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PODCAST

The Photo Diaries Podcast

Welcome to The Photo Diaries Podcast. I’m your host Grace Costa, a commercial photographer of over 2 decades, photography busines and marketing mentor. This podcast opens up a secret diary about the world of the photography industry. We’ll bring you inspiring interviews with industry professionals in the world of business & creativity, as well as stories, and tips to help propel you through your photography journey- whether you"re just starting out, or a seasoned pro. Thanks for joining me

arts visual arts

All Episodes

13:43

How I'm Preparing My Workspace and Work Life for the...

The Photo Diaries Podcast ·

2025/01/19

Send us a textGrace discussed her plans for the New Year, including decluttering her office, updating her business systems, and refreshing her marketing materials. She emphasized the importance of email marketing and creating an inspiring work environment. Grace encouraged listeners to declutter their physical and digital spaces to create room for positivity and growth in the coming year.She mentions Flodesk as a great tool for beginners for email marketing, see the discount code below. Flode...

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34:21

Guided Questions to Help You Reflect & Understand...

The Photo Diaries Podcast ·

2024/12/29

Send us a textIn this episode, Grace encourages listeners to reflect on their own business using prompted questions Grace takes you through 14 important questions to ask yourself to help understand the past year in business and help you plan for changes and growth in 2025.You can write the answers in a notebook or download the workbook here:Download the workbook: https://www.gracecosta.com/product/end-of-year-biz-review/Support the showFind Grace at www.gracecosta.comSUBSCRIBE TO THE PHOTOGRA...

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25:19

How I Tripled my Average Monthly Revenue in Business

The Photo Diaries Podcast ·

2024/12/18

Send us a textIn this end-of-year episode, Grace Coosta shares her epic "Mega month" in October, during which her business monthly revenue tripled and she served 23 photography clients. She attributes her success to consistent marketing and networking. She discusses the challenges she faced due to a high volume of photo shoots and editing tasks and her plans to outsource the editing process and reduce the number of events she takes on next year. She unpacks the mindset she embodied and other ...

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17:24

Attracting Your Dream Photography Clients and Tapping...

The Photo Diaries Podcast ·

2024/12/05

Send us a textIn this episode Grace helps photographers understand who is their ideal client they dream of working with, and the benefits of knowing this in your business. She also discusses finding luxury clients for your photography business. • Listeners to identify and reflect on a perfect client they have served in the past or create a client avatar.• Listeners to review their website and messaging to ensure it targets their ideal client.• Listeners interested in further guidance to ...

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20:44

The Biggest Editing Mistakes You're Making

The Photo Diaries Podcast ·

2024/10/21

Send us a textIn this particular episode, Grace Costa addresses common editing mistakes she observes in the photography industry, particularly in the commercial photography space. She focuses on five key areas: overuse of high key editing, excessive use of presets and filters, missing focus, heavy vignetting, and neglecting color balance and color casts. Grace emphasizes the importance of high-quality editing for both personal and client work, stressing that attention to detail and subtle adj...

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18:54

S2E10 Ready to Turn up the Volume on Client Enquiries?

The Photo Diaries Podcast ·

2024/09/24

Send us a textGrace discussed the importance of scaling a business and being prepared for more clients, emphasizing the need for organization and streamlining processes. She shared her personal experience of transitioning from a manageable client base to handling multiple inquiries daily. Grace also highlighted the benefits of using automated electronic contracts and reminders, and encouraged the listeners to consider their current systems and processes.Studio Ninja Affiliate link for my list...

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49:04

Understanding Content Marketing- with Mel Daniels

The Photo Diaries Podcast ·

2024/08/23

Send us a Text Message.In this episode we have special a guest. Mel Daniels, is a content marketing strategist, speaker, podcast host, and author. Mel's purpose is to teach and empower women who aspire to take their businesses to the next level by using content in a powerful way. She aims to give them the confidence they need to become more visible and recognized as experts in their field. During the podcast, Grace and Mel discussed various aspects of content marketing and content strategy an...

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16:25

S2 E8 The Gucci Effect - What Photographers can learn...

The Photo Diaries Podcast ·

2024/07/28

Send us a Text Message.In this episode, I use a recent trip to the Gucci store as inspiration for building our brand experience as photographers in the service-based industry.Support the Show.Find Grace at www.gracecosta.com Instagram https://www.instagram.com/gracecostaphotographer/Resources for photographers https://www.gracecosta.com/resources/

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9:18

S2E7 The Client Journey - Adding the Post Shoot...

The Photo Diaries Podcast ·

2024/06/25

In this episode, I dive into my client journey and workflow, showcasing how I nurture each client to ensure they receive an exceptional experience. I discuss the strategies I use to foster strong relationships, encourage referrals, and deliver a memorable, service they want to tell their friends about. Links:https://www.gracecosta.com/Don’t forget to go and download the Photographer's Shot List + Email remplate https://www.gracecosta.com/photographers-shot-list-download/Until next t...

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45:02

S2 E6 Food, Travel & Interiors - Magazine...

The Photo Diaries Podcast ·

2024/06/07

In this exclusive episode, we dive into the work life of Patrina Tinslay. An Aussie photographer who has captured the imagery for cookbooks for all the famous chefs we know and love from around the world, names like Donna Hay, and Nigella Lawson. Plus Patrina reveals what it's like working for magazine titles like Vouge Living, Vouge Entertaining, and Gourmet. Follow Petrina on Instagram https://www.instagram.com/petrinatinslay/Don’t forget to go and download free resources https://www.g...

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61:35

S2E5 Money mindset, Understanding your value and...

The Photo Diaries Podcast ·

2024/05/13

This is a must-listen episode where I chat with expert coach Christine Corcoran, a business coach based in Brisbane, Australia. We discuss how to attract your ideal clients who want to pay what you charge, how to position your offers to attract the clients you want and how to build a self-belief evidence bank so you can feel more confident in your business. No matter what stage of business you are in this episode will give you the tools to adapt your business and mindset to start charging wha...

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48:57

S2E4 Get to know Grace in this interview with Trish...

The Photo Diaries Podcast ·

2024/03/11

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20:03

S2E3 Avoid Burnout with these Self Care Ideas

The Photo Diaries Podcast ·

2024/02/05

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25:06

S2E2 Five services I've invested with my business

The Photo Diaries Podcast ·

2024/01/08

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17:14

S2 E1 My top 4 takeaways from a Wes Anderson film

The Photo Diaries Podcast ·

2023/12/11

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18:22

S1 E20 Getting started with Stock Libraries to earn...

The Photo Diaries Podcast ·

2023/07/10

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63:18

S1 E19 How to communicate your brand values to set...

The Photo Diaries Podcast ·

2023/06/26

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49:16

S1 E18 Creating a memorable brand to stand out from...

The Photo Diaries Podcast ·

2023/06/05

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20:30

S1 E17 How to build an image library for your brand

The Photo Diaries Podcast ·

2023/05/22

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47:54

S1 E16 Finding meaning in your creative work with...

The Photo Diaries Podcast ·

2023/05/08

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