend you firstWhy your bio consistency across platforms like LinkedIn and Google is criticalThe

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01:04:34

13 Questions Every LO Must Ask Before 2026 - If...

Mortgage Marketing Radio ·

2025/12/12

Are you stuck in the same production level year after year, wondering why the needle isn’t moving? It’s not because you’re not capable—it’s likely because you’ve stopped asking the right questions. Imagine if you had a framework to challenge your assumptions, elevate your standards, and scale your business with intention.Today on the show, we’re diving into a powerful self-audit:What are the 13 questions every loan originator should ask themselves to grow, scale, and lead in 2026?To help us explore

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01:07:08

Beyond Lunch & Learns: How Top LOs Are Scaling...

Mortgage Marketing Radio ·

2025/12/03

In this special crossover episode, you'll hear Geoff Zimpfer guest-hostThe LO Down Community Callwith Connor Bartley to uncover how four top-producing LOs are generating real pipeline through strategic agent events. Forget the stale Lunch & Learns—this panel breaks down what’s actually working to get butts in seats and referrals on the books.You’ll learn:Why classes are the most leveraged way to connect with agents at scaleHow to pick topics agents care about (hint: it’s not mortgage

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01:01:16

Future Proof Your Mortgage Marketing: Merging AI with...

Mortgage Marketing Radio ·

2025/11/10

In this episode, we welcome James Duncan, a recognized leader in mortgage marketing who was honored as a “Marketing Leader” by HousingWire in 2022. James Duncan is the Founder and Chief Marketing Strategist at Caelum Advisers—an agency specializing in helping mortgage executives build resilient, growth‑focused marketing systems.James shares how to modernize your marketing strategy, avoid common tech traps, and align your brand to drive real ROI—without losing the personal touch your clients expect

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28:28

Rethink Networking: The New Blueprint for Building...

Mortgage Marketing Radio ·

2025/10/30

In today’s episode ofMortgage Marketing Radio, we’re tossing out the old networking playbook and redefining what real connection looks like in today’s noisy, tech-heavy world. I'm joined by Lindsey Meyer, Jen Peachman, and Philip Mancuso, three of the 25 authors behind the new bookRethink Everything You Know About Networking.This isn’t about business cards, small talk, or shallow connections. It’s about authenticity, intentionality, and using education and human value as your lead strategy.We’ll

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43:21

Mastering Team Building in the Mortgage Industry

Mortgage Marketing Radio ·

2025/10/23

In this episode, we dive deep into how to build, hire, and grow an effective mortgage team with guest expert Irene Duford, a veteran in the mortgage industry who has coached over 1,000 loan officers, team leads, and branch managers.You’ll learn when to start hiring, what your first role should be, how to define the job before you put up the ad, and exactly how to leverage personality profiling tools like the DISC assessment to avoid the costliest hiring mistakes.The conversation starts with the

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40:59

The Fastest Path to 10+ Loans per Month Without the...

Mortgage Marketing Radio ·

2025/10/10

Stuckat 3–4loans a month? You’re not alone—and it’s not your fault.In this episode, Geoff sits down with Todd Scrima, founder of Summit Funding and coach to over 5,000 LOs, to break down why most loan officers never scale, and exactly what to do about it.You’ll learn:Why 96% of LOs are stuck below $20M/yearThe script Todd gives to top producers to re-engage past clientsHow to delegate outbound calls and book more high-quality appointmentsThe mindset shift that moves you from survival to serious

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47:53

Your Sales Process Is Broken! Here’s What Today’s...

Mortgage Marketing Radio ·

2025/09/25

Want to double your Realtor referrals without chasing, cold-calling, or paying for leads?See how Travis Newton grew his productionby $40 million!Check Out myAgent Classes HereEpisode Summary:Most mortgage professionals think their biggest challenge is inventory or affordability, but the real problem might be hiding in plain sight: your sales process. In this episode, I sitdown with Jake Vermillion, CMO of Mortgage Champions, to unpack why most loan officers are still selling like it’s 2021… and how

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25:59

How to Stop Losing Past Client Deals Before It’s Too...

Mortgage Marketing Radio ·

2025/09/18

Want more Realtor referrals as a Loan Officer without chasing, cold-calling, or paying for leads?Discover the proven Realtor referral system top mortgage professionals use to double Realtor partnerships and generate consistent mortgage leads:Go to:https://www.go.myagentclasses.comEpisode Summary:In this episode, we talk with Andrew Penner about the often-overlooked goldmine every loan officer already has: their past clients.We explore why so many lenders lose out on repeat business because they

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43:52

Why Most Loan Officers Won’t Survive This Market

Mortgage Marketing Radio ·

2025/09/03

Want more Realtor referrals as a Loan Officer without chasing, cold-calling, or paying for leads?Discover the proven Realtor referral system top mortgage professionals use to double Realtor partnerships and generate consistent mortgage leads:Go to:https://www.go.myagentclasses.comEpisode Summary:Why are so many loan officers struggling in today’s market, while some are having their best year? In this episode of Mortgage Marketing Radio, real estate coach Tom Ferry reveals the hard truth: most loan

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35:51

How to Get Realtor Referrals as a Loan Officer (No...

Mortgage Marketing Radio ·

2025/08/31

🛑 Want more Realtor referrals as a Loan Officer without chasing, cold-calling, or paying for leads? 👉 Discover the proven Realtor referral system top mortgage professionals use to double Realtor partnerships and generate consistent mortgage leads: https://www.go.myagentclasses.com In this episode of Mortgage Marketing Radio, top-producing loan officer Paul Parsons (aka the “Home Loan Superhero”) reveals how he consistently closes 30+ mortgage loans per month by focusing on Realtor relationships,

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417 results

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